Credentials

C4 Digital Clients

C4 Digital develops strong relationships, providing digital business solutions to brands, agencies and enterprise corporations.

Innovative Leadership Across The Digital Ecosystem

C4 Digital is the lead Digital Business within the Internet and eCommerce division of the Photon Group (ASX:PGA ).

C4 Digital works with clients to make big ideas come to life through innovative Digital Business Solutions.

Core business is web application technology, network design, cutting edge creative and digital marketing.

Social media marketing tools.

Interactive touch screen technology.

We are an established leader in full service digital business solutions.

C4 Digital understands the changing world of online marketing, e-commerce solutions and web development.

We have a reputation for being results focused, reliable and innovative.

We get to the core elements of your business and engage with your customers.

C4 Digital came to life in 2001 through a series of entrepreneurial partnerships and has been at the forefront of the digital landscape ever since.

Our teams of professionals are the leaders in their field.

Technical innovation and creativity are the guiding principles that drive the way we work.

C4 Digital creates dynamic online solutions.

Every member of our team, from Digital Strategists to creative Web Developers, Producers, and Digital Marketers, plays a vital role in the C4 Digital ecosystem.

Our award winning teams work directly with clients or in partnership with their agency.

Get To Know Us

We Will Exceed Your Expectations In All That We Do

Technical innovation and creativity.

C4 Digital creates dynamic online solutions, innovative web design, custom application development.

C4 Digital's expertise ranges from planning UX/CX ( User experience and customer experience) to executing front-end development on web, kiosk and other interactive marketing mediums.

We know that you want to work with an experienced and reliable partner for your digital business solutions.

We provide creative end-to-end total solutions.

We know how important digital marketing is to your ‘through the line’ marketing plans.

Above all, we understand the importance of your customers’ experience with your brand.

At C4 Digital we bring marketing and interactive solutions together.

Experienced in Mobile site and app development.

NewTerritories

StrategicDevelopment

POD

Data Analytics

& Insights

E-Commerce &

Supply Chain Applications

Digital Marketing Execution

Through The Line

Quality Assurance &

Testing Controls

Digital Marketing Strategy Creative

Planning – Retail-Vision Network

Build a Strong Platform

Application Development/Web Development

Digital Strategy – Business Research

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The C4 Point of Difference

Technology and Processes

The Digital Ecosystem

When creating a digital strategy we have the depth of experience across all forms of interactive technology platforms - from traditional digital marketing and e-commerce websites to complex application and creative web development

PUBLISHING & MANAGED DIGITAL SERVICES

Web site management

Web content management

Category product innovation and development

Web publishing, enterprise wide

Program management

Cross platform strategy

Management and maintenance

WEB INNOVATION &E-COMMERCE

Digital strategy

Creative design

Web development and mobile apps

E-Commerce solutions

Innovative concepts

Rich media

Technical architecture and design

Social media, mobile marketing, email marketing and SEO

Optimization and analytics

Software application development

RETAIL-VISION

Interactive touch screen kiosks

Retail digital media network

Advanced touch technology

Digital media play screens

Kiosk environment comparison tools

Sales process enhancement

Customer engagement technology

High quality print on demand

Interactive dynamic features

The C4 Platform

The C4 Digital Exchange Platform is a highly scalable set of technology, techniques and processes .

An approach that allows us to easily contact your customers with your middle and back office systems.

The Digital Exchange Platform is built on a Service Oriented Architecture – SOA

Standards compliant, extensible, reliable

Secret sauce – dependencies

The approach is device independent permit common business application logic to drive multiple device types from web to mobile.

Some of the key advantages of the platform include the ability to integrate with existing mid / back office systems and other 3rd party applications using industry standard protocols whilst not compromising on scalability and performance.

Our approach to application development also minimises maintenance cost reducing your total cost of ownership.

You focus on what you do best – your business

We focus on what we do best – digital strategy, build, integrate and operate

Infrastructure – We use yours or we bring in a partner

We provide differing levels of service dependent on your needs.

IT / INFRASTRUCTURE

DIGITAL EXCHANGE PLATFORM

APPLICATIONFRAMEWORKS

CMS eMARKETING eCOMMERCEANALYTICS &REPORTING

DIGITAL STRATEGY BUILD & OPERATE

WEB MOBILE KIOSK DESKTOP EMAIL

The C4 Platform

YOUR BUSINESS

STRATEGY SALES OPERATIONS FINANCE PEOPLE

Our Digital Exchange framework is a flexible architecture designed to support a component based approach to application development.

The orchestration layer permits rapid and inexpensive changes to be made to application logic allowing you to remain agile in a competitive business environment.

