iPad

Due to the dramatic increase of data on

the Internet, it has become difficult to

obtain an overview of all developments

relating to your sector. The size of the

playing field has broadened dynamically

which makes your competitive position

harder to define. The sheer plurality of

sources, moreover, makes it near impos-

sible to know the different standpoints

of stakeholders on relevant issues. The

relation between sender and receiver

has, further, changed entirely. On top

of that, interest groups, consumers and

ordinary people determine the trends

and messages today. All this makes that

organisations have lost their grip on

their own reputation.

Monitoring based on a scientific frameworkBuzzTalk offers you a dynamic overview of the most recent online

publications that appear about you, your organisation, and your

products and services across the globe. In no time, you can create

scientifically validated analyses of opinions, issues, the competition

and (market)developments. These analyses enable you to make

predictions about the future and to decide which (future) stand-

points to take. Even the correlation between market developments

and stock prices is made visible in real time. BuzzTalk is not a “rear

view mirror”, but a telescope with a scientific basis that adds reliable

value to the Internet. Its added value in the information it offers,

makes BuzzTalk crucial for the development of a solid organisational

and communications strategy.

Social media intelligenceBuzzTalk gives you a unique tool for online

reputation management which steers your social

media strategy. BuzzTalk enables you to monitor

how your brand is perceived online; to find out

how target audiences feel about your organisation;

to discover the topics discussed in relation to your

company; and to unveil the public mood and

experiences surrounding your brand. Thanks to

Spike detection, sudden trend changes and

remarkable developments are mapped in real time.

This makes trending topics visible in their earliest

stages so you can react fast and adequately. BuzzTalk

gives you a constant view on the effects of a PR or

marketing campaign which enables you to intervene

and adapt when the campaign does not have the

desired effects. In short, BuzzTalk provides you with the

essential elements for every successful and continuous

(online) dialogue with your target audiences.

Sentiment, reach and mood stateBuzzTalk determines the sentiment of tweets, posts

and articles on blogs and forums with a stunning

90% accuracy. On top of that, BuzzTalk indicates

the reach of the publications and the mood of a

piece’s author. You are, in other words, presented

with ‘social media intelligence’ that maps the

feelings and moods surrounding a trend or

development in a certain market segment or

concerning a product or service. BuzzTalk’s so-called

‘white box’ is also unique. This feature gives you the

option to always consult the original information so

you can check how and why a subject is categorised.

The white box assures that you always have the most

reliable information to determine your strategy.

User-friendlyHigh-quality analysis techniques supported by a

user-friendly dashboard enable every user to

analyse data and to process these in reports.

These reports give great insight into different data,

including: source countries, media languages,

domains, sectors, happenings, topics, issues,

most-mentioned persons, most active media

sources, etc. BuzzTalk will, for example, give you

insight into those persons, companies or

industries that are linked the most to a certain

issue or development. The tool will, moreover,

present which sources publish the most, which

have the greatest reach, and even in which

countries a large number of articles are published

about a certain organisation or topic. BuzzTalk also

saves all data in its original state so that it always

remains available for control or comparison with

prior or more recent data.

Complete and reliableCrowd Sourced Learning (CSL) is a unique

technique of BuzzTalk which provides you with a

self-learning and self-enriching application. CSL

detects the most relevant (media) sources for your

organisation both domestically and abroad.

This technique assures that you have an insight,

which is as complete and reliable as possible, in

those sources, opinions and developments that re-

ally matter. BuzzTalk, furthermore, gives you the

possibility to add the custom sources that you find

important to keep track of, yourself.

Ontology Based sentiment analysis through OpenDover with 90% accuracy

Fact extraction through Thomson Reuters’ OpenCalais

Support of 33 languages through Systran translation technology

Mood analysis, domain detection and detection of 35 different happenings

Crowd Source Learning constantly detects new sources and adds those to the database

Daily data extraction from more than 50,000 sources

Easy e-mail reporting in your own look and feel

Data analysis via an advanced dashboard

Spike detection for the detection of special events

Analysis reports in Open Document Format

Dynamic data representation on external websitesvia Widget technology

E-magazine support functionality for the automatic publication of data to an iPad or iPhone magazine

Operational data storage for a period up to 36 weeks, including tweets

Archive of publications in the past 72 weeks, including tweets

WorldwideThanks to the use of advanced mathematical and

linguistic models, BuzzTalk monitors the entire

World Wide Web. BuzzTalk automatically translates

the found items into English. This feat is highly

useful considering that an item or publication

can come from one of 100 different countries and

can be written in one of 33 different languages.

BuzzTalk is not limited to presenting you with all

domestic online publications and information about

diverse themes, your own organisation or your

competitors. To that information from your own

country, BuzzTalk adds relevant information about

developments and issues coming from, for example,

China, the US or Russia. Another unique feature is

that BuzzTalk has made that particular information

useable in real time for the first time ever.

BuzzTalk offers:

Data analysis on the following levels:Source type (daily, specialist press, medical, sports, etc.)

Publication type (news, journals, blogs/fora, Tweets)

Language and country

Sentiment, mood state, event and topic

Facts – such as: sector-specific concept, person, organisation, company, etc.

Byelex Sales B.V.

Argon 14751XC Oud GastelThe Netherlands

Telefoon/Fax

Tel: +31 165 33 22 44Fax: +31 165 33 22 49

www.buzztalk.nlwww.byelex.com

Byelex was founded by Herman Vissia in 1994.

Byelex was one of the first Internet Agencies to focus on major

Java enterprise projects, advanced websites, the implementation

of artificial intelligence, and the creation and management of

complex client portals in JAVA or .NET

BuzzTalk!BuzzTalk has been developed by Byelex in cooperation

with the State University in Minsk and communications

and advice agency IvRM. BuzzTalk is a new, scientifically

based, tool that leaves traditional monitoring tools well

behind. BuzzTalk is the result of research into datamining,

ontology based sentiment and mood state analyses and big data handling.

BuzzTalk uses the so-called SaaS-model, which only charges you for what you

really use. BuzzTalk’s rates are determined on the basis of the number of search

profiles and the number of documents and tweets that are linked to a particular

search profile.