By: B. A., M. R., M. Z., and S. N.

*Fourpaws TM

*Table of contents

*Executive summary

*Product conception

*Domestic forces

*International forces

*SWOT analysis

*Sample questions

*Marketing strategy

*Product conception

A vitamin water that customers could bring to the park and/or on a car ride

Our water contains the vitamin glucosamine

*Product conception

*Our water is good for all dogs and cats

*Whether they are young or old

*Helps growing joints

*Helps aging animals

*Inexpensive, so consumers can afford

*Our bottle has a screw cap, so easy to go convenience

*Created water and milk that contains glucosamine for cats and dogs

*Product idea

*Our product will help to maintain the health of consumers pets,

*Our product has to benefit cats and dogs

*Target market has to be willing and have the ability to buy the product

*Need to get advertisements out

*Conducting business in our Morocco plant

*Domestic marketing

strategy

*Competitive forces – most people let their cats drink regular milk, and dogs drink tap water

*Economic forces- the economy is currently down and people are cutting back on expenses

*Political forces – we are not importing or exporting, due to having a factory in Morocco.

* Domestic marketing continued

*Legal forces – our product has to work with the FDA(food, drug, and administration), to comply with all rules

*Technological forces – bottles are made out of PET (Polyethylene terephthalate), consumers are not happy with PET, as more people complain will need to make bottles out of newer materials

*Socio-cultural forces – Younger generations are very into taking care of their pets, will work in our favor

* International marketing strategy

*Competitive forces – tap water throughout the country, and milk from farm animals

*Economic forces- the country is very poor, and many people are unemployed, also many people are starting to rely on internet shopping

*Political forces- the king is extremely important, need to have his approval

* International marketing continued…

*Legal forces- Work with the FDA in Morocco, to make sure product is up to standards

Technological forces – this economy is not growing very rapidly, and are behind on some of their technology, makes it harder to advertise

*Socio-cultural – there are many wild animals, and as a culture, they might not consider it important to waste money on pets

Strengths*Our company is well-known

*Have a developed customer base

*We have 26 operating plants

*We have a plant in Morocco saves on spending money, no need to import

*Our company new worth $14 million

Weaknesses* Competing for customers to

spend their money on our product

* Economy down, people not willing to spend extra

* Specialized product, limits customer base

* Starting at PETCO’S, nationwide limits who we reach

*SWOT analysis

Opportunities*Educate consumers on

ways to take better care of their pets

*A new avenue to make a profit

*Our market share is rapidly growing

Threats*Once our product is

released, there will be similar products being produced

*Consumers in United States are leading toward internet sales, our product will cost too much to ship

*SWOT analysis

*Sample questions

*Do you own a cat or a dog?

*Would you buy our product again?

*How old is your pet?

*How did you hear about our product?

*Are you willing to spend money on a product, you can get from your sink, or from milk out of your fridge?

*Would you recommend our product

*Additional questions

*Did the protect satisfy your needs?

*Do you think our product is reasonably priced?

*What age bracket are you in?

15-25

25-35

45-55

60- or older

*Marketing strategies

*Our target market is

- primarily women, or young men

- all economical classes

- animal lovers

- ages 18-45

We intend to go to PETCO, or Hannaford to start to inform people of our product, also at the PAWsitively fair

* Marketing cont.…

*Product strategy – creating a product that is inexpensive, and that animals do truly need

*Pricing strategy – to offer competitive prices, so that we can compete for the consumers dollar

*Distribution strategy – placing our products in pet stores, and MSPCA’s, also veterinary hospitals, easy to get for customers

*Promotion strategy – offer first time customers coupons to get interest in product

* Pricing strategy, domestically

*We plan to sell our individual bottles for $2.00, they cost are company $.40 to make, so each bottle we are making $1.60 profit

*We want to offer consumers a chance to buy a pack of 12 bottles, so that they do not have continuously run to the market, the case sells for $10.00, to offer an initiative to buy it

*On the case we make a profit of $5.20

* In Morocco we are charging one euro for a bottle of our product, and seven euros for a pack of twelve

*Promotion strategy

Buy one bottleGet a second bottle for half offExpires 06/05/2011

½ off

*Promotion strategy

*We are selling our items at the PAWsitively Green carnival

*We rented out a booth for $150.00, and we plan to sell over 500 hundred bottles with the crowd that shows up, which means a profit of $850.00

*Our product will be displayed in their newspaper, and our pamphlet will go into doggie bags

* Our product is extremely beneficial to all pets, it helps them with their joints while growing, and helps aging dogs feel less pain.

* Our product requires little work, and makes a huge difference in your pets life

* Will save money in the long run, will cut costs on going to the vet

*Why buy?…..because they are worth it

*Distinctive Doggie & Cattie Company

*123 Main st.

*Boston, MA 02108

*Phone (617) 555-4444

*Our corporate office