OUR VALUES & BELIEFS

• WE ARE THE BELIEVERS OF LEARNING, EXCELLENCE, QUALITY, GROWTH AND ETHICS,

AND ARE POSSESSIVELY COMMITTED TO THESE VALUES, AND ENSURE THAT ALL OUR

CURRENT AND FUTURE GENERATION OF LEADERS UNDERSTAND AND PRACTICE THEM.

• OUR ORGANIZATION CULTURE WOULD ALWAYS BE THE REFLECTION AND MIRROR

IMAGE OF OUR VALUES, BELIEFS AND CORE IDEOLOGY. WE WILL NOT DO ANY BUSINESS

OR TAKE ANY DECISION WHICH DOES NOT FITS INTO OUR VALUE SYSTEM AND

IDEOLOGY.

BUSINESS STORIESPRESENTED BY: SUHAG MISTRI

OBJECTIVE

• TO SHARE LEARNING FROM BUSINESS STORIES OF

• BHATIA’S MOBILE &

• ZOTA HEALTHCARE PVT. LTD

BAHATIA’S MOBILE

A simple STD PCO venture to leading retailer of digital gadgets

STD/ PCO/ juice and gift items in 1990

A simple STD PCO venture to leading retailer of digital gadgets

STD/ PCO/ juice and gift items in 1990

Loss of father in Textiles

In 1995Cell phone services

Sales, services,

accessories, prepaid/ post paid

connections

2002 mobile

phones and digital

products

Franchisee in 2007

2012 HSL (20k units)

Now:85 Stores (170 Cr.)

HSL (33 Cr.)

EVERY ADVERSITY HAS AN OPPORTUNITY• STARTED PURCHASING THE ACCESSORIES FROM THE DIRECT IMPORTERS

• DUE TO LACK OF KNOWLEDGE ABOUT CUSTOMS AND OTHER PROCEDURES, OUR GOODS WORTH RS.20 LAKHS WERE HELD

• LOCAL NEWS PAPER HARASSMENT

• WHOLE SURAT CAME TO KNOW THAT WE ARE GENUINE IMPORTERS OF ORIGINAL ACCESSORIES (FREE MARKETING)

• ENGAGED IN PURCHASING FROM AGE OF 13/11 = 24

BRAND IMAGE ABOVE REVENUEBRAND IMAGE TAKES YEARS TO DEVELOP, BUT FEW MINUTES TO COLLAPSE

• STOPPED BUYING AND SELLING OF SECOND HAND PHONES

• SERVICE BUSINESS: HEALTH PROFITS

• UNABLE TO DELIVER ON TIME AND

• NON SATISFACTORY PERFORMANCE OF SERVICE AND REPAIRING

SUCCESS MANTRA

• CUSTOMER SATISFACTION,

• SERVICE,

• QUALITY AND

• MARKETING (AB MOBILE BIKEGA TO BHATIA SE) 10/3

CHANGE IS CONSTANT• INITIAL FRANCHISEE:

• MOBILE PRICE RANGE BETWEEN 1000 TO MAX. 2000

• CURRENT IT IS 20,000 TO 65000 (BECAME CAPITAL INTENSIVE BUSINESS)

• ONLINE SALES OF MOBILE VS. OFFLINE

• ENCASHING THROUGH HSL

• PLANNING TO OPEN MORE STORES IN AREAS WHERE THE ONLINE BUYERS ARE LESS

TEAM MANAGEMENT

• APPROX. 600 PEOPLE TEAM

• CORE TEAM IS MADE UP OF HUNDRED PEOPLE

• WE JUST GIVE TARGETS, GUIDANCE AND POLICY FRAMEWORK

• GOOD EARNING OPPORTUNITIES THROUGH INCENTIVES

• TAKE CARE OF THEIR INSURANCE AND THE EDUCATION OF THEIR CHILDREN

TECHNOLOGY IS KEY TO SUCCESS• HELPS IN QUICK DECISION MAKING

• GET REAL TIME DATA ANYTIME AND THIS HELPS IN

• PRICING CONTROL,

• STOCK TRANSFER,

• STOCK MANAGEMENT,

• STORE AND PRODUCT PERFORMANCE AND

• OVERALL BUSINESS MANAGEMENT

• INVESTED 17 LAKH RUPEES FOR THE DEVELOPMENT OF THIS SOFTWARE

FUTURE PLAN

• PLANNING TO OPEN MORE STORES IN AREAS WHERE THE ONLINE BUYERS ARE LESS

• HSL NATIONAL SALES NETWORK

• LAUNCHING OUR MOBILE APPLICATION AND STARTING OUR OWN ONLINE SALES PORTAL WITH THE PROMISE TO DELIVER PRODUCTS WITHIN 6 HOURS

ADVICE TO OTHER ENTREPRENEURS • ‘NEVER GIVE UP’.