C4 Digital Exchange

ORCHESTRATION

SERVICES – APPLICATION COMPONENTS

WEB SERVICES

APP SERVICES

CMS NEWS SEO/SEM SURVEYSSOCIAL

NETWORKS

MONITORING STATISTICS & EVENT

MANAGEMENT

GOVERNANCE & SECURITY

APP 1 APP 2APP 1 APP 2

DATADATA

DATA

LEGACY

INTERNET SERVICES

DATA

Multi Channel / Multi Region

PLATFORM LAYER

GOVERNANCE SCALING MESSAGING HOSTING LOGGING

SERVICE LAYER

MANAGEMENT METRICS CONTENT COMMERCEPARTNER

INTEGRATIONLEGACY

INTERGRATION

USER INTERFACE REPOSITORY

WEB MOBILE KIOSK

APPLICATION ORCHESTRATION

COMMON APPLICATION LOGIC COUNTRY SPECIFIC LOGIC

MULTI CHANNEL / MULTI REGION SITES / APPLICATIONS

AU NAM APP 1 ETC

Agile Process

DAILY SCRUM /DAILY WORK

RELEASE

UPDATE PRODUCT BACKLOG

SPRINTPLANNING MEETING

PRODUCT INCREMENT

SPRINTREVIEW

SPRINT RETRO-

SPECTIVE

APPROX. EVERY 6 WEEKS

EVERY 2 - 4 WEEKS

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PROJECT INITIATION AND PLANNING

Business Solution & Strategy

Customer Workshops

Vision & Product Roadmap

Prototyping

Technical Architecture & Design

Team Formation

Product Backlog

SPRINT ITERATION

Features Assigned to Sprint user Stories

Team Estimates

Team Commitment

POTENTIALLY SHIPPABLE PRODUCT

Product Showcase

User Testing

Incorporate Feedback Into Backlog

Iteration 1…n Included

Dedicated Teams

ITERATIVE DEVELOPMENT

Iterative Development

Web site management

Web content management

Category product innovation and development

Web publishing, enterprise wide

Program management

Cross platform strategy

Management and maintenance

PROJECT INITIATION

RELEASE 2 PLANNING

ITERATION 1 PLANNING

ITERATION 2 PLANNING

ITERATION 3 PLANNING

ITERATION 1 ITERATION 2

ITERATION n PLANNING

RELEASE 3 PLANNING

ITERATION 4 PLANNING

ITERATION n + 1 PLANNING

ITERATION 4 ITERATION n..ITERATION 3

Rele

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Rele

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C4 Publishing

C4 Publishing

C4 designs, builds and maintains for Telstra Bigpond, NRL.com, the AFL.com.au and club network (Australia’s highest traffic sports site with 2.5m monthly visitors).

BigPondSport.com and BigPond Horse Racing (which includes live streaming of the TVN video feed), so we understand the competitive online portal environment .

C4 has developed seven years expertise in the online business and over the last three years has honed its skills in delivering online publishing services.

While most agencies will deliver cutting-edge designs, C4 will deliver a design, informed by a strategy, that works.

C4’s IA/design direction is substance over style.

Contextual text links are more effective than flashy design modules.

How C4 Digital Publishing Would Work With Your Organisation

As a long-term digital partner:

We have successful relationships with all our clients

We’re in it for the long haul. We want to be the partner of choice to build out and manage digital assets

As a provider of high-end bespoke and innovative applications:

Our work is beyond the capability of most providers.

In recent times C4 Sport has produced two video applications which will redefine how video and data is consumed online.

NRL Game Analyser, launched during the 2009 finals series, is what happens when a full match replay meets match stats.

In 2008, the Rugby League World Cup application not only streamed all the matches live, it scored them and processed the match stats real-time as well.

This serves as not only a one-stop shop for covering a live tournament, it also serves as a perfect tournament archive.

C4 Publishing Case Studies

Brief

With 2m+ visitors per month, AFL.com.au is the most

popular sports site in Australia. C4 was required to

architect a solution for the AFL network, which also

includes 16 club sites, that enables the site to scale to

cater for a peak load of 80,000 users per hour, while

still delivering a rich, award winning design with high-

end functionality to an extremely passionate fan base.

Solution

C4 rebuilt the AFL site and 16 club sites from the

ground up in late 2007. This included a totally new

IA/design, a major overhaul of the CMS and the

implementation of new hosting infrastructure, not to

mention the addition of new statistical data functionality

which is without peer in Australia.

Results

The AFL site was delivered for the 2008 season on

budget and on time and to spec, with an impressed

client and, just as importantly, a happier audience.

