Final Presentation on

Presented By : SOUMITRA KISKU PRN No : DM11M24

Pune Institute of Business Management

What is Business to Business ?

Differentiate Secure Future Business Create Preferences Command Price Premium Increase Sales Creating Trust, Confidence and Comfort Nature of business buying Competitive Advantage

Understand how brand works holistically Define your brand Build a strategy for your brand Create competitive advantage Build a winning team Radically improve customer retention Maximise the value of your business And much more besides

HOW TO BUILD A STRONG BRAND ?

Comparison among 3 players in a category

Brand building of IBM:

Brand value of IBM is $ 69,905 million Innovative products and services Higher value Corporate social responsibility Strong relationship with customers Competitive advantage Flexibility

Brand building of Microsoft: The brand value of Microsoft is $59,087 million Corporate social responsibility Guiding principles for marketing Educate the customer with rich product Long-term approach Competitive advantage Consistent improvement

Brand building of GE : The brand value of INTEL is $ 35,217 million

Continuous improvement Better communication Building trust Innovation Creating Value