campbell center 1 8350 n. central expressway, suite 1500 dallas, tx 75206

Campbell Center 18350 N. Central Expressway, Suite 1500

Dallas, TX 75206Office: 214-393-4662 - Fax: 214-393-4651

Sponsors & Advertisers: www.thevrl.com Social Network: www.myvrl.com

Passion - Power - Nostalgia - Excitement

high net worth customer acquisition and entertainment

Partner Update – January 2009

http://www.thevrl.com/

http://www.myvrl.com/

Proprietary and Confidential

www.thevintageracingleague.com

Unique Access – High Net Worth Focus

• There are 27 Vintage Racing clubs in the USA and over 500 in the UK & Europe. An estimated 10 million people world-wide own vintage cars. Until the formation of the Vintage Racing League (VRL), there was no national/global customer acquisition platform based on Vintage Racing.

• The VRL will uniquely connect our Sponsors and Advertisers with 10 million high-net worth people through their passion for Vintage cars and Vintage Racing.

• To accelerate the VRL’s growth, we built a world-class Social Network for people that love vintage cars (see MyVRL - www.myvrl.com).

• Socially, MyVRL’s purpose is to create a community so that the 10 million Vintage car owners world-wide can find and communicate with each other.

• From a business perspective, MyVRL will improve our Sponsors and Advertisers ability to sell their products and services to high net worth individuals, by providing timely information about Member buying preferences and needs. MyVRL will generate revenue from: Merchandising & Licensing, Sponsorship Sales and the sale of Information.




Partner Update

• The purpose of this Partner Update is to provide new information about the development status of the Vintage Racing League.

• We remain very positive about the long term success of the VRL because of the unique focus and access to the target high net worth customer segment.

• The Founders continue to fund and operate the business and have done so for the previous 2+ years.

• During this time, accomplishments include:• The development and refinement of the Vintage Racing

League Business and Implementation Plan, (www.thevrl.com).

• The successful creation and launch of a world-class Social Network (www.myvrl.com) to drive member acquisition.

• Creation of numerous business relationships to further promote the business.

• We are now seeking $5 million to grow the business.



Social Network - www.myvrl.com



How We Make Money - MyVRL

INVESTMENT:Build the MyVRL Social Network membership

1) Build member base to 20,000+.

2) Build MyVRL to 100,000+ memberswith strategic partner.

3) Create compellingContent for repeatusage.

Generate Revenue from MyVRL and TVAdvertisers

1) Produce 18 x 30 Minute shows per season with a Premium 60 minute Vintage Racing League Historics event special. Sell TV advertising.

2) Sell Vendor ads on MyVRL

Generate Revenue from Sponsors and Event Advertisers

1) 1 x Title Sponsor - $5 million2) 2 x PresentingSponsors - $3 million each3) Event Advertisers

Generate Revenuefrom Central MarketTransactions &Information

1) Apparel, Partsand Services.2) Engines, Wheels and tires.3) Collectibles and Memorabilia.4) High Net Worth demographic information sales. Intro at the point of sale

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Business Website – www.thevrl.com



VRL Lines of Business – Build Out Sequence

Management

Vehicle Storage & Race Prep

EventManagement

Social Network

Advisory Board

SponsorshipMerchandising

& LicensingProgramming

Car Care

Safe and securevehicle storage, race preparation, restoration and detail services for Vintage race cars at established race tracks in 8+ major cities

Vintage Events

18 x 30 minuteshowsper season with a premium 60 minute Vintage Racing League Historics event special

Merchandise

• Apparel• Parts• Engines• Wheels• Tires• Collectibles• Gearboxes• Cars• Services

Target Sponsors

• WealthManagement Firms• Automotive • Communications• Technology• Luxury Lifestyle

Events

Los Angeles, CA Watkins Glen, NY San Francisco, CA, Sebring, FL Chicago, ILPalm Springs, CA Dallas, TX Las Vegas, NV

www.myvrl.comeServices

• Information• Central Market• Advertising • Vendor Social Networks

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Build out sequence 1-3




Why Vintage Racing as a Selling Platform?