AFL

NRL

BriefIn 2007, BigPond leased the rights to the NRL.com property, leaving C4 with a new set of creative and technical objectives in order to make the site bigger and better, with more statistical analysis, more video and more opportunities for NRL fans to interact.

SolutionC4 re-architected the whole site in order to improve overall performance and usability, while also enabling new aesthetic possibilities. New Scores and News pages have made browsing for related content much easier, while statistics pages allow users to sort player and aggregate team statistics by round and by club to offer the most comprehensive dissection of the sport available.

ResultsNRL live scores continues to draw a large audience despite the ubiquity of televised matches, and the site's Fantasy League and Tipping applications are bigger than ever.

Brief

The media landscape has changed. Advertisers

demand a more interactive and results driven

experience. A major portal approached C4 to find an

engaging way to increase user interaction and

brand exposure of one of their core assets on the

NRL website, the match video.

Solution

C4 sprang into action, a innovative solution that has

reinvented the way fans consume sport vision online

- and down the track offline - creating a totally unique

user experience in the process

Result

NRL Game Analyser offers an immersive experience

not available anywhere else in Australia.

Game Analyser

Web Innovations

Innovation Is The Core Value At C4

Our award winning creative and development team will ensure your website, application development or digital

project is exceptional,

We pride ourselves in giving exceptional service , professional project management and clear regular

communication.

Our focus is to build your business with you and transform it . Then manage it with you as your digital partner .

Technical and strategic thought leaders drive the success of C4

A well designed infrastructure provides the framework for embracing new technical and product directions using

quality standards.

C4 employs an Agile approach to the design, development and delivery of business applications. Agile

methodologies are about placing people at the centre of the solutions we develop.

Our highest priority is to satisfy the customer through delivery of valuable software.

Continuous attention to technical excellence and good design

We Don’t Just Build Sites

C4 Digital completes creative briefs or works with an agency that has completed the creative.

C4 brings those designs to life and manages them in a ongoing capacity through our managed services.

Additionally we take sites to market. We develop campaigns .We work direct with a client or collaboratively with their

agency. We have done this with major clients such as Cisco , Novartis , Energy Australia, Travelex , and

Commonwealth Bank of Australia, Fantastic Furniture Holdings Group, Country Road. We also have a good

understanding of the SME market space having worked with industry leading groups such as:

Shore Club - shoreclub.com.au

NSW Minerals Council - nswmin.com.au

McHugh Holdings - mchughholdings.com.au

Simms Metals – simmsmm.com

We build our sites with custom made solutions and off the shelf software solutions where required.

Our web innovations group is well accustomed to working directly with clients and directly with agencies.

Web Innovation Constant Improvement

Insight Research & Digital Strategy

Application Development & Web

Development

Digital Marketing,Retail Digital Vision &

Through The Line

E-Commerce

Measurements & Analytical

(Business Insights)

Examples Of The Breadth Of Our Innovative Products

Ripple Brand Engagement Solution with applications in the social media space.

POS Collateral Tool for producing branded menus for bar owners collaboratively on premise for a brand.

Global Ecommerce Solution for travel money.

Promotional sites for brand launches featuring key buying propositions.

Online furniture product catalog with complete product information, including colours and product configuration

choices

Social Media Marketing Platform

C4 Digital developed unique software to use within

the Social Media space.

Brand awareness tool.

Consumer awareness and communication tool.

Internal communications tool.

Trade communications tool.

Self service to you own data base.

Managed Service Solution provided by C4 Digital.

Harnessing Peer to Peer Communication

Select the most influential group of consumers for your brand

Develop a tailored engagement strategy

Inspire the individual to feel part of the ‘inner circle’

Provide a suite of tools that allows that individual to interact and respond e.g. propagate and share

Creating Advocacy Through Engagement

The Hawthorn Effect:The more involved in the decision making process people, the more positive people

are to the outcome

Recruit

Engage

Enable

Empower

Web Innovations Case Studies

Energy Australia

BriefFollowing the success of the Energy Efficiency Centre install, Energy Australia approached C4 to develop a web site for the centre. To help manage the increasing number of delegates wishing to visit the centre C4 proposed the development of a delegate management and registration system to compliment the site.

SolutionC4 developed a full web strategy to market the site internally, deliver the message of the Energy Efficiency Centre externally and provide information on the centre. The web site shows the centre as a technological showcase by incorporating flash 360 walkthroughs and interactive maps. The site also gives delegates and VIPs a user friendly system to register their interest in visiting the EEC. A full delegate registration and management system was also built for the site and was delivered to help administrators manage the growing demand.

ResultsThe site was received with great acclaim by Energy Australia.

