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Group MembersFaisal Sattar (2013-EE-501)Faisal Ikram (2013-EE-516)

Hungry 24/7Business Plan

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Table of Contents Business NameExecutive SummeryGoals & ObjectivesStrategyLegal StructureLayoutLocation and operationMarket AnalysisManagement TeamFinancial PlanFuture plan

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Executive Summery My mission is to provide a friendly, comfortable atmosphere where the

customers can receive quality food, drinks, and service at a reasonable

price .

The mission will be to exceed the customers’ expectations in every

sense by providing ambiance for every sensory perception.

The employees will be trained with exceptional customer service and will

be empowered to make decisions based on the business philosophies.

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Executive Summery

Costs included in this plan are on the basis of industry trends. Buffer is included in the start up cost to ensure that the business is not

under financed. We have also determined the traditional and non-traditional risk

associated with failure of restaurant. We have solid financial plan & background We will arrange live music performances of world famous singers.

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Goals and objectives

Short term goals:• Keeping food coasts less than 40 percent of revenue• Promoting and expanding restaurant concept as a unique

restaurant.• Expanding our marketing and advertising.Long term goals:• Expand the business to other locations and include catering.• Great food selection.• Efficient and superior customer service.• Employee welfare participation and training.

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Goals & Objectives Ensure customer satisfaction and build a repeat-customer base. Improve our position in the local market and strengthen our brand. It also allows us to interact with people on a daily basis. Promoted through radio and newspaper advertising, posters, and

the yellow pages. Coupons will be issued for the family dining section to encourage

immediate sales. 10% discount will be applied to seniors to attract that market. 30% discount will be given after mid night orders.

OVERALL Strategy

BUSINESS PROCESSWhat business process must we excel at ?• Develop new products• Understand customer segments• Reduce cycle time• Provide rapid response• Cross sell the product line

STRATEGY

FINANCIALHow should we appear to our stakeholders?

• Broaden revenue max• Improve operating efficiency• Improve enterprise financial

health CUSTOMER

How should we appear to our customers?

•Service excellence•Trusted business partner

LEARNING & GROWTHHow can we sustain our ability to change and improve?

• Hire Key Technical talent• Implement cross training• Align personal goals

BUSINESS EXCELLENCE MODEL

process Customer SatisfactionLeadership Policy & Strategy

Impact of SocietyResources

People SatisfactionPeople Management

Business Result

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Legal Structure My business will be run as a partnership One partner will provide place for business(Sleepy partner) & other partner

will do investment(Active Partner) Profit will be shared by 30, 70 ratio. All debts and liabilities of this business will be my responsibility. We will pay personal income taxes on the profits made. This will make

accounting much simpler. For daily accounting, the system I will use will be QuickBooks Pro.

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Waiter area Fun land

Family HallWith

cabins

Recep

tion

Restaurant Layout

Ground floor

Party Hall

Waiter area

kitchen

1st floor 2nd floor

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Location and operations

Gujranwala Model Town will be strategically suitable because of following reasons:

In front of D.P.S Gujranwala. It also have industrial plaza, shopping malls, coaching institutes. It does not have a single restaurant near a km area who provides

Hungry 24/7.

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Operation Criteria

The restaurant will be located in Sector-26 Model town Gujranwala. Restaurant will service lunch, dinner and after-hours dining during

week and weekends. Service will be during following hours: lunch – 11:00am to 4:00pm Dinner - 6:00pm to 11:00pm Breakfast – 8:00am to 12:00noon Home delivery will available on the order of more than Rs: 300

Market Analysics

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The people of Gujranwala are mostly aristocrat who are willing to pay enough for good food.

People of Gujranwala are mostly educated who like to spend more for quality product.

The per capita income of people in our country is increasing gradually which is an indicator of increasing spending power.

Gujranwala is a leisure place which increase the potentiality of the restaurant.

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Competitive edge

Competitive edges will be: An extra ordinary contemporary restaurant design Pakistani classic menu with featured menu Management stock incentive Inner and outer sector marketing campaign Employee training , incentive and retention program

Strength Weakness Opportunity Threat

SWOT Analysis

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Strengths & Opportunities We will provide reasonable customer satisfaction.

We will provide tasty and hygienic food in a clean and neat atmosphere.

With a reasonable rate & quantity.

All the members of management team are properly qualified for this sector.

We have adequate knowledge about renowned restaurant services all over the world.

