calmhsa phase ii projected reach · national alliance on mental illness ... • policymakers, ......

CalMHSA Phase II Projected Reach

Prevention & Early Intervention Projects (PEI)

Overview of Statewide PEI Programs and Contractors

The California Mental Health Services Authority (CalMHSA) has launched Phase II of Statewide

Prevention & Early Intervention (PEI) Projects on behalf of California’s counties, which will implement

statewide programs for fiscal year 2015-2016 and 2016-2017.

Based on CalMHSA Board approval, CalMHSA has entered into contract with the following organizations

to implement Phase II Statewide PEI activities:

Program 1: Effectively Reaching and Supporting California and Its Diverse Communities to Achieve

Mental Health & Wellness

Each Mind Matters Outreach & Engagement Team (EMM O&E)

Community Colleges Chancellor’s Student Mental Health Program (CCC)

Runyon Saltzman & Einhorn, Inc (RSE)

Active Minds (AM)

National Alliance on Mental Illness (NAMI)

Program 2: Creating Healthier Organizations and Communities through Policy and Change

California County Superintendents Educational Services Association (CCSESA)

Disability Rights California (DRC)

Integrated Behavioral Health Project (IBHP)

California Department of Education (CDE)

In addition, Phase 2 funds support a contract with the RAND Corporation to evaluate outcomes of

Statewide PEI activities which cover the following areas:

Statewide population surveillance regarding mental health/ wellness including suicide

prevention and add where appropriate substance use surveillance

Cost benefit analysis

Program level evaluation

Targeted effectiveness studies to identify best practices

Statewide and local reach of activities by Contractor

As a statewide initiative, contractor activities are meant to have maximal impact across multiple

communities in California. The following outlines statewide activities as well as some projected activities

to occur throughout the state.

These local activities may be subject to change over the course of the Phase 2 period based on the

overall needs of the state.

Program 1: Effectively Reaching and Supporting California and Its Diverse Communities to

Achieve Mental Health & Wellness

Contractor: Each Mind Matters (EMM O&E)

Contact: Joseph Robinson, Program Manager

Phone: (916)389-2621

Email: [email protected]

Area: Outreach & Engagement Team

Program Focus: Provide statewide voice on the critical impact of stigma, resulting

discrimination, and disparities experienced by individuals, families and communities.

Total Awarded Funding Level (15-16 & 16-17): $1,300,000.00

Overview:

o Engage and provide technical assistance to statewide and local community-based

organizations in the use of Each Mind Matters educational materials

o Develop materials to support statewide and local recognition of May is Mental Health

Month, Mental Health Awareness Week in October, and Suicide Prevention Week in

September

Target Audience Key Activity Specific Objective Outcome

CalMHSA, Program Partners, other key partner organizations national, statewide, and by region targeting these audiences: • Five CRDP Communities, • Older Adults, • High Schools/TAY, • Community Colleges, • Universities, • Consumers and Family

Members, • Providers and CBOs, • Healthcare, • Workplace, • Policymakers, • Justice Involved Persons.

Statewide community outreach and engagement. Fulfill the networking, coordination and collaboration role of Each Mind Matters by coordinating a network of individuals and organizations that support and participate in Each Mind Matters.

Coordinate and implement statewide outreach and engagement including developing and maintaining partnerships.

Provide technical assistance and ongoing support regarding the use, dissemination and/or the incorporation of the Each Mind Matters and SanaMente brands.

Support activities for Mental Health Month and Week, and Suicide Prevention Week across the state.

Implement the Each Mind Matters mini-grant programs to expand local reach and integration statewide.

Decrease stigma; Reduce discrimination; Reduce social isolation and self-stigma;

Improve mental and emotional well-being;

Improve health equality;

Networking and collaboration;

Increase adoption and use of materials and resources;

Increase understanding of PEI and suicide prevention;

Increase knowledge

mailto:[email protected]

Contractor: Community Colleges Chancellor Student Mental Health Program

(CCC)

Contact: Program: Colleen Ammerman, Director

Phone: (916) 325-8572 Email: [email protected]

Contact: Program: Heather McClenahen, Senior Program Specialist


Area: Higher Education

Program Focus: Dissemination and Local Use of EMM Programs through all

Community Colleges – Reaching Diverse Cultural Communities Strengthen

Student Mental Health PEI efforts and coordination with counties


Overview:

o Infuse community colleges statewide, with existing foster youth services programs with

California Community College Student Mental Health Program Healthy Transition

Activities

o Promote community colleges statewide, student, faculty & staff uptake of the Kognito

online suicide prevention training

o Provide technical assistance to community colleges statewide, including in

implementing the Program’s Collaboration Toolkit between Community Colleges and

California County Behavioral and Mental Health Departments

o Provide technical assistance to campus mental health chapters, including Active Minds,

NAMI, or Psychology Clubs

o Support dissemination of Each Mind Matters educational materials

o Engage with Health Services Association of California Community Colleges within regions

to determine the needs of students of community college campuses across the state.

and skills for recognizing signs and help/support-seeking.