Cisco "Imagine If" CampaignBriefCISCO approached C4 to develop a through the line marketing campaign to promote their suite of communications solutions with an emphasis on collaboration.

SolutionC4 developed a range of communication solutions for CISCO including an interactive web presence, pre-marketing event campaigns, e-marketing strategies, live artist collaborations, launch event and direct media including rich viral components.The one of a kind web site utilises CISCO's event centre software giving users the ability to log on and take part in a live collaboration involving an award winning photo journalist and artists. Users uploaded their images and instructed the artist on how they should be used within a larger piece of artwork.

ResultsThis campaign received some truly amazing pieces of artwork created collaboratively with users. CISCO have since re-engaged C4 to continue this campaign, but this time focusing on a new target market.

Brief

To offer the online purchase of foreign exchange

products offered by Travelex in a secure

environment that integrates with highly secure and

complex legacy client business systems.

Solution

The site provides users with the ability to securely

buy over 35 foreign currencies online for collection

at a specific store location. Customers can also

check live currency rates, locate stores and view

product and services information.

Results

Since launch in Dec 2008, average transaction

sales have increased by 25% and traffic is

averaging 1600 unique visitors a day.

Travelex

Objective

Create WOM and raise awareness around FOX8’s

launch of Gossip Girl.

Solution

Build an influencer panel comprising of 1000 16-34

year old girls, utilising existing FOX8 databases like

Australia’s Next Top Model.

Panel Activity

Panel drove WOM amongst peers via seeding

exclusive show clips and sneak peaks, hosting launch

parties on the night of debut and creating their own film

content to share.

Results

Debuted at NO 1 Audience of 159,000 Reach of

301,000 Doubled FOX8 Prime-time share FOX8’s

timeslot was up 5.6 share points.

Ripple: Gossip Girl

C4 Retail Vision

Interactive Touch Screen Kiosks - Increase Sales By 40%

Combine product, marketing, sales and transactional features to engage

your customers

Retail-Vision brings the digital and retail world together through an

innovative technology platform

Allows customers and sales people to search for products and services

online and in-store.

The intuitive navigation system allows users to conduct advanced

searches.

Touch screen content can be created for single stores, assigned to custom

groups, or shared throughout the network

Allowing businesses to rapidly manage and update their entire retail chain.

The functionality solution allows for the capture of email addresses and

mobile phone numbers

Digital marketing and e-commerce initiatives

The Future Of Retail Is Here

High Level Features

A centrally managed distributed network architecture

A dedicate Content Management System (Kiosk Admin)

Time and screen based content scheduling

Custom group based management enabling different content to be available in different locations

Advanced system monitoring

Touch screen based interactive sales support Kiosk solution – for use by customers and staff

Advanced presentation layer, which support rich media assets

A node-based customer focused navigation structure including intuitive graphical representations or “icons”.

Interactive product and services selection tools

Advanced search & book marking throughout the proposed system

Print on demand and email support. Reporting of user interactions with the kiosk system

The Retail-Vision system has a proven ability to: 

Increase sales in stores (up to 40% increased sales)

Support sales conversion cross sell and up sell through the supply of up to the minute POS information

Deliver the latest sales, marketing and advertising messages to staff and consumers alike

Support the customer’s exploration and research into the company’s products and services

Enables consumers to take control and complete a range of transactions and or tasks

Manage and rapidly update business messaging across the whole retail chain

Educate staff on the company’s products and services

Drive a predefined sales process that increases sales conversion rates

Enables consumers to find, compare and select the best product or service from across a complex offering

Deliver effective in-store or foot traffic viewable sales and marketing campaigns via the full screen video

Reduce the printing cost of brochures and improve their efficacy

Support customers and sales staff to make informed decisions when purchasing your products

 

Benefits

Increased Sales Conversions

Advanced Brochure ViewerProduct Comparisons

Print On Demand / Reduced Printing Costs

Search & Bookmarking Functionality

Self Assisted Sales Interface

Benefits

Distributed Network / Custom Groups

Why Choose The C4 Approach?

Building an online relationship with your customers is not as simple as developing and relaunching

your new website, it requires an ongoing commitment.

C4 understands passion is a key ingredient in the creative mix, we have learned that making

dispassionate decisions based on data and experience is the key to successful delivery.

C4 has over the past seven years developed the expertise and skills in the online business and

over the last three years has honed its skills in delivering Digital Business Solutions and online

publishing services.

We bring experience, expertise and a commercial ability to deliver the services and solutions to

help build an ongoing and sustainable business where the online channel plays a significant role in

future communications and revenue generation.

Passion and Commitment

Thank you