buzz...instagram followers want to be inspired through an image. give the customers something they...

BUZZL ve

the

February 2017 I Volume 3, Issue 24

marketing at its finest

all for the

of furniture!

We want to be the best furniture company

our vision

our mission

reduce cost

be profitablestay in business

improve quality

do more business

“

““

inspectexpect

you get what you

not what you expect

Facebook Launched

Facebook has 500 Million users*

Instagram has 600 Million users**In a 6-Year window, Instagram’s user growthhas increased more rapidlythan Facebook.

Facebookbuys

Instagram

*The Social Network **Statistica

IN OUR FACE

WHAT IS YOUR INSTAGRAM STRATEGY?

By Cole Sianko

Instagram launched

2004

2010

2016

6 YEARSLATER

6 YEARSLATER

2012

Outside of Snapchat, Instagram is not only one of the fastest growing social medias, its one of the largest. Being owned by Facebook, Instagram’s growth doesn’t plan on slowing down anytime soon.

Here’s the deal — even though advertising on Instagram is shared through the same dashboard ad platform as Facebook, the strategies are very different.

Instagram is about a picture speaking a thousand words. You’re entire image needs to tell an instant story….. Hence INSTAGRAM. The copy that lives below the image needs to be short, sweet, and effective.

Post pictures of products on the floor, close up shots, room shots, and even user generated imag-es. There are multiple companies a retailer can partner with that share user generated images.

In a nutshell, user generated images are when a customer snaps and shares a picture of their new room on Instagram (or other medias). If the customer uses a specific #hashtag, your store will be digitally flagged and has a chance to use those images in their marketing efforts. There are a handful of companies retailers can partner with to make this happen.

Instagram followers want to be inspired through an image. Give the customers something they can takeaway from the image.

90 percent of Instagram users are younger than 35 (Source: brandwatch). The millennials typically want interesting, creative, and inspiring content. Cater to your demographic’s preference.

When you’re retailers want to advertise on the gram, I suggest using or creating a unique image for the sale. Examples: 1. Snap a pic of the Top Rated Room group with the tagline “Top Rated Rooms now XX% OFF.”2. Try a video of customers flooding in. “Nobody want to miss out! (blank) sale going on now!”3. Build a room or collection of a color palette through a time-lapse video. “Creating with the color of the year! $XXX OFF $XXXX purchase”

THE GRAMHERE’S WHAT YOU NEED TO KNOW:

DON’T BANK ON THE COPY

CREATE AND USE REAL LIFE IMAGES

BE INSPIRING

RECOGNIZE YOUR DEMOGRAPHIC

CREATIVE ADVERTISING

ROCK Brick & Mortar Advertising:

DIGITAL Website Marketing:

Search Engine Marketing

Social Media Marketing

Web Banners/SalesMobile OptimizationOnline VideosRoom Planners Keyword Descriptions

Google PlacesBloggingMeta Tagging

VineYouTubeFour SquareLinkedInEtc Etc Etc

PAPER

Parking Lot SignageExtra CircularsIn-store CouponsWall or Floor Graphics

Spider StandsBannersHang TagsWindow Displays

ROPBillboardsCirculars

Direct Mail

eCommerceeCatalogeCirculareCoupons

Pay Per ClickSocial Media Online Videos/ Commercials

PinterestFacebookTwitterGoogle +YelpInstagram

Meta TaggingCustomer Rating Items You May LikeEmail BlastsBlogging

Newspaper & Mailbox Advertising:

Three Elements of Advertising

marketingmedia

THE BOX THAT ROCKS

IS BACK!BUT WE ARE GOING ALL SOCIAL MEDIA ON YOU

IT’S YOUR LUCKYDAY SCRATCH, SAVE & RAVE

!"#$%&#=%.0*#>Y

HANDOUT 8.5” x 11”

EBLAST DOOR CLING 22” x 28”

3 TIER POP22” x 28” each

TABLE TENT 8.5” x 14”

DIRECT MAILER

14” x 11”

WEB BANNER750 x 300 pixels

FACEBOOK COVER PHOTO851x 315 pixels

Z(12%&3

*SEE STORE FOR DETAILS. Ashley HomeStores are independently owned and operated. ©2016 Ashley HomeStore, Ltd. Expires 03/19/2017.

EBLAST/HAND-OUT

8.5” x 11”

SPRING STYLEMAKEOVER EVENT

!"#$%&#?'%.'/&;#=%.0*#[\.4

ALL FACEBOOK POSTS

FACEBOOK EVENT BANNER

OTHER POSTS

WINDOW CLING

TABLE TENT

FACEBOOK COVER PHOTO

MLBOPENING DAY

EVENTCONCEPT 1

Dates: Starting March 26th

Opening Day April 2nd


EBLAST

MLBOPENING DAY

EVENT'()'*+,-/

!"#$%&#?'%.'/&;#=%.0*#[V'*C2"&/&;#F%3#A2./5#[&4

DOOR CLING 22” x 28”

3 TIER POP 22” x 28” each

TABLE TENT 8.5” x 14”

DIRECT MAILER

14” x 11”

WEB BANNER750 x 300 pixels

FACEBOOK POSTS 800 x 600 pixels

FACEBOOK COVER PHOTO851x 315 pixels

Z(12%&3

{post copy here}

Furniture Store NameLOGO

Dates: April 7th

CELEBRATING

WORLD HEALTH DAY

EBLAST/HAND-OUT

8.5” x 11”

EARTHDAY EVENT

!"#$%&#]^[>#W#]^[\

ALL FACEBOOK POSTS


OTHER POSTS

WINDOW CLING

TABLE TENT

SPIDERSTAND


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STORE INFORMATION

now shop online at FurnitureStore.com

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ARBORDAY EVENT

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EBLAST/HAND-OUT

8.5” x 11”

ALL FACEBOOK POSTS


OTHER POSTS

WINDOW CLING

TABLE TENT


EBLAST/HAND-OUT

8.5” x 11”

Pre-Summer

PATIOPARTY EVENT

!"#$%&#A&3'/1"

ALL FACEBOOK POSTS


OTHER POSTS

WINDOW CLING

TABLE TENT


(post copy here)

Furniture Store NameLOGO

Pre-SummerPATIO PARTYEVENT

SAVE BIG ON OUTDOOR FURNITURE!