• Celebrities and high net worth individuals (4+ million USA; 10+/- million worldwide) have fallen in love with Vintage cars and Vintage racing. Celebrity owners include: Jay Leno, Ralph Lauren, Nick Mason, Jerry Seinfeld and Patrick Dempsey.

• There are many individually organized “Premium” Vintage Racing events staged throughout the USA, UK & Europe.

• The Vintage Racing League is the first to organize a global customer acquisition and entertainment platform around vintage racing, to connect 10 million high net worth vintage car owners with our Sponsors.


http://www.mattcardyclassiccars.com/jay_leno.php

http://www.mattcardyclassiccars.com/nick_mason.php

http://www.mattcardyclassiccars.com/ralph_lauren.php

http://images.google.com/imgres?imgurl=http://motorsportsnews.net/images/jaysgarage1.jpg&imgrefurl=http://motorsportsnews.net/jay-lenos-garage-webisodes-contest&h=480&w=720&sz=223&hl=en&start=37&tbnid=7oEGGm7rmz8cTM:&tbnh=93&tbnw=140&prev=/images%3Fq%3Djay%2Bleno%26start%3D20%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN

http://images.google.com/imgres?imgurl=http://www.tobindesignwerks.com/UK/brooklands/graphics/brooklands_logo.gif&imgrefurl=http://www.tobindesignwerks.com/index-2-nav.htm&h=82&w=164&sz=8&hl=en&start=15&tbnid=dwz5WnDeVE6rxM:&tbnh=49&tbnw=98&prev=/images%3Fq%3Dbrooklands%2Blogo%26gbv%3D2%26hl%3Den

http://images.google.com/imgres?imgurl=http://www.carmel-realty.com/userfiles/image/logo_rolex.gif&imgrefurl=http://www.carmel-realty.com/index.cfm/events.htm&h=145&w=250&sz=11&hl=en&start=17&tbnid=h9eBYeE3VxSxlM:&tbnh=64&tbnw=111&prev=/images%3Fq%3Dmonterey%2Bhistorics%2Blogo%26gbv%3D2%26hl%3Den

http://images.google.com/imgres?imgurl=http://www.greensevents.co.uk/images/GoodwoodRevival_logo.gif&imgrefurl=http://www.greensevents.co.uk/pages/Goodwood_picnic.aspx&h=118&w=281&sz=18&hl=en&start=1&tbnid=bKn7evCb73-JNM:&tbnh=48&tbnw=114&prev=/images%3Fq%3Dgoodwood%2Brevival%2B%2Blogo%26gbv%3D2%26hl%3Den



For a Richer, More Tactile Customer Experience

Corporate Events

Less memorable for “Non - Participant” Attendees

• Behind the ropes experience. Single Event Sponsorship (e.g. The AT&T Pebble Beach).

Memorable, Tactile Experiences for Passionate “Participatory” Attendees

• Separated from “the action” by arena seating. Individual Box Ownership (or Lease) required for “limited” Premium Seating per city – not a “one stop” national platform. Very expensive option for mass entertainment – 50,000+ customers.

• Inconsistent event venues and production values. Requires multiple vendor coordination.

• 50,000 customers @ 8 events - in the pits – with the drivers and the cars.• 10 million high net worth vintage car owners – one global platform. • The Vintage Racing League delivers a unique, globally branded experience to

customers that are jaded by current entertainment options.

http://images.google.com/imgres?imgurl=http://blog.kir.com/archives/PGA_TourLogo.gif&imgrefurl=http://blog.kir.com/archives/cat_sports_golf.asp&h=432&w=360&sz=11&hl=en&start=1&tbnid=6SRpGFt1S_2RtM:&tbnh=126&tbnw=105&prev=/images%3Fq%3Dpga%2Blogo%26gbv%3D2%26hl%3Den

http://images.google.com/imgres?imgurl=http://www.newsli.com/wp-content/uploads/2008/02/nba-logo.jpg&imgrefurl=http://www.newsli.com/2008/02/12/key-off-season-and-regular-season-nba-player-movements/&h=447&w=290&sz=47&hl=en&start=4&tbnid=NxXi2sh2rxKzqM:&tbnh=127&tbnw=82&prev=/images%3Fq%3Dnba%2Blogo%26gbv%3D2%26hl%3Den

