business profile douglas & breitner v1110
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Business profile Douglas & BreitnerTRANSCRIPT
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Introduction Douglas & Breitner
Douglas & Breitner services
Case studies
Customers
Contact details
Introduction
Who is Douglas & Breitner?
Douglas & Breitner is a leading provider of support and advice to Dutch
top 500 companies, specialized in guiding them through the Digital
Marketing landscape, helping them to improve efficiency and
effectiveness of e-commerce activities by optimal use of online
methodologies
Douglas & Breitner areas of expertise covers internet strategy
development, strategy implementation and online marketing
Our consultants have a proven 10+ year track record and broad
experience in online retail, both B2B and B2C, finance, media, energy
and travel
Introduction
Why Douglas & Breitner?
Strategic and pragmatical approach
Broad experience in e-business/e-commerce and consultancy
experience
Focus on return on investment and increase of e-commerce / social
Media value
Successful track record providing business consulting services to help
companies to achieve their e-commerce goals
Chosen by Hollands’ leading brands to deliver their e-commerce
ambitions
Douglas & Breitner servicesCorporate e-commerce strategy
Engagement strategy
Social Media strategy
Organizational planning
& capability research
Define business & (non)-
functional requirements
RFP-RFI guidance
Project Management
Selection of the right systems
and/or vendors
E-Channel strategy & planning
Improvement online acquisition & conversion
KPI Indexing methodology
E-campaign project management
Internet strategy development
Corporate e-commerce strategyDefine roadmap & activity planning
(Future) market analysis
Define online value proposition
Engagement strategy developmentDefine customer interaction model and e-marketing mix
Social media strategy developmentSocial Media / Reputation Management awareness workshops
Social Media / Reputation Management scan
Define Social Media or Reputation Management strategy
Organizational planning & capability researchDetermine processes, organisation and competences that are
needed to succesfully execute the strategy
Implementation internet strategy
Define business & (non)-functional requirementsTranslation of online value proposition to clear business
requirements
RFP-RFI guidanceDefinintion of clear requirements on which procurement
decisions can be made
Project Management
Selection of the right systems and/or vendorsDefinition of clear requirements on which potential vendors can
be assessed
Online marketing optimization
E-channel strategy & planningAnnual e-channel budgeting & forecasting
Improvement online acquisition & conversionReview the overall effectiveness of online marketing,
identify improvement areas, improve cost to acquire
Execute Douglas & Breitner’s holistic customer conversion
model
KPI Indexing methodologyDouglas & Breitner’s online performance benchmarking tool
E-campaign project managementImplement, execute and monitor e-campaigns
Digital Marketing landscape
Annual planning &
budgeting
Annual digital
marketing plan
Defining success
metrics
Online campaign
development
Planning
Conversio
n
Execution
Optimization of
online acquisition
activities
Social Media
Online
reputation
management
Holistic customer
conversion model
Customer
engagement
tactics
Touch strategy
development
Development of
loyalty programs
KPI indexing methodology
Define business & (non)-functional requirements
Project Management
RFP-RFI guidance
Selection of the right systems and/or vendors
Online campaign
development
Marketing Strategy &
Planning
Improvement online
marketing effectivity
Web analytics
Campaign project
management
Performance
reporting
Execution
Douglas & Breitner digital marketing landscape
Internet strategy
development
Corporate e-
commerce strategy
Competitor research
& benchmarking
Business case
development
Organizational
planning & capability
research
Pre-Acquisition Conversion RetentionAcquisition
Supporting processes
Managerial processes
Contact details
Douglas & Breitner
Stephan Schroeders - Partner
T +31 (0)20 777 2435
M +31 (0)6 456 00 507
Ito Toren P.O Box 94588
Gustav Mahlerplein 82-96 1090 GN AMSTERDAM
1082 MA AMSTERDAM
More background information:
W www.douglasandbreitner.com (Dutch)
Please visit our blog for opinions, insight and thoughts:
B www.online-marketing-leaders.com (Dutch)