business plan report -mom's biryani the establishment of a desi restaurant in hyderabad,...

[This report is prepared for the course of Small and Medium Enterprise Management, guided by Sir Syed Salahuddin. This is a comprehensive report

on the establishment of a desi restaurant.]

Name of Business

Name of Group:

GROUP MEMBERS:

VARDA SHAIKH ID#: 1310-BBA027HIBA SHAIKH ID#: 1310-BBA009MARYAM QAZI ID#: 1310-BBA015NAILA KABOORO ID#: 1310-BBA017

November 2016

Prepared Under The Patronage OfDr. Hameedullah Kazi

Pro Vice ChancellorDepartment Of Management Sciences

Isra University, Hyderabad

Under Guidance OfDr. Qamaruddin Mehar

ChairpersonDepartment Of Management Sciences


Under supervision OfSyed Salahuddin

Adjunct Assistant ProfessorDepartment Of Management Sciences


VISION: We envision a world where youth are active leaders, striving to open doors for women employment and concerned to provide fresh, local, healthy and affordable food to everyone.

MISSION: To ensure that each guest receives prompt, professional, friendly and courteous service. To maintain a clean, comfortable and well maintained premises for our guests and staff. Aimed to provide at a fair price, nutritional, well-prepared meals – using only quality ingredients. To ensure that all guests and staff are treated with the respect and dignity they deserve. By maintaining these objectives we shall be assured of a fair profit that will allow us to contribute to the community we serve.

SLOGAN: Come Hungry, Leave Happy

EXECUTIVE SUMMARY:It is the beauty of our culture and also the pride of Pakistani woman that she will not let a guest go away with an empty stomach from her home. Mom’s biryani abstract this idea and put it on professional ground. Mom’s biryani, a desi restaurant that brings local flavor to the local people with the aim of providing women employment, introducing most eatable meal of desis’; THE BIRYANI.

BUSINESS NAME: MOM’S BIRYANI.

PROBLEM: Professional cooking has remained the domain of men but when done in the home, it is more associated with women, so if they are much expert in this field; why there’s no way for them.

SOLUTION: Mom’s biryani promised to employ those moms who want to support their family, gather them in one place with ease.

PRODUCT/SERVICE: product business.

LOCATION: at authobahn road, Hyderabad.

MARKET: The target market is chosen upper middle, middle and lower middle classes.

COMPETITION : Its strategies will be made to keep in mind the competitors like student biryani and shabbier haleem and biryani house and will bound to provide best quality in everything including food, environment, services etc.

FINANCIAL HIGHLIGHTS: The project is financed by four partners each contributing equal investment of 2,200,000. Its building will be rented in starting & plan to own later. All the machinery will be acquired from Pakistan to promote domestic industries. The project cost estimated is more than the investment so a loan of 1,400,000 has been sanctioned from bank for 5 years payback period at 16% interest rate.

INVESTORS INVESTMENT

1. VARDA SHAIKH 2,200,000

2. HIBA SHAIKH 2,200,000

3. MARYAM QAZI 2,200,000

4. NAILA KABOORO 2,200,000

TOTAL 6,600,000

PROMOTION: The marketing and promotion will be accomplished by e- marketing, placement of bill boards and distribution of flyers among general public.

A complete organizational setup has been defined from managing director to the waiters. The thorough and comprehensive study along with income statement and balance sheet assumptions shows that the project is viable and practical business to be run.

1. COMPANY SUMMARY:

Mom’s biryani will be located at autobahn road, Hyderabad. The restaurant will be wholly owned and operated by four investors Varda Shaikh, Hiba Shaikh, Maryam Qazi and Naila Kabooro. The restaurant will serve classic home-style desi food.

Timings: The restaurant will be open 7 days a week from 12:00pm to 12:00am for lunch and dinner requiring multiple shifts.

DAILY OPERATIONS AND PRODUCTION

Naila Kabooro (HR manager) will carry out HR activities along with the additional tasks like she will responsible to write schedules. The schedules will be written in a manner that will allow the ability to increase or decrease hourly labor according to sales volume in order to maintain a consistent labor cost control.

Maryam qazi (FINANCE manager) will be responsible to control the FINANCE department; she will be responsible for ordering, receiving and maintaining sufficient inventory to meet production demands. Ordering schedules will be staggered with perishable products being ordered multiple times per week to preserve freshness. Standard grocery and supply orders will be ordered less often, according to a predetermined schedule and storage capacity.

Hiba shaikh (MARKETING manager) will do the MARKETING part and will control the operational checklists to verify that each work shift has been properly prepared for and to insure the operational standards are followed before, during and after work shifts.

Varda Shaikh (head of MANAGEMENT) will take the decisions about the company, responsible for the MANAGEMENT, she will be responsible for its expansion; will be focus in opening branches and looking for contracts with others.