1-""&-,'!"&2'!&)",+3%-4&56789&+:;<=>&2?@ABC?@=&3AD?:C@B=:E&3AF4

FREE FOOD, YARD GAMES & MORE! (DATE & TIME HERE)

with purchases of $000 or more


FREE*

2 FREE*

WEBER GRILL(BAND NAME)CONCERT TICKETS


EBLAST



FACEBOOK POST

OTHER POSTS: TABLE TENT

WINDOW CLING 22” x 28”


SAVE BIG ON OUTDOOR FURNITURE!

1-""&-,'!"&2'!&)",+3%-4&56789&+:;<=>&2?@ABC?@=&3AD?:C@B=:E&3AF4



FREE*

2 FREE*

WEBER GRILL(BAND NAME)CONCERT TICKETS

FREE FOOD, YARD GAMES & MORE! (DATE & TIME HERE)


FREE FOOD, YARD GAMES & MORE!

(DATE & TIME HERE)with purchases of $000 or more

*SEE STORE FOR DETAILS.


FREE*

2 FREE*

WEBER GRILL

(BAND NAME)CONCERT TICKETS



Pre-Summer

PATIO PARTY

EVENT

Pre-Summer

PATIO PARTY

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FREE*

2 FREE*

WEBER GRILL(BAND NAME)

CONCERT TICKETS



FREE*

2 FREE*

WEBER GRILL(BAND NAME)

CONCERT TICKETS



(DATE & TIME HERE)

(DATE & TIME HERE)

(Post copy here)



(DATE & TIME HERE)



FREE*

2 FREE*

WEBER GRILL



SAVE BIGON OUTDOOR FURNITURE!

1-""&-,'!"&2'!&)",+3%-4&56789&+:;<=>&2?@ABC?@=&3AD?:C@B=:E&3AF4


(DATE & TIME HERE)

Discover More Outdoor Styles Online at FurnitureStoreName.com

STORE INFORMATION

WEB BANNERWeb Banner

ST. PATTY’SMARCH 17 - 19 ONLY!

WEAR & SAVE GREEN!

From March 17 - 19, stop in and show your St. Patty’s pride by wearing green!

WEEKENDGIFT CARD*$20

We’re giving away a

TO ALL PATTY’S PRIDE PARTICIPANTS*SEE STORE FOR DETAILS.



(DATE & TIME HERE)with purchases of $000 or more

*SEE STORE FOR DETAILS.


FREE*

2 FREE*

WEBER GRILL


STORE LOGO

STORE LOGO

STORE LOGO

Store Name Here

Store Name Goes Here

Store Name Goes Here


BACK YARD

BBQEVENT

Dates: Anytime

CUTESTPUPPY PHOTOCONTEST

Dates: June 8th

Attention:

Special Thanks to the Marketing Specialists on the Instagram Team!

We are now on Instagram!

www.Instagram.com/AshleyFurnDecor/

Go here to be inspired with great pics and cool floor displays!

BEST PRACTICES FOR FACEBOOK LIVEGOING LIVE!

Be Consistent

Be Cool

Stay Creative

Lead the Charge

Have a Conversation

Educate ConsumersNew Content

Every Thursday @ 9AM host an announcement on Facebook Live. Clearance items? New floor model intros? Design tips? Sale of the week

Be yourself. Don’t be an over the top sales person that no body wants to listen to. Be the cool and unique retailer that everybody loves to shop.

Be unique with your offers. Buy One Gift One, Giveaways, Selfie Sale, Share and Save, etc.

Stay on top of this trend. Don’t wait to see what other retailers are doing…. Be the leader and take charge while the trend is HOT!

Speak to the viewers. Ask them questions. Answer the questions live. Recognize them. When was the last time you watched a commercial and was able to actively engage with it? Never.

Make sure the viewers walk away with something they learned and can put into action.

Don’t be predictable. Keep the viewers guessing and coming back for more.

for more information https://www.facebook.com/help/1636872026560015

By Cole Sianko

©2017 Ashley Furniture Industries, Inc.

GET INSPIRED!"#$%&'"()%*#%+(,'-%*#%./0%1#"23%

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S T Y L E I T U P

M A T T R E S S C O M P A N Y

T H E

M U L T I - C H A N N E L M A R K E T I N G

SOLUTIONS

S H I P S O N

YOUR ASHLEY TRUCK

M A T T R E S S V A L U E S

PHENOMENAL

GET INSPIRED

D I S C O V E R N E W A R R I V A L S for any budget

SOLID PINE CRAFTSMANSHIP

FARMHOUSE STYLING

SLEEK METAL FRAME

RUSTIC CHARACTER

R E C L A I Myour style

ENGLISH DOVETAILED DRAWERS

buzz...instagram followers want to be inspired through an image. give the customers something they...

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