http://images.google.com/imgres?imgurl=http://www.skate2stick.com/wp-content/uploads/nhllogo.gif&imgrefurl=http://www.skate2stick.com/2008/06/18/bog-approve-sales-and-rule-changes/&h=409&w=367&sz=62&hl=en&start=3&tbnid=LSfeJGLdQI7QUM:&tbnh=125&tbnw=112&prev=/images%3Fq%3Dnhl%2Blogo%26gbv%3D2%26hl%3Den

http://images.google.com/imgres?imgurl=http://www.highlandmint.com/ProductPics/NFLLogo3.jpg&imgrefurl=http://www.highlandmint.com/catalog.cfm%3FProductCategoryID%3D2&h=184&w=146&sz=11&hl=en&start=3&tbnid=mXXKZ-X6GlitsM:&tbnh=102&tbnw=81&prev=/images%3Fq%3Dnfllogo%26gbv%3D2%26hl%3Den

http://images.google.com/imgres?imgurl=http://sdjersey.com/yahoo_site_admin/assets/images/mlb_logo.35011406_std.jpg&imgrefurl=http://sdjersey.com/services&h=209&w=372&sz=13&hl=en&start=5&tbnid=KXinqSoMKZaMSM:&tbnh=69&tbnw=122&prev=/images%3Fq%3Dmlb%2Blogo%26gbv%3D2%26hl%3Den



• To connect our Sponsors and Advertisers with their target high net worth customers, we’re growing the world’s largest online community for people that love vintage cars – see www.myvrl.com.

• Members can post pictures, videos & podcasts; access a “Central Market” of information about Apparel, Parts, Services & Cars; and join Owner and Member Groups that are specific to their areas of interest. Additionally, they can locate events in their area and obtain a detailed roadmap describing “How to get into Vintage Racing”.

• Our Social Network objective is to create trusted marketing relationships with our members. During the member enrollment process, we will ask key questions to include:

• Who are you and how should we communicate with you?• What do you own today and what would you like to do?• What would you like to own and what would you like to do

in the future?• We will very selectively deliver messages to our members, per

their declared areas of interest and intent. Timely buyer preference information is the most highly valued by our Sponsors and Advertisers.

Growing Our Social Network – www.myvrlcom


http://www.myvrlcom/



Our Member Demographics

• There are 75 million USA based baby boomers; 125+ million total in the USA, UK & Europe.

• 10+ million are millionaires.• 6+ million are multi-millionaires (source: Epsilon Data Services).• There are an estimated 10 million vintage car owners worldwide. 4+ million own

vintage cars in the USA (source: 4 x major vintage car Insurance companies – Grundy, Heacock,

Hagerty & Aon).• 30,000+/- USA based vintage car owners race the cars. (source: 27 x Vintage Motorsports

Council Vintage Racing Clubs: see www.v-m-c.org) and a greater number race through 500 clubs in the UK & Europe (source: Motor Sports Association; see www.msauk.org). We estimate that 300,000 people attend the 170 US based Vintage race events annually.

• The baby boomer generation will inherit $3.5 trillion from their parents. As this baby boomer generation ages, they seek new outlets for their wealth and spare time.

Our Objective………………………………..To improve our Sponsors ability to sell their products and services to the high net worth demographic by providing timely information about their buying preferences and needs.

http://www.v-m-c.org/

http://www.msauk.org/



170+ US Events Annually - Schedule and Locations



How to Get into Vintage Racing



Sponsor Benefits



Advertiser Benefits



Vintage Racing Event Track Details

Dallas, TX - Eagles Canyon Raceway is 2.6 miles long with 15 turns and 70 feet of elevation changes.

Sonoma, CA - Infineon Raceway (Sears Point) is 2.6 miles long with 15 turns.

St. Petersburg, FL – road course is 2.6 miles long with 15 turns.

Watkins Glen, NY – 2.6 miles long with 15 turns.

Las Vegas, NV – Las Vegas’ Street Course is 2.4 miles long with 10 turns.

Denver, CO – Denver’s Street Course is 1.6 miles long with 11 turns.

