0

Group S08

JANUARY 5 2013 AYUK-ENOH MARCHANT JACK GARVIN AVISHKA KARUNARATNE MICHAEL RAJARETNAM BRUCE LEE MON THU

1

Notify Enterprise Ltd 4-6 Hay Lane

Coventry CV1 5RF

Dear Panel MembersBusiness Angels

I would just like to inform you of how grateful everyone at Notify Enterprise is for the opportunity we had on the 12th November 2013 to present our business idea I hope you found the pitch interesting and I have attached a copy of our business plan for your consideration which goes into further detail about our venture

We are asking for pound150 000 in return for a 30 stake in our company The investment will be help fund our initial capital as we begin to produce our lsquoNotify mersquo mobile accessory

We have already invested pound112 000 into the company and are currently in the process of applying for a patent which should be granted With your intricate knowledge alongside this patent I am positive our business venture will be a success as we look to benefit the elderly as well as those with vision and hearing disabilities

On behalf of everyone at Notify Enterprise I would like to say thank you for the taking the time to read this business plan and we look forward to hearing from you soon

Yours sincerely

Ayuk-enoh Marchant CEO

2

EXECUTIVE SUMMARY

Notify Enterprise Ltd is a start-up company looking to provide mobile accessories targeted at the elderly and disabled with a vision to become one of the leading producers of mobile accessories We wish to enter the market via the production of our flagship product lsquoNotify mersquo a concept no other company currently provides on the market This differentiated product should help us to become market leaders in this industry

lsquoNotifymersquo is a mobile notification accessory worn around the wrist Upon receiving a notification to your mobile phone it vibrates and flashes and incorporates a panic button which when pressed automatically phones the usersrsquo next of kin alerting them of a problem The product is easy to use water resistant compatible with any Bluetooth enabled mobile phone and has an incredibly long lasting battery life lsquoNotifymersquo is also sleek stylish and comfortable to wear

We intend to manufacture our products in India before distributing them across the whole of the UK

We will sell through most major retailers in the electronicmobile industry as well as directly from our website Based on this we have adopted a vigorous advertising campaign for the first year of business in order to raise our brand awareness and obtain a strong customer base Furthermore we are in the process of applying for a patent

Having such an expensive advertising campaign is part of the reason our company makes a loss in the first year however we pick up from this and begin to make healthy profits from year 2 onwards

Finally we have looked into many products similar to ours from which we have been able to develop an educated estimate of our revenues and we look to pay back investors their initial investment by year 3

3

Contents BUSINESS CONCEPT 6

Core idea 6

Vision 6

OPERATIONS 7

The Team (see appendix 10) 7

Employees 8

MARKET AND MARKETING 9

Secondary market research 9

Primary market research 9

TARGET LOCATION AND CUSTOMERS 10

PROFILING COMPETITORS 11

FUTURE PROSPECTS 12

PROMOTION AND ADVERTISEMENT 13

SWOT ANALYSIS 14

PEST ANALYSIS 15

RESOURCES 16

Website 16

Premises 16

Equipment 16

FINANCIALS 17

Assumptions 17

Sources of finance 17

FINANCIAL FORECASTS 18

Realistic scenario (see appendix 41) 18

Worst Case Scenario (see appendix 42) 18

Best Case Scenario (See appendix 43) 19

Break-even analysis 19

LEGAL 20

EXIT STRATEGY EVALUATION AND RETURN 21

REFERENCES 22

2 Ofcom 2013 A nation addicted to smartphones Retrieved 22nd November 2013 from 22

APPENDIX 23

10 ndash TEAM IN DETAIL 23

11 ndash Ayuk Marchant 23

12 ndash Bruce Lee 24

4

13 ndash Mon Thu 25

14 ndash Avishka Karunaratne 26

Financial Director 26

Age 32 26

15 ndash Michael Rajaretnam 27

16 ndash Jack Garvin 28

20 ndash SURVEY 29

21 ndash Questionnaire 29

22 - Questionnaire Results 29

30 ndash RESOURCES 30

31 ndash Website Pages 30

32 ndash Premises 31

40 ndash FINANCIAL FORECASTS 32

41 ndash Realistic Scenario 32

411 ndash Profit and Loss Year 1 32

412 ndash Profit and Loss Year 2 33

413 ndash Profit and Loss Years 1 - 5 34

414 ndash Cash Flow Statement Year 1 35

415 ndash Cash Flow Statement Year 2 36

416 ndash Cash Flow Statement Years 1 ndash 5 37

417 ndash Balance Sheet Years 1 ndash 5 38

42 ndash Worst Case Scenario 39

421 ndash Profit and Loss Year 1 39

422 ndash Profit and Loss Year 2 40

423 ndash Profit and Loss Years 1 ndash 5 41

424 ndash Cash Flow Statement Year 1 42

425 ndash Cash Flow Statement Year 2 43

426 ndash Cash Flow Statement Years 1 ndash 5 44

427 ndash Balance Sheet Years 1 ndash 5 45

43 ndash Best Case Scenario 46

431 ndash Profit and Loss Year 1 46

432 ndash Profit and Loss Year 2 47

433 Profit and Loss Years 1 ndash 5 48

434 ndash Cash Flow Statement Year 1 49

435 ndash Cash Flow Statement Year 2 50

436 ndash Cash Flow Statement Years 1 ndash 5 51

5

437 ndash Balance Sheet Years 1 ndash 5 52

50 ndash BREAK EVEN ANALYSIS 53

51 ndash Year 1 53

52 ndash Year 2 54

60 ndash TABLE OF CONTRIBUTION 55

6

BUSINESS CONCEPT

Core idea

The lsquoNotifymersquo wristband provides a notification device for the elderlydisabled who have hearing vision impairments It vibrates and flashes when an incoming call or text message is delivered to their phone and also incorporates a button on the device that can send an alarm to their next of kin linked via Bluetooth

Vision

We look to enhance the elderliesrsquo mobile phone experience as well as provide an emergency service We wish lsquoNotifymersquo to be a respected brand with a touch of class which is why we have spent so much money on the design We believe that this will become an everyday item helping users in their everyday lives

We subsequently aim to provide more products like this in the future helping people to make easier their lives

7

OPERATIONS

We will generate revenue by selling lsquoNotifymersquo via wholesale and by direct retail

The product will be assembled in India taking advantage of the strong pound and cheap labour as well as its low costs of transportation We have agreed on fixed costs with our suppliers and expect to benefit from economies of scale as production increases India has also been chosen because of its common culture where 100 million citizens speak fluent English

It is our aim to have our product stocked in many electrical and mobile phone shops throughout the country In year 1 we will spend heavily on advertising to raise our brand awareness and secure sales that an advertising campaign brings As our products developed a strong reputation we will approach several high street shops attempting to secure deals with them After year one our advertising costs will fall as we win wholesale contracts with high street chains

We will at all times monitor our sales on a weekly basis if our sales exceed our prior projections we will use cash gained to produce new products reducing delay of sales If the initial demand does not match our projections we can increase spending on advertising and reduce our products cost

For our first 3 years our UK office will be based in the centre of the country at Coventry We will be able to distribute quickly to any part of the country We expect to make a long term contract with either Royal mail or Federal Express and will not generate any profit from mailing costs Our UK office will be staffed by our 6 original team members Early priorities will be to process orders and to co-ordinate the shipments from India We will also be heavily canvassing purchasing managers of many high street retail electricalphone chains As our operations increase our UK sales force will increase and we expect to have doubled our UK staff and premises by year 4

The Team (see appendix 10) Ayuk Marchant CEO Head of Sales Avishka Karunaratne Finance Director sales Bruce Lee Product Design sales Michael Rajaretnam Logistics R+D Mon Thu Marketing Director Customer Services Jack Garvin Head of IT Human Resources

8

Our founding team of 6 have all accumulated varied life experiences and skills from our respected industries This gives us a compact yet highly efficient unit capable of coping with any demands our new venture encounters We maximise our staffsrsquo productivity by allocating staff roles according to their experience giving all areas of our company highly professional outputs We are the companiesrsquo strongest asset we share the same drive vision and passion for entrepreneurship ensuring that lsquoNotify Enterprisersquo will be a dynamic unit ready to react and prospers in the business environment

Employees For the first 3 years of operation our 6 directors will be sufficient staff We look to set up a website for customers to order from reducing the need for a large customer service team We have paid ourselves a moderate salary to keep our costs down We will monitor sales and alter our salaries if it is necessary to increase cash flow For our first 3 years our 1000 square feet Coventry office will also be able to store stock which will only occupy 4 cubic meters at any time During years 5 and 6 our UK staff doubles and we will purchase a warehouse to handle the extra demand

9

MARKET AND MARKETING

Secondary market research

Currently in the UK the amount of elderly people is rising and as technology improves more and more of them are beginning to use mobile phones We therefore believe that there is a gap in the market for mobile accessories directly aimed at the elderly We especially believe that this accessory should help to make easier the lives of elderly people

It is estimated that 104 million people in the UK are above the age of 651 where 77 of 65-74 year olds actively use a mobile and 50 of those above the age of 75 also actively use a mobile2 Moreover the mobile accessories market is estimated to be worth pound200 million3 and from this we presume that this market targeted at the over 65s is worth around pound20 million

Together these factors contribute greatly as to why we wish to enter this industry

Primary market research

In order to get a better understanding of the market we conducted a survey This survey was conducted around Warwick University