• California community college faculty, staff, and regional health center director

• Disseminate Each Mind Matters tools and resources.

• Relaunch CCC

• Develop and disseminate up to 6

population specific materials and

resources.

• Populate project website’s searchable database with

o partner materials,

• Increase awareness

of Each Mind

Matters campaign,

tools and resources

throughout the

community college



Contractor: Runyon Saltzman and Einhorn (RS&E)

Contact: Nicole Jarred, Account Supervisor

Phone: (916)446-9900 Email: [email protected]

Area: Social Marketing

Program Focus: Support cause marketing of existing EMM programs, address

gaps for diverse, cultural communities training and technical, assistance for

counties, CBOs, and local partners


Overview:

o Implement Walk in Our Shoes school performance tour to elementary and middle-

school students across California. While the selection of schools to receive the Walk In

representatives. project website, materials, tools and resources with EMM guidelines.

o tools, o resources, o & products developed

in Phase II.

system.

• Increase use/

satisfaction of EMM

tools and resources.


California

community college

students and

population specific

groups including:

• former foster

youth

• transition age

youth

• student

veterans.

• Promote the Each Mind Matters campaign within the CCC system.

• Convene a CCC SMHP mental health workgroup to disseminate EMM materials, tools and resources.

• Provide TA support to student organizations and clubs to disseminate EMM materials and resources on campus.

• Participate in the CCC SMHP mental

health workgroup to disseminate

EMM materials.

• Develop list of student

organizations and clubs within the

CCC system.

• Identify opportunities for regional

collaboration among CCC's,

counties and Phase 2 program

partners.

• Increase awareness

of Each Mind

Matters campaign,

tools and resources

throughout the

community college

system.

• Increase utilization

and satisfaction of

Each Mind Matters

tools and resources.

Our Shoes performance has not been finalized, San Joaquin County will have access to

all the resources and demonstrations available online at www.walkinourshoes.org

o Facilitate Directing Change Program (www.directingchange.org) for high school students

and young adults.

o Enhance and provide training on the SanaMente Campaign (Each Mind Matter’s Spanish

language campaign) & its educational resources

o Conduct El Rotafolio training (suicide prevention training for Spanish-speaking health

educators such as promotores). Selection of locations of El Rotafolio trainings have not

yet been finalized

o Provide technical assistance to all counties, on the use of Each Mind Matters

educational materials (Each Mind Matters, Know the Signs Campaign, Walk In Our

Shoes, SanaMente, and all culturally-specific resources), and general support for

questions pertaining to stigma and discrimination reduction and suicide prevention.


1.Schools/ Youth 2.Schools/ Youth/ Young Adults 3.Spanish-

dominant/Latino

Californians

4. Spanish-dominant/Latino Californians 5. County Behavioral Health Agencies (CBHAs) 6.Californians/Influencer

s/Mental Health

Supporters/Media

Representatives

1.Walk In Our Shoes School Performance Tour 2.Directing Change Program 3.SanaMente Campaign 4. El Rotafolio Trainings 5. Each Mind Matters County Technical Assistance 6. Public Awareness & Education

1. Provide a school assembly to elementary and middle schools across California during a 12-week tour in 2016. 2. Facilitate a renewed Directing Change film program for high school students and young adults in 2016. 3. Enhance SanaMente campaign and resources based on finding from research report conducted in FY 14/15. 4. Facilitate up to 10 El Rotafolio trainings. 5. Deliver technical assistance to counties to integrate statewide SDR and suicide prevention materials at the local level. 6. Promote Each Mind Matters through ongoing activities, including signature/special events, social media, newsletter, celebrity engagement and media relations strategies.