The restaurant layout, including the dining room, kitchen and serving line, has been designed for efficiency and flexibility to accommodate the fluctuation in customer traffic and peak meal periods.

Upon arrival, guests will be greeted immediately by either the assistant manager or a server and asked for the seating preference. Drink orders will be taken and guests can munch on our complimentary rolls. Once the customer’s order is taken, the order will automatically be printed to a requisition printer located in the grill area. The grill cook will use the printed ticket to keep track of orders and place the meal under

the heating lamps until the order is complete. The kitchen preparation line has been designed to be operated by a minimum staff of 1 line cook and a maximum of 4 cooks. This design allows line staffing to be adjusted to the business volume. Shift changes for all staff will involve cleanup, restocking and preparation. All monies will be settled at the end of each shift. The closing shift will involve designated closing duties that will leave the restaurant clean and fully prepared for the next day.

SWOT ANALYSIS:

STRENGTH

Good Hygienic system. For our product, demand exists in the market. We are providing food which is cheaper in price and best in quality. Continental food is available there but there’s no desi food point.

WEAKNESS

Most of the Staff is inexperienced. Home delivery is unavailable for some time. People usually eat out for fast food, it may reduce our customers. No reputation yet, it takes time to stable a position in the market.

OPPORTUNITY

To update a new food menu. Customer focus. To take home delivery. Imperfect competition is there, there’s no desi food point in that area.

THREATS

Another restaurant may has started offering similar products at a lower price.

If reducing the prices then maybe not able to maintain the quality up to the mark.

2. PRODUCTS AND SERVICES We are offering most eatable meal of desis; THE BIRYANI.

• Mom’s biryani is concerned about the problems that are already exist in the market and responsible to eliminate them also.

2.1 PROBLEM WORTH SOLVING: it is worth solving because this business is aiming to fill the market gap, there is;

Lack of biryani point at autobahn road. There are so many high-priced fast food restaurants, there’s need to overcome it. There’s lack of women employment opportunities.

2.2 OUR SOLUTION:

Filling the market gap by introducing first biryani point in that area. Provide low priced food than the high-priced fast food restaurants there. It will become a platform for the women to work.

2.3 VALIDATION OF PROBLEM & SOLUTION : the proposed solution for the problem is validate, it is feasible in every way, filling the market gap by fulfilling the needs.

2.4 ROADMAP/FUTURE PLANS:

Sidelines or the other food items will be added. Seek out to open branches nationally and internationally later. Looking for customize orders, customers can customize their meals by deciding

which meat they want, adding/eliminating spices, can add veggies or anything they want.

Plan for free delivery. It will take orders for events. Tablet ordering system for dine inn.

3. MARKETING STRATEGY3.1 MARKET RESEARCH:

Before launching our project conducted market research through survey to know whether it is feasible to bring this project into market or not and we got our results in favor of this project. The survey questionnaire and its results are attached.

Analysis of today’s market and trends: To have a better understanding of changing trends of eating habits, we conducted a survey in Hyderabad. The results of the survey reveal a growing trend of eating out among the youth particularly. The survey indicates the eating out culture is popular in high, middle as well as low income classes. This trend is becoming popular among the youth

and they like to spend more time in restaurants with friends and family. People like to eat fast food, Chinese, Italian and others just to change the taste but nevertheless there’s no comparison of desi food. Still we desis are stick to our roots.

Past & future industry trends: Over the years there has been a cultural shift from traditional eating habits of eating in towards dining out. So the entrepreneurs are focusing more on opening of cafes, restaurants, fast-food outlets, dhabas and informal eateries all over the regions targeting customers from various socioeconomic backgrounds.

Target market size and demographics: we are capturing all the ages and all the classes.

Ideal customer profile: people from all ages and all classes are our ideal customers.

Realistic projected market share: we will try to maintain our position on breakeven point as we are starting a business.

Geographic boundaries: within the Hyderabad. Seasonal trends: biryani is favorite in all seasons.

Customer service policies : To ensure that each guest receives prompt, professional, friendly and courteous service. Aimed to provide at a fair price, nutritional, well-prepared meals made with the quality ingredients only. By maintaining these objectives we shall be assured of a fair profit that will allow us to contribute to the community we serve.

Strength and weakness : the main strengths are: Good Hygienic system. For our product, demand exists in the market. We are providing food which is cheaper in price and best in quality. And the main weaknesses are: Most of the Staff is inexperienced. Home delivery is unavailable for some time.

Market survey results : the results are attached and are in favor to open a restaurant. We have a target to reach to 25 respondents but we exceeded to 30 respondents.

3.2 THE COMPETITION:

It is really important to keep an eye on the competitors to know what they are doing, what are their weaknesses and what could be the possible ways to surpass them.