We received a rather pleasing response as 90 of our sample said that they would buy the product for themselves or someone they know Better yet 95 believed that the asking price of pound38 for the product was fair

This unanimous interest for our product was welcomed by our team and is another factor which leads us to believe that our product is worth producing

See appendix 20 for questionnaire and results

1httpwwwonsgovukonsrelcensus2011-censuspopulation-estimates-by-single-year-of-age-and-sex-for-local-

authorities-in-the-united-kingdomindexhtml 2 httpconsumersofcomorguk201108a-nation-addicted-to-smartphones 3 httpwwwmobilenewscwpcouk20120801phones-4u-looks-to-up-share-of-200m-uk-accessories-market

Yes 90

No 10

WOULD YOU BUY THE PRODUCT FOR YOURSELF OR SOMEONE YOU

KNOW

10

TARGET LOCATION AND CUSTOMERS

Our customer base is primarily those aged above 65 as well as the hearing and visually disabled We particularly aim at the elderly because not only do we believe that there is a gap in the but also because it provides a safe entry to market we do not have to produce too many products in the first year but as they have more of a disposable income than younger generations we will be able to charge more of a premium price to generate healthier profits

We are looking to sell through the following retail stores Argos Carphone Warehouse Phones 4 U Maplin Currys and PC World We are also selling directly from our website We have chosen these because together they consist of the largest electronic goods stores across the UK making up a total of 3020456789 stores nationally This should help us to get our product to all four corners of the UK as well as substantially expanding our brand awareness

In the first year sell the majority of our products through retailers as our customer base is small and we believe that the retailers will improve this In the second year we look to sell less through retailers because we should have developed a strong customer base so can therefore afford to sell our product directly from our website at a higher price to recuperate losses incurred in year one From years 3 ndash 5 we look to once again sell a higher percentage through retailers in order to reduce our advertisement costs as well as distribution costs

Year Wholesale (pound2850) Retail (pound38)

1 70 30

2 50 50

3 60 40

4 70 30

5 70 30

4 httpwwwargoscoukwebappwcsstoresservletArgosStoreLocatorMainstoreId=10151 5 httpwwwcarphonewarehousecomstore-locator 6 httpwwwphones4ucoukstorestore_locatoraspintcid=footerstorelocator 7 httpwwwmaplincoukstore-findergclid=CPO9pOKxhbsCFdHItAod_loA6Aamp_$ja=cgid4767135054|tsid42952|cid102339054|lid95732769|nwg|crid27748172814|rnd1543023874437459365|dvcc|adp1t1amp 8 httpwwwcurryscoukgbuksfind-a-storehtml 9 httpwwwpcworldcoukgbuksfind-a-storehtml

1

Notify Enterprise Ltd 4-6 Hay Lane

Coventry CV1 5RF

Dear Panel MembersBusiness Angels

I would just like to inform you of how grateful everyone at Notify Enterprise is for the opportunity we had on the 12th November 2013 to present our business idea I hope you found the pitch interesting and I have attached a copy of our business plan for your consideration which goes into further detail about our venture

We are asking for pound150 000 in return for a 30 stake in our company The investment will be help fund our initial capital as we begin to produce our lsquoNotify mersquo mobile accessory

We have already invested pound112 000 into the company and are currently in the process of applying for a patent which should be granted With your intricate knowledge alongside this patent I am positive our business venture will be a success as we look to benefit the elderly as well as those with vision and hearing disabilities

On behalf of everyone at Notify Enterprise I would like to say thank you for the taking the time to read this business plan and we look forward to hearing from you soon

Yours sincerely

Ayuk-enoh Marchant CEO

2

EXECUTIVE SUMMARY

Notify Enterprise Ltd is a start-up company looking to provide mobile accessories targeted at the elderly and disabled with a vision to become one of the leading producers of mobile accessories We wish to enter the market via the production of our flagship product lsquoNotify mersquo a concept no other company currently provides on the market This differentiated product should help us to become market leaders in this industry

lsquoNotifymersquo is a mobile notification accessory worn around the wrist Upon receiving a notification to your mobile phone it vibrates and flashes and incorporates a panic button which when pressed automatically phones the usersrsquo next of kin alerting them of a problem The product is easy to use water resistant compatible with any Bluetooth enabled mobile phone and has an incredibly long lasting battery life lsquoNotifymersquo is also sleek stylish and comfortable to wear

We intend to manufacture our products in India before distributing them across the whole of the UK

We will sell through most major retailers in the electronicmobile industry as well as directly from our website Based on this we have adopted a vigorous advertising campaign for the first year of business in order to raise our brand awareness and obtain a strong customer base Furthermore we are in the process of applying for a patent

Having such an expensive advertising campaign is part of the reason our company makes a loss in the first year however we pick up from this and begin to make healthy profits from year 2 onwards

Finally we have looked into many products similar to ours from which we have been able to develop an educated estimate of our revenues and we look to pay back investors their initial investment by year 3

3

Contents BUSINESS CONCEPT 6

Core idea 6

Vision 6

OPERATIONS 7

The Team (see appendix 10) 7

Employees 8

MARKET AND MARKETING 9

Secondary market research 9

Primary market research 9

TARGET LOCATION AND CUSTOMERS 10

PROFILING COMPETITORS 11

FUTURE PROSPECTS 12

PROMOTION AND ADVERTISEMENT 13

SWOT ANALYSIS 14

PEST ANALYSIS 15

RESOURCES 16

Website 16

Premises 16

Equipment 16

FINANCIALS 17

Assumptions 17

Sources of finance 17

FINANCIAL FORECASTS 18

Realistic scenario (see appendix 41) 18

Worst Case Scenario (see appendix 42) 18

Best Case Scenario (See appendix 43) 19

Break-even analysis 19

LEGAL 20

EXIT STRATEGY EVALUATION AND RETURN 21

REFERENCES 22

2 Ofcom 2013 A nation addicted to smartphones Retrieved 22nd November 2013 from 22

APPENDIX 23

10 ndash TEAM IN DETAIL 23

11 ndash Ayuk Marchant 23

12 ndash Bruce Lee 24

4

13 ndash Mon Thu 25

14 ndash Avishka Karunaratne 26

Financial Director 26

Age 32 26

15 ndash Michael Rajaretnam 27

16 ndash Jack Garvin 28

20 ndash SURVEY 29

21 ndash Questionnaire 29

22 - Questionnaire Results 29

30 ndash RESOURCES 30

31 ndash Website Pages 30

32 ndash Premises 31

40 ndash FINANCIAL FORECASTS 32

41 ndash Realistic Scenario 32

411 ndash Profit and Loss Year 1 32

412 ndash Profit and Loss Year 2 33

413 ndash Profit and Loss Years 1 - 5 34

414 ndash Cash Flow Statement Year 1 35

415 ndash Cash Flow Statement Year 2 36

416 ndash Cash Flow Statement Years 1 ndash 5 37

417 ndash Balance Sheet Years 1 ndash 5 38

42 ndash Worst Case Scenario 39

421 ndash Profit and Loss Year 1 39

422 ndash Profit and Loss Year 2 40

423 ndash Profit and Loss Years 1 ndash 5 41

424 ndash Cash Flow Statement Year 1 42

425 ndash Cash Flow Statement Year 2 43

426 ndash Cash Flow Statement Years 1 ndash 5 44

427 ndash Balance Sheet Years 1 ndash 5 45

43 ndash Best Case Scenario 46

431 ndash Profit and Loss Year 1 46

432 ndash Profit and Loss Year 2 47

433 Profit and Loss Years 1 ndash 5 48

434 ndash Cash Flow Statement Year 1 49

435 ndash Cash Flow Statement Year 2 50

436 ndash Cash Flow Statement Years 1 ndash 5 51

5

437 ndash Balance Sheet Years 1 ndash 5 52

50 ndash BREAK EVEN ANALYSIS 53

51 ndash Year 1 53

52 ndash Year 2 54

60 ndash TABLE OF CONTRIBUTION 55

6

BUSINESS CONCEPT

Core idea

The lsquoNotifymersquo wristband provides a notification device for the elderlydisabled who have hearing vision impairments It vibrates and flashes when an incoming call or text message is delivered to their phone and also incorporates a button on the device that can send an alarm to their next of kin linked via Bluetooth

Vision

We look to enhance the elderliesrsquo mobile phone experience as well as provide an emergency service We wish lsquoNotifymersquo to be a respected brand with a touch of class which is why we have spent so much money on the design We believe that this will become an everyday item helping users in their everyday lives

We subsequently aim to provide more products like this in the future helping people to make easier their lives

7

OPERATIONS

We will generate revenue by selling lsquoNotifymersquo via wholesale and by direct retail

The product will be assembled in India taking advantage of the strong pound and cheap labour as well as its low costs of transportation We have agreed on fixed costs with our suppliers and expect to benefit from economies of scale as production increases India has also been chosen because of its common culture where 100 million citizens speak fluent English

It is our aim to have our product stocked in many electrical and mobile phone shops throughout the country In year 1 we will spend heavily on advertising to raise our brand awareness and secure sales that an advertising campaign brings As our products developed a strong reputation we will approach several high street shops attempting to secure deals with them After year one our advertising costs will fall as we win wholesale contracts with high street chains

