cambria newsletter december 2010

News

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c a m B R i a I n F o c u s

Our J o urney—Our Fut ure Mark Lav er y CEO

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c a m B R i a A u t o m o b i l e s I n c o r p o r a t i n g D e e s , D o v e s , I n v i c t a , G r a n g e & M o t o r p a r k s

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The Credit Crunch and Us

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Health and Saftey - Why?

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Charity begins at work!

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Two Outstanding Associates

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Associate offers 4

Refurbishment Of Warrington and

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One database total transparency

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Vo l u me 1 , I s s ue 1

Refurbishment of Warrington and Blackburn By Shaz Anjam Direc tor

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Issue 6December 2010

Inside this issue:Lucky X Factor Winner Collects Brand New Mazda2 2

Mrs X is the lucky winner of a Brand New Fiat Doblo Eleganza 2

Cambria Northwest 3

Cambria Ambassador Jason Robinson MBE 3

Dealer Finance 3

Mark Percival Cage Fighter 4

Pirelli Thruxton Challenge 4

If you’ve ever visited Invicta Motors in Maidstone you’ll know

that walking in the front door is like walking back in time, about

the 1970’s to be precise. Well that’s all changing right now,

the site is currently undergoing a £600,000.00 refurbishment

which will breathe a new lease of life into the Maidstone site.

The split new car showroom is being brought up to the very

latest corporate standards for Mazda and Honda. New signage,

flooring, furniture, lighting and a toilet that both our guests

and associates would be delighted to use! And as if we hadn’t

already spent enough money the new showrooms will be fully

air conditioned.

This refurbishment will change Maidstone from a site that

looked neglected and unloved to one that will welcome guests

and associates to work in and transact with us. Once complete

Maidstone will boast two new car showrooms showing 6-7

cars each, a 60 car indoor used car showroom plus 30 outdoor

display spaces. The current estimated completion date is 31st

Jan 2011, just in time for a February ‘Grand Opening’ and the

March new car market, so, fingers crossed on the completion

date as they are builders and it was only an estimate.

The board would like to thank all associates for their hard

work over the last 12 months and sincerely wish you all a

happy and peaceful Christmas.

We have continued to expand with the addition of another

ten franchised outlets from seven different locations and

have continued to demonstrate our ability to purchase

and transform underperforming dealerships by our

total commitment to guest delight. Additional brands

to the group this year are Honda, Mazda and Triumph

motorcycles, in addition we have refurbished a number of

dealerships investing for the future to give our associates

and guests a pleasant and safe area to visit and work in.

2010 has been an important year for Cambria with our

admission to trading on AIM in April as a Plc. It is the third

year in succession that we have seen profits increase.

Cambria has demonstrated that even when we are in

difficult economic times it is still possible to give ‘value for

money’ and offer exceptional opportunities to guests who

wish to purchase a new or used vehicle. Service plans

enable a guest to budget their costs more accurately and

our selection of used car warranties offer excellent value.

CambrIa’s suCCessful Year

by brian murray, Executive Director

by James mullins, Finance Director

Into the 21st CenturY

mrs X Is the luCkY wInner of a brand new fIat doblo eleganza

luCkY X faCtor wInner ColleCts brand new mazda2 Maidstone resident, Wendy Wilson, is the lucky winner of a brand new

Mazda2 after entering a competition run by the first official fashion partner

of The X Factor, Very.co.uk. This competition featured on the last weekend

of the audition shows plus the boot-camp shows.

Mrs Wilson collected her new Mazda2 from Invicta Motors on Dowding

Way in Tunbridge Wells. She was welcomed at the dealership with a bottle

of champagne and a large bunch of flowers.

Mrs Wilson entered the competition in September and discovered she had

won a few weeks later. Delighted with her prize, Mrs Wilson accepted the

three-door Mazda2 Sport finished in True Red with great excitement. She

commented, “Even though I now have the keys, I still can’t believe I have

won. It’s not every day you get presented with a brand new car, especially

one as stylish as the Mazda2. This is the first brand new car I have ever

owned and its compact size is perfect for my driving needs.”

When she received the call to say she had won, Mrs Wilson was sceptical,

“I had to ask three times if it was a prank, I just didn’t believe it. When I

realised the truth, I screamed and jumped around the office. You just don’t

expect to win even when you do enter competitions. I have never won

anything before and now my friends will be very envious of my new car.”