San Jose - 1.448 mile street course with 10 turns.

*Las Vegas - street course. Map to follow.

Indianapolis Motor Speedway - road course.



• The Vintage Racing League team is comprised of proven event management and promotion professionals. The team has historically managed a $300 million revenue Motorsports business. Total value of sponsorship value delivered by team members during the prior 25 years exceeds $5 billion. See Team @ www.thevrl.com

• The team has successfully delivered customer acquisition and event management programs for Global 1000 companies, to include:

• AT&T, Coca Cola, Coors, Anheuser Busch, American Express, Sony, Phillips, Yamaha, Sports Illustrated, Nike, Ford, Telmex, Gigante, Converse, Four Seasons, FedEx, Firestone, Toyota & Honda. MCI Worldcom, Coors Light, Teledyne Water Pik, and Target Stores.

• The Vintage Racing League will serve three primary corporate sponsors:

• The Vintage Racing League Title Sponsor will entertain 50,000+ existing/target customers at eight national events annually. Title Sponsor cost - $5 million.

• Two Vintage Racing League Presenting Sponsors will entertain 12,000+ customers annually. Presenting Sponsor cost - $3 million.

The Vintage Racing League Team




Management Team Profiles

Co-Founder & Chairman – Stephen J. L. Page• Vintage Racing participant and industry veteran – Former

CEO, Chairman and/or Board Director Page-Wheatcroft & Co. Ltd, bpmx; ejobs Inc.; Tatum LLC and River Logic, Inc.

Co-Founder & CEO – Joe Heitzler• Former CEO Champ/CART; Executive Producer CBS Sports;

CEO VTE Mobile TV Sports Productions; CEO Grand.CFO - Dolf Renaud

• Proven CFO with Automotive and Real Estate expertiseVP Marketing - David Meffert

• Former VP Marketing, CHAMPChief Legal Officer - Deborah Schneider

• Former Chief Legal Counsel, CHAMP VP Public Relations - Kika Garcia-Concheso

• Former VP Public Relations, CHAMP; VP Public Relations, IRL team.



Investment Description

• The founders have self funded the VRL for 2+ years. We have designed the business, created key relationships, built the Sponsor and Advertiser website – www.thevrl.com and our Social Network – www.myvrl.com

• Management’s 2009 focus is on growing membership within our Social Network - MyVRL. (At 20,000 Members, we can sell ads; at 100,000 Members we can sell Sponsorships).

• We are seeking $5 million to further develop the business: $3 million to fund Year 1 operations (equip and build out the Social Network, build the management and operating team and deploy staff to acquire new members at events) and $2 million to fund the company’s Year 2 operations . The use of funds is described on the next page.

• Investor's receive:

• A proven team committed to building a premium brand – anticipated sale within 5 years.

• Pro rata 33% ownership of the Vintage Racing League, ($10 million pre, $15 million post investment valuation).





Vintage Racing League - Use of Funds

Funding for The Vintage Racing League: $5 million.

• Year 1: Use of funds - $3 million:

• Year 1 Social Network Management & Operations Team $2,200,000

• Social Network Platform enhancement (Central Market) $250,000

• Event Equipment for Member Acquisition - $400,000

• Vintage Racing League Promotion $100,000

• Office, Legal & Administration $ 50,000

• Year 2: Use of funds - $2 million:

• Year 2 Management & Operating team expense $2,000,000.



VRL - Financial Overview



VRL 2009+ Overhead Costs



Vintage Racing League Board Directors:Stephen Page, Co-Founder and Chairman Joe Heitzler, Co-Founder and Director, (ex CEO CART)Gene Atkinson, Retired Chairman, Goldman Sachs InternationalDeb Schneider , Director and Chief Legal Officer, (ex CLO CART) The Vintage Racing League8350 N. Central Expressway, Suite 1500, Campbell Center 1Dallas, TX 75206Stephen J. L. Page; Cell: 214-676-4333; email: [email protected] Office: 214-393-4662Fax: 214-393-4651Business website: www.thevrl.comSocial Network website (Members) www.myvrl.com

Contact:

mailto:[email protected]



campbell center 1 8350 n. central expressway, suite 1500 dallas, tx 75206

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