We will at all times monitor our sales on a weekly basis if our sales exceed our prior projections we will use cash gained to produce new products reducing delay of sales If the initial demand does not match our projections we can increase spending on advertising and reduce our products cost

For our first 3 years our UK office will be based in the centre of the country at Coventry We will be able to distribute quickly to any part of the country We expect to make a long term contract with either Royal mail or Federal Express and will not generate any profit from mailing costs Our UK office will be staffed by our 6 original team members Early priorities will be to process orders and to co-ordinate the shipments from India We will also be heavily canvassing purchasing managers of many high street retail electricalphone chains As our operations increase our UK sales force will increase and we expect to have doubled our UK staff and premises by year 4

The Team (see appendix 10) Ayuk Marchant CEO Head of Sales Avishka Karunaratne Finance Director sales Bruce Lee Product Design sales Michael Rajaretnam Logistics R+D Mon Thu Marketing Director Customer Services Jack Garvin Head of IT Human Resources

8

Our founding team of 6 have all accumulated varied life experiences and skills from our respected industries This gives us a compact yet highly efficient unit capable of coping with any demands our new venture encounters We maximise our staffsrsquo productivity by allocating staff roles according to their experience giving all areas of our company highly professional outputs We are the companiesrsquo strongest asset we share the same drive vision and passion for entrepreneurship ensuring that lsquoNotify Enterprisersquo will be a dynamic unit ready to react and prospers in the business environment

Employees For the first 3 years of operation our 6 directors will be sufficient staff We look to set up a website for customers to order from reducing the need for a large customer service team We have paid ourselves a moderate salary to keep our costs down We will monitor sales and alter our salaries if it is necessary to increase cash flow For our first 3 years our 1000 square feet Coventry office will also be able to store stock which will only occupy 4 cubic meters at any time During years 5 and 6 our UK staff doubles and we will purchase a warehouse to handle the extra demand

9

MARKET AND MARKETING

Secondary market research

Currently in the UK the amount of elderly people is rising and as technology improves more and more of them are beginning to use mobile phones We therefore believe that there is a gap in the market for mobile accessories directly aimed at the elderly We especially believe that this accessory should help to make easier the lives of elderly people

It is estimated that 104 million people in the UK are above the age of 651 where 77 of 65-74 year olds actively use a mobile and 50 of those above the age of 75 also actively use a mobile2 Moreover the mobile accessories market is estimated to be worth pound200 million3 and from this we presume that this market targeted at the over 65s is worth around pound20 million

Together these factors contribute greatly as to why we wish to enter this industry

Primary market research

In order to get a better understanding of the market we conducted a survey This survey was conducted around Warwick University

We received a rather pleasing response as 90 of our sample said that they would buy the product for themselves or someone they know Better yet 95 believed that the asking price of pound38 for the product was fair

This unanimous interest for our product was welcomed by our team and is another factor which leads us to believe that our product is worth producing

See appendix 20 for questionnaire and results

1httpwwwonsgovukonsrelcensus2011-censuspopulation-estimates-by-single-year-of-age-and-sex-for-local-

authorities-in-the-united-kingdomindexhtml 2 httpconsumersofcomorguk201108a-nation-addicted-to-smartphones 3 httpwwwmobilenewscwpcouk20120801phones-4u-looks-to-up-share-of-200m-uk-accessories-market

Yes 90

No 10

WOULD YOU BUY THE PRODUCT FOR YOURSELF OR SOMEONE YOU

KNOW

10

TARGET LOCATION AND CUSTOMERS

Our customer base is primarily those aged above 65 as well as the hearing and visually disabled We particularly aim at the elderly because not only do we believe that there is a gap in the but also because it provides a safe entry to market we do not have to produce too many products in the first year but as they have more of a disposable income than younger generations we will be able to charge more of a premium price to generate healthier profits

We are looking to sell through the following retail stores Argos Carphone Warehouse Phones 4 U Maplin Currys and PC World We are also selling directly from our website We have chosen these because together they consist of the largest electronic goods stores across the UK making up a total of 3020456789 stores nationally This should help us to get our product to all four corners of the UK as well as substantially expanding our brand awareness

In the first year sell the majority of our products through retailers as our customer base is small and we believe that the retailers will improve this In the second year we look to sell less through retailers because we should have developed a strong customer base so can therefore afford to sell our product directly from our website at a higher price to recuperate losses incurred in year one From years 3 ndash 5 we look to once again sell a higher percentage through retailers in order to reduce our advertisement costs as well as distribution costs

Year Wholesale (pound2850) Retail (pound38)

1 70 30

2 50 50

3 60 40

4 70 30

5 70 30

4 httpwwwargoscoukwebappwcsstoresservletArgosStoreLocatorMainstoreId=10151 5 httpwwwcarphonewarehousecomstore-locator 6 httpwwwphones4ucoukstorestore_locatoraspintcid=footerstorelocator 7 httpwwwmaplincoukstore-findergclid=CPO9pOKxhbsCFdHItAod_loA6Aamp_$ja=cgid4767135054|tsid42952|cid102339054|lid95732769|nwg|crid27748172814|rnd1543023874437459365|dvcc|adp1t1amp 8 httpwwwcurryscoukgbuksfind-a-storehtml 9 httpwwwpcworldcoukgbuksfind-a-storehtml

2

EXECUTIVE SUMMARY

Notify Enterprise Ltd is a start-up company looking to provide mobile accessories targeted at the elderly and disabled with a vision to become one of the leading producers of mobile accessories We wish to enter the market via the production of our flagship product lsquoNotify mersquo a concept no other company currently provides on the market This differentiated product should help us to become market leaders in this industry

lsquoNotifymersquo is a mobile notification accessory worn around the wrist Upon receiving a notification to your mobile phone it vibrates and flashes and incorporates a panic button which when pressed automatically phones the usersrsquo next of kin alerting them of a problem The product is easy to use water resistant compatible with any Bluetooth enabled mobile phone and has an incredibly long lasting battery life lsquoNotifymersquo is also sleek stylish and comfortable to wear

We intend to manufacture our products in India before distributing them across the whole of the UK

We will sell through most major retailers in the electronicmobile industry as well as directly from our website Based on this we have adopted a vigorous advertising campaign for the first year of business in order to raise our brand awareness and obtain a strong customer base Furthermore we are in the process of applying for a patent

Having such an expensive advertising campaign is part of the reason our company makes a loss in the first year however we pick up from this and begin to make healthy profits from year 2 onwards

Finally we have looked into many products similar to ours from which we have been able to develop an educated estimate of our revenues and we look to pay back investors their initial investment by year 3

3

Contents BUSINESS CONCEPT 6

Core idea 6

Vision 6

OPERATIONS 7

The Team (see appendix 10) 7

Employees 8

MARKET AND MARKETING 9

Secondary market research 9

Primary market research 9

TARGET LOCATION AND CUSTOMERS 10

PROFILING COMPETITORS 11

FUTURE PROSPECTS 12

PROMOTION AND ADVERTISEMENT 13

SWOT ANALYSIS 14

PEST ANALYSIS 15

RESOURCES 16

Website 16

Premises 16

Equipment 16

FINANCIALS 17

Assumptions 17

Sources of finance 17

FINANCIAL FORECASTS 18

Realistic scenario (see appendix 41) 18

Worst Case Scenario (see appendix 42) 18

Best Case Scenario (See appendix 43) 19

Break-even analysis 19

LEGAL 20

EXIT STRATEGY EVALUATION AND RETURN 21

REFERENCES 22

2 Ofcom 2013 A nation addicted to smartphones Retrieved 22nd November 2013 from 22

APPENDIX 23

10 ndash TEAM IN DETAIL 23

11 ndash Ayuk Marchant 23

12 ndash Bruce Lee 24

4

13 ndash Mon Thu 25

14 ndash Avishka Karunaratne 26

Financial Director 26

Age 32 26

15 ndash Michael Rajaretnam 27

16 ndash Jack Garvin 28

20 ndash SURVEY 29

21 ndash Questionnaire 29

22 - Questionnaire Results 29

30 ndash RESOURCES 30

31 ndash Website Pages 30

32 ndash Premises 31

40 ndash FINANCIAL FORECASTS 32

41 ndash Realistic Scenario 32

411 ndash Profit and Loss Year 1 32

412 ndash Profit and Loss Year 2 33

413 ndash Profit and Loss Years 1 - 5 34

414 ndash Cash Flow Statement Year 1 35

415 ndash Cash Flow Statement Year 2 36

416 ndash Cash Flow Statement Years 1 ndash 5 37

417 ndash Balance Sheet Years 1 ndash 5 38

42 ndash Worst Case Scenario 39

421 ndash Profit and Loss Year 1 39

422 ndash Profit and Loss Year 2 40

423 ndash Profit and Loss Years 1 ndash 5 41

424 ndash Cash Flow Statement Year 1 42

425 ndash Cash Flow Statement Year 2 43

426 ndash Cash Flow Statement Years 1 ndash 5 44

427 ndash Balance Sheet Years 1 ndash 5 45

43 ndash Best Case Scenario 46

431 ndash Profit and Loss Year 1 46

432 ndash Profit and Loss Year 2 47

433 Profit and Loss Years 1 ndash 5 48

434 ndash Cash Flow Statement Year 1 49

435 ndash Cash Flow Statement Year 2 50

436 ndash Cash Flow Statement Years 1 ndash 5 51

5

437 ndash Balance Sheet Years 1 ndash 5 52

50 ndash BREAK EVEN ANALYSIS 53

51 ndash Year 1 53

52 ndash Year 2 54

60 ndash TABLE OF CONTRIBUTION 55

6

BUSINESS CONCEPT

Core idea

The lsquoNotifymersquo wristband provides a notification device for the elderlydisabled who have hearing vision impairments It vibrates and flashes when an incoming call or text message is delivered to their phone and also incorporates a button on the device that can send an alarm to their next of kin linked via Bluetooth