Adrian Venning, Sales Manager of Invicta Motors said, “I would like to

congratulate Mrs Wilson on her win. She will certainly enjoy owning the

Mazda2, as it offers superb driving pleasure and its distinctive styling

looks great. We have seen a significant rise in Mazda2 sales recently and

now that we have the new special edition Takuya model, sales are sure to

increase even more.”

The entire Mazda2 range offers superior equipment levels as standard and

a true Zoom-Zoom driving experience, suited to the young-at-heart.

For more information about the Mazda2 and the full Mazda range, or to

arrange a test drive, please call Invicta Motors on 0845 1209 486 or visit the

showroom on Dowding Way in Tunbridge Wells, or Sutton Road in Maidstone.

A lucky Warrington resident is the winner of a brand new Fiat Doblo Eleganza

from Total petrol stations national prize give away. The competition was run

throughout the UK from all participating Total petrol stations.

Mrs X who wishes to remain anonymous, filled in the prize entry form from her

local petrol station after filling her vehicle with just £10 of fuel.

Mrs X collected her new Doblo from Warrington motors on Winwick Road

Warrington, where she was welcomed with a large bouquet of flowers and a

bottle of champagne.

The Fiat Doblo Eleganza comes as standard with alloy wheels, Blue tooth phone

system , steering wheel with radio/ phone controls and climate control. “ I am

over the moon “ commented Mrs X “ I never win anything not even £10 on the

lottery” The vehicle finished in Minimal grey certainly looked spectacular “I keep

pinching myself I just can’t believe it, even now as I have the keys I still think it

must be a practical joke”

Bob Borland the General Manager of Warrington Motors said “ I would like to

congratulate Mrs X on her wonderful prize. I know she will love the driving and

ownership experience of the Doblo especially the high specification and vastly

spacious interior which can easily accommodate the growing family which Mrs

X has.”

For more information on the entire Fiat range, or to arrange a test drive please

call Warrington Motors on 0844 2488427 or vist the showroom located on

Winwick Road Warrington.Steve Pickston (sales Manager), Mike Beach (sales Executive), Mrs X And Mrs X’s mum

News

p2

CambrIa ambassador Jason robInson MBEJason is an English former international rugby union

player gaining 51 caps for England and in rugby

league football gaining 12 caps for Great Britain and

7 for England through the 1990’s and 2000’s .

what is a Cambria ambassador?

My role as a Cambria Ambassador is to promote the

Cambria brands in various sections at “Sport in the

Community” with personal appearances, question and answer sessions, running coaching

clinics for the youngsters and helping to build manufacturer relationships.

why did you choose to join Cambria?

Over the years I have worked with a lot of top companies that reflect the value I have in myself

and in Cambria’s case Customer Service.

what do you put your success in the game of rugby down to?

A lot of hard work, 17 years of hard work, commitment, good attitude and wanting to learn.

My goal was to be the best I could possibly be.

what’s your opinion of your new Jaguar XJ?

Very pleased with the Jaguar XJ, think it’s a brilliant car. Not only did I want a quality car, but

I have the best of both worlds, it’s a great ride, I do a lot of miles, good fuel consumption and

with me being a sporty guy, I can flick it to sport mode.

You are involved now in the amateur game, how are you finding the transition and if you

could name 3 things that make the difference between a good performance and a world class

performance, what would they be?

Attention to detail, being prepared, knowing your opposition and knowing that you won’t be

faced with any surprises. Being brave when you come under pressure, not to go into your

shell, be on the edge and take a few risks. Belief in your ability, you will go through periods

when things aren’t going your way but having the belief that you have what it takes to turn it

around; in my case you score a try!

by Ben Crudgington, Executive Director

As you are all aware,

there has recently

been considerable

focus upon improving

our businesses in the north-west. I am

pleased to say that in all five of our Fiat

businesses our customer satisfaction

index results have shown an enormous

improvement in the last six months.

In the most recent results, Blackburn Motor

Park entered the top 10 best Fiat dealerships

in the country in terms of CSI results within

the Sales Department and this is a fantastic

achievement.