1. Increased knowledge of mental health/decrease stigma to students aged 9 – 13. 2. Increased knowledge of mental health and suicide prevention for high school and college students. Engaged participation in the Each Mind Matters movement. 3. Engage the Latino

audience in the mental

health movement and

provide mental health

resources to Spanish-

speakers in California.

4. Increased knowledge of suicide prevention among Spanish-speakers. 5. Increased reach of SDR and suicide prevention materials through integration of local county and statewide efforts. 6. Improve the reach of

http://www.walkinourshoes.org/

Contractor: Active Minds

Contact: Alison Malmon

Phone: (202) 332-9595 ext:101


Area: Campus & Community relation/education

Program Focus: Actively engage student peers to

disseminate tools and resources to California Higher

Education campuses. Support peer-led programs to support

PEI efforts on campus. Support peers in reaching out to

diverse students on campus including Veterans and LGBTQ.

Total Awarded Funding Level (15-16 & 16-17): $600,000

Overview:

o Provide trainings to peer-led college student organizations on how to use Each Mind

Matters educational materials

o Host an annual Active Minds statewide conference

o Provide mini-grants to select student organizations to distribute Each Mind Matters

educational materials and/or conduct mental health promotion and suicide prevention

activities on campus

o Host at least 10 campus and community educational events including Send Silence

Packing exhibits and Speakers Bureau presentations

the Each Mind Matters

movement and spur

conversation about mental

health in the general

population.


Contractor: NAMI

Contact: Beth Wolf, Director of Programs

Phone: (916) 567-0163 ext:103 Email:

[email protected]

Area: Campus & Community relation/education

Program Focus: Continue to further support the local

implementation of the Mental Health 101 stigma

reduction program for diverse communities developed as

part of their contract in Phase I. Support affiliate capacity

building for on-going dissemination of EMM

programs/resources


1.) College Students

2.) College Students

3.) College

students, faculty, staff, community members and counties

1.) Dissemination of Each Mind Matters Educational Materials



1.) Provide trainings for peer-led student organizations on how to use materials through 2 statewide conferences in November 2015 + 2016

2.) Provide grants to peer-led student organizations to host creative programming and distribute EMM educational resources

3.) Host at least 15 campus and community educational events including Send Silence Packing exhibits and Speakers Bureau presentations

1.) Increased exposure to EMM educational materials on college campuses

2.) Increased exposure to EMM educational materials, reduced stigma, and increased knowledge of the signs and symptoms of struggle and intention to intervene

3.) Increased exposure to EMM educational materials, reduced stigma, and increased knowledge of the signs and symptoms of struggle and intention to intervene

Overview:

o Pilot the implementation of a newly developed program - Mental Health 101 – which is

a training developed by various cultural communities across the state (African American,

Asian Pacific Islander, Latino, LGBTQ, and Native American) for the purpose of raising

awareness about mental health issues and help seeking in a cultural sensitive and

responsive way. The pilot sites will be vigorously studied to support future effective

statewide implementation. The pilot sites have not been selected at this time

o Various local NAMI affiliate chapters will conduct Ending the Silence presentations at

high schools across the state depending upon available local capacity

o Disseminate and support the use of Each Mind Matters educational materials among

the 66 NAMI affiliates statewide.


1.) Unserved/Underserved 2.) NAMI Affiliates and

unserved/underserved communities

3.) Youth/Schools 4.) NAMI CA Affiliates

1.) Expand Mental Health 101

2.) Outreach, Education,

and EMM Dissemination

3.) Ending the Silence presentations; NAMI on Campus High School Club trainings

4.) Support the

growth/strengthening of NAMI

1.) Contract with 10 NAMI lead affiliates to provide local presentations.

2.) Incorporates EMM into NAMI’s Lead Affiliate trainings, statewide presenter trainings, local presentations, and other events where the impact of program can be promoted.

3.) Conduct ETS presenter

trainings; NCHS trainings to support the growth of ETS

4.) Conduct local meetings with

regional affiliates to provide hands on technical assistance.

1.) Fine tune the program based on feedback and recommendations provided from affiliates, partners, and the community to eventually offer the program statewide.

2.) Increase EMM messaging and educational materials with NAMI Affiliates and unserved/underserved communities

3.) Increase ETS’s reach into new schools and new communities; integrate EMM messaging into ETS presentations; establish NCHS clubs on high school campuses as an additional vehicle to conduct ETS.