Vision

We look to enhance the elderliesrsquo mobile phone experience as well as provide an emergency service We wish lsquoNotifymersquo to be a respected brand with a touch of class which is why we have spent so much money on the design We believe that this will become an everyday item helping users in their everyday lives

We subsequently aim to provide more products like this in the future helping people to make easier their lives

7

OPERATIONS

We will generate revenue by selling lsquoNotifymersquo via wholesale and by direct retail

The product will be assembled in India taking advantage of the strong pound and cheap labour as well as its low costs of transportation We have agreed on fixed costs with our suppliers and expect to benefit from economies of scale as production increases India has also been chosen because of its common culture where 100 million citizens speak fluent English

It is our aim to have our product stocked in many electrical and mobile phone shops throughout the country In year 1 we will spend heavily on advertising to raise our brand awareness and secure sales that an advertising campaign brings As our products developed a strong reputation we will approach several high street shops attempting to secure deals with them After year one our advertising costs will fall as we win wholesale contracts with high street chains

We will at all times monitor our sales on a weekly basis if our sales exceed our prior projections we will use cash gained to produce new products reducing delay of sales If the initial demand does not match our projections we can increase spending on advertising and reduce our products cost

For our first 3 years our UK office will be based in the centre of the country at Coventry We will be able to distribute quickly to any part of the country We expect to make a long term contract with either Royal mail or Federal Express and will not generate any profit from mailing costs Our UK office will be staffed by our 6 original team members Early priorities will be to process orders and to co-ordinate the shipments from India We will also be heavily canvassing purchasing managers of many high street retail electricalphone chains As our operations increase our UK sales force will increase and we expect to have doubled our UK staff and premises by year 4

The Team (see appendix 10) Ayuk Marchant CEO Head of Sales Avishka Karunaratne Finance Director sales Bruce Lee Product Design sales Michael Rajaretnam Logistics R+D Mon Thu Marketing Director Customer Services Jack Garvin Head of IT Human Resources

8

Our founding team of 6 have all accumulated varied life experiences and skills from our respected industries This gives us a compact yet highly efficient unit capable of coping with any demands our new venture encounters We maximise our staffsrsquo productivity by allocating staff roles according to their experience giving all areas of our company highly professional outputs We are the companiesrsquo strongest asset we share the same drive vision and passion for entrepreneurship ensuring that lsquoNotify Enterprisersquo will be a dynamic unit ready to react and prospers in the business environment

Employees For the first 3 years of operation our 6 directors will be sufficient staff We look to set up a website for customers to order from reducing the need for a large customer service team We have paid ourselves a moderate salary to keep our costs down We will monitor sales and alter our salaries if it is necessary to increase cash flow For our first 3 years our 1000 square feet Coventry office will also be able to store stock which will only occupy 4 cubic meters at any time During years 5 and 6 our UK staff doubles and we will purchase a warehouse to handle the extra demand

9

MARKET AND MARKETING

Secondary market research

Currently in the UK the amount of elderly people is rising and as technology improves more and more of them are beginning to use mobile phones We therefore believe that there is a gap in the market for mobile accessories directly aimed at the elderly We especially believe that this accessory should help to make easier the lives of elderly people

It is estimated that 104 million people in the UK are above the age of 651 where 77 of 65-74 year olds actively use a mobile and 50 of those above the age of 75 also actively use a mobile2 Moreover the mobile accessories market is estimated to be worth pound200 million3 and from this we presume that this market targeted at the over 65s is worth around pound20 million

Together these factors contribute greatly as to why we wish to enter this industry

Primary market research

In order to get a better understanding of the market we conducted a survey This survey was conducted around Warwick University

We received a rather pleasing response as 90 of our sample said that they would buy the product for themselves or someone they know Better yet 95 believed that the asking price of pound38 for the product was fair

This unanimous interest for our product was welcomed by our team and is another factor which leads us to believe that our product is worth producing

See appendix 20 for questionnaire and results

1httpwwwonsgovukonsrelcensus2011-censuspopulation-estimates-by-single-year-of-age-and-sex-for-local-

authorities-in-the-united-kingdomindexhtml 2 httpconsumersofcomorguk201108a-nation-addicted-to-smartphones 3 httpwwwmobilenewscwpcouk20120801phones-4u-looks-to-up-share-of-200m-uk-accessories-market

Yes 90

No 10

WOULD YOU BUY THE PRODUCT FOR YOURSELF OR SOMEONE YOU

KNOW

10

TARGET LOCATION AND CUSTOMERS

Our customer base is primarily those aged above 65 as well as the hearing and visually disabled We particularly aim at the elderly because not only do we believe that there is a gap in the but also because it provides a safe entry to market we do not have to produce too many products in the first year but as they have more of a disposable income than younger generations we will be able to charge more of a premium price to generate healthier profits

We are looking to sell through the following retail stores Argos Carphone Warehouse Phones 4 U Maplin Currys and PC World We are also selling directly from our website We have chosen these because together they consist of the largest electronic goods stores across the UK making up a total of 3020456789 stores nationally This should help us to get our product to all four corners of the UK as well as substantially expanding our brand awareness

In the first year sell the majority of our products through retailers as our customer base is small and we believe that the retailers will improve this In the second year we look to sell less through retailers because we should have developed a strong customer base so can therefore afford to sell our product directly from our website at a higher price to recuperate losses incurred in year one From years 3 ndash 5 we look to once again sell a higher percentage through retailers in order to reduce our advertisement costs as well as distribution costs

Year Wholesale (pound2850) Retail (pound38)

1 70 30

2 50 50

3 60 40

4 70 30

5 70 30

4 httpwwwargoscoukwebappwcsstoresservletArgosStoreLocatorMainstoreId=10151 5 httpwwwcarphonewarehousecomstore-locator 6 httpwwwphones4ucoukstorestore_locatoraspintcid=footerstorelocator 7 httpwwwmaplincoukstore-findergclid=CPO9pOKxhbsCFdHItAod_loA6Aamp_$ja=cgid4767135054|tsid42952|cid102339054|lid95732769|nwg|crid27748172814|rnd1543023874437459365|dvcc|adp1t1amp 8 httpwwwcurryscoukgbuksfind-a-storehtml 9 httpwwwpcworldcoukgbuksfind-a-storehtml

3

Contents BUSINESS CONCEPT 6

Core idea 6

Vision 6

OPERATIONS 7

The Team (see appendix 10) 7

Employees 8

MARKET AND MARKETING 9

Secondary market research 9

Primary market research 9

TARGET LOCATION AND CUSTOMERS 10

PROFILING COMPETITORS 11

FUTURE PROSPECTS 12

PROMOTION AND ADVERTISEMENT 13

SWOT ANALYSIS 14

PEST ANALYSIS 15

RESOURCES 16

Website 16

Premises 16

Equipment 16

FINANCIALS 17

Assumptions 17

Sources of finance 17

FINANCIAL FORECASTS 18

Realistic scenario (see appendix 41) 18

Worst Case Scenario (see appendix 42) 18

Best Case Scenario (See appendix 43) 19

Break-even analysis 19

LEGAL 20

EXIT STRATEGY EVALUATION AND RETURN 21

REFERENCES 22

2 Ofcom 2013 A nation addicted to smartphones Retrieved 22nd November 2013 from 22

APPENDIX 23

10 ndash TEAM IN DETAIL 23

11 ndash Ayuk Marchant 23

12 ndash Bruce Lee 24

4

13 ndash Mon Thu 25

14 ndash Avishka Karunaratne 26

Financial Director 26

Age 32 26

15 ndash Michael Rajaretnam 27

16 ndash Jack Garvin 28

20 ndash SURVEY 29

21 ndash Questionnaire 29

22 - Questionnaire Results 29

30 ndash RESOURCES 30

31 ndash Website Pages 30

32 ndash Premises 31

40 ndash FINANCIAL FORECASTS 32

41 ndash Realistic Scenario 32

411 ndash Profit and Loss Year 1 32

412 ndash Profit and Loss Year 2 33

413 ndash Profit and Loss Years 1 - 5 34

414 ndash Cash Flow Statement Year 1 35

415 ndash Cash Flow Statement Year 2 36

416 ndash Cash Flow Statement Years 1 ndash 5 37

417 ndash Balance Sheet Years 1 ndash 5 38

42 ndash Worst Case Scenario 39

421 ndash Profit and Loss Year 1 39

422 ndash Profit and Loss Year 2 40

423 ndash Profit and Loss Years 1 ndash 5 41

424 ndash Cash Flow Statement Year 1 42

425 ndash Cash Flow Statement Year 2 43

426 ndash Cash Flow Statement Years 1 ndash 5 44

427 ndash Balance Sheet Years 1 ndash 5 45

43 ndash Best Case Scenario 46

431 ndash Profit and Loss Year 1 46

432 ndash Profit and Loss Year 2 47

433 Profit and Loss Years 1 ndash 5 48

434 ndash Cash Flow Statement Year 1 49

435 ndash Cash Flow Statement Year 2 50

436 ndash Cash Flow Statement Years 1 ndash 5 51

5

437 ndash Balance Sheet Years 1 ndash 5 52

50 ndash BREAK EVEN ANALYSIS 53

51 ndash Year 1 53

52 ndash Year 2 54

60 ndash TABLE OF CONTRIBUTION 55

6

BUSINESS CONCEPT

Core idea

The lsquoNotifymersquo wristband provides a notification device for the elderlydisabled who have hearing vision impairments It vibrates and flashes when an incoming call or text message is delivered to their phone and also incorporates a button on the device that can send an alarm to their next of kin linked via Bluetooth

