campus district collaboration project (july 23, 2010)

Campus District Collaboration Project

Unique Team Dynamic:

Photographs

Courtesy of

Mark Duluk and

Charles Schick

http://campusdistrict.org/

The Campus District:

The Project Charge:Institutions and Businesses :: Em

ployees :: Students

:: R

esid

ents

:: C

omm

uters ::

Creating Relationships

Project Mission:Empowering the stakeholders of the Campus District to collaboratively design and sustain quality of life experiences.

Campus District Collaboration Project:Our Process

Research:

Demographic Information Community Interviews

Business Interviews Case Studies

Institutions Master Plans GIS Maps

Attribute Maps Google Maps

Best Practices:

Community Member Interviews

Small Business and Employee Interviews,

Case Studies Institutions Master Plans

Frank Kidd’s Community Garden Tremont, the Detroit Shoreway Ohio City the

Demographic Information

West Side Market the CSU Fitness

GIS Maps Attribute Maps Google Maps

Complex, the CSU Farmer’s Market

Northside Businesses Trinity



Case Studies Institutions Master Plans

Frank Kidd’s Community Garden Tremont,

the Detroit Shoreway Ohio City the

Demographic Inform

ation


GIS Maps Attribute Maps Google Maps

Complex, the CSU Farmer’s Market




Case Studies Institutions Master Plans Frank Kidd’s Community Garden Tremont,

the Detroit Shoreway Ohio City the

Demographic Information


GIS Maps Attribute Maps Google Maps Complex, the CSU Farmer’s Market


group discussions

group discussionswe deliberated

group discussionswe deliberatedwe hypothesized

group discussionswe deliberatedwe hypothesizedwe planned

group discussionswe deliberatedwe hypothesizedwe plannedpitched ideas

group discussionswe deliberatedwe hypothesizedwe plannedpitched ideaswe confered


we considered


we consideredwe argued


we consideredwe arguedwe analysed


we consideredwe arguedwe analysedexplored


we consideredwe arguedwe analysedexploredhashed it


we consideredwe arguedwe analysedexploredhashed ittalked the talk

talked the talktalked the talktalked the talk talked the talk talked the talk talked the talktalked the talk

Walk the Walk.

Walking the Walk:

:: Accountability & Empowerment

:: Pride

:: Literally

What does it mean?

Campus District Project Progress:Designing the Walks

Our Plan

Planned Connections

The existing connections proposed by the CSU and the Tri-C Master Plans

CSU Connectors

Tri-C Connector

Trade Walk

Our Proposed Walk along a re-energized local business zone

Trade Walk

Garden Walk

Our Proposed Walk along a Green Corridor, including urban farms, sustainable businesses and healthy food venues.

Garden Walk

Culture Walk

Our Proposed Walk along an arts corridore

Culture Walk

All of Our Proposed Walks

Our 3 Walks: Trade, Garden and Culture

Trade Walk

Culture Walk

Garden Walk

Trade Walk

All of Our Proposed Walks with the CSU and Tri-C Connectors

Culture Walk

Garden Walk

CSU Connectors

Tri-C Connector

East-West Connectors

Zones of activity across all the walks.

East-West

Connections

East-West Connectors and Our Walks

Zones of activity across all the walks interacting with our walks and planned connectors

Development Zones

Principle Proposed Structures that anchor each Walk

RepurposedJuvenile Justice Center

Arts and Crafts Center

Farm Plaza

New Planned Activity

Experiences radiating outward from the Development Zones

Entreprenureal Events

Arts and Crafts Events

Sustainable and“Green” Events

Our Plan

How all of our Walks, Structures and Experiences interact with each other, the plans of major institutions, and the area.

