123949682 business plan of restaurant

8/12/2019 123949682 Business Plan of Restaurant

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Business PlanForCuisine TheRestaurant


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DISCRIPTIONOF

BUSINESS


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We plan to open a restaurant chain starting withone branch offering a range of foods and

beverages, targeting specially the youths andyoung couples with keeping family-customersalso in mind. The operation will be carried out atM.G. Road, Pune and we are having ourrestaurant there only. We plan to open arestaurant chain starting with one branch offeringa range of foods and beverages, targetingspecially the youths and young couples withkeeping family-customers also in mind. Theoperation will be carried out in M.G. Road, Puneand we are having our restaurant there only.


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Executive Summary


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We have started a business with the investment of

Rs. 1,50,00,000 in which we had 20,00,000 as

liquidity. We are expecting the profit of Rs. 3,79,050in first year and cash flow projections for 5 years in a

row are Rs 48,04,050, 85,08,550, 1,21,62,050,

1,58,67,050 and 1,96,15,050 for respective years.

This shows that we have potential to grow in a veryefficient manner provided that we stick to our plans

and strategies and keep a vigil on competitors and

market as a whole. This also provide ample

opportunity for the venture capitalist and investors.


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If we are able to achieve our targets we shall

be expanding our business in the form ofrestaurant chain and thus we could be one

of the key players in restaurant industry.

This business plan shows our potential

entrepreneurial skills given the correctopportunity.


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TARGETED

MARKET AND

CUSTOMER


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Our target customer will be the college

going & employed youths and coupleswho have keen interest in hangingaround with friends and enjoying liveswith eating, drinking and playing. They

may be students from Pune Universityand affiliated colleges, engineering,medical and other professionalinstitutes and IT professionals with their

early 20s and 30s.


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GROWTH TRENDS INBUSINESS


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MG Road in Pune is one of the busiestmarket in the city and it has as many

customers specially on weekends. Pune isknown for its life style and MG Road is theheart of the city with many famous malls andmarket around. So a restaurant business has

a great potential in MG Road. Also, the Indiantrend in hotel and restaurant business isshowing healthy signs and entrepreneurs areseeking a great opportunity in thisbusiness.


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The Vision and the People

We as entrepreneurs wish to provide best

in class service to our valued customer,thus creating a benchmark in therestaurant industry by introducingrevolution in kinds of items provided

keeping the hygiene factor in mind.


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PEOPLE

MALVIKA PRAJAPATI M.B.AMARKETING

EXPERIENCE CO-ORDINATOR IN MARKETING DEPARTMENT IN

CAF COFEE DAY FROM JUNE 2008 TO AUGUST2009.


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PEOPLE

BALVINDER KAUR

M.B.A IN FINANCE EXPERIENCE

EXECUTIVE MANAGER OF FINANCE DEPARTMENTIN VODAFONE ESSAR FROM JULY 2007- JUNE2008.


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PEOPLE

AKANSHA RASTOGI

MBA IN HUMAN RESOURCES EXPERIENCE:

HR EXECUTIVE IN HCL TECHNOLOGIES Ltd. FROMAUGUST 2008 TO MARCH 2009.


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PEOPLE

TAUHEED AHMAD

MBA IN PRODUCTION AND OPERATIONSMANAGEMENT

EXPERIENCE: POSITION: PROCESS EXECUTIVE AT McDONALD

FROM MAY, 28th2007 to 30thJune, 2008.


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Business Organization

We are planning a restaurant chain with fourpromoters namely, Akansha Rastogi,

Balvinder Kaur, Malvika Prajapati andTauheed Ahmad with the name of MalvikaPrajapati to avail the tax and loan benefits.Promoters will co-operate each other withtheir respective departments in their

command and will not interfere in eachothers work unnecessarily until reallyrequired. This will remove extra work burdenand will avoid the stress on a single wo/man.