Vision

We look to enhance the elderliesrsquo mobile phone experience as well as provide an emergency service We wish lsquoNotifymersquo to be a respected brand with a touch of class which is why we have spent so much money on the design We believe that this will become an everyday item helping users in their everyday lives

We subsequently aim to provide more products like this in the future helping people to make easier their lives

7

OPERATIONS

We will generate revenue by selling lsquoNotifymersquo via wholesale and by direct retail

The product will be assembled in India taking advantage of the strong pound and cheap labour as well as its low costs of transportation We have agreed on fixed costs with our suppliers and expect to benefit from economies of scale as production increases India has also been chosen because of its common culture where 100 million citizens speak fluent English

It is our aim to have our product stocked in many electrical and mobile phone shops throughout the country In year 1 we will spend heavily on advertising to raise our brand awareness and secure sales that an advertising campaign brings As our products developed a strong reputation we will approach several high street shops attempting to secure deals with them After year one our advertising costs will fall as we win wholesale contracts with high street chains

We will at all times monitor our sales on a weekly basis if our sales exceed our prior projections we will use cash gained to produce new products reducing delay of sales If the initial demand does not match our projections we can increase spending on advertising and reduce our products cost

For our first 3 years our UK office will be based in the centre of the country at Coventry We will be able to distribute quickly to any part of the country We expect to make a long term contract with either Royal mail or Federal Express and will not generate any profit from mailing costs Our UK office will be staffed by our 6 original team members Early priorities will be to process orders and to co-ordinate the shipments from India We will also be heavily canvassing purchasing managers of many high street retail electricalphone chains As our operations increase our UK sales force will increase and we expect to have doubled our UK staff and premises by year 4

The Team (see appendix 10) Ayuk Marchant CEO Head of Sales Avishka Karunaratne Finance Director sales Bruce Lee Product Design sales Michael Rajaretnam Logistics R+D Mon Thu Marketing Director Customer Services Jack Garvin Head of IT Human Resources

8

Our founding team of 6 have all accumulated varied life experiences and skills from our respected industries This gives us a compact yet highly efficient unit capable of coping with any demands our new venture encounters We maximise our staffsrsquo productivity by allocating staff roles according to their experience giving all areas of our company highly professional outputs We are the companiesrsquo strongest asset we share the same drive vision and passion for entrepreneurship ensuring that lsquoNotify Enterprisersquo will be a dynamic unit ready to react and prospers in the business environment

Employees For the first 3 years of operation our 6 directors will be sufficient staff We look to set up a website for customers to order from reducing the need for a large customer service team We have paid ourselves a moderate salary to keep our costs down We will monitor sales and alter our salaries if it is necessary to increase cash flow For our first 3 years our 1000 square feet Coventry office will also be able to store stock which will only occupy 4 cubic meters at any time During years 5 and 6 our UK staff doubles and we will purchase a warehouse to handle the extra demand

9

MARKET AND MARKETING

Secondary market research

Currently in the UK the amount of elderly people is rising and as technology improves more and more of them are beginning to use mobile phones We therefore believe that there is a gap in the market for mobile accessories directly aimed at the elderly We especially believe that this accessory should help to make easier the lives of elderly people

It is estimated that 104 million people in the UK are above the age of 651 where 77 of 65-74 year olds actively use a mobile and 50 of those above the age of 75 also actively use a mobile2 Moreover the mobile accessories market is estimated to be worth pound200 million3 and from this we presume that this market targeted at the over 65s is worth around pound20 million

Together these factors contribute greatly as to why we wish to enter this industry

Primary market research

In order to get a better understanding of the market we conducted a survey This survey was conducted around Warwick University

We received a rather pleasing response as 90 of our sample said that they would buy the product for themselves or someone they know Better yet 95 believed that the asking price of pound38 for the product was fair

This unanimous interest for our product was welcomed by our team and is another factor which leads us to believe that our product is worth producing

See appendix 20 for questionnaire and results

1httpwwwonsgovukonsrelcensus2011-censuspopulation-estimates-by-single-year-of-age-and-sex-for-local-

authorities-in-the-united-kingdomindexhtml 2 httpconsumersofcomorguk201108a-nation-addicted-to-smartphones 3 httpwwwmobilenewscwpcouk20120801phones-4u-looks-to-up-share-of-200m-uk-accessories-market

Yes 90

No 10

WOULD YOU BUY THE PRODUCT FOR YOURSELF OR SOMEONE YOU

KNOW

10

TARGET LOCATION AND CUSTOMERS

Our customer base is primarily those aged above 65 as well as the hearing and visually disabled We particularly aim at the elderly because not only do we believe that there is a gap in the but also because it provides a safe entry to market we do not have to produce too many products in the first year but as they have more of a disposable income than younger generations we will be able to charge more of a premium price to generate healthier profits

We are looking to sell through the following retail stores Argos Carphone Warehouse Phones 4 U Maplin Currys and PC World We are also selling directly from our website We have chosen these because together they consist of the largest electronic goods stores across the UK making up a total of 3020456789 stores nationally This should help us to get our product to all four corners of the UK as well as substantially expanding our brand awareness

In the first year sell the majority of our products through retailers as our customer base is small and we believe that the retailers will improve this In the second year we look to sell less through retailers because we should have developed a strong customer base so can therefore afford to sell our product directly from our website at a higher price to recuperate losses incurred in year one From years 3 ndash 5 we look to once again sell a higher percentage through retailers in order to reduce our advertisement costs as well as distribution costs

Year Wholesale (pound2850) Retail (pound38)

1 70 30

2 50 50

3 60 40

4 70 30

5 70 30

4 httpwwwargoscoukwebappwcsstoresservletArgosStoreLocatorMainstoreId=10151 5 httpwwwcarphonewarehousecomstore-locator 6 httpwwwphones4ucoukstorestore_locatoraspintcid=footerstorelocator 7 httpwwwmaplincoukstore-findergclid=CPO9pOKxhbsCFdHItAod_loA6Aamp_$ja=cgid4767135054|tsid42952|cid102339054|lid95732769|nwg|crid27748172814|rnd1543023874437459365|dvcc|adp1t1amp 8 httpwwwcurryscoukgbuksfind-a-storehtml 9 httpwwwpcworldcoukgbuksfind-a-storehtml

4

13 ndash Mon Thu 25

14 ndash Avishka Karunaratne 26

Financial Director 26

Age 32 26

15 ndash Michael Rajaretnam 27

16 ndash Jack Garvin 28

20 ndash SURVEY 29

21 ndash Questionnaire 29

22 - Questionnaire Results 29

30 ndash RESOURCES 30

31 ndash Website Pages 30

32 ndash Premises 31

40 ndash FINANCIAL FORECASTS 32

41 ndash Realistic Scenario 32

411 ndash Profit and Loss Year 1 32

412 ndash Profit and Loss Year 2 33

413 ndash Profit and Loss Years 1 - 5 34

414 ndash Cash Flow Statement Year 1 35

415 ndash Cash Flow Statement Year 2 36

416 ndash Cash Flow Statement Years 1 ndash 5 37

417 ndash Balance Sheet Years 1 ndash 5 38

42 ndash Worst Case Scenario 39

421 ndash Profit and Loss Year 1 39

422 ndash Profit and Loss Year 2 40

423 ndash Profit and Loss Years 1 ndash 5 41

424 ndash Cash Flow Statement Year 1 42

425 ndash Cash Flow Statement Year 2 43

426 ndash Cash Flow Statement Years 1 ndash 5 44

427 ndash Balance Sheet Years 1 ndash 5 45

43 ndash Best Case Scenario 46

431 ndash Profit and Loss Year 1 46

432 ndash Profit and Loss Year 2 47

433 Profit and Loss Years 1 ndash 5 48

434 ndash Cash Flow Statement Year 1 49

435 ndash Cash Flow Statement Year 2 50

436 ndash Cash Flow Statement Years 1 ndash 5 51

5

437 ndash Balance Sheet Years 1 ndash 5 52

50 ndash BREAK EVEN ANALYSIS 53

51 ndash Year 1 53

52 ndash Year 2 54

60 ndash TABLE OF CONTRIBUTION 55

6

BUSINESS CONCEPT

Core idea

The lsquoNotifymersquo wristband provides a notification device for the elderlydisabled who have hearing vision impairments It vibrates and flashes when an incoming call or text message is delivered to their phone and also incorporates a button on the device that can send an alarm to their next of kin linked via Bluetooth

Vision

We look to enhance the elderliesrsquo mobile phone experience as well as provide an emergency service We wish lsquoNotifymersquo to be a respected brand with a touch of class which is why we have spent so much money on the design We believe that this will become an everyday item helping users in their everyday lives

