CAMPFIRE STRATEGIESGrowth. Innovation. Authenticity

Where are you going?

Do you know?

And…can you tell your market, customers and partners…

Who you are?What you stand for?What value you offer to the market?And, why anyone should care?

How will you tell that story?

- Change direction

- Innovate

- Grow

- Tell your story

We Would Like to Help You

Our Raison d’ Etre

Campfire Strategies is a business innovation advisory firm that assists organizations in

identifying undefined and unserved market opportunities, designing business models to exploit

those opportunities, developing growth and innovation strategies to capture the market space,

and creating marketing programs that articulate the unique value of the enterprise.

Let Them Know Why You Are Different

Uncover Your Opportunity

Define Your Market

Design Your Business

Articulate Your Value

Tell Your Story

Why We Are Different

• We believe that the who, what, why, how and when of strategy represent the key elements of the story an organization tells its key constituencies - its customers, partners, investors and employees.

• And we believe that story must be authentic, ring true, and articulate clearly the distinctive value the organization brings to the market.

A Method to Our Madness

White Space Exploration | Defining New Markets

White space represents the opportunities an enterprise has to combine core competencies in creative new ways to find and exploit new market opportunities that exist between current, traditional market spaces.

Thus, the task is not so much to see what no one else has seen, but to think what nobody yet has thought about that which everybody sees.

Arthur Schopenhauer

Business Model Design | Designing the Organization

BUSINESS MODEL

ORGANIZATION

STRATEGY

TECHNOLOGY

Business models represent the structure within which organizations create, deliver, and capture value in the

market. Every enterprise, profit or non-profit, possesses a unique logic for conducting their business.

Innovation is a journey, not a destination.

Growth Strategy and Innovation | Developing Your Markets

Explore Identify Assess Pursue

• Explore white space

• Enumerate issues, challenges and opportunities

• Analyze existing and emerging competitive landscapes

• Select most prospective new opportunities

• Define critical skills and resources for exploitation

• Develop new business model alternatives

• Assess opportunities against extended enterprise capabilities

• Focus resources on new opportunities

• Adapt current operating model

• Develop and promote new market narrative

• Invest in channel development

Marketing Strategy | Articulating Your Value

A successful marketing strategy must enable an

organization to align finite resources with higher

potential market opportunities to maximize return on investment while

remaining adaptable to changing market dynamics.

Customer Profiling

Market Analysis

Competitive Analysis

Value Proposition

Channel Development

Branding & Positioning

Pricing

Go-to-Market Plan

EnterpriseBusiness

Model

Capabilities

• Corporate and Business Strategy• Business Model Analysis and Design• Market Development Strategy• New Market Entry Strategy• Trend/Driver Analysis and Impact

Assessment• Business Plan Development

Strategy

• "White Space" Exploration• Emerging Market Identification• Innovation Strategy• Ecosystem Design• Product/Service Ideation

InnovationCapabilities

• Market Research and Competitive Analysis

• Digital and Social Media Marketing• Integrated Marketing Planning• Go-to-Market Strategy• Value-Based Marketing• Strategic Segmentation

MarketingCapabilities

• Business Model Innovation• Strategic Segmentation• Authenticity and Storytelling• Emerging Trends Overview• "White Space" Exploration• The New Marketing Model• Crowdsourcing and Open Innovation

SpeakingCapabilities

Take A Deeper Dive

http://nonlinearthinking.typepad.com/

http://www.campfirestrategies.com/

Campfire Strategies

We help your reach exceed your grasp.