Current competition: the competition is there with the big names of student biryani and shabbier haleem and biryani house that already captured the market.

Competitor’s strength and weakness: their big strength is they have a large market share and lots of potential customers who like to eat their food. And their main weakness is they aren’t innovative, they don’t have future plans like us to retain their customers and they don’t have proper dine in & take away services.

Make your company unique & stand out from the rest: it will possible when we overcome their strengths and target their weaknesses. Mom’s biryani has innovative future plans and best dine in & dine out experience. Also it takes time to overcome their strength of capturing a market, but we will.

3.3 MARKETING AND SALES STRATEGIES:

the marketing and promotional strategies should be designed in that way that will help to capture the attention of the audience and will surely increase our sales so for this purpose we will use the following mediums:

Promotional and media methods:

o Print media through news papers/magazines.o Local cable network.o E-marketing through social networking websites.o Placement of bill boards.o Distribution of flyers & pamphlets in general public.o Text-based advertising on mobile phones.

Special services and policies: planning for customize orders, customers can customize their meals by deciding which meat they want, adding/eliminating spices, can add veggies or anything they want.

The most frequently used media: e-marketing because it is cheap and fast, it lower the cost of marketing and overcome the barriers of distance.

Track results: by observing the reviews and analyzing the feedback from the customers on the social media websites.

Way to sell product/services: through outlet at autobahn area, Hyderabad. Direct sales: mom’s biryani team will directly serve to the customers.

4.OPERATIONAL INFORMATION:

4.1 OVERHEAD COST

Those expenses include, advertising, insurance, legal fees, also rent, repairs, supplies, taxes, telephone bills, travel expenditures, and utilities.

For the first year estimated profit =0.

Brief monthly expenses:1. Employees salary...................................Rs.90002. Rent/lease payments ............................Rs.20,0003. Advertising expenses ...........................Rs.2000rs4. Supplies expenses ................................Rs.90,000rs

5. Communication /telephone bills ...........Rs.50,000rs.6. Utilities ...................................................Rs.74,500.7. Insurance ...............................................Rs.1000rs8. Repair and maintenance ......................Rs.70,000rs

4.2 SUPPLIERS:

The following will be the suppliers of mom’s biryani:

Suppliers of rice. Suppliers of groceries. Suppliers of beverages. Supplies of cutlery set.

Terms of credit would be half payment before supply and half payment after supply of material and order of supply is placed after every 3 months because the raw material (rice, spices, cooking oil etc) will be stored at our own storerooms, as the raw material is durable.

4.3 QUALITY CONTROL

Mom’s biryani will be responsible to take care of the hygiene. It will use fresh ingredients to prepare meal. It will provide hot & fresh food.

4.4 DISTRIBUTION:

We are not going to provide delivery services for the first year of our establishment till we stand on our foot strongly in the market. But it is surely mentioned in our future plans to include delivery services later.

4.5 EMPLOYEE’S ROLES AND RESPONSIBLITIES

1. Kitchen staff is responsible for activities like chopping vegetables, butchering meat or preparing salad and sauces.

2. Menu items will be prepare in cooperation with the kitchen staff.3. Sweeper’s responsibility: Clean up the station before and after opening of

restaurant and take care of leftover food.4. Job requirements for cook: Proven cooking experience certificate isn’t

necessarily required. As mom’s biryani aimed to promote women employment so, any woman from any race who knows cooking well can prepare tasty dishes; want to support her family is welcome to apply here.

5. Accuracy and speed will be observe in executing assigned tasks.6. Ability to work in a team.7. The staff should take care of the hygiene.8. Head of the chef job description: Head chef be the first in command and

will be responsible to inspect the dishes before they arrive to the customers, ensuring high quality and commitment. The head chef will

have a full Control over the food preparation process and any other relative activities.

9. Job description of waiter/food server: Take orders and serve food and beverages to the customers with the smile and communicate the order details to kitchen staff immediately. Also in case of any complain from customers will take action against it to correct. Responsible for Process customer’s bill and payments.

10. Cleaning staff: Clean the tables after customers have finished dinning. Arrange the tables and dining area. Remove the dishes and glasses from table and take them to kitchen for cleaning. Responsible to take care of the Cleanliness of kitchen, dining area and washrooms (dusting, sweeping, vacuuming, mopping and all).

11. Job description for dishwasher: responsible to Clean the dishes and kitchen court.

12. INSURANCE POLICIES : In case of any hazard, the insurance policies will help to cover the harm or any damage. The following policies are taken on 1000rs per month schedule:

Property insurance: This insurance covers the equipments, inventory and furniture in the event of fire or theft.

Workers compensation insurance: This will cover the medical treatment disability and death benefits in the event if employee is injured or dies as result of his work.