We subsequently aim to provide more products like this in the future helping people to make easier their lives

7

OPERATIONS

We will generate revenue by selling lsquoNotifymersquo via wholesale and by direct retail

The product will be assembled in India taking advantage of the strong pound and cheap labour as well as its low costs of transportation We have agreed on fixed costs with our suppliers and expect to benefit from economies of scale as production increases India has also been chosen because of its common culture where 100 million citizens speak fluent English

It is our aim to have our product stocked in many electrical and mobile phone shops throughout the country In year 1 we will spend heavily on advertising to raise our brand awareness and secure sales that an advertising campaign brings As our products developed a strong reputation we will approach several high street shops attempting to secure deals with them After year one our advertising costs will fall as we win wholesale contracts with high street chains

We will at all times monitor our sales on a weekly basis if our sales exceed our prior projections we will use cash gained to produce new products reducing delay of sales If the initial demand does not match our projections we can increase spending on advertising and reduce our products cost

For our first 3 years our UK office will be based in the centre of the country at Coventry We will be able to distribute quickly to any part of the country We expect to make a long term contract with either Royal mail or Federal Express and will not generate any profit from mailing costs Our UK office will be staffed by our 6 original team members Early priorities will be to process orders and to co-ordinate the shipments from India We will also be heavily canvassing purchasing managers of many high street retail electricalphone chains As our operations increase our UK sales force will increase and we expect to have doubled our UK staff and premises by year 4

The Team (see appendix 10) Ayuk Marchant CEO Head of Sales Avishka Karunaratne Finance Director sales Bruce Lee Product Design sales Michael Rajaretnam Logistics R+D Mon Thu Marketing Director Customer Services Jack Garvin Head of IT Human Resources

8

Our founding team of 6 have all accumulated varied life experiences and skills from our respected industries This gives us a compact yet highly efficient unit capable of coping with any demands our new venture encounters We maximise our staffsrsquo productivity by allocating staff roles according to their experience giving all areas of our company highly professional outputs We are the companiesrsquo strongest asset we share the same drive vision and passion for entrepreneurship ensuring that lsquoNotify Enterprisersquo will be a dynamic unit ready to react and prospers in the business environment

Employees For the first 3 years of operation our 6 directors will be sufficient staff We look to set up a website for customers to order from reducing the need for a large customer service team We have paid ourselves a moderate salary to keep our costs down We will monitor sales and alter our salaries if it is necessary to increase cash flow For our first 3 years our 1000 square feet Coventry office will also be able to store stock which will only occupy 4 cubic meters at any time During years 5 and 6 our UK staff doubles and we will purchase a warehouse to handle the extra demand

9

MARKET AND MARKETING

Secondary market research

Currently in the UK the amount of elderly people is rising and as technology improves more and more of them are beginning to use mobile phones We therefore believe that there is a gap in the market for mobile accessories directly aimed at the elderly We especially believe that this accessory should help to make easier the lives of elderly people

It is estimated that 104 million people in the UK are above the age of 651 where 77 of 65-74 year olds actively use a mobile and 50 of those above the age of 75 also actively use a mobile2 Moreover the mobile accessories market is estimated to be worth pound200 million3 and from this we presume that this market targeted at the over 65s is worth around pound20 million

Together these factors contribute greatly as to why we wish to enter this industry

Primary market research

In order to get a better understanding of the market we conducted a survey This survey was conducted around Warwick University

We received a rather pleasing response as 90 of our sample said that they would buy the product for themselves or someone they know Better yet 95 believed that the asking price of pound38 for the product was fair

This unanimous interest for our product was welcomed by our team and is another factor which leads us to believe that our product is worth producing

See appendix 20 for questionnaire and results

1httpwwwonsgovukonsrelcensus2011-censuspopulation-estimates-by-single-year-of-age-and-sex-for-local-

authorities-in-the-united-kingdomindexhtml 2 httpconsumersofcomorguk201108a-nation-addicted-to-smartphones 3 httpwwwmobilenewscwpcouk20120801phones-4u-looks-to-up-share-of-200m-uk-accessories-market

Yes 90

No 10

WOULD YOU BUY THE PRODUCT FOR YOURSELF OR SOMEONE YOU

KNOW

10

TARGET LOCATION AND CUSTOMERS

Our customer base is primarily those aged above 65 as well as the hearing and visually disabled We particularly aim at the elderly because not only do we believe that there is a gap in the but also because it provides a safe entry to market we do not have to produce too many products in the first year but as they have more of a disposable income than younger generations we will be able to charge more of a premium price to generate healthier profits

We are looking to sell through the following retail stores Argos Carphone Warehouse Phones 4 U Maplin Currys and PC World We are also selling directly from our website We have chosen these because together they consist of the largest electronic goods stores across the UK making up a total of 3020456789 stores nationally This should help us to get our product to all four corners of the UK as well as substantially expanding our brand awareness

In the first year sell the majority of our products through retailers as our customer base is small and we believe that the retailers will improve this In the second year we look to sell less through retailers because we should have developed a strong customer base so can therefore afford to sell our product directly from our website at a higher price to recuperate losses incurred in year one From years 3 ndash 5 we look to once again sell a higher percentage through retailers in order to reduce our advertisement costs as well as distribution costs

Year Wholesale (pound2850) Retail (pound38)

1 70 30

2 50 50

3 60 40

4 70 30

5 70 30

4 httpwwwargoscoukwebappwcsstoresservletArgosStoreLocatorMainstoreId=10151 5 httpwwwcarphonewarehousecomstore-locator 6 httpwwwphones4ucoukstorestore_locatoraspintcid=footerstorelocator 7 httpwwwmaplincoukstore-findergclid=CPO9pOKxhbsCFdHItAod_loA6Aamp_$ja=cgid4767135054|tsid42952|cid102339054|lid95732769|nwg|crid27748172814|rnd1543023874437459365|dvcc|adp1t1amp 8 httpwwwcurryscoukgbuksfind-a-storehtml 9 httpwwwpcworldcoukgbuksfind-a-storehtml

5

437 ndash Balance Sheet Years 1 ndash 5 52

50 ndash BREAK EVEN ANALYSIS 53

51 ndash Year 1 53

52 ndash Year 2 54

60 ndash TABLE OF CONTRIBUTION 55

6

BUSINESS CONCEPT

Core idea

The lsquoNotifymersquo wristband provides a notification device for the elderlydisabled who have hearing vision impairments It vibrates and flashes when an incoming call or text message is delivered to their phone and also incorporates a button on the device that can send an alarm to their next of kin linked via Bluetooth

Vision

We look to enhance the elderliesrsquo mobile phone experience as well as provide an emergency service We wish lsquoNotifymersquo to be a respected brand with a touch of class which is why we have spent so much money on the design We believe that this will become an everyday item helping users in their everyday lives

We subsequently aim to provide more products like this in the future helping people to make easier their lives

7

OPERATIONS

We will generate revenue by selling lsquoNotifymersquo via wholesale and by direct retail

The product will be assembled in India taking advantage of the strong pound and cheap labour as well as its low costs of transportation We have agreed on fixed costs with our suppliers and expect to benefit from economies of scale as production increases India has also been chosen because of its common culture where 100 million citizens speak fluent English

It is our aim to have our product stocked in many electrical and mobile phone shops throughout the country In year 1 we will spend heavily on advertising to raise our brand awareness and secure sales that an advertising campaign brings As our products developed a strong reputation we will approach several high street shops attempting to secure deals with them After year one our advertising costs will fall as we win wholesale contracts with high street chains

We will at all times monitor our sales on a weekly basis if our sales exceed our prior projections we will use cash gained to produce new products reducing delay of sales If the initial demand does not match our projections we can increase spending on advertising and reduce our products cost

For our first 3 years our UK office will be based in the centre of the country at Coventry We will be able to distribute quickly to any part of the country We expect to make a long term contract with either Royal mail or Federal Express and will not generate any profit from mailing costs Our UK office will be staffed by our 6 original team members Early priorities will be to process orders and to co-ordinate the shipments from India We will also be heavily canvassing purchasing managers of many high street retail electricalphone chains As our operations increase our UK sales force will increase and we expect to have doubled our UK staff and premises by year 4

The Team (see appendix 10) Ayuk Marchant CEO Head of Sales Avishka Karunaratne Finance Director sales Bruce Lee Product Design sales Michael Rajaretnam Logistics R+D Mon Thu Marketing Director Customer Services Jack Garvin Head of IT Human Resources

8

Our founding team of 6 have all accumulated varied life experiences and skills from our respected industries This gives us a compact yet highly efficient unit capable of coping with any demands our new venture encounters We maximise our staffsrsquo productivity by allocating staff roles according to their experience giving all areas of our company highly professional outputs We are the companiesrsquo strongest asset we share the same drive vision and passion for entrepreneurship ensuring that lsquoNotify Enterprisersquo will be a dynamic unit ready to react and prospers in the business environment

Employees For the first 3 years of operation our 6 directors will be sufficient staff We look to set up a website for customers to order from reducing the need for a large customer service team We have paid ourselves a moderate salary to keep our costs down We will monitor sales and alter our salaries if it is necessary to increase cash flow For our first 3 years our 1000 square feet Coventry office will also be able to store stock which will only occupy 4 cubic meters at any time During years 5 and 6 our UK staff doubles and we will purchase a warehouse to handle the extra demand