We have solid financial background.

Music nights.

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Weakness & Threats

Lack of Ambiance The restaurant is new and not established Loan burden Space for low profit margin High competition

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Competition

Direct completion will come from Macdonald's , Rachna

Pearl Hotel, Bandhu Khan, Aleena Hotel, KFC etc.

Though no competitors offer the fun and relaxing

atmosphere that our organization plans to establish.

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Management T

eam

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Management Summery

Restaurant Manager

Finance Manager

Marketing & Advertising

ManagerCashier

(receptionist)

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Required manpower

Chefs with reasonable experience (1)Cooks that work directly with chef(2)Dishwasher(1)Cleaner(1)Waiters(5)Security Guard(2)

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Financial Plan

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Initial Resources

We are going to establish our business of starting HUNGRY 24/7 in partnership.

Faisal ikram is investing his property for this business which located in model town Gujranwala in front of the Pace at GT road.

Faisal Sattar will invest his money for every purpose which will match the cost of property

60% of total investment will invested by Faisal Sattar. 40% of total investment will come through loan from NBP

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Profit Division Since it is a partnership business so the total profit will be divided

among both the partners which follow the following criteria: 30% of the total profit after paying tax will go to Faisal Ikram (Silent

Partner). 70% of the total profit after paying tax will go to Faisal Sattar (Active

partner). Faisal Sattar being active partner of this business will spent its 70%

profit using following criteria: 40% will be his own profit. 20% will be spend on the business (For maintenance and advertising) 10% will be use for loan payment.

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Fixed start up cost

Items Cost

Furnishing cost 35,00,000/-Legal expanses 3,00,000/-Kitchen accessories 15,00,000/-Legal advisor 1,50,000/-Miscellaneous 5,00,000/-Total 59,50,000/-

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Fixed Operating Cost

Items Cost per month

Utility expenses 1,00,000 – 1,50,000/-

Salary expenses 3,80,000/-

Advertisement expenses 30,000/-

Insurance 10,000/-

Miscellaneous 50,000 – 1,00,000/-

Total 5,70,000/-

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Salary ExpensesPosition Required Salary per monthRestaurant Manager 1 35,000/-Finance Manager 1 30,000/-Marketing & Advertising Manager

1 30,000/-

Cashier 1 25,000/-Chef 2 30,000/-Cooks 2 20,000/-Dishwasher 2 10,000/-Cleaner 2 10,000/-Waiter 8 12,000/-Security guard 2 12,000/-Total 22 3,80,000/-

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Advertisement Plan

Medium Channel Duration Time period Price Cable Express

NEWS 45 sec 1 month 15,000/-

News paper ad

Jhung, Dawn, Roznama

Sunday 1 month 2,000/-

Banners Gujranwala printing press 13,000/-Total cost of advertisement per month 30,000/-

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Revenue collection As the lunch and dinner average cost is 300 per person. We hope that we will serve more than 100 people per day so

average daily income= 30,000/- and

average monthly income= 9,00,000/- Income from Party Hall:

an average monthly revenue from party hall will be

= 3,00,000 – 4,00,000/- loss due to offers :

loss due to offers per month = 1,00,000/- Total monthly income is 11,00,000/-

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Profit per month

Total cost = 5,70,000/-Total income =11,00,000/-

Profit = income – cost =11,00,000-5,70,000

=5,30,000/-

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Tax payment

According to FBR rule which is followed in Pakistan that every business which is registered is FBR must pay 40% of its income to government.

In our case 40% of our income is 2,12,000/- . So we must have to pay this amount to government.

Total profit after tax deduction:Now our total profit after tax deduction is =

3,18,000/-

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Future plan

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Future plan The first thing which is necessary is that we will make our sub branches in

different places of Gujranwala. Secondly we will make its branches in different cities of Pakistan like

Lahore ,Karachi , Islamabad etc. Our restaurant will organize weekly concerts of different singers. It will also

be helpful to earn revenue. We will start to sponsor different events helding in different universities to

promote our business. We will also setup the cafe’s and the canteens at different colleges and

universities. It will enhance our marketing. In future we will donate some portion of our total income to different charities.

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Comparison

The following features which distinguish us from other are:High quality food at low costAttractive discount packagesFun land for kidsOrganization of musical concerts 24 hour serviceBranches at colleges and universities we will give special 30% discount to disable persons

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THANK YOU!