Professional liability insurance: this will cover the defense and damage for failure to improperly rendering the professional services

4.6 ASSETS AND EQUIPMENTS

The dining tables and chairs. Kitchen cutlery set and utensils and stoves. Air conditioners, fans and other electrical equipments. Washroom accessories.

4.7 ADVISORY BOARD

Business partners will hold the responsibility of top management that includes decision making, accounting, financial management, hiring the new employers etc.

4.8 LICENSE AND PERMITS

Mom’s biryani will get the:

Permit license to operate the business in a region. Food service establishment permit. Employee health permit.

5. FINANCIAL INFORMATION :5.1 PROJECTION OF INCOME & EXPENSES:

As the business is going to establish so, it is estimating that the income will be low as it takes time to expand and losses/expenses has to bear more.

The company’s startup cost is Rs.3,307,000

STARTUP BUDGETMONTHLY COSTS

Number of Months

Monthly Cost Rupees

One-Time Cost Rupees

Total Cost Rupees

Cost Item

Employee Salaries 6 9,000 54,000 54,000

Rent/Lease Payments 6 20,000 120,000 120,000

Advertising/Promotion/Web Site 6 2,000 12,000 12,000

Supplies 6 90,000 540,000 540,000

Communication/Telephone 6 50,000 300,000 300,000

Utilities 6 74,500 447,000 447,000

Insurance 6 1,000 6,000 6,000

Bank Service Charges 6 3,000 18,000 18,000

Repairs & Maintenance 6 70,000 420,000 420,000

Miscellaneous 6 10,000 60,000 60,000

Total Monthly Costs 1,977,000

ONE TIME COST

Items Rupees

Machinery & Equipment 400,000

Furniture & Fixtures 300,000

Computer Equipment 65,000

Computer Software 15,000

Business Licenses/Permits/Fees 40,000

Advertising/Promotion/Web Site 25,000.00

Inventory 85,000

Supplies 250,000

Cash-On-Hand (Working Capital) 100,000

Miscellaneous 50,000

Total One-Time 1,330,000

Total Startup Costs 3,307,000

6. FUNDING REQUIREMENTS: Mom’s biryani doesn’t need funds from others as it is financed by four

partners equally with the worth of Rs. 2,200,000. The company will apply for a bank loan the project cost estimated is more

than the investment so a loan of 1,400,000 has been sanctioned from bank for 5 years payback period at 16% interest rate.

In future, the owners will fund the company by the retained earnings & their personal savings too.

Expansion of the business will be country wide & then plan to expand it globally.

7.APPENDIX It includes:

MARKET SURVEY : Before launching this project we did a market research and conduct a survey to know whether it is feasible to bring this project into market or not and we got our results in favour of this project. The survey questionnaire and its results are attached with this report.

COMPANY TRADE MARKS:

Company Logo

Group Logo

Appendix: ASurvey Questionnaire

Note: Please tick the answer more closed to your opinion

1. I am happy with the concept of providing women employment through food business.

□ Yes □ No □ Neutral

2. I prefer a environment which makes me feel like home.


3. I prefer something desi over fast food.


4. The fast food available in the market is of high priced.


5. I like to eat biryani every week.


6. I’m always in search for the best biryani or desi food in town

□ Yes □ No □ Neutral.

7. I prefer quality food in less price.


8. I’m in doubt about the hygiene of cheap food.


9. Regardless of what I have tried or not, Biryani is simply finger lickin’good.


10. When it comes to treat my friends, no food is better than a plate of biryani.


11. Any remarks/suggestion for us? (Optional)

APPENDIX : B

SURVEY RESULTS

11. Any remarks/suggestion for us? (Optional)

Low price 😃The food provided must be hygienic, good in taste with affordable price n this project must full fill the its basic element that is creating job opportunities for women and accelerating women empowermentAccurate quantity spices, quality of rice and oil should be given attention.Just keep your quality maintenance on point👍🏻Good luckWomen employment is good but leading the idea with "biryani" doesn't sound promising!

👍It's a great initiative, Good Luck!You're doing great! Just cant wait for your idea to be successful inshaAllah 😃It is a well running business if you take care of properly and served a fresh biryani it’s a Greentree you get earn a lot. Keep it up!try to make it possible and make it secure and accessibleGoodGreat job

NOTE : we are limited to conduct the survey of 25 respondents but we exceeded our target and succeeded to receive 30 responses in a day. The results are in favour that encourage us to work on it with more dedication. We are looking forward to openup the restaurant.

The sumup of above results that we gathered are:

YES………………10

NO………………..6

NEUTRAL………..6

THE END

business plan report -mom's biryani the establishment of a desi restaurant in hyderabad,...

Small Business & Entrepreneurship