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Tuesday, August 13, 13
creativity technology
agileinnovationdna
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We are a marketingtechnology company.
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practice areas
Healthcare / Regulatory Experience, Catalyst, Product Innovation
Data Analytics / Audience Research, KPIs, Analytics & Metrics
Product & Start-UpsStart-Ups, Launch Planning, Iteration Cycles
Digital Marketing / Campaign Planning, CRM, Social
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areas of expertise
Measurement / Audience Research, KPIs, Analytics & Metrics
Creative / Concept, Dialogue, Design & UX
Social / Segment Targeting, Listening, Activity Research
Strategy / Viability Research, Alignment, Definition
Project Management / Scope, Time Management, Process Management
Account Management / Client Voice, Business Advocacy, Growth Management
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immersion
•Business Objectives•Target research•Consumer insights•Strategy•Social Baseline
iterate
Immersion
planning
design &user experience
build
measure
planning
•Scope & Timelines•Target Marketing•Define Opportunities•Strategy Execution•Social Activation
design & user expereince
•Concept Proposals•Brand/Design Research•User Experience Journeys•Success Touch-Points•Social Integration (apis)
build
•Front-End / Back-End•Success benchmarks•Technical Requirements•Platform Research•Testing & QA
measure
•Analyze & Refine•Post-Launch Reporting•Best Practice Updates•Competitive Audit• Iteration Proposals
process
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our partner network
Formed in 2007125 Full time employees
Premier Salesforce Integrator Listening, Reporting, Predicting
Influencer AnalysisEarly Warning Management
Social Strategy & Management
Formed in 201215 Full time employeesReputation Management
Profile OptimizationPersonal Consulting
Branded ServicesContent Creation
Platform Customization
Formed in 200265 Full time employeesProject Management
Enterprise InfrastructureStaff Augmentation
Contingency PlacementOff Shore Development
Formed in 200235 Full time employees
UX/UI & DesignHuman Factor Engineering
Front End Dev, Backend BuildMobile & Social
PM, QA
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case studies
add case studies as needed
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some of our clients
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Our Products
• Performance Management Platform
• Classification/massaging/cleansing
• In-house systems data integration
• Custom calculations
• MDM enablement
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Our Products
• Automated importing
• Classification/massaging/cleansing
• In-house systems data integration
• Custom calculations
• MDM enablement
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Our Products
Learning and Asset Management Platform
• Video Content: Re-encoded to provide Flash videos with HTML5 Failover.
• Embed Videos: Embedded video files that reside in vendor systems
• Standard non relational content (PDF, Text, PPT, DOC, etc.)
• Vendor Provided SCORM Packages: including pre-packaged video sequences, interactive screens, and video elements.
• Calendar View: Users may keep track of, be invited to, and sign up for upcoming events.
• API Integration: Allowing system admins a means for hands-free automatic content updates
• Live Events: Allowing users to view and interact with live streaming events
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“CMOs who want a seat at the table will have to harness customer data and leverage it -- or risk
being relegated to chief promotions officer.”Josh Bernoff, Forrester Analyst
Competitive Strategy in the Age of the Customer, June 2011
word on the street...
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“By 2017 the CMO will spend more on IT than the CIO.”
Laura McLellan, Gartner Research Vice President Webinar, January 2012
word on the street...
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“The only sustainable competitive advantage is knowledge and engagement with customers.”
Josh Bernoff, Forrester AnalystCompetitive Strategy in the Age of the Customer, June 2011
word on the street...
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“We believe consumers and organizations deserve great experiences. Look to create catalyst moments - where insight or
change occurs leading to an innovative outcome.”
Greg Smith, CEO, Managing Partner at iRGONOMIC.Unlocking the power of a Great Marketing/Technology Relationship -
Gartner August 2012
word on the street...
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We apply theory, principles, data and methods to design and use technology to optimize human experiences and maximize business outcomes.
how we do it.
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Mobile Experiences + AppsDesign + Execution
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Website Design + Execution
Emails Design + Execution
BannersDesign + Execution
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AnalyticsMeasure + Report + Predict
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Social Experiences + AppsDesign + Execution
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Social Listening, Reporting, PredictingProfile Management
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Thank You
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