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COMMUNICATIONDEVICES AND

EQUIPMENTS


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COMMUNICATION

Communication is key to any business

success. Unless potential clients andcustomers are aware of your business,they will not have the information tocontact you or to purchase your products.

When they are aware of your business,they must be able to contact it easily


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Basic Communication Tools

Landline telephones

Cell phones
http://www.myownbusiness.org/s3/http://www.myownbusiness.org/s3/


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Computers

- Desktop Laptop

Notebooks/Net books

Handheld

Software


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Internet

Browsers

Feasibility and specifies

Internet Service Provider

E-mail


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Wireless Technology

An on-premises restaurantcommunication system forcommunicating a particular customer'stable location to a food server at a centralservice counter. A communication device

is mounted on each of the tables in therestaurant, and has a unique tableidentifier stored therein.


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Licenses & Permits

State licenses and permits:

Central Licenses and Permits:


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Most cities, countries and stategovernments require business owners toobtain business licenses and permits. Insome instances, the federal governmentmay also require you to secure special

licenses or permits, depending on yourkind of business.


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Local Business Licenses

Nearly all businesses need a county or city license.

This is a general license that grants you, as thebusiness owner, the privilege of legally operating abusiness within a certain city and/or county

jurisdiction. Fees are typically low and these kindsof licenses are easy to obtain, though applicationprocedures may vary.

To obtain a local license:We have our business paperwork in order,including any name certificates and EmployerIdentification Number (EIN).


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State Business Licenses

State business licenses are issued to businesses thatprovide products or services regulated by state law.

State licenses are also required of businesses that mustmeet certain state standards or codes, such asrestaurants and other establishments that serve alcohol.Each state has different agencies regulating these types

of businesses.


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Licenses Required & Obtained Food License

VAT (Value Added Tax) License

Trade License

Pollution Control License

Following Authorities Provided us the Above

Licenses:

Municipal Authority

Pollution Control Board

Sales tax Department


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Licensing Advantage

We have business registered the business in

the name of Balvinder Kaur to avail the tax

benefits and reduced norms from

government of India.


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HIRING OF EMPLOYEES

The objective of the hiring process is to find

individuals capable of performing with

creativity, initiative, and autonomy, who can

work as part of a team in pursuit of

excellence in customer service.


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Hiring Process

We would hire the people from following

sources:

Private Agencies

Consultancies

Walk In Interview

Internet Advertisement

Campus Placement


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Hiring Process:

Aptitude Test

Group Discussion

Interview

Final Placement


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Training of Employees

The quality of employees and theirdevelopment through training andeducation are major factors indetermining long-term profitability of asmall business. If you hire and keep good

employees, it is good policy to invest inthe development of their skills, so theycan increase their productivity.


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Objectives of Training:

Increased productivity.

Reduced employee turnover. Increased efficiency resulting in financial

gains.

Less requirementfor supervision.

Employees frequently develop a greatersense of self-worth, dignity and well-being as they become more valuable to

the firm and to society.


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Training Process

Newly Recruited Employees will be put under

compatibility based training for 15 days.

After completion of CBT, they would need to

under process training relating to their

expertise.

Trained employees will be put underobservation for 1 month before being

launched into actual process.


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Development Process

Competent, devoted and sharp-minded

people in the organization will be put under

development program so that they can

contribute more efficiently towards the

growth of the organization.


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Accounting and CashFlow


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Accounting

It consists of profit and loss account and balance sheet

The profit and loss account shows the net profit earned by

the restaurant in the accounting year 2010-11. The balance sheet shows the financial position of the

business for the same accounting year.

A projected balance sheet for the accounting year 2011-12has also been attached to show the projected financial

position.


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Cash Flow Planning

Cash flow projections have been shownfor five years .

The cash flow statements are prepared inorder to show the converted profits.

The statements have been prepared as

per Accounting Standard 3 (revised).


