MARKETING MANAGEMENT

PGDM 2014-16

Section – II

“Go IT, GO GREEN”

Product:

www.studyfun.com

1.Summary

Full-cycle services in the areas of 1]software development,

2] web-based enterprise solutions,

3]web application and portal development,

4]search engine optimization

5]customize web and window based solutions.

We work in :1] Php – open source platfomrs

2] Java

3].Net

4]Android

We are proud to have an ability to synergize customers’ requirements i.e. business needs with cost effective and quality technical solutions.

2. Situation Analysis

Customers

consultancies and outsourcing companies.

Local as well as international customers are targeted.

Competitors

Technocrackers

WebLine

SpecIndia

Cont.

Company

Started as a partnership company.

Total investment of Rs 50,000 including

rent, required machines, furniture.

At this starting phase, it has 550 working

hours for next 4 months. With it, 4

application can be sold per month.

After that, for 1st year it is estimated to sell

35 sales and after that in 3rd years target

is minimum 45 sales.

Cont.

Context

Now in these days, number of universities and

colleges are growing very rapidly. Colleges

and universities restrict students and

employees also to use the social networking

sites.

So Study Fun will be very useful to students

as well as faculty to interact with each other.

No need to use other social networking

websites like facebook, whatsapp.

3. Marketing opportunities and

Issues

550 working hours/month

developing, designing and testing.

A minimum margin rate in the cost

estimate makes a product a low cost

product comparing to others. As it is our

beginning phase, we must compromise

with cost and delivering the best in proper

timeline for grapping more clients.

4. Objectives

YEAR SALES RUPEES

2014 15 4,00,000

2015 35 8,50,000

2016 45 15,00,000

Revenue/app 30,000

Variable Cost/app 1500

Contribution/app 28500

Fixed Cost 44000

Break Even Volume 44000/28500 = 15 apps

5. Marketing Strategy

Newspaper

magazine

online marketing

6. Target Markets

WeNet will tie up with at least 2 wide

outsourcing consultancies with relative

commission.

More international clients are targeted.

7. Positioning

WeNet will position itself as satisfactory

and delivering in time.

Maintenance will be concerned more and

more by WeNet.

Low cost product will be more important to

widen IT and making the earth green.

8. Marketing Mix

i. Product Social educational website.

functionalities: Roles : Admin, Faculty, Student, Management, Admission Dept,

Registration and Login

Newsletter

Blog

Making Friends

Communication

Online Examination

Attendance, Recruitment and more…

Cont.

ii. Price

Price of this product is Rs.35,000

iii. Place

worldwide

iv. Promotion

This product will be promoted in a college

event, college seminar, or a personal meeting

with directors. For remote locations e-

promotion will be taken place.

9. Review and Control

Revenue and unit sales

Expenses

Customer Feedback

10. Marketing Organization

2 employees in marketing team. Both are

assigned different resources like skype,

linked in, freelancer.

Both would have to report their senior

marketing head. For this particular

product they will be given a commission

of 15% of the sale.

11. Contingency Plan

A strong competition and strong buying power

may lead WeNet to change the cost of a

product upon clients’ requirements. It keeps

track of a regular payment and maximum

utility of a capital.