• BE CONSISTENT AND PERSISTENT. YOUR PROGRESS AT TIMES IS DETERMINED BY THE OTHERS GIVING UP

• SO IF YOU GIVE UP, YOU GIVE OPPORTUNITY TO OTHERS TO GROW

ZOTA HEALTHCARE PVT. LTD

story of how a small retailer can scale and create a successful company

Retail Medical store,Dhanera

story of how a small retailer can scale and create a successful company

Retail Medical store,Dhanera

By Mr. Mukti Zota

Wholesale trading chain in 1993

By Mr. Kamlesh

zota

In 1995Initiated with 5

products

Protein syrup, iron syrup, paracetamol,

folic acid and ranitidine tablets

Year 2016, Will cross 85 Cr.

Aprox, 650

Products, 2800

Brands1250

Distributors & 30 States

Growing at 30% to

35% CAGR

Export to 10

countries

PLAYING ON STRENGTH• RETAIL: IDENTIFIED POWER OF SELLER

• WHOLESALE : PROFITABLE (MARKET SALUTES THE SELLERS)

• OPPORTUNITY:

• STRUGGLING COMPANIES WITH GOOD PRODUCTS BUT DON’T KNOW HOW TO SELL

• BUSINESS IDEA:

• OWN BRAN OF PRODUCTS WITH PRODUCT OUTSOURCING

• TILL DATE ALL INDIA BASED SALES IS OF OUTSOURCED PRODUCTS

FAMILY MANAGED BUSINESS FUNDA’S• 9 FAMILY MEMBERS ARE ENGAGED IN BUSINESS FROM 2 GENERATIONS:

• CLEAR SEPARATE FUNCTIONAL RESPONSIVITIES (CLARITY)

• AVOID GIVING UNNECESSARY ADVICE AND IDEAS TO ONE ANOTHER (FREEDOM/AUTHORITY)

• ALL ARE QUALIFIED IN PHARMACY

• FOCUSED ON CONSTANT LEARNING

• GOOD GOVERNANCE STRUCTURE, PROCEDURES AND PROPER DIVISION OF LABOR HELPS SMOOTHLY FULFILL RESPONSIBILITY OF EACH MEMBER

TEAM IS KEY TO SUCCESS• HAVING MORE TAN 350 MR’S IN 30 STATES OF INDIA

• MANAGEMENT ONLY PROVIDES PLANS, EXECUTION IS LEAVED ON TEAM (MM)

• HRM: TWO SIMPLE BASIC POINTS:

• SHARPEN THE SKILLS: REGULAR TRAININGS TO PEOPLE ON PRODUCTS AND OTHER SKILLS

• ACTIVITIES THAT INCREASES THEIR LOYALTY

• FUTURE PLANS ARE DEVELOPED TOGETHER

TECHNOLOGY • HELPS ENSURING

• RIGHT INVENTORY

• MANAGING 650 PRODUCTS

• 2800 BRANDS

• 350+ MR’S

• OPERATIONS

• OUTSOURCING (PRODUCTION AND QUALITY)

SOCIAL CONTRIBUTIONS

• FREE OF COST MEDICINE TO THE NEEDY

• DONATE REGULARLY FOR PANJRAPOLE [GAUSHALA] ACTIVITIES

• DONATE FOR COMMUNITY ACTIVITIES AND EVENTS

• PROVIDE MEDICINE AT A TOKEN COST FOR THE COMMUNITY MEMBERS

WHAT NEXT• HAVE 6 PRODUCTS PATENTED OUT OF WHICH 3 HAVE BEEN COMMERCIALIZED

• FILED PATENTS FOR 11 MORE PRODUCTS

• SOON LAUNCHING ‘NUTRAVEDIC’ AN ONLINE RETAILING PLATFORM FOR NUTRITION PRODUCTS AND THE OTC DRUGS

• PLAN TO ENTER THE GENERIC DRUG RETAILING THROUGH JV WITH A MULTINATIONAL PARTNER.

• WHENEVER LAUNCHED, IT WOULD BE TECHNOLOGY ENABLED AND A UNIQUE CONCEPT

ADVICE TO ALL YOUNGSTERS

• NEVER COMPROMISE ON YOUR EDUCATION

• BUT DON’T JUST RELY ON DEGREE, PRACTICAL EXPERIENCE IS MUST

• TRY TO LEARN FROM OTHER SOURCES APART FROM BOOKS. LIFE HAS ITS OWN WAY TO TEACH

• GET PROPER KNOWLEDGE AND EXPERIENCE BEFORE JUMPING INTO ANY BUSINESS

• GO WITH THE TECHNOLOGY AND MARKET AWARENESS