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Break Even Analysis

Break Even has been shown on sales of the restaurant toshow the minimum sales it should make in order to save

itself from losses The more actual sales are above the break even sales,

more will be the profit.

Please refer Excel Sheet for details


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MASTER BUDGET

The master budget is the summary of various

functional budgets. It is prepared by

integrating various budgets into one

consolidated budget so as to represent the

budgeted profit and loss account and the

budgeted balance sheet as at end of thebudget period.


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FINANCING

The funds of cuisine the restaurant. Have been raised in

the following manner:20,00,000 which comprises of four 5,00,000 whichhave been contributed by each of the four partners as thetotal finance as the total finance raised is one crore 50lacs. Remaining one crore 30 lacs has been raisedthrough the venture capital.


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MARKETING PLAN

Entry into the market is not a big problemas the store has high visibility with heavyfoot traffic all day long . The localresidents , students and employees ofcompanies always support new

restaurant .. in addition 100,000 has beenbudgeted for pre opening advertising and

public relation campaign


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Budget for advertisement and

promotion plan The budget sanctioned for the advertisement and

promotion plan is Rs. 5,50,000.

The budget and planning for print media is asfollows:

Newspaper: we will publish the add once in a week

till one year @ 2000 per edition. So the budget for it

is Rs 1,04,000. Pamphlets: 40,000 copies will be issued and the

budget for this is Rs. 10000 @ .25 per copy


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Cont Magazines : the budget for this is Rs. 60,000.

@Rs. 5000 per edition

Glow shine board : there will be two board of Rs.

10,000 each at Rajiv Gandhi Infotech Park,

Hinjewadi and near SGS Mall, M.G Road.

The rent paid for this will be Rs. 10,000 per month.

So the total budget is Rs. 2,60,000 for board.

Besides there will be ten simple banner of Rs. 3000

each and 10 simple board of 5000 Rs. Each

For the promotion the gifts will be given from rest of

the amount on high purchase.


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MARKETING STRATEGIES

Focusing on the unique aspects ofproduct theme (taste food) a mix ofmix of marketing vehicles will bcreated to convey our presence our

image and our message.


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PRICING POWER

At starting point, we may not be inposition to give discount and offers to ourcustomer but as we grow up, we will offerspecial price menus for differentsegments and will try to retain our

earning to use it in discounts and otheroffers so that we can create a greatmarket share among the establishedplayers.


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ADVERTISING AND

PROMOTION PLANS


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Advertising will be done through : Print media- local newspaper, magazines and

student publications Hotel guide Direct mail: subscriber list ,offices for delivery Marketing effort will be split into 2 phases Opening :advertisement on a large scale and

introducing such product to the people whichthey have never come across Ongoing :promotional offers discount


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THE COMPETITION

The competition is with therestaurant which are at M.G roadthat sell at similar prices.


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How I Plan to Take Advantageof Competitors Weak Points


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We are having the strong competitionwith the restaurant on that road.

We can create the advantage over ourcompetitor by following ways.

Product quality , identity and novelty.

High employee motivation and serviceoption


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Besides:

Our restaurant will be double layered the upperportion will be specially for the couples onspecial orders and special services will bprovided to them.

There will be the theme system of 3 days We will try different theme of India and will have

some special menu related to that theme We will offer the discount to customer with high

purchase We will maintain a quality product and hygiene..


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Growth Program

We have planned to expand into a chain of

restaurant this will be done in the following

manner

First of all we will repay the amount which

has been raised through venture capital.

In subsequent years we plan to open abranch of our restaurant in Aundh , Pune.

Had we been able to sustain reasonable

profits in coming years, we would expand to

the other arts of the cit


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TEAM MEMBERS

AKANKSHA RASTOGI (04)

MALVIKA PRAJAPATI (24) BALVINDER KAUR (12)

TAUHEED AHMED (53)


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THANK YOU.

123949682 business plan of restaurant

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