www.oldsmoke.com

Old SmokeYour True Identity

1) Vision

What is your big vision?

The vision is to change the way we smoke, and

Capturing 50 % of the premium cigarette market in India.

2) Market

How big is the market size for your product/service (in Rs Crores)?

16.4Cr. Cigarette Smokers/3 = 5.466 Cr. Premium Smokers

5.466 Cr. * 2 Cigarette * Rs.7 = 76.524 Cr. / Day.

76.524 * 365 Days = 27931.26 Cr. / Year.

How fast is it growing (%)?

14 % annual growth rate.

3) Customer

Who is your target customer?

Customers of 18-28 Years of age.

What problem are you solving for him/her?

Reduced chances of cancer with low nicotine consumption.

Less impact on lips.

Advanced fragrance.

4) Product

Describe your product/service

Flavored and Mouth freshening Cigarettes

How will you make it?

Using Fresh tobacco, Recycled paper and Multilayered filters.

What are the alternatives to your product/service and how are you better?

Alternatives are Non-flavored cigarettes, Hukka’s and Cigars.

How we are better-

Easy availability

Economical

Flavor options

Fragrance

5) Sales

How will you sell?

Direct retailing

Strong USP(Unique Selling Point)

Strong distribution channel

Where will you sell?

Every place catering to Smokers.(Local Squares, Streets, Bars, Pubs).

6) Management Team

Role No of People Salary Month

Production 50 400,000 12

Packaging 20 200,000 12

Marketing 12 300,000 12

7) Stage of Development

What are your future milestones?

Maximizing Sales, Cost Cutting, Brand Positioning.

What has been the progress till now (is it a concept, or prototype is ready)?

It’s a concept.

8) Revenue Model

What is your revenue model?

Average no of customers per month = 55 lakhs.

Average payment by a customer = Rs.14

Total Revenue = Rs. 7.7 Cr.

9) Product Road Map

Year 1 Year 2 Year 3 Year 4 Year 5

Product 1

Product 2

Product 3

Premium CigaretteLow Nicotine CigaretteNo Nicotine Cigarette

10) Competition

Who is your existing & likely competition?

Gold Flake

Black

Classic

What are their strengths/weaknesses?

Strengths- First mover advantage, Market Goodwill, Economical.

Weaknesses- No Flavor, Traditional filters, No fragrance,.

Why are you different?

Different Flavors, Refreshing taste, Advanced Filters, Fragrance.

11) Fund Raising Plans

How much money are you raising and at what valuation?

Initial startup cost = 1.5 Crore Rs.

What will the money be spent on?

Production Unit

Raw Materials

Packaging & Labeling

Salary & Wages

Other Expenses

How long will it last?

It will last for around 12 months.

Financial Plan TemplateProfit & Loss April May June July August September October Novembr December January February March

Revenues

No of Units Sold1Lakhs

1.5 Lakhs

3Lakhs

5 Lakhs

8Lakhs

12Lakhs

15Lakhs

20 Lakhs

25 Lakhs

32Lakhs

40Lakhs

50Lakhs

Price per unit 7 Rs. 7 Rs. 7 Rs. 7 Rs. 7 Rs. 7 Rs. 7 Rs. 7 Rs. 7 Rs. 7 Rs. 7 Rs. 7 Rs.

Total Revenues7

lakhs10.5 Lakhs

21 Lakhs 35 Lakhs 56 Lakhs

84 Lakhs

1.04Crore

1.4Crore

1.75 Crore

2.24 Crore

2.8 Crore

3.5Crore

Variable Expenses

No of Units

1Lakhs

1.5 Lakhs

3Lakhs 5 Lakhs

8Lakhs

12Lakhs

15Lakhs

20 Lakhs

25 Lakhs

32Lakhs

40Lakhs

50Lakhs

Variable Cost per Unit 3.5Rs. 3.5Rs. 3.5Rs. 3.5Rs. 3.5Rs. 3.5Rs. 3Rs. 3Rs. 3Rs. 3Rs. 3Rs. 3Rs.

Total Variable Cost3.5

Lakhs5.25

Lakhs10.5

Lakhs17.5

Lakhs28

Lakhs42

Lakhs45

Lakhs60

Lakhs75

Lakhs96

Lakhs1.2

Crore1.5

Crore

Fixed Expenses

Manpower4

Lakhs4

Lakhs5

Lakhs6

Lakhs7

Lakhs8

Lakhs10

Lakhs14Lakhs

15Lakhs

16Lakhs

18Lakhs

20Lakhs

Marketing2Lakhs

2Lakhs

2.5Lakhs

2.5Lakhs 3Lakhs

3Lakhs

3Lakhs

4Lakhs

4Lakhs

6Lakhs

7Lakhs

8Lakhs

Travel 5000 Rs. 5000 Rs. 5000Rs 6000Rs 6000Rs 7000Rs 7000Rs 8000Rs 10000Rs 12000Rs 12000Rs 15000Rs

Telephone 1000Rs. 1000Rs. 1000Rs 1200Rs 1300Rs 1400Rs 1500Rs 1700Rs 2000Rs 2200Rs 2500Rs 3000Rs

Rent 20000Rs 20000Rs 20000Rs 20000Rs 20000Rs 20000Rs 20000Rs 30000Rs 30000Rs 30000Rs 30000Rs 30000Rs

Capital Costs 80 Lakhs 0 0 0 0 0 0 0 0 0 0 0

Miscellaneous 5000Rs 5000Rs 5000Rs 5000Rs 5000Rs 5000Rs 5000Rs 8000Rs 8000Rs 8000Rs 8000Rs 8000Rs

Total Expenses86.31

Lakhs6.31

Lakhs7.81

Lakhs8.822

Lakhs10.323

Lakhs11.334

Lakhs13.335

Lakhs18.477

Lakhs19.5

Lakhs22.524

Lakhs25.535

Lakhs28.56

Lakhs

Profit Before Tax-79.31

Lakhs-75.12

Lakhs-61.93

Lakhs-35.752

Lakhs-9.925

Lakhs62.741

Lakhs1.5406

Crores2.7558

Crores4.3108

Crores6.8856

Crores9.0342

Crores12.2486

Crores

Tax @ 30% 0 0 0 0 018.82

Lakhs46.218

Lakhs82.674

Lakhs1.2932

Crores2.0656

Crores2.7102

Crores3.6745

Crores

Profit After Tax

-79.31Lakhs

-75.12Lakhs

-61.93Lakhs

-35.752Lakhs

-9.925Lakhs

43.921Lakhs 1.0784

Crores1.9290

Crores3.0176

Crores4.82

Crores6.3240

Crores8.5741

Crores