9

MARKET AND MARKETING

Secondary market research

Currently in the UK the amount of elderly people is rising and as technology improves more and more of them are beginning to use mobile phones We therefore believe that there is a gap in the market for mobile accessories directly aimed at the elderly We especially believe that this accessory should help to make easier the lives of elderly people

It is estimated that 104 million people in the UK are above the age of 651 where 77 of 65-74 year olds actively use a mobile and 50 of those above the age of 75 also actively use a mobile2 Moreover the mobile accessories market is estimated to be worth pound200 million3 and from this we presume that this market targeted at the over 65s is worth around pound20 million

Together these factors contribute greatly as to why we wish to enter this industry

Primary market research

In order to get a better understanding of the market we conducted a survey This survey was conducted around Warwick University

We received a rather pleasing response as 90 of our sample said that they would buy the product for themselves or someone they know Better yet 95 believed that the asking price of pound38 for the product was fair

This unanimous interest for our product was welcomed by our team and is another factor which leads us to believe that our product is worth producing

See appendix 20 for questionnaire and results

1httpwwwonsgovukonsrelcensus2011-censuspopulation-estimates-by-single-year-of-age-and-sex-for-local-

authorities-in-the-united-kingdomindexhtml 2 httpconsumersofcomorguk201108a-nation-addicted-to-smartphones 3 httpwwwmobilenewscwpcouk20120801phones-4u-looks-to-up-share-of-200m-uk-accessories-market

Yes 90

No 10

WOULD YOU BUY THE PRODUCT FOR YOURSELF OR SOMEONE YOU

KNOW

10

TARGET LOCATION AND CUSTOMERS

Our customer base is primarily those aged above 65 as well as the hearing and visually disabled We particularly aim at the elderly because not only do we believe that there is a gap in the but also because it provides a safe entry to market we do not have to produce too many products in the first year but as they have more of a disposable income than younger generations we will be able to charge more of a premium price to generate healthier profits

We are looking to sell through the following retail stores Argos Carphone Warehouse Phones 4 U Maplin Currys and PC World We are also selling directly from our website We have chosen these because together they consist of the largest electronic goods stores across the UK making up a total of 3020456789 stores nationally This should help us to get our product to all four corners of the UK as well as substantially expanding our brand awareness

In the first year sell the majority of our products through retailers as our customer base is small and we believe that the retailers will improve this In the second year we look to sell less through retailers because we should have developed a strong customer base so can therefore afford to sell our product directly from our website at a higher price to recuperate losses incurred in year one From years 3 ndash 5 we look to once again sell a higher percentage through retailers in order to reduce our advertisement costs as well as distribution costs

Year Wholesale (pound2850) Retail (pound38)

1 70 30

2 50 50

3 60 40

4 70 30

5 70 30

4 httpwwwargoscoukwebappwcsstoresservletArgosStoreLocatorMainstoreId=10151 5 httpwwwcarphonewarehousecomstore-locator 6 httpwwwphones4ucoukstorestore_locatoraspintcid=footerstorelocator 7 httpwwwmaplincoukstore-findergclid=CPO9pOKxhbsCFdHItAod_loA6Aamp_$ja=cgid4767135054|tsid42952|cid102339054|lid95732769|nwg|crid27748172814|rnd1543023874437459365|dvcc|adp1t1amp 8 httpwwwcurryscoukgbuksfind-a-storehtml 9 httpwwwpcworldcoukgbuksfind-a-storehtml

6

BUSINESS CONCEPT

Core idea

The lsquoNotifymersquo wristband provides a notification device for the elderlydisabled who have hearing vision impairments It vibrates and flashes when an incoming call or text message is delivered to their phone and also incorporates a button on the device that can send an alarm to their next of kin linked via Bluetooth

Vision

We look to enhance the elderliesrsquo mobile phone experience as well as provide an emergency service We wish lsquoNotifymersquo to be a respected brand with a touch of class which is why we have spent so much money on the design We believe that this will become an everyday item helping users in their everyday lives

We subsequently aim to provide more products like this in the future helping people to make easier their lives

7

OPERATIONS

We will generate revenue by selling lsquoNotifymersquo via wholesale and by direct retail

The product will be assembled in India taking advantage of the strong pound and cheap labour as well as its low costs of transportation We have agreed on fixed costs with our suppliers and expect to benefit from economies of scale as production increases India has also been chosen because of its common culture where 100 million citizens speak fluent English

It is our aim to have our product stocked in many electrical and mobile phone shops throughout the country In year 1 we will spend heavily on advertising to raise our brand awareness and secure sales that an advertising campaign brings As our products developed a strong reputation we will approach several high street shops attempting to secure deals with them After year one our advertising costs will fall as we win wholesale contracts with high street chains

We will at all times monitor our sales on a weekly basis if our sales exceed our prior projections we will use cash gained to produce new products reducing delay of sales If the initial demand does not match our projections we can increase spending on advertising and reduce our products cost

For our first 3 years our UK office will be based in the centre of the country at Coventry We will be able to distribute quickly to any part of the country We expect to make a long term contract with either Royal mail or Federal Express and will not generate any profit from mailing costs Our UK office will be staffed by our 6 original team members Early priorities will be to process orders and to co-ordinate the shipments from India We will also be heavily canvassing purchasing managers of many high street retail electricalphone chains As our operations increase our UK sales force will increase and we expect to have doubled our UK staff and premises by year 4

The Team (see appendix 10) Ayuk Marchant CEO Head of Sales Avishka Karunaratne Finance Director sales Bruce Lee Product Design sales Michael Rajaretnam Logistics R+D Mon Thu Marketing Director Customer Services Jack Garvin Head of IT Human Resources

8

Our founding team of 6 have all accumulated varied life experiences and skills from our respected industries This gives us a compact yet highly efficient unit capable of coping with any demands our new venture encounters We maximise our staffsrsquo productivity by allocating staff roles according to their experience giving all areas of our company highly professional outputs We are the companiesrsquo strongest asset we share the same drive vision and passion for entrepreneurship ensuring that lsquoNotify Enterprisersquo will be a dynamic unit ready to react and prospers in the business environment

Employees For the first 3 years of operation our 6 directors will be sufficient staff We look to set up a website for customers to order from reducing the need for a large customer service team We have paid ourselves a moderate salary to keep our costs down We will monitor sales and alter our salaries if it is necessary to increase cash flow For our first 3 years our 1000 square feet Coventry office will also be able to store stock which will only occupy 4 cubic meters at any time During years 5 and 6 our UK staff doubles and we will purchase a warehouse to handle the extra demand

9

MARKET AND MARKETING

Secondary market research

Currently in the UK the amount of elderly people is rising and as technology improves more and more of them are beginning to use mobile phones We therefore believe that there is a gap in the market for mobile accessories directly aimed at the elderly We especially believe that this accessory should help to make easier the lives of elderly people

It is estimated that 104 million people in the UK are above the age of 651 where 77 of 65-74 year olds actively use a mobile and 50 of those above the age of 75 also actively use a mobile2 Moreover the mobile accessories market is estimated to be worth pound200 million3 and from this we presume that this market targeted at the over 65s is worth around pound20 million

Together these factors contribute greatly as to why we wish to enter this industry

Primary market research

In order to get a better understanding of the market we conducted a survey This survey was conducted around Warwick University

We received a rather pleasing response as 90 of our sample said that they would buy the product for themselves or someone they know Better yet 95 believed that the asking price of pound38 for the product was fair

This unanimous interest for our product was welcomed by our team and is another factor which leads us to believe that our product is worth producing

See appendix 20 for questionnaire and results

1httpwwwonsgovukonsrelcensus2011-censuspopulation-estimates-by-single-year-of-age-and-sex-for-local-

authorities-in-the-united-kingdomindexhtml 2 httpconsumersofcomorguk201108a-nation-addicted-to-smartphones 3 httpwwwmobilenewscwpcouk20120801phones-4u-looks-to-up-share-of-200m-uk-accessories-market

Yes 90

No 10

WOULD YOU BUY THE PRODUCT FOR YOURSELF OR SOMEONE YOU

KNOW

10

TARGET LOCATION AND CUSTOMERS

Our customer base is primarily those aged above 65 as well as the hearing and visually disabled We particularly aim at the elderly because not only do we believe that there is a gap in the but also because it provides a safe entry to market we do not have to produce too many products in the first year but as they have more of a disposable income than younger generations we will be able to charge more of a premium price to generate healthier profits

We are looking to sell through the following retail stores Argos Carphone Warehouse Phones 4 U Maplin Currys and PC World We are also selling directly from our website We have chosen these because together they consist of the largest electronic goods stores across the UK making up a total of 3020456789 stores nationally This should help us to get our product to all four corners of the UK as well as substantially expanding our brand awareness

In the first year sell the majority of our products through retailers as our customer base is small and we believe that the retailers will improve this In the second year we look to sell less through retailers because we should have developed a strong customer base so can therefore afford to sell our product directly from our website at a higher price to recuperate losses incurred in year one From years 3 ndash 5 we look to once again sell a higher percentage through retailers in order to reduce our advertisement costs as well as distribution costs

Year Wholesale (pound2850) Retail (pound38)

