canadian job market trends: how to leverage labour market ... · -10%. 0%. 10%. 20%. 30%. 40%....

Canadian Job Market Trends:How to Leverage Labour Market Data to Recruit Top TalentSaeed Sadooghi | Recruitment Evangelist | Indeed

Saeed Sadooghi | Recruitment Evangelist | Indeed

Canadian Job Market Trends: How to Leverage Labour Market Data

to Recruit Top Talent

Jobs are changing

Lamplighter Human alarm clock Bowling alley pinsetter

Insurance underwriters Laboratory technicians Lawyers & accountants

Automation

0 0.1 0.2 0.3 0.4

Generation XBaby boomers

Millennials show the least interest in routine manual occupationsShare of clicks to each category of job postings, by generation (Sept 2016-Mar 2017)

Non-routine cognitive(management & professional)

Routine cognitive(sales & admin)

Non-routine manual (service)

Routine manual(construction, transportation,

production & repair)

Millennials

Source: Indeed #indeedinsights

-40% -30% -20% -10% 0% 10% 20% 30% 40%

Sales and related (R)

Healthcare support (NR)

Business and financial operations (NR)

Office and administrative support (R)

Architecture and engineering (NR)

Healthcare practitioners and technical (NR)

Community and social services (NR)

Computer and mathematical (NR)

Food preparation and serving related (NR)

Legal (NR)

Arts, design, entertainment, sports, and media (NR)

Education, training, and library (NR)

Life, physical, and social science (NR)

Millennials show more interest in non-routine, non-manual occupation% difference from average job seeker interest in each occupation (Sept 2016 - Mar 2017)

Generation X

Baby boomers

Millennials

#indeedinsightsSource: Indeed

-40% -30% -20% -10% 0% 10% 20% 30% 40%

Transportation and material moving (R)

Personal care and service (NR)

Installation, maintenance, and repair (R)

Production (R)

Management (NR)

Construction and extraction (R)

Baby Boomers show more interest in occupations more likely to be automated

% difference from average job seeker interest in each occupation (Sept 2016 - Mar 2017)

Generation X

Baby boomers

Millenials


18.1% 23.8%

Education rates on the rise

#indeedinsights

2005 2015

Source: Statistics Canada

Tech Talent

US job seekers sensitive to turmoil at home, tech workers even more soUS job seeker’s clicks as a share of all clicks to jobs

Source: Indeed

AllTech

0

2

4

6

8

10

Sep 2016 Oct 2016 Nov 2016 Dec 2016 Jan 2017 Feb 2017 Mar 2017 Apr 2017 May 2017 June 2017

US election, Nov 8th US inauguration, Jan 20th

#indeedinsights

Source: Indeed

CA tech-job seekers most attracted to large tech hubsRanked by share of US tech clicks to share of all US clicks

4 Vancouver

1 Ottawa

3 Kitchener - Waterloo

2 Toronto 5 Montreal

#indeedinsights

1

2

3

4

5

Salesforce developer

ETL (extract, transform, load) developer

Senior database administrator

Senior software engineer

Data warehouse engineer

Job TitleRank

Source: Indeed

US job seekers looking for work in Canada are highly skilledRanked by share of clicks from US tech job seekers to share from all job seekers

6

7

8

9

10

Senior quality assurance engineer

Senior java developer

Machine learning engineer

Cloud engineer

Hardware engineer

Job TitleRank

#indeedinsights

20%Active

80%Passive

Is it a fact or a myth?

#indeedinsights

16%

Never look at job opportunities

61%

Look at job opportunities at least monthly

It turns out that 84% of people in CA say that they are either actively looking or open to a new job

84%

Look at job opportunities

#indeedinsightsSource: Harris Poll study on behalf of Indeed (n=1,271)

