By:

Chaleise J. Everly

Jordan Borders

Michael Hickox

Executive Express Café Survey The Executive Express Café’s survey was designed to

help the café with decisions to increase the business’s growth.

Survey focused on staffing concerns, operations, services, products, and pricing.

The data from the survey was collected during the week of October 26, 2010,

The sample size of the data collected totaled 164 students.

Class standing of survey respondents

How many times students eat at the Café each week

Never1 Time

per week

2 Times

per week

3 Times

per week

4 Times

per week

or more

Breakfast 69.0% 18.0% 11.0% 1.0% 1.0%

Lunch 52.0% 27.0% 16.0% 2.0% 3.0%

How many times (per week) students would eat at the café if dinner was

offered

Satisfaction

Operating Ideas Not economically efficient for the café to operate

during dinner

Hours of operation are fine the way they are

Service could be improved

Providing an option to pay with commons cash would help the café’s business.

Product and Pricing Recommendations

Major changes to the products and pricing within the Executive Express may not be the best choice at the moment due to the recorded results of this survey; people tend to be satisfied or neutral on these issues.

Adding a few new products may be beneficial, however. Smoothies and milkshakes may generate enough interest in the student population to draw new customers and more profits.

Scott College of Business Student Organizations

4, 11%

8, 22%

4, 11%

5, 13%

2, 5%

3, 8%

5, 13%

1, 3%3, 8%

1, 3% 1, 3%

The most popular College of Business Organizations

Alpha Kappa Psi

Networks

AMA

Delta Sigma Pi

BAP

FMA

Gamma Iota Sigma

MISA

SYBA

Beta Gamma Sigma

Investment Club

0

20

40

60

80

100

120

No Yes

Count of Students in a Scott College of Business Student

Organization

Conditions in which students would be willing to work in Cafe

0

10

20

30

40

50

60

70

80

Conditions in which students would be willing to work in Cafe

No Pay/Volunteer

As a member of a club formed soley by the café

For a no-pay internship to earn college internship credit

For Class credit/Elective

Hours Students would be willing to work

88 of the students respondent that they would work

zero hours

47 students answered that they

would work zero hours under this

condition

22 students answered that they would work zero hours under this

condition

Only 17 responded that they would work zero hours

under this condition

Staffing Ideas Work with popular college of business student

organizations

Offer class credit

Offer a no pay internship through the café

Do not expect students to volunteer over 100 hours a semester

Emphasize the benefit of “real world experience” offered by working at the café

Conclusions By increasing student organization involvement or

offering internships or class credit, the operators of the Executive Express can reduce or eliminate the current staffing issues.

The Executive Express should keep its hours relatively similar due to the lack of evident returns on staying open into the evening hours.

Although customers seem relatively content with the current products within the Executive Express, there may be benefits in increasing the menu by adding new products.