INFOTANIA-2K14“B-PLAN”

“PRODUCT LAUNCHAND MARKETING PLAN”

AKSHAY GUPTA

DHAWAL NARAIN ASTHANA

KASHISH SRIVASTAVA

SAURABH MAHESHWARI

B. Tech EC 1st year

B. Tech EE 1st year

B. Tech EE 1st year

B. Tech EC 2nd year

CONTENTS

Smart Street Lights

Peculiarities

Strategy

Market Analysis

Our Manifesto

Financial Statement

Conclusion

SMART STREET LIGHTS(S. S. L.)

Today’s world is the era of smarter technology.

Automation is an effective tool for sustainable

development.

Designed to tackle power wastage.

To this, “Smart Street Lights” is a potent solution.

This product is capable of mitigating energy loss to

almost half of its conventional consumption level.

PECULIARITIES OF S. S. L.

Product should be accepted in public service owing to-

One time investment.

A very LOW initiation cost.

Nominal maintenance cost.

Durable and Reliable.

Power Saving

STRATEGY: WHOM TO BE APPROACHED

The officials to be approached for marketing:

District Level:

District Magistrate & Chairman of Development

Authority.

State Level:

PWD Minister & State Minister of Energy.

National Level:

Power Minister of India & Urban Development Minister of India.

International Level

Secretary General & Deputy-Secretary General of United Nations.

WHY ARE WE… THE BEST ??? Providing installation service.

Providing maintenance service.

Long life of the product.

Improve the design of other conventional sources

according to the need.

Fulfilling the need of power conservation.

Insurance scheme will be provided complimentarily with

the product.

A handsome saving to the government treasury more

than any other devices available in current time.

LOYAL CUSTOMER BASE

Steps for developing the loyal customer base:

24×7 centralized helpline.

If any technical error occurs, our technical team

headed by Technical Supervisor will fix it.

Feedback from the common man through periodic

surveys on electronic products in the market.

A separate R&D wing to improvise, innovate &

develop.

MANAGEMENT SUMMARY

Board Of Directors

C. E. O.

M. D.

R & D Public Relations

Management

Finance Sales H. R. Procurement

Legal CellChief

Marketing Officer

M. O. 1 M. O. 2 M. O. 3 M. O. 4

MARKET ANALYSISIn the budget 2012-2013 of the Ministry of Power,

the following policies are enlisted:

Budget includes total amount of INR 62,424.50 crore.

Rajiv Gandhi Grameen Vidyutikaran Yojana (INR

4,900 crore)

Re-Structured Accelerated Power Development and

Reforms Programme (INR 3,114 crore)

The budget also includes an amount of INR

123.80 crore for the bureau of energy efficiency.

CURRENT POWER SCENARIOFollowing are the

current statistics of Yamuna Express Way:

LOCATION Greater Noida to Agra

LENGTH 165 km

LIGHTS IN A ROW 4

DISTANCE BETWEEN TWO

POSTS250 m

TOTAL LIGHTS 2640

RATING OF 1 LIGHT

250 W

TOTAL POWER USAGE

660 kW/h

ANNUAL POWER EXPENDITURE INR 231.26 lakh

OUR MANIFESTOWith the arrival of our

product, the scenario will be changed and following are the expected results:INSTALLATION COST INR 400/light

MAINTANANCE COST ZERO

TOTAL INSTALLATION COST (including

overheads)INR 10.56 lakh

POWER SAVING(for the time light is

dimmed)330 kW/h

EXPECTED SAVING 5 hrs./day

TOTAL SAVING 1650 kWh/day (1650 units)

COST OF POWER INR 4/unit

SAVING AMOUNT INR 6,600/day

ANNUAL SAVING OF GOVT.

INR 24.09 lakh

FINANCIAL STATEMENTINVESTMENTS

The investment includes the cost of the basic electronic components. The expected expenditure on the main components in the large scale are tabulated as under: COMPONENTS COST/LIGHT (INR)

MICROCONTOLLER 30.00

INFRARED SENSOR 30.00

DESIGNED PCB 100.00

VOLTAGE REGULATOR 4.25

OP-AMP IC 5.75

OTHERS 30.00

TOTAL 200.00

ESTIMATED TAX (25%) 50.00

GRAND TOTAL 250.00

OVERHEADS

Overheads basically include:

Labour

Transportation

Maintenance

Marketing Expense

Manufacturing machinery maintenance

Other associated materials like soldering wire

Combining all, we would be getting total overheads of

INR 30.00

REVENUES & PROFITREVENUES

PROFIT

Profit = Revenues - (Investment + Overheads)=INR 10,56,000 - (6,60,000+79,200)=INR 3,16,800

Profit % = 42.857%

REVENUE FROM 1 LIGHT

INR 400

REVENUE FROM Y.E. WAY

INR 10,56,000 (2640×400)

CONCLUSION Product is helpful for energy conservation.

It has low initiation and nominal maintenance cost.

It is a one time investment.

For government, it is economical as it requires only 0.5%

of the budget of Ministry of Power.

Common man is the main beneficiary.

Upcoming generations will have something to live with.

The most important aspect with business is the profit of the

company which we are achieving successfully.

Hence, it is an “out of the box” innovation.