Walk The Walk

The Garden Walk::: economic development

:: community development

:: urban edge

:: defines boundaries

:: urban agriculture institutes

:: east side market indoor/outdoor

:: hydroponic bridge over freeway

:: connects north and south

:: bridges euclid

:: connects two hard scape economic development zones

Photographed by

Mark Duluk

The Garden Walk:Street Banners

Designed by

Alexandria Overton,

College Coordinator

Designer

The Garden Walk:Kiosks

Designed by

Alexandria Overton,

College Design

Coordinator

Photographed by

College Design

Coordinator

The Garden Walk:Streetview

Designed by

Alexandria Overton,

College Design

Coordinator

Photograph Courtesy

of Google Maps

The Garden Walk:Node Sketch Collage

Designed by

Mark Duluk,

Lead Urban Designer

: skateboarders: seniors: marion sterling: families: performance

Play, Skate, Rest:

Mixed Use Space

The Trade Walk::: economic development


:: urban edge






:: bridges euclid


Photographed by

Mark Duluk

The Trade Walk:Street Banners

Designed by

Alexandria Overton,

College Coordinator

Designer

The Trade Walk:Kiosks Bus Stops

Designed by

Alexandria Overton,

College Design

Coordinator

Photographed by

Norman Duenas

College Design

Coordinator

The Trade Walk:Streetview

Designed by

Alexandria Overton,

College Design

Coordinator

The Trade Walk:Node Sketch Collage

Designed by

Mark Duluk,

Lead Urban Designer

The Culture Walk::: economic development


:: urban edge






:: bridges euclid


Photographed by

Mark Duluk

The Culture Walk:Street Banners

Designed by

Alexandria Overton,

College Coordinator

Designer

The Culture Walk:Kiosks

Designed by

Alexandria Overton,

College Design

Coordinator

Photographed by

Norman Duenas

College Design

Coordinator

The Culture Walk:Streetview

Designed by

Alexandria Overton,

College Design

Coordinator

The Culture Walk:Node Sketch Collage

Designed by

Mark Duluk,

Lead Urban Designer

Campus District Planning Project: Communications

Who Are We?C

olor

Sch

eme

:: bright

:: vibrant

:: urban garden

:: upbeat

:: visionary

:: growth

:: educational

:: wise

:: safe

:: enlightened

:: triumph

:: fresh water

:: hope

:: courage

:: heart

:: faith/ belief

:: grassroots

:: new babay

:: pregnant

:: future

:: empty canvas

:: seed

:: pride

:: respect

:: dignity

:: potential

:: strength

:: willingness

:: determination

:: vision

:: healing

:: style

:: confidence

Our SWAG Fashion:

Designed by

Student Designers

Destiny Curlee-Cooper,

Dasha Allen

& Chantel Carlisle

Laid out by

Norman Duenas

College Design

Coordinator

More SWAG:

Designed by

Norman Duenas

College Design

Coordinator

Applications:

This story can fit 175-225 words.

The purpose of a newslet-ter is to provide special-ized information to a tar-geted audience. Newslet-ters can be a great way to market your product or service, and also create credibility and build your organization’s identity among peers, members, employees, or vendors.

First, determine the audi-ence of the newsletter. This could be anyone who might benefit from the information it contains, for example, employees or people interested in pur-chasing a product or re-questing your service.

You can compile a mail-ing list from business reply cards, customer information sheets, busi-ness cards collected at trade shows, or member-ship lists. You might con-

sider purchasing a mailing list from a company.

If you explore the Publish-er catalog, you will find many publications that match the style of your newsletter.

Next, establish how much time and money you can spend on your newsletter. These factors will help determine how frequently you publish the newsletter and its length. It’s recom-

mended that you publish your newsletter at least quarterly so that it’s con-sidered a consistent source of information. Your customers or em-ployees will look forward to its arrival.

Volume 1, Issue 1

A Change A Coming

Designers At Work Not Play This story can fit 75-125 words. Your headline is an im-portant part of the newslet-ter and should be consid-ered carefully. In a few words, it should accurately represent the contents of the story and

draw readers into the story. Develop the headline be-fore you write the story. This way, the headline will help you keep the story focused. Examples of possible head-lines include Product Wins Industry Award, New Prod-

uct Can Save You Time!, Membership Drive Exceeds Goals, and New Office Opens Near You.

