BusinessonnectionsIssue 4Volume 4September 2013

ORANGEVILLEBUSINESS.CA

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Connect wi th Bus iness . Connect wi th L i fe .

Andrew Kohnen, Brewmaster (left); Deborah Whiteley, ProductionManager; and Tom Smellie, President at the brewery in Orangeville.

COMPANY PROFILE

Hockley Valley BreweryStarted in 2002, the Hockley Valley Brewing Company came tofruition when founder Tom Smellie decided to take a summer offfrom the family jewellery business to try something new. Heopened a small brewery in Hockley Village and quickly brought onbrewmaster Andrew Kohnen, who had just returned to Canada froma stint abroad where he had studied the fine art of brewing beer.The business opened with two lines of beers which wereprocessed on a manual production line. By 2007 the companyhad expanded to three lines of beer, and with a new LCBO contract in place, Tom began looking for more space to meet thegrowing demand. A re-location to Orangeville’s industrial parkquadrupled the manufacturing space and with the purchase ofnew equipment and a more efficient canner, the company wasimmediately able to double its output. From its location in Orangeville, Hockley Valley Brewery shipsproduct to LCBOs and Beer Stores around the province as wellas to locations in Manitoba, Alberta and Nova Scotia. The business has now expanded its line to five types of beer and thisyear, introduced its first blonde beer – Hockley 100. Building on Tom’s belief that every beer should tell a story,Hockley 100 embodies this mantra as it comes as close to a“100-mile” beer as possible, embracing a full-circle approach.According to Tom, the grains used for brewing Hockley 100come from a local farm. The spent grain that is created from thebrewing process is collected by the farmer who feeds it to hiscows, and in turn fertilizes the fields that grow the grain, resulting in a complete cycle.“It’s Orangeville’s excellent location that enables us to do whatwe do,” enthuses Tom Smellie. Being located in an urban settingthat is surrounded by prime farmland provides access to the rawmaterials we need to create our beers while also providing thetransportation networks needed to distribute our products to agrowing marketplace.”Hockley Valley Brewery products can be enjoyed at a number of local eating establishments and can be purchased at the LCBO or directly from the brewery at 25 Centennial Road inOrangeville. To learn more about this innovative company, visit www.hockleybeer.ca.

Two don’t-missbusiness eventscoming soonAs part of its month-long tribute to small businessesand the impact that they have on our local economy, the Orangeville & Area SBEC has arrangedtwo special events this fall that business owners won’twant to miss.

On October 23, the Town will once again team up with the TD Bank to host its annual businessbreakfast. This year’s EDC Business Breakfast is sure to be popular as one of Canada’s mostcelebrated leaders, General Rick Hillier, provides an inspirational keynote address on leadership,motivation, and team building.

General Hillier has commanded troops from platoon to multi-national formation levels withinCanada, Europe, Asia, and the United States. An inspiring leader, he served as Chief of DefenceStaff of the Canadian Forces – the highest ranking position in the Canadian Forces, from 2005to 2008 where he oversaw our county’s most important mission in Afghanistan. In 2011,General Hillier was made an Officer to the Order of Canada “for his service to our nation, whichhas inspired pride in our Canadian Forces.”

Building on his incredible leadership experience and motivational skills, General Hillier is also theauthor of the #1 national bestseller, A Soldier First, as well as Leadership, 50 Points of Wisdomfor Today’s Leaders, an inspirational collection of leadership principles.

Featuring well-known economist, author and broadcaster Linda Nazareth, on November 5 theOrangeville & Area SBEC will deliver its annual Bridges to Better Business event. Working inpartnership with the Workforce Planning Board, the Centre for Business and EconomicDevelopment and the Greater Dufferin Chamber of Commerce, this year’s theme will be“Planning for Future Business Success” in honour of Orangeville’s 150th birthday celebrations.Ms. Nazareth will deliver a keynote address on our changing demographics and identify the pastand current trends that will shape our future. She will examine the challenges and opportunitiesthese trends present to the economy, labour market, financial markets – and to your industry.Following the keynote address, a panel discussion on workforce development will be led by theWorkforce Planning Board and provide employers and HR specialists with information on theworkforce development resources, programs and funding opportunities available and how toaccess them. Finally, an address from the President of the Ontario Chamber of Commerce willprovide an overview of the current business climate in Ontario and what business owners willneed to do to remain competitive in the future. Business owners will not want to miss this oppor-tunity to enjoy lunch with their peers and to examine future developments for their businesses.

To register for either of these events, visit www.orangevillebusiness.ca/events or call 519-941-0440 Ext. 2286 by October 11.

Ruth Phillips (left), Councillor GailCampbell, and Jeffers’ Pharmacyowner Barb Fairbairn joined CouncillorMary Rose as she proclaimed Octoberas Small Business Month inOrangeville. An excellent example ofsmall business success, Jeffers’Pharmacy has been operating inOrangeville for just over 100 years.

Small Business Month in Orangeville

ORANGEVILLEBUSINESS.CA87 Broadway, Orangeville, Ontario L9W 1K1 Phone: 519-941-0440 Toll Free: 1-866-941-0440E-mail: info@orangevillebusiness.ca Twitter: @OrangevilleED You Tube: Orangeville BusinessFacebook: Orangeville Economic Development & Tourism

Orangeville Municipal Cultural Planand Cultural MapThe Town of Orangeville has joinedother forward-thinking municipalities inOntario and launched its first culturalplanning and mapping project. Whencompleted, the plan will be used as aguide to support the development ofcultural policies, programs, partner-ships, and initiatives that will ensurethe Town reaches its greatest potentialas a culturally vibrant and creativecommunity.The Municipal Cultural Plan will focus on supporting cultural development in thecommunity and will identify short and long-term strategies to strengthen andenhance arts and culture resources and activities in Orangeville. The plan will identify resources required, outline opportunities for community partnerships, andmake recommendations on integrating culture into all municipal departments.As part of the process, a cultural mapping exercise is under way in order to develop an inventory of all physical cultural resources and assets, cultural organizations, events, spaces and facilities, as well as occupations within the creative economy. Through a community engagement process that will carry onthis fall, key community stakeholders, businesses, all interested residents, andmunicipal officials are invited to share their thoughts and help identify the culturalneeds, opportunities, and priorities in the community.As a project of the Town of Orangeville’s Arts & Culture Committee, the plan will support Orangeville’s cultural development by making cultural planning a priority.“By strengthening the Town’s arts, culture and recreational assets, we improve thequality of our community overall,” says Councillor Mary Rose, Chair of the Arts &Culture Committee. “Our goal is to improve quality of life and quality of place whilealso attracting and retaining investment that will support economic diversification.”To complete the plan, the Town has teamed up with Culture Capital, in partnershipwith Nordicity and GeoPraxis, and with funding support from the Government ofOntario. To obtain updates on the project as it unfolds, share your perspective on arts andculture in Orangeville, or to tell us about your cultural resource or asset, visitwww.orangevillebusiness.ca/cultural-plan.

IN THE NEWS

Starting a Small Business • September 26, 9 a.m.Participants will learn about what is involved in starting a small business in Ontario,why a business plan is so important and what is involved in developing a success-ful business plan. This workshop will answer many start-up questions and provideparticipants with the tools needed to begin working on their own plans. Cost $10+ HST.Improving Your Online Visibility • October 8, 6:30 p.m.Search engines and smartphones have changed the way we shop and how wejudge a business. This interactive seminar led by Sean Rowe of NoBul Media, willintroduce best practices for increasing your online visibility. Cost $20 + HST.Orangeville EDC Business Breakfast • October 23, 7:30 a.m.The Town of Orangeville will team up with the TD Bank to deliver a networkingbreakfast featuring an inspiring keynote address on leadership, motivation, andteam building by General Rick Hillier, Former Chief of the Defence Staff of theCanadian Armed Forces. Cost $15 + HST (includes breakfast).Google Adwords Advertising • October 24, 9 a.m.Google Adwords is becoming an increasingly popular and affordable way to market a business. Join us for this hands-on workshop led by Rodney Hough ofSmallBizMastery. Participants will set up their own accounts, learn how to set abudget, discover what is required to create the first ad, and how to analyze theresults of the campaign. Cost $20 + HST.Creating a Marketing Calendar: A Blueprint • October 29, 9 a.m.Creating a detailed marketing plan is crucial for small business owners who aretrying to reach their target markets without going over budget. Join us for thishands-on workshop and learn how to plan and design a goal-oriented marketingstrategy and analyze the results for maximum effectiveness. Seating is limited, sobook early. Cost $20 + HST.Bridges to Better Business: Planning for Future Success • November 5, 11:30 a.m.This year’s theme is ‘Planning for Future Business Success’ and will feature akeynote address that examines the current and past trends and changing demographics that will impact business in the future. A panel of local experts willprovide an overview of the workforce development programs and incentives thatexist for employers and how to access them. Learn about the current business climate in Ontario and what your business will need to do to remain competitive inthe future. Cost $30 + HST (includes lunch).Small Business Insurance • November 14, 6:30 p.m.Delivered by Absolute Insurance, this workshop will help you determine whichtypes of insurance are needed for your business. Business owners will receiveclear explanations of the most common types of small business insurance and tipson how to purchase insurance in the most cost effective way. Free.Small Business Fraud - Protecting Your Business • November 19, 6:30 p.m.TD Bank experts will teach business owners and employees what they need toknow about credit and debit fraud and detecting counterfeit bills. Participants willlearn how to discourage employees from being coerced to assist in the crime andabout the tools and machines that are commonly used in fraudulent transactions.Free.

UPCOMING EVENTS

Orangeville Visitor Information Centre Grand OpeningA grand opening for the newOrangeville Visitor InformationCentre was held on September14. The Centre was just com-pleted in June and has fieldedmore than 3400 inquiries in itsfirst 9 months of operation.Participating in the ribbon cutting ceremony (from left toright); Councillor JeremyWilliams, MPP Sylvia Jones, Mayor Rob Adams, Theatre Orangeville ArtisticDirector David Nairn, Doc Gillies, Councillor Mary Rose, Councillor GailCampbell, and Deputy Mayor Warren Maycock.

GDACC Home & Business Expo Coming SoonTo find out about all the latest news, eventsand happenings in the Town of Orangeville, besure to visit the Town of Orangeville booth atthe Chamber of Commerce Home andLifestyle Show. The event will run on Saturday,November 2 from 10 a.m. to 5 p.m. and onSunday, November 3 from 11 a.m. to 4 p.m.

THINGS TO KNOW

Northwest Corner C Line and Centennial RoadMore than 5 acres of shovel-ready industrial land available for sale. Located atthe northwest corner of Centennial Road and C Line, the land is close to theOrangeville bypass and is zoned M-1 for general industrial uses. The lot size is2.087 ha (5.156 ac) and can be severed into two or three smaller parcels.The current asking price for the land is $215,000.00 per acre. Interestedbuyers should contact Ruth Phillips, Acting Manager of EconomicDevelopment, Town of Orangeville at 519-941-0440 Ext. 2291 or by emailat rphillips@orangeville.ca.

REAL ESTATE - FEATURED LISTING

S.J. Pringle at her studio in Dragonfly Arts.