developing your program’s strategic plan

DEVELOPING YOUR PROGRAM’S STRATEGIC PLAN

And tremendous inspiration from:The presenters, facilitators, and participants of the

2012 LSAC AATW

With significant input from:Jennifer Kamita

Loyola Law School

Rough framing by:Ricardo Villarosa

Wayne Sate University Law School

The Strategic Planning Process

Session outcomes for participants: 1. Review (briefly) a broad template for a Strategic Planning

process—framing and incorporating many of the previous 2012 LSAC AATW sessions

2. Gain increased awareness of some of the subtleties of the process

3. Return home with tools to assist in their own strategic program development

Description: Now that you are aware of the basics of strategic planning, what are the (more) real issues you need to be aware of as you develop a plan for your school? Do you know if there are any unannounced or hidden expectations? What really makes a Dean happy? What makes faculty unhappy? Are there any “landmines” that you need to be aware of? How do you identify your allies? Is it a good thing to be popular with the students? Is self-promotion necessary? Learn more about the nuances of strategic planning.


StrategyImplementation

Evaluation& Control

EnvironmentalScanning

StrategyFormulation

Mission, Values, &Objectives

A few words about:Objectives (goals), Strategies (plans), Tactics (action steps)

• Objectives—Where do we what to go?• Strategies—How do we get there with what we

have?• Tactics—What specific things will we do to

follow our chosen strategy?



SchoolLevel

ProgramLevel

StudentLevel

Program Delivery

4Ps Product, Price, Place, Promotion

EnvironmentalScanning SWOT Analysis Constituents:

Resources & Constraints

StrategyFormulation

4Ps of Program Design Product, Price, Place, Promotion

Evaluation& Control

SchoolLevel

ProgramLevel

StudentLevel

Mission, Values, &Objectives

The Strategic Planning ProcessMission, Values, &Objectives

SchoolLevel

ProgramLevel

StudentLevel

What are the mission, values, and objectives for: (Recall the following sessions)*• School?• Program?• Students?

Are they aligned?Or are they in conflict?

*Plenary: The Evolution of Academic Success Plenary: Recent Events and the Future of Academic Success Implementing an Institutional Culture and Climate of Inclusion Plenary: Planning Strategically for Tomorrow and Beyond

The Strategic Planning ProcessEnvironmentalScanning SWOT Analysis Constituents:


Internal Analysis

Strengths & Weaknesses?

External Analysis

Opportunities & Threats?

SWOT Matrix

Environmental Scanning



Strengths Weaknesses

InternalFactors

------------->

_____Dean’s Support__________ __Established program reputation_ ___Developed resource network__ ___Structured planning process__

_________________________ ____No institutional Buy-in__ _______Short-Staffed_______ _________________________

Opportunities Threats

ExternalFactors

------------->

_________State Bar _________ ______Changing Balance ___ ___ Favoring Essay Exams___ _______Introducing MPT______

______ ABA Changing_____ ______Bar Pass Standards _ _________________________ _________________________




InternalFactors

------------->

______________________________________

_____________________________________

______________________________________

______________________________________

______________________________________

_____________________________________

______________________________________

______________________________________

Opportunities Threats

ExternalFactors

------------->

______________________________________

_____________________________________

______________________________________

______________________________________

______________________________________

_____________________________________

______________________________________

______________________________________



S-O strategies pursue opportunities that are a good fit to the strengths. W-O strategies overcome weaknesses to pursue opportunities. S-T strategies identify ways to use strengths to reduce vulnerability to external threats. W-T strategies establish a defensive plan to mitigate damage from weaknesses and external threats.


Opportunities

S-O strategies

W-O strategies

Threats

S-T strategies

W-T strategies

SWOT Matrix



Constituents: Institutional, Students, You (Recall the following sessions)*• Broadly shared mission, values, and objectives, but with

specific interests, resources, and constraints. • Identified?• Managed to optimize effectiveness and efficiency?

*Jennifer Kamita’s worksheets for Plenary: Planning Strategically for Tomorrow and Beyond

Stakeholder (Constituent) Group Resource Expectations ConstraintsCentral Administration Funding

Ancillary Programs—ESL, ADA,. . .RevenueGood Pub RelInstitutional fit

Multiple Org ObjectivesScarce ResourcesShort-term Evaluation

Dean Positional authorityRecourse allocation

Support for vision Effective and effectiveresource use

Institutional priorities lead to overemphasis of programming and resource allocations to impact short-term results (eg alumni development, US News rankings)

Faculty Direct Classroom contact with studentsCurriculum and teaching authorityASP collaborations

Institutional change without individual change

Long-term interests promote glacial change

Student & Parents Self-regulatorsStructured peer mentorsRelationships (millenials)

Personal growth, achievement, and enrichment

Individual challengesLife: Income, Health, SocialCompetitive pressures

Alumni AdvocacyVolunteersFunding

Tangible OpportunitiesFor Members To FeelEngaged

Limited timeExpectation gaps for involvementCompetition for $$

ASP Staff (you and yours) Curriculum enhancementProgram ExpertiseCollaborative FacilitationDirect services

Institutional priorities lead to overemphasis of programming and resource allocations to impact short-term results (eg alumni development, US News rankings)

Other groups to be identified, and questions to ask about all groups:

They share the mission, values, and objectives.

