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11 obvious a/b tests you should try

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11 OBVIOUS A/B TESTS YOU SHOULD TRY Neil Patel KISSmetrics

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Page 1: 11 Obvious A/B Tests You Should Try

11 OBVIOUS A/B TESTS YOU SHOULD TRY

Neil Patel KISSmetrics

Page 2: 11 Obvious A/B Tests You Should Try

@neilpatel #KISSmetrics

Page 3: 11 Obvious A/B Tests You Should Try

DOING BUSINESS ON THE WEB FOR

11 YEARS

RUN AT LEAST 4 NEW A/B TESTS A MONTH

Page 4: 11 Obvious A/B Tests You Should Try

TEST #1 ADD THE WORD FREE IN YOUR ADS

Page 5: 11 Obvious A/B Tests You Should Try

RESULTS

CPA DECREASED FROM $60 TO $43

Page 6: 11 Obvious A/B Tests You Should Try

TEST #2 CREATE AN EXPLAINER VIDEO

Page 7: 11 Obvious A/B Tests You Should Try

RESULTS

INCREASED CONVERSIONS BY 64%

Page 8: 11 Obvious A/B Tests You Should Try

TEST #3 HAVE YOUR SIGNUP BUTTON SCROLL

Page 9: 11 Obvious A/B Tests You Should Try

RESULTS

INCREASED CONVERSIONS BY 138%

Page 10: 11 Obvious A/B Tests You Should Try

TEST #4 REMOVE FORM FIELDS

Page 11: 11 Obvious A/B Tests You Should Try

RESULTS

INCREASED CONVERSIONS BY 26%

Page 12: 11 Obvious A/B Tests You Should Try

TEST #5 TWO STEP CHECKOUT PROCESS

Page 13: 11 Obvious A/B Tests You Should Try

RESULTS

INCREASED CONVERSIONS BY 10%

Page 14: 11 Obvious A/B Tests You Should Try

TEST #6 SHOW OFF YOUR LIVE PRODUCT

Page 15: 11 Obvious A/B Tests You Should Try

RESULTS

INCREASED CONVERSIONS BY 38%

Page 16: 11 Obvious A/B Tests You Should Try

TEST #7 FREE TRIAL VS MONEY BACK GUARANTEE

Page 17: 11 Obvious A/B Tests You Should Try

RESULTS

INCREASED CONVERSIONS BY 116%

Page 18: 11 Obvious A/B Tests You Should Try

TEST #8 TRIAL LENGTH

Page 19: 11 Obvious A/B Tests You Should Try

RESULTS

INCREASED CONVERSIONS BY 102%

Page 20: 11 Obvious A/B Tests You Should Try

TEST #9 TIME BASED BONUSES

Page 21: 11 Obvious A/B Tests You Should Try

RESULTS

INCREASED CONVERSIONS BY 11%

Page 22: 11 Obvious A/B Tests You Should Try

TEST #10 ADDING DOLLAR VALUES TO FREE OFFERS

Page 23: 11 Obvious A/B Tests You Should Try

RESULTS

INCREASED CONVERSIONS BY 22%

Page 24: 11 Obvious A/B Tests You Should Try

TEST #11 BUTTON COLORS

Page 25: 11 Obvious A/B Tests You Should Try

RESULTS

INCREASED CONVERSIONS BY 21%

Page 26: 11 Obvious A/B Tests You Should Try

THANK YOU!

Neil Patel quicksprout.com

[email protected]


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