To further strengthen our support in the

north-west, we have appointed a Regional

Service Manager and a Regional Sales

Manager. David Peake, who is Service

Manager at Welwyn Garden City, has taken

up the role of Regional After Sales Manager

and Ben Locke, our General Sales Manager

at Swindon Motor Park, has taken up the

Regional Sales Manager position. Both Ben

and David are focusing heavily on all aspects

of our sales and service departments in the

north-west and are committed to further

improving our guests’

experience by ensuring

that the best practices

that are very successful

in their respective

businesses in the south

are duplicated in our

north-west businesses.

I am absolutely

confident that with

their continued

support, we

will continue

to see tangible

improvements in each

of the north-west

businesses.

CAMBRiA NoRThWEsT

p3

We need articles for the next issue of Cambria News. Who would you like to see under the Spot Light? Articles can be based on an individual either their achievements at work or better still out of work. Has your dealership achieved something special that you want to share with the rest of the group? Have you a question you would like answered? If you would like to discuss any ideas with me before you write your article call me on 0784 326 5829 or email me on [email protected].

artICles for the neXt Issue - It’s your MagazInE!

Mark Percival at Grange Jaguar Welwyn is one of the

top Service Receptionists in the Group.

Mark has decided to turn his hand to semi-professional

cage fighting and Grange Jaguar has agreed to support

him in his new endeavors.

Mark started Ju-Jitsu when he was 6 years old

obtaining both primary and junior black belts and

fought for England when he was 18 at the World

Championships in France where

he came 4th. He trains at

the local gym and had his first

fight on the 29th August this

year which he won in the first

round.

By the time you read

this article, he will

have had his

2nd fight on

Saturday 27th

November 2010 in

Gloucestershire with

many of the Grange team

at Welwyn supporting

him

This event was sponsored and paid

for by our supplier/partner Pirelli in

recognition of the dealerships that

achieved over 40% Pirelli penetration

which in many cases was four to five

times the original equipment fitment of

that tyre. Twenty Cambria associates

arrived on a less than typical September

day with intermittent rain storms which made the track both dangerous and exciting.

Thruxton is recognized as the best go-karting track in the UK with go-karts capable of

up to 60 mph and the combination of these karts and the weather conditions made it a

very interesting day for everyone that took part. For those of you who have never driven

professional go-karts, they are vitually unmanageable in these conditions. However,

everyone of the Cambria associates improved their lap times race upon race including

our HR team of Natalie and Kate who did a very good job of showing that this was not

just a man’s sport.

Unbeknown to us, we had a virtual professional in our team in Ben Crudgington who from

race 1 drove like a lunatic and won every single race and the trophy at the end of the day

although he ended up with a suspected broken rib and various bruises to get there.

The last race of the day was finished with a spectacular movement by Simon Wells, the

CMA accountant at Croydon, crossing the finishing line backwards at about 30 miles

an hour. So all in all, it was a fantastic day of fun justifiably earned by managers that

grasped the Pirelli opportunity for the company.

even during a downturn and period of economic uncertainty and given the fact that lending has been reduced by many nervous banks, franchised motor dealers like Cambria automobiles plc continue to offer great value and choice to our guests when making their important car purchasing decisions.

there are many reasons why arranging the finance for your next vehicle directly with a franchised main dealer group like Cambria is likely to put our guests in the driving seat.

we employ specialist business managers who have not only the product knowledge but most importantly the ability to ensure our guests are

presented with products that meet their needs and take full account of what best suits their budget. In addition to this, new regulations are in place to make sure finance companies lend responsibly with affordable monthly repayments.

unlike a personal loan that may be taken out to fund a car purchase, options available from a Cambria dealership include personal Contract purchase. this type of agreement is designed to give our guests fixed term motoring with the security of knowing that the monthly payments are set and that at the end of the term (typically 2 or 3 years) the finance company or manufacturer guarantees the value of the car

which can be used against the next purchase, kept or simply handed back.

we have partnerships with specialist automotive finance companies that allow us to tailor make a finance plan to match our guests needs. they can also benefit from a “one stop shop” which even gives them the ability to be driving away in their chosen car within an hour.

and with the recent changes in consumer laws our guests have more protection and peace of mind than ever before which means they can focus all their attention on the excitement of choosing a car.

mark perCIval

Cage Fighter

pIrellI thruXton Challenge

dealer fInanCe

by david holmes, aftersales Director

martin boongroup Finance and Insurance Manager

Sponsored by

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cambria newsletter december 2010

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