1 70 30

2 50 50

3 60 40

4 70 30

5 70 30

4 httpwwwargoscoukwebappwcsstoresservletArgosStoreLocatorMainstoreId=10151 5 httpwwwcarphonewarehousecomstore-locator 6 httpwwwphones4ucoukstorestore_locatoraspintcid=footerstorelocator 7 httpwwwmaplincoukstore-findergclid=CPO9pOKxhbsCFdHItAod_loA6Aamp_$ja=cgid4767135054|tsid42952|cid102339054|lid95732769|nwg|crid27748172814|rnd1543023874437459365|dvcc|adp1t1amp 8 httpwwwcurryscoukgbuksfind-a-storehtml 9 httpwwwpcworldcoukgbuksfind-a-storehtml

7

OPERATIONS

We will generate revenue by selling lsquoNotifymersquo via wholesale and by direct retail

The product will be assembled in India taking advantage of the strong pound and cheap labour as well as its low costs of transportation We have agreed on fixed costs with our suppliers and expect to benefit from economies of scale as production increases India has also been chosen because of its common culture where 100 million citizens speak fluent English

It is our aim to have our product stocked in many electrical and mobile phone shops throughout the country In year 1 we will spend heavily on advertising to raise our brand awareness and secure sales that an advertising campaign brings As our products developed a strong reputation we will approach several high street shops attempting to secure deals with them After year one our advertising costs will fall as we win wholesale contracts with high street chains

We will at all times monitor our sales on a weekly basis if our sales exceed our prior projections we will use cash gained to produce new products reducing delay of sales If the initial demand does not match our projections we can increase spending on advertising and reduce our products cost

For our first 3 years our UK office will be based in the centre of the country at Coventry We will be able to distribute quickly to any part of the country We expect to make a long term contract with either Royal mail or Federal Express and will not generate any profit from mailing costs Our UK office will be staffed by our 6 original team members Early priorities will be to process orders and to co-ordinate the shipments from India We will also be heavily canvassing purchasing managers of many high street retail electricalphone chains As our operations increase our UK sales force will increase and we expect to have doubled our UK staff and premises by year 4

The Team (see appendix 10) Ayuk Marchant CEO Head of Sales Avishka Karunaratne Finance Director sales Bruce Lee Product Design sales Michael Rajaretnam Logistics R+D Mon Thu Marketing Director Customer Services Jack Garvin Head of IT Human Resources

8

Our founding team of 6 have all accumulated varied life experiences and skills from our respected industries This gives us a compact yet highly efficient unit capable of coping with any demands our new venture encounters We maximise our staffsrsquo productivity by allocating staff roles according to their experience giving all areas of our company highly professional outputs We are the companiesrsquo strongest asset we share the same drive vision and passion for entrepreneurship ensuring that lsquoNotify Enterprisersquo will be a dynamic unit ready to react and prospers in the business environment

Employees For the first 3 years of operation our 6 directors will be sufficient staff We look to set up a website for customers to order from reducing the need for a large customer service team We have paid ourselves a moderate salary to keep our costs down We will monitor sales and alter our salaries if it is necessary to increase cash flow For our first 3 years our 1000 square feet Coventry office will also be able to store stock which will only occupy 4 cubic meters at any time During years 5 and 6 our UK staff doubles and we will purchase a warehouse to handle the extra demand

9

MARKET AND MARKETING

Secondary market research

Currently in the UK the amount of elderly people is rising and as technology improves more and more of them are beginning to use mobile phones We therefore believe that there is a gap in the market for mobile accessories directly aimed at the elderly We especially believe that this accessory should help to make easier the lives of elderly people

It is estimated that 104 million people in the UK are above the age of 651 where 77 of 65-74 year olds actively use a mobile and 50 of those above the age of 75 also actively use a mobile2 Moreover the mobile accessories market is estimated to be worth pound200 million3 and from this we presume that this market targeted at the over 65s is worth around pound20 million

Together these factors contribute greatly as to why we wish to enter this industry

Primary market research

In order to get a better understanding of the market we conducted a survey This survey was conducted around Warwick University

We received a rather pleasing response as 90 of our sample said that they would buy the product for themselves or someone they know Better yet 95 believed that the asking price of pound38 for the product was fair

This unanimous interest for our product was welcomed by our team and is another factor which leads us to believe that our product is worth producing

See appendix 20 for questionnaire and results

1httpwwwonsgovukonsrelcensus2011-censuspopulation-estimates-by-single-year-of-age-and-sex-for-local-

authorities-in-the-united-kingdomindexhtml 2 httpconsumersofcomorguk201108a-nation-addicted-to-smartphones 3 httpwwwmobilenewscwpcouk20120801phones-4u-looks-to-up-share-of-200m-uk-accessories-market

Yes 90

No 10

WOULD YOU BUY THE PRODUCT FOR YOURSELF OR SOMEONE YOU

KNOW

10

TARGET LOCATION AND CUSTOMERS

Our customer base is primarily those aged above 65 as well as the hearing and visually disabled We particularly aim at the elderly because not only do we believe that there is a gap in the but also because it provides a safe entry to market we do not have to produce too many products in the first year but as they have more of a disposable income than younger generations we will be able to charge more of a premium price to generate healthier profits

We are looking to sell through the following retail stores Argos Carphone Warehouse Phones 4 U Maplin Currys and PC World We are also selling directly from our website We have chosen these because together they consist of the largest electronic goods stores across the UK making up a total of 3020456789 stores nationally This should help us to get our product to all four corners of the UK as well as substantially expanding our brand awareness

In the first year sell the majority of our products through retailers as our customer base is small and we believe that the retailers will improve this In the second year we look to sell less through retailers because we should have developed a strong customer base so can therefore afford to sell our product directly from our website at a higher price to recuperate losses incurred in year one From years 3 ndash 5 we look to once again sell a higher percentage through retailers in order to reduce our advertisement costs as well as distribution costs

Year Wholesale (pound2850) Retail (pound38)

1 70 30

2 50 50

3 60 40

4 70 30

5 70 30

4 httpwwwargoscoukwebappwcsstoresservletArgosStoreLocatorMainstoreId=10151 5 httpwwwcarphonewarehousecomstore-locator 6 httpwwwphones4ucoukstorestore_locatoraspintcid=footerstorelocator 7 httpwwwmaplincoukstore-findergclid=CPO9pOKxhbsCFdHItAod_loA6Aamp_$ja=cgid4767135054|tsid42952|cid102339054|lid95732769|nwg|crid27748172814|rnd1543023874437459365|dvcc|adp1t1amp 8 httpwwwcurryscoukgbuksfind-a-storehtml 9 httpwwwpcworldcoukgbuksfind-a-storehtml

8

Our founding team of 6 have all accumulated varied life experiences and skills from our respected industries This gives us a compact yet highly efficient unit capable of coping with any demands our new venture encounters We maximise our staffsrsquo productivity by allocating staff roles according to their experience giving all areas of our company highly professional outputs We are the companiesrsquo strongest asset we share the same drive vision and passion for entrepreneurship ensuring that lsquoNotify Enterprisersquo will be a dynamic unit ready to react and prospers in the business environment

Employees For the first 3 years of operation our 6 directors will be sufficient staff We look to set up a website for customers to order from reducing the need for a large customer service team We have paid ourselves a moderate salary to keep our costs down We will monitor sales and alter our salaries if it is necessary to increase cash flow For our first 3 years our 1000 square feet Coventry office will also be able to store stock which will only occupy 4 cubic meters at any time During years 5 and 6 our UK staff doubles and we will purchase a warehouse to handle the extra demand

9

MARKET AND MARKETING

Secondary market research

Currently in the UK the amount of elderly people is rising and as technology improves more and more of them are beginning to use mobile phones We therefore believe that there is a gap in the market for mobile accessories directly aimed at the elderly We especially believe that this accessory should help to make easier the lives of elderly people

It is estimated that 104 million people in the UK are above the age of 651 where 77 of 65-74 year olds actively use a mobile and 50 of those above the age of 75 also actively use a mobile2 Moreover the mobile accessories market is estimated to be worth pound200 million3 and from this we presume that this market targeted at the over 65s is worth around pound20 million

Together these factors contribute greatly as to why we wish to enter this industry

Primary market research

In order to get a better understanding of the market we conducted a survey This survey was conducted around Warwick University

We received a rather pleasing response as 90 of our sample said that they would buy the product for themselves or someone they know Better yet 95 believed that the asking price of pound38 for the product was fair

This unanimous interest for our product was welcomed by our team and is another factor which leads us to believe that our product is worth producing

See appendix 20 for questionnaire and results

1httpwwwonsgovukonsrelcensus2011-censuspopulation-estimates-by-single-year-of-age-and-sex-for-local-

authorities-in-the-united-kingdomindexhtml 2 httpconsumersofcomorguk201108a-nation-addicted-to-smartphones 3 httpwwwmobilenewscwpcouk20120801phones-4u-looks-to-up-share-of-200m-uk-accessories-market

Yes 90

No 10

WOULD YOU BUY THE PRODUCT FOR YOURSELF OR SOMEONE YOU

KNOW

10

TARGET LOCATION AND CUSTOMERS

Our customer base is primarily those aged above 65 as well as the hearing and visually disabled We particularly aim at the elderly because not only do we believe that there is a gap in the but also because it provides a safe entry to market we do not have to produce too many products in the first year but as they have more of a disposable income than younger generations we will be able to charge more of a premium price to generate healthier profits

We are looking to sell through the following retail stores Argos Carphone Warehouse Phones 4 U Maