by Frank-Stefan Rock, Origin ICoE Retail

one of the Top 10 Information Technologyconsulting companies in the world.

151 offices in 32 countriesInternational headquarteredin Brussels, BelgiumAmericas SAP Practiceheadquartered in Dallas

Over 100 of the Top 500global companies haveselected Origin as their ITservices supplier

Global Logo Partner400+ implementations200+ migrations2000+ SAP consultants

$1.9 billion revenues

17,000 employees

ABP ● Akzo ● Alcan ● AlliedSignal ● Aramco ● Astra Calve ● AT&T ● BASF● Bayer ● BEB ● Beit-Gauselmann ● Beverol ● BHP Petroleum ● Birds-EyeWalls’ ● Black and Decker ● Bouygues Telecom ● Bridgestone Firestone ●British Gas ● British Rail ● British Sugar ● BTS ● Cadbury Confectionery ●Campina Melkunie ● Canon ● Ciba-Geigy ● Ciminas ● Citizen ● Coberco ●Comalco ● Continental Can Europe ● Curver ● Dachdecker-Einkauf Nord ●DAK ● Dalmine ● DeTeBau ● DeTeCSM ● Dow Chemical ● DSM ● DuPont ● Dutch Ministry of Economic Affairs ● Dutch Tax Authority ● EastmanChemicals ● Electrabel ● ENCI ● EnergieBedrijf Amsterdam ● Erasco ●Erbsloh ● Ericsson ● European Vinyl Corporation ● Exxon ● FMC ● FokkerAircraft Services ● Freudenberg Spunweb ● Fuji Photo Film ● GEC Plessey ●Gemeentekrediet ● General Electric ● GPS ● Grand Metropolitan ● Hauni ●Heineken ● Henkel ● Heraeus ● Hermes Kredit ● Hoechst ● Hoogovens ●Hunter Douglas ● ICI ● Jungheinrich ● Jurid ● Kalorimeta ● Kimberly Clark ●KLM ● Kontron ● Kraft Jacobs Suchard ● Lever Industries ● MCEA ● Merck● Miko Cogesal ● Mobil Oil ● Montell ● NAM ● NBR ● Nestlé ● Olivetti ●OMNITEL ● Optus Vision ● Parenco ● Pensionskasse ● Petrogal ● PhilipMorris ● Philips ● Pirelli ● Polaroid ● Procter & Gamble ● Rabobank ● RankXerox ● Readymix ● Rhone Poulenc Rorer ● Rothmans Europe ● Royal DutchAir Force ● Royal Dutch PTT ● Sandoz ● SAP ● Schlumberger ● Sharp ●Shell ● Sitindustrie ● SMST ● Solplant ● Solvay ● Stadtwerke Hannover ●Suiker Unie ● Tennant ● Tetterode ● Texaco ● Thyssen ● TRW Sabelt ●TVNZ ● Urbana ● Van Den Bergh Foods ● Van Leeuwen Buizen ● Van Melle● Valeo ● V.I.S. ● WAP ● Wella ● Whirlpool ● Zeneca

• OPG (NL)• Royal Ahold (NL)• De Boer Unigro (NL)• Post Kantoren (NL)• Spar (UK)• BP (UK)• Statoil (UK)• Sainsbury (UK)• Marks & Spencer (UK)• Cemaco (GUA)*

• Edeka (D)• Raiffeisen (D,A)

• RWZ*• WLZ*• Baywa• RWA*

• Usego (CH)*• Shell (Global)*• Autogrill (I)*• Generali Supermercati (I)• Fona (DK)*• Jysk Bettenlager (DK)*

* SAP-services

• Origin has been implementing SAPRetail since 1996

• Origin completed the 6th SAPRetail implementation, the firstwithout SAP consultancyinvolvement

• Origin is already implementingSAP Retail at a variety of retailersaround the globe, and has skillswith many various types of retailer

• Origin has developed a retailIndustry Solution Set, to

distribute it’s retail experience globally

• Tesco• El Corte Ingles• Park ‘N Shop• Sobeys• Westdeutsche Handelgesellschaft• Superbrugsen• ...

Customer orientation

Anticipation

Focus on target market

Efficiency

Innovation

Internationalisation

Communication

Verticalisation

customer is in the middle of all

react on trends quickly

concentration on defined customers

strong process and cost mgmt

active development new markets

cross border retailing

rise in market visibility/ branding

active control of the supply chain

• Optimize processes and operations

• Improve Store-Layout-Display-Assortment

• Improve Customer Service

• Flexible, multifunctional, strong logistic and controlling IT-solution

• New standard software based on SD and MM. Release 4, 5 yearsdevelopment with 600 man years integrated in SAP R/3

• Nearly 600 retail specific functions including Merchandising,Assortment Planning and Replenishment processing

• Full Integration into financial, controlling, production, &warehouse management over the supply-chain in one system

• Standard interfaces to POS, Internet, EC, MDE, etc.• Up to 80% fit to retail core business in trade and wholesale with

known and unknown customers• On-Line store and Retail Store (R4.5) basis for further business improvement

Good at running day-to-day business !

Integrated Retailing *Services

* Retail specific Services

Customer/Consumer

EnterpriseContol/

Managements

STORE

Data *Warehousing

POS *Services

EDI *E. Commerce

Supply *Chain

Management

BUYING

SELLING

WAREHOUSE

Finance Assets HR

Class ic

Business IntelligenceBusiness Intelligence

Goods

The key word here is ‘operational’.

ERP is concerned with the day-to day processes that are similar in all businesses.

To see and predict trends, companies need consolidated historical data, combined with external data sources.

Distiguishing characterisics of a Data Warehouse:

• subject-orientation• time-variance• non-volatility• integration of heterogenous data sources

OriginextendedRetail ISS

ExternalSystems/Data

Data Warehouse

SAP Retail(Operational ERP)

Business Intelligence KPI KPI KPI

Met

atab

les

Ope

ratio

nal

Proc

esse

s

+Project experience+Process Model knowledge+Full Service+Full Life Cycle

RIS

external

metaBalancedScorecard

simulation reportsOLAP mining

meta

Historical and current detailed data

Data marts

R3meta operationalR3 Other/Legacy meta

• Quick jump start into retail projects• No-nonsense implementations• Consistent training for new retail consultants• Maximum knowledge transfer of projects• Basis for better project documentation• Demonstrable show cases available• Support for sales and delivery• Speed up in winning and delivering successful• Retail projects

•Customer Base Segmentation

•Category Optimization

•Individual Store Actions

• Customer:Chip card or bar coded cardPayment Card or pure Loyalty Card

• Articles:SAP Retail from POS + external data

Random Cherry Pickers

Intermediate

Loyal

Random Cherry Pickers

Intermediate

Loyal

Random Cherry Pickers

Intermediate

Loyal

Frequency

Value

Stores

Random Cherry Pickers

Intermediate

Loyal

Random Cherry Pickers

Intermediate

Loyal

Random Cherry Pickers

Intermediate

Loyal

Selection:

Customer Segment

Category (others in that purchase)

Store

Price,Promotion

Time

Selection:

Region

Store

Merchandise Category

Article

Time(year, week)

Number of customers

Number of items

AA

A+BA+B

BB

1)Identify inside a merchandise category the positioning of differentbrands

2)Offer the customer buying only Ba discount coupon for buying at leastone item of A

3)Measure the response to the offerMeasure the number of repeat buyersfor A

Payment time

Long rotation timeShort rotation time

Profitdown

Profitup

•Assorment portfolio managementGross Profit per m2 shelf space

•Optimized Payment Timing

These are just two textbook examples

Groundwork has been done to handle virtually anyset of retail-specific KPI’s, including Basket Analysis

• A well-organized ERP system has become virtually essential to effectively run day-to-day business.• Competitive advantage comes from being able to access the data according to the specific KPI’s relating to the type of business or indeed exclusively to a particular company

Origin as full service provider can make the bridgeby supplying both - the foundation is laid down in the Retail ISS.

Project management & Retail consultancy

• Project Assessment/PreScan Analysis*

• ERP Business Modeling for Retail*

Training & education

• Academy

• Specific end-user training*

• Customized workshops*

Retail-Integration-Services

• POS-integration*

• Electronic Commerce/EDI/ECR*

• Warehouse management*

• Datawarehousing/ RIS/EIS*

Implementation

• Retail implementation*

• Data migration and interfaces

• Technical Infrastucture Setup

Origin‘s Lifecycle Mangement

• Life-cycle support

• Development factory

• Change management

* retail specific services

Interested?

Please feel free to come to the Origin booth for a personalized live Demo.

Thank you for your attention!

Operational (ERP) and external Systems

Detailedoperational data

structures, attributes,domain and link tables

DWHadmin

Controlreports

meta tablessystem tables

SCMReportingDSS,OLAP,CRMMgt. Cockpitetc.

SAP Retail is the software for “integrated retailing”and the platform for profitable business/IT solutions

Different types ofRetail Solution:

½Information

½Technology

½Strategy

E’prise Planning

E’prise Inf. System

Controlling

General Ledger

Cost-Accounting

Human-Resources

Purchasing MarketingDisposition Sales

Goodissue

Invoice-verification BillingAccounts-

PayableAccounts-Receivable

Goods receipt

Fore-casting

Ware-house

Replenish-ment

Customer/Consumer

Supplier

Category-Management

Retail Information

system

Retail-Data-

Warehouse

Promotion & Price

Management

Point of Sale-Integration

ElectronicCommerce

Warehouse-Management

ElectronicData

Interchange

EfficientConsumerResponse

ContinuousReplenishment

Advanced Planning &Optimizing

Push- andPull-Strategies

• Understand the target market and the necessary industrysolutions

• Enhance pre-sales and sales by identifying and optimisingcritical points

• Reproduce and share knowledge and expertise across Origin.• Accelerate and ensure successful implementations in similar

environments• Deliver demonstrable show cases for all types of market• Provide support for sales and delivery phases of retail projects

(focus SAP retail+)• Standardise and optimise business development and market

approach• Speed delivering successful projects