Collaborative Campus Team Players

7 . 1 3 . 2 0 1 0

Table of Contents

Collaborative cam-pus team players

A change a coming

Designers at work not play

Brain storming at its best

Word of MouthDoor-to-Door Campaigning

Sidewalk PaintingSidewalk Bleaching

PostersClothesline Art

WebsiteBlog

Social MediaMail

Radio Buswraps

Campus District Project Progress: Experience Design

Daily Experiences:

Lasting Experiences:

Milestone Experiences:

Experience Timeline: sept oct nov dec jan feb mar april may june

Mid Term: 1 year - 3 years Long Term: 3 years - 20 years

EntrepreneurPrograms6

Public Arts &Beautification5

Performing Arts4

MentorshipPrograms3

Health &Wellness2

july aug

AFRICAN AMERICAN ART EXPO

ASIAN CULTURAL EXCHANGE

CSU-TRI-C STUDENT ARTISTS

ETHNIC FOOD COURTS

ST. VINCENTS WELLNESS KIOSKS

Community Arts FestivalCampus DistrictCampus District

1st Annual1st Annual

Aug

ust -

3 -

4 - 5

- 20

11

1st Annual Campus District Arts &Culture Festival

Several stakeholders from adiverse cross section of the

Campus District are awardedprizes for artistic achievement

A crafts cooperative is begunto provide artist studio spacesand venues to exhibit and selltheir work. This cooperative is

sponsored by Tri-C andCleveland State

The success and media attentionof the cooperative leads to moreprograms to foster a development

of crafts skills inherent in theCampus District

The first of several art galleriesare created on “Merchant

Boulevard” that feature ethnic andlocal arts and crafts. An Afro-

Japanese Arts Allianceis created.

The District of Design, in conjunctionwith Cleveland Institute of Art holds

a symposium/workshop that isintended to foster an internshipprogram for Campus District

craftsman and designers

Collaborative Campus Experience Initiatives Story Board

Short Term: 3 months - 1 year

The District of Design begins aninternship program that will focus ona variety of design and business skillsfor qualifying memberts of the Campus

District

Groundbreaking for the newCampus District Cultural Arts

Center

The Campus District Cultural ArtsCenter is the crowning jewel in

the local landscape, and becomes anintegral vehicle for the unification

of all the stakeholders of the district

1st Annual Campus DistrictTalent Contest

1st Annual Campus District Mural Walk

The Campus District “Painted Line”is completed

Dedication of theCampus District Sculpture

Garden

The Campus District T ShirtProgram mentored by

Marcus Braithwaite

Campus District Arts Committee isformed with representatives from all

major stakeholders. Committee meetswith city officials to secure necessary

permits for street festival.

Festival locations are chosen. Allprinted promotional collateral is

created. Applications forartists are sent out. Food venders

are selected. Local organizations arecontacted for festival representation

Artists, Vendors, and LocalRepresentatives are notified of

acceptance into festival

Full tilt media blitz to announce event. T.V.,radio, internet, posters, flyers, etc heraldingthis special event , and all associated initiatives

in the Campus District

This category of our investigationinvolves empowerment, training,and elevating and enriching thelives of our stakeholders. Givingand sharing by example.

Performing Arts, talent shows,competitions can be short termprojects that lead to mid and longrange establishment of permanentperforming arts programs andinstitutions, while showcasingtalent,and giving identity and prideto all of our stakeholders

Neighborhood festivals andevents provide an opportunityfor communities to cometogether in the spirit ofcelebration. While these eventspromote positive communityrelations and generate economicimpact to the local hostingcommunity, they also offer anopportunity to learn about thediversity of people and cultures

Well being - more than just goodhealth, wellbeing describes a stateof wellness of body, mind and soul,where all are in a state of health,the individual is happy andprospering. Wellbeing is notavailable by prescription; there isno one path and many differentroads can be taken to arrive there...