Job seekers trust Indeed to find all jobs with a single search

160,000+Employer career sites

1,000,000+Small businesses

193,000+Job boards andstaffing agencies

http://www.indeed.co.in/

http://www.indeed.co.in/

270,000new jobs added to Indeed Canada each month

#indeedinsights

12years in Canada

#indeedinsights

6.6Munique visitors to Indeed Canada

each month

Source: comScore, Unique Visitors, October 2017 #indeedinsights

Unique visitors to Indeed’s top 5 provinces in Canada each month

Source: comScore, Unique Visitors, October 2017 #indeedinsights

0

1

2

3

Ontario Prairies Quebec BC Atlantic

2.9M

1.4M

1.0M 1.0M

220K

16%

Source: Google Analytics, September 2017 #indeedinsights

of Indeed traffic originates from Toronto

Ontario’s #1 job site

Source: comScore, Unique Visitors, August 2017 #indeedinsights

Calgary Edmonton Toronto Ottawa

8.6% 4.4% 16% 2.6%

Vancouver

4.1% 6.8%

How does Toronto compare to other cities in Canada?

% of Indeed traffic originating from these top 5 cities in CA

Montreal

Source: Google Analytics, September 2017


7% YOY 10% YOY 10% YOY 15% YOY

Vancouver

14% YOY 13% YOY

How does job search in Toronto compare to Canada’s other major cities?

Year over year growth of total searches for jobs in Canadian cities (August 2016 – August 2017)

Source: Indeed Data, August 2016 - August 2017

Montreal


54% 57% 45% 47%

Vancouver

47% 46%

Mobile job search is on the rise everywhere

Average % of mobile searches by city Q2 2017and increase in mobile searches Q2 2016 – Q2 2017

+24% +23% +23% +29% +28% +28%

Source: Indeed Data, Q2 2016 – Q2 2017

Montreal

56%

Mobile search ratio on Indeed in Canada

#indeedinsights


26% 29% 45% 48%

Vancouver

49% 39%

Toronto attracts talent from all over the countryAverage % of searches for jobs in Canadian cities by users from outside the city

(August 2016 – August 2017)

Montreal

Source: Indeed Data, August 2016 - August 2017

Exceptional hires have the power to inspire teams, boost performance and invigorate

your business

#indeedinsights

So how do you identify candidates with the power to transform your organization?

#indeedinsights

“I noticed that the dynamic range between what an average person could accomplish and what the best person could accomplish was 50 or 100 to 1. Given that, you’re well advised to go after the cream of the cream. A small team of A+ players can run circles around a giant team of B and C players.”

Steve Jobs

#indeedinsights

Transformational talent: 3 key questions

What is the impact of transformational talent

in our workplaces?

What do transformational people

have in common?

How can we recruit and build teamsoverflowing with

top talent?

#indeedinsights

1. What is the impact of transformational talent in our workplaces?

#indeedinsights

“People are not your most important asset. The right people are.”

Jim CollinsGood to Great

#indeedinsights

So what is the impact of having the right people? How much incremental impact comes

from top performers?

#indeedinsights

We discovered answers from 4 prominent employers

#indeedinsights

What is the value of a top performer?

High performers are 4X more productive than

average performers

4XBain & Company

#indeedinsights



average performers

4X

10X

Bain & Company

GE

#indeedinsights



average performers

4X

10X

25X

Bain & Company

GE

Apple

#indeedinsights

But the most surprising answer came from Google …

#indeedinsights


High-performing technologists are 300X more productive

than average performers

4X

10X

25X

Bain & Company

GE

300X

Apple

Google

#indeedinsights

4X–300XWho is correct?

#indeedinsights

They may all be right:It comes down to the line you draw

to define “top talent”

#indeedinsights

Research shows a small portion of your workforce has an outsized impact on business output

THE BEST AND THE REST: REVISITING THE NORM OF NORMALITY OF INDIVIDUAL PERFORMANCE, Personnel Psychology, 2012 #indeedinsights

The bottom 10% of talent is responsible for 0% of output


The next 85% of your talent is responsible for 74% of output


The next 4% of your workforce is responsible for 16% of outputThat’s 5X the output of the average worker


And 10% of productivity comes from the top 1% of employeesThat’s 10X more than the average worker


2. What do transformational people have in common?

#indeedinsights

We asked 6,000 hiring managers:

“Think about the most impressive top performer you’ve worked with at your current company or a previous company. What is the #1 attribute

this person exemplified?”

#indeedinsights

We identified 5 leading attributes of transformational talent

Problem solving Drive Self-directionStrategic thinking Passion

#indeedinsights

Problem solving

Ability to find and implement solutionsfor difficult or complex issues

#indeedinsights

Strategic thinking

Creative thinker, thinks outside of the box

#indeedinsights

Drive

Driven by a desire to succeed, goes above and beyond what is asked of them

#indeedinsights

Self-direction

Self-starter, someone who initiates new assignments and challenges

#indeedinsights

Demonstrated enthusiasm or excitement for a task or role

Passion

#indeedinsights

What makes this combination so transformational?


#indeedinsights

An innate bias toward action


#indeedinsights

And the capability learn to how to do things effectively


#indeedinsights

3. How can we recruit and build teams overflowing with top talent?

#indeedinsights

“When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.”

Howard SchultzCEO, Starbucks

#indeedinsights

Top talent have options: You need to inspire them

Research shows people look for jobs when they are either inspired by a new opportunity or discouraged at work

30%

28%

25%

When I feel discouraged about my current job situation

When I come across jobs that interest me

Which of the following best describes when you look at career opportunities?

When I feel dissatisfied with my current job

#indeedexploreSource: Decipher/FocusVision study on behalf of IndeedBase: employed or not employed but looking, N=19,605 (AU & EMEA only)

When it comes to choosing a job, top performers are different

#indeedexplore

For top performers, inspiration is the primary motivator for career change

Top performers are less likely to consider new jobs when they are discouraged at work

-29%

Source: Indeed job seeker study conducted by Decipher/FocusVision (Base: employed adultsself-identifying as being recognized for top performer attributes, N=8,864 (AU & EMEA)) #indeedexplore

And top talent is more likely than the typical worker to be attracted to a new job by …

#indeedexplore

Clear path for career advancement

+13%

#indeedexploreSource: Indeed job seeker study conducted by Decipher/FocusVision (Base: employed adults

self-identifying as being recognized for top performer attributes, N=8,864 (AU & EMEA))

Better company reputation

+14%



Better work or team environment

+14%



More interesting, challenging work

+20%



Company mission/vision

+40%



Top talent is 6% less likely to accept a jobfor better compensation or benefits



Great companies use mission, purpose and impactto attract transformational talent

#indeedexplore

“The people here at Apple don’t just create products—they create the kind of wonder that’s revolutionized entire industries. Join Apple,

and help us leave the world better than we found it.”

“Hootsuite is more than a social media company. We’re more than a tech company. We’re a collective of creators and makers, builders and hackers,

teachers and students.

We believe deeply that social media is revolutionizing how we communicate —and we’re driven by our mission to empower

organizations to turn messages into meaningful relationships.”

“No global movement springs from individuals. It takes an entire team united behind something big. Together, we work hard, we laugh a lot, we brainstorm nonstop, we use hundreds of Post-Its a week, and we give

the best high-fives in town.”

Airbnb job descriptions highlight the impact of the work being done

Our team is a startup within a startup. We build applications for thousands of Airbnb employees around the world. We own everything related to operationalizing Airbnb to keep it running as a marketplace. Airbnb has a huge operational staff comprised of CX agents that must scale with our user base.

What are examples of work that Software Engineers have done at Airbnb?

We own the application that hundreds of Customer Experienceagents use to triage and solve issues at scale.We created Neighbourhoods, a product that answers thequestion of which parts of a city have desirable Airbnb listingsfor you.

When it comes to career decisions, top talent want to choose their own path

#indeedexplore

Top performers want to be in control of their career decisions

Agree“I would feel more confident a job is the right fit for me when I pick the company and apply rather than being contacted by an external party for the position.”

61%

56% Agree“I think I would be more successful in a job I found and got on my own versus a job which I got through an external party (friend, recruiter, etc).”

