can design save the world (and should it try?)

Martyn Perks: [email protected] twitter: martynperks


Can design save the world (and should it try?)

Martyn Perks | [email protected] | twitter: martynperks


Example of design mixed with politics…


Design today:

Radicalism is borne out of a conservative agenda


Crisis, crisis, crisis...

Crisis of growth (potential)


Economy of services not things


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State retreats leaving void of ideas


Professor Richard Layard

Cass R. Sunstein & Richard H. Thaler


Individuals as emotional and irrational

&


And the response...


Institutional crisis to exhibit change

&


“Underground” reaction: two fingers!


Adrian Shaughnessy, Design Week

“The more design is placed at the forefront of the radical new thinking around finance, urban living and social change, the more likely it is to prosper…”Designers want to fill void


“even when they [designers] tackle topics like prison life, aging, or obesity; they do not simply work, they give people a sense of hope and strength… society’s new pragmatic intellectuals.”

Paola Antonelli is senior curator of Architecture and Design at The Museum of Modern Art


The unstoppable designer?

Example: behaviour change


Cabinet Office’s Behavioural Insight Team

small charitable donations when using cashpointslearner drivers be opted in to an organ donation schemelottery to encourage people to take tests to prove they have quit smoking

Designing in implicit behaviour change


AKA the Ministry of design nudges


Schiphol airport, Amsterdam

Employ trickery to get us to focus!


Target ‘unhealthy’ social norms

Building interiors, displays, advertising, packaging and of course signage…


Implicit opt-ins instead of debate

Insurance forms, websites, marketing campaigns to voting forms


Masdar city, Abu Dhabi: enforced pedestrianised areas

Everything designed around behaviour


But what about our liberty?

Debate is being designed out


‘you never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete’Buckminster Fuller

US architect, designer, futurist

Forget pragmatism, question everything


‘ambition is to make a dent in the universe’Steve Jobs, Apple Inc

Excel in expert-led design leadership


‘envision and investigate new product meanings, through a broader, in-depth exploration of the evolution of society, culture, and technology. ’Professor Roberto Verganti

Objectivity is essential in leading change


Your turn…!

can design save the world (and should it try?)

Design

example of design

design weekthe

design leadership

social change

leading change

ministry of design nudges

new model

institutional crisis