How can they help? How do “they” see themselves helping And does that fit with your expectations?

What constraints do they have (that you or others may not have) that can create expectation gaps(potential conflicts) in your collaborations?

Mapping Resources, Expectations, and Constraints

Stakeholder (Constituent) Group Resource Expectations ConstraintsCentral Administration

Dean

Faculty

Student & Parents

Alumni

ASP Staff (you and yours)

Other groups to be identified, and questions to ask about all groups:

They share the mission, values, and objectives.

How can they help? How do “they” see themselves helping And does that fit with your expectations?

What constraints do they have (that you or others may not have) that can create expectation gaps(potential conflicts) in your collaborations?

Mapping Resources, Expectations, and Constraints

The Strategic Planning ProcessStrategyFormulation


4Ps Product, Price, Place, Promotion• Product: Components of your program• Price: Costs • Place: Delivery modes• Promotion: Advertising, Incentives, Personal Selling, and Public

Relations



4Ps Product, Price, Place, PromotionWhat are the components of your program? (Recall the following sessions)*

*Breakouts: Who Are Our StudentsPlenary: Planning Strategically for Tomorrow and Beyond (Jennifer Kamita’s worksheets included on next 4 pages)

PROGRAM DESIGN, ASSESSING RESOURCES AND SURVIVING DEAN TRANSITIONS

Learning Styles:- visual- auditory- kinesthetic

Psychological/Emotional/Financial readiness and/or suitability for Law School:- study habits- time management- stress management- support structure

Skills Training:- reading comprehension- grammar- briefing- outlining- exam-taking skills

Instructional Components – Considerations:

Constituents: Institution (Deans):- Mission Statement- Policies: When should students

fail? How much resources

should be expended for student success?

Who makes these decisions?

- Faculty culture? Teaching v. scholarship

Students:- Number of students- Student Demands –

perception v. need- Diversity: Socio-economic Ethnicity Readiness (LSAT/UGPA) or

Law school GPA

You:- Professional goals- ASP Training- Professional growth- Sanity (life

considerations)

Slides included with permission from Jennifer KamitaLoyola Law School, Los AngelesFrom Plenary: Planning Strategically for Tomorrow and Beyond


Institution:- Deans- Financial

support- Staffing- Faculty

participation- Psychological

counselor- Writing

consultants- Financial

advisors- Facilities

Students:- student

mentors- student groups- alumni

You:- staff- faculty- students

Resources:

Jennifer Kamita Loyola Law School, Los Angeles From Plenary: Planning Strategically for Tomorrow and Beyond

Program

Target Audience

Goals/Outcomes Instructional

Components Available Resources

Pre-1L – Summer Program

1L Orientation

1L – Fall Semester

1L – Spring Semester

Advanced Programs

Pre-Bar Program

Supplemental Bar Program

Bar Program – Repeaters

PROGRAM DESIGN, ASSESSING RESOURCES AND SURVIVING DEAN TRANSITIONSProgram Design Considerations:


Academic Year

Summer

Fall

Spring

1L Programs

Advanced (Remedial)Programs

Bar Programs





4Ps Product, Price, Place, PromotionWhat are the various costs?• Money• Time (people)• Political capital. . .?



4Ps Product, Price, Place, PromotionWhat are your delivery modes?• Classes (live or virtual)• Sessions (group or individual)• Times (day, evening, 24/7)



4Ps Product, Price, Place, Promotion• Promotion: Advertising, Incentives, Personal Selling, and Public

Relations• Advertising: awareness of your programs• Incentives: attracting students to programs• Personal Selling: interpersonal communication

(constituent groups)• Public Relations: securing “good press” for you and your

program


4Ps Product, Price, Place, Promotion• Product: Components of your program• Price: Costs • Place: Delivery modes• Promotion: Advertising, Incentives, Personal Selling, and Public

Relations


Program Delivery

4Ps Product, Price, Place, Promotion


Evaluation& Control

Have you met the objectives in ways that are consistent with the mission and values: (Recall the following sessions)*• School?• Program?• Students?

How do you know?Who developed the assessments?What do you do with the feedback?Who needs to know the feedback?

SchoolLevel

ProgramLevel

StudentLevel

*Plenary: Establishing Learning Outcomes and Planning Assessment—The Basics and the Practice Developing a Classroom Assessment Plan Developing and Institutional assessment Plan

DEVELOPING YOUR PROGRAM’S STRATEGIC PLAN

Thank You

developing your program’s strategic plan

Documents

basics of strategic

nuances of strategic

structured planning

objectives goals

ps of program design

established program

ps product

lsac aatw sessions