Entrepreneurial initiatives evolvefrom ideas, to resources andmentorship, and then to concretevisions and strategies withappropriate funding and trainingsecured. A robust economyevolves utilizing the talent anddrive of community stakeholders

An “Entrepreneur” council is formed withrepresentatives of Tri-C, CSU, Trinity

Commons, St. Vincents, and local smallbusiness

Media blitz to recruit and evaluatepotential young entrepreneurs

from the Campus District

The first monthly meeting of the CampusDistrict Young Entrepreneurs Club is held

Campus District Young Entrepreneurs Clubattend their 1st

small business conference to learn about startingtheir own local business

Campus District Young Entrepreneurs Clubattend a symposium on the subject of Internet

Commerce

threadless.com etsy.com

Several Campus District Young Entrepreneurs presenttheir business proposals to local funding organizations

and receive seed money to begin their venture

Campus District Painting and Redecorating, theYoung Entrepreneurs 1st Business is launched.

Campus District Young Entrepreneurs 1st Storefrontboutique opens. In the next year several more

shops and servicesevolve in the district

Reunion of the Campus District Entrepreneurs Club. This photocelebrates members who have created successful businesses

enterprises in the Campus District over the last 15 years

Entrepreneurs Club receives local and nationalrecognition for entrepreneurial excellence, and becomes

the national benchmark for young urban businessdevelopers

2022

Pride, ownership, a sense ofaesthetic beauty and appreciation.Making the district a better placefor current residents, localemployees, visitors, and to attractnew residents and business to thearea. The combination of art andnature are a wondrous thing thatcan help define a neighborhoodand it’s residents.

“ The CampusDistrict Line ”

Form a CampusDistrict Line Team and

formulate a plan tobegin “ the line ”

Initial Lines can be temporarily painted or can be artprojects for local organizations schools. All lines donot have to be the same; they can have many differentlooks but they should follow the color schemeestablished by the physical design team.As city streetscaping of the area develops these linesmay be permanently installed

"The Line" is a simple,physical concept that willencourage both fitness anddistrict connection. By usingthe line, workers andresidents will have measuredpaths for their exerciseroutines and will findthemselves exploring newparts of the Campus District. Furthermore, the line isadaptable and fairlyinexpensive.

Distances are from a certain pointor come up with some system bywhich users can measure thedistance that they travelled

CSU and Tri-C Sponsor the first “Campus District Art Line” CompetitionGuest professional artists are invited to participate, lecture, and judge thecompetition. A variety of local business can support this effort to increasetraffic in the district

1st Annual Campus District“ Walk the Line”

Marathon sponsored by St Vincent’sCharity Hospital

As construction takes place in the district, a variety ofpermanent

line applications and more sophicatedconcepts like the “memorial line”

The lines success becomes well knownand replicated both locally

and nationally . A variety of healthorganizations health organizations promotethe “line”as a unique combination of health,

exercise, recreation, and art venue.

Art FestivalsStreet Fairs1

Target date for August 2011set for first annual

Campus District Arts & CultureFestival

100 ydsLocal school art classes enlisted todesign the "garden walk" line.Other lines will be designed byprofessionals and Tri-C, CSU, andCIA art students.

The line becomes an attraction forresidents and local workers. Many useit for exercise during lunch and afterwork. Workers and visitors follow theline to parts of the district that they hadnever before visited.

The Campus District project is a perfect example of a mentoringprogram. In the T Shirt design exercise, the team , led by

Marcus Braithwaite, was taken through all the design phasesnecessary to design and produce a product

Through various field trips the students were shown how to createand market hand made goods. They also visited a variety of retailoutlets and talked with artists and shopkeepers about the retail

experience

Images Courtesy of Collaborative Campus Districtand publicdomainpictures.nets

United States Department of LaborNational Mentoring ProgramYouth Mentoring ConnectionNew Communities.orgYouth in ArtsBig Brother, Big SisterDesign Ignites ChangeAIGAGroundswellJacklin EdelbergNettlehorst School

We have exposed the Campus District team toseveral local and national mentoring programs thatcan assist them to achieve their future goals

As a direct result of the mentorship programs established bythe Campus District, several students learned skills that

enabled them to develop their own line ofclothing marketed towards urban youth.They begin an

online business on Etsy.com and it was well received in themarketplace. They have established a positive

template for success that will be shared with their peers.