Source: Indeed study conducted by Decipher/FocusVision (Base: employed adults self-identifying as being recognized for top performer attributes, N=10,669)

Say they search for job opportunities at least a few times a year91%

75% Look at new jobs monthly

Top performers take initiative: they actively look for the right opportunity

Source: Indeed study conducted by Decipher/FocusVision (Base: employed adults self-identifying as being recognized for top performer attributes, N=10,669)

53%

53%

43%

Visited an online job site

Subscribed to job alerts or notifications

42%

Used a mobile job search app

Looked at jobs on a company career site

When top performers look for a job, they primarily use inbound channels

24%Visited an online professional social networking site

Prior to being hired at your current job, which actions did you take to look for job opportunities?

Source: Indeed study conducted by Decipher/FocusVision (Base: employed adults self-identifying as being recognized for top performer attributes, N=3,223) #indeedexplore

Unfortunately, many companies have recruiting processes that are inadvertently eliminating active,

transformational talent

#indeedexplore

Make it easy for top talent to get through your door

“A company should limit its growth based on its ability to attract enough of the right people.”

Jim CollinsGood to Great

Attracting top talent takes a highly coordinated end-to-end experience

Inspire Make it easy to show interest

Respond quicklyto applicants

Wow them witha candidateexperience

Build a personal connection with them

Show them what is special about your company

Focus the offer on the right things

In the era of job search, transformational talent will find your jobs







Transformational Talent

Companies with strong brands and reputations will have a strong pipeline of top talent








For other companies it may be more difficult








The biggest issue: companies accidentally eliminate top talent early in the recruiting process

#indeedinsights







When companies make it too hard to show interest, top talent will go elsewhere


If your application process is longer than 15 minutes, you are losing a significant portion

of your transformational talent

#indeedinsights

Top talent will apply to your jobs if you make it easy

Median time to apply for top companies worldwide

7 minutes


You risk losing up to 4% of candidates with every minute you add to your application process

Source: Seven Step RPO #indeedinsights

Apply times vary dramatically at companies around the world

Shortest<1 minute

Longest52 minutes


Some of the fastest application processes include:

1 minute 3 minutes 4 minutes 9 minutes

1 minute 1 minute 1 minute 1 minute


If you have complex online job applications, you will lose most of your transformational applicants

#indeedinsights

Screener questions in the averageapplication process

39


83%100% 50% 11%

0screener questions

10screener questions

30screener questions

45+screener questions

The average company loses over 50% of qualified candidates to complex application processes

% of qualified candidates remaining

Source: Indeed

5 6 10 10

11 14 16 16

Companies with the fewest number of screener questions include:


What does great look like?

#indeedinsights

Netflix’s application hasonly 5 fields for all positions (including senior-level and

hard-to-fill roles)

5 application questions

1 minute to apply

#indeedinsights

Companies with Indeed Apply receive up to 8X the amount of

qualified applicants

Source: Indeed data

Toronto, ON

#indeedinsights

500px makes it easy for candidates to view the job description while applying.

Their application only has 6 required questions, and they are upfront about

the steps involved in the application and interview process.

#indeedinsights

Airbnb requires candidates to fill out just 7 fields before

submitting their application

If top candidates can’t apply to your jobs, they won’t

#indeedinsights

Today, candidates search for and apply for jobs on mobile devices

20% Mobile + Desktop46% Desktop Only 34% Mobile Only


of application processes worldwide are mobile friendly

58%


So where do we go from here?

#indeedinsights

Global labour trends will continue to increase the impact of top talent over the next decade

Automation Skills shortage Leverage through technology

Fewer people, bigger impact

#indeedinsights

Inspire top talent

Make it easy for top talent find your jobs

Keep your apply process simple

Create a great top talent

experience

Look for the 5 markers of

top talent

Give offers that matter to

top talent

Summary: How to recruit more transformational top talent

Inspire top talent




experience


top talent


top talent


Problem solving, strategic thinking, drive, self-direction, passion

Inspire top talent




experience


top talent


top talent


What is the impact of doing these 6 things?

#indeedinsights

Increase in top talent in your hiring pipeline

50X

#indeedinsights

They have the potential to transform your business

#indeedinsights

Saeed Sadooghi | Recruitment Evangelist | Indeed

Canadian Job Market Trends: How to Leverage Labour Market Data

to Recruit Top Talent

canadian job market trends: how to leverage labour market ... · -10%. 0%. 10%. 20%. 30%. 40%....

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