Program 2: Creating Healthier Organizations and Communities through Policy and Change

Contractor: California County Superintendents Educational Services

Association (CCSESA)

Contact: Cheryl Raney, Director II


Area: County & Regional K-12 advocacy

Program Focus: Support policy changes that will result in greater adoption

of mental health and substance use awareness and suicide prevention

practices among local schools and districts.


Overview:

o Disseminate Each Mind Matters materials to education agencies and partners

o Participate in Student Mental Health Policy Workgroup

o Provide regular information sharing with Regional Lead County Offices of Education

pertaining to K-12 Student Mental Health Programs

o Convene statewide meetings to address student mental health efforts in schools and to

discuss policy recommendations


1.) Regional Lead County Office of Education Staff (COES)

2.) County Office of a. education, b. school district, c. school site staff

and administrators

1.) Dissemination of EMM and other educational materials, information, and resources

2.) Sustain coordination communication and information sharing with statewide education partners.

1.) Provide quarterly conferences with Regional Lead COES

2.) Provide regular information sharing with Regional Lead COES pertaining to Pre K-12 Student Mental Health program, policy, training and initiatives

3.) Convene two statewide meetings per year to include Regional Lead COES and education partners to address statewide student mental

1.) Increased dissemination of EMM materials to education agencies and partners.

2.) Increased reach of EMM materials and other student mental health educational materials

3.) Dissemination of

policy recommendations related to student mental health efforts in schools


Contractor: Disability Rights California (DRC)

Contact: Margaret Johnson, Advocacy Director

Phone: (916) 504-5937


Area: Advocacy, Education, Investigation, & Litigation

Program Focus: Support policy changes that will result in

greater adoption of mental health and substance use

awareness and suicide prevention practices among local

schools and districts.


Overview:

o Provide information and technical assistance to further achieve California and Federal

mental health parity requirements, including the Mental Health and Substance Use

Disorder benefit of the Affordable Care Act through Medi-Cal expansion and Covered

California.

o Provide technical assistance, as needed, to the California Department of Managed

Health Care which is responsible for regulating mental health and substance use parity

requirements among health plans

health efforts in schools, policy recommendations and leveraging of funding

4.) Sustained

communication network and infrastructure to address health and wellness


1.) People needing parity in mental health care from private insurance carriers.

2.) Advocates, policy

makers, insurance carriers, oversight agencies, family

1.) Help people obtain mental health parity from private insurers.

2.) Develop strategies to address mental health parity policy issues.

1.) Private direct services:

Filing complaints to help people obtain mental health parity

2.) Prepare issue papers and work with policy makers and others.

1.) Increased mental health parity in the coverage of services by private health insurance carriers.

2.) Increased awareness of mental health parity issues.

Contractor: Integrated Behavioral Health

Project (IBHP)

Contact: Karen Linkins, Consultant

Phone: (480) 471-7516 Email:

[email protected]

Area: Stigma & Discrimination Reduction

Program Focus: CCI/IBHP will support

partnerships between MH, SU, and PC to

develop and promote policy

recommendations that reduce stigma and

discrimination in integrated care settings.

Total Awarded Funding Level (15-16 & 16-

17): $240,000

Overview:

o Support partnerships between Mental Health, Substance Use, and Primary Care to

develop and promote policy recommendations that reduce stigma and discrimination in

integrated care settings.

o Host a Statewide Innovations Summit to support the implementation of best practices in

integrated care

o Provide individual technical assistance to county behavioral health systems to support

the implementation of best practices in integrated care to the extent that capacity is

available

Contractor: California Department of Education (CDE)

Contact: David Kopperund


members concerned with mental health parity.



Contact: Monica Nepomuceno


Area: K-12 education

Program Focus: Support collaboration and partnership with

counties and their community partners to promote policy change

and implementation.

Awarded Annual Funding Level (15-16 & 16-17): $120,000

Overview:

o Convene Student Mental Health Policy Workgroup which will make recommendations

on how to improve student mental health for youth in grades K-12


1.) Kindergarten through twelfth grade students, school staff, parents, and communities.

1.) Student Mental Health Policy Workgroup (SMHPW)

1.) Convene 4 quarterly meetings to develop policy recommendations that will impact student mental health and wellness.

Increased awareness of mental health and wellness.

Improved school climates.

Integration of mental health and wellness into school board policies and administrative regulations.

Reduce stigma, discrimination, and youth suicides.

Streamline referrals, access to and availability of mental health services.

calmhsa phase ii projected reach · national alliance on mental illness ... • policymakers, ......

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