Throughout the project, we have visited a variety of neighborhoods that have a successful,thriving, and vibrant atmosphere. One thing they all had in common was attention topublic arts, gardens, and unique wayfinding signage. We feel that this is an integral

element to the revival of the Campus District, and have created a scenario to elevatea sense of pride and recognition herte in the district

A Campus District Public Arts & Beautification Councilis formed in conjunction with Kidd’s Nursery and local institutions.Students and profesional artists are recruited to create murals

on selected buildings. These events could bealong the “Campus Line” route

Students and professionals are recruited to executethe mural program.

Performing arts classes established foryouth of the Campus District

Relationships established with the publicschool system and Cleveland Playhouse,Karamu Theatre, and various performing

arts institutions to create studios and lessonsfor the Campus District

The success of the talent competitioncatapults a few talented residents into the

local spotlight. Acting classes areestablished

Local band appears on America’s GotTalent, sparking interest in local teens to

learn to play an instrument Campus Music Center opens onMerchant Walk District

A few residents of the Campus Districtachieve national fame as performing artists

The Campus District Theatre for thePerforming Arts opens in 2025

Campus District Planning Project: Implementation

Project Timeline: FF0000PROPORSED TIMELINE

1 month 2 months 3 months 4 months 5 months 6 months 7 months 8 months 9 months 10 months 11 months 12 months

2ommunica7on Experience Structures Environments

1st YEAR

2nd YEAR 3rd YEAR 4th YEAR5th YEAR and

Beyond

[Re-‐Occuring Communica1on]

[Design Walkway Iden1<ers] [Environment Budget]

[Urban 4H Club/Program Planning]

[Press Release] [Brand] [Tag Line] [Side Walk Art] [Word of Mouth] [Door to Door] [Clothes Line] [Pain1ng]

[Posters] [Facebook] [TwiOer] [Website/Blog] [Findings

Document]

[Meet with Lawyers on trademarks/copyright] [QewsleOer] [Teach

InDesign Build Design] [Communica1on Budget]

[1st Annual Campus District Talent Contest]

[Mail] [Radio] [Podcasts] [Kiosk Change Out] [Re-‐Occuring Communica1on]

[Swag Intro]

[S1ckers] [T-‐shirts] [Hats] [Silly Bands] [Eco Bands]

[Re-‐Occuring Communica1on] [Build

Skills]

[Planning Permits]

["Line" compe11on] [Campus District Cultural Arts CommiOee selected] [Campus District Mentor

Program]

["Lines" Painted] [Racewalk Marathon]

[Swag Records Studio built (at Vuvenile Vus1ce

Center)]

[Occupy Vuvenile Vus1ce Center] [Design Studio]

[Garden Walk] [Healthy FasYood Stop (Carnegie)]

[Urban 4H Club Starts] [School Garden]

[Swag Push Cart Made] [Online Swag Store Opens]

[Swag Records Founded][Design Studio Interim]

[City Review Process for Walkway] [School Garden

Planning]

[Inscribe walks (with city approval)]

[Walks PRZCommunica1on] [Re-‐Occuring Communica1on]

[Footbridge Cedar to Prospect] [Playground for all ages] [Swagg Store opens (Thanksgiving)] [Vail demoli1on and

Plaza Ground Breaking]

[1st Annual Campus District Art fair]

[Dedica1on of Campus District Culture Garden]

[Walks grand opening] [Art \ Cra] Collabora1ve Established]

[Art Galleries Established][Ground Breaking for a Cultural Arts Center] [District of

Design Symposium][Permanent Lines Installed] [Ground Breaking for Cultural

Arts Center] [ Cultural Art Center Dedica1on]

[The Green Market]

[Walks Event opening] [Urban Agriculture(Commercial)]

Thank you!

campus district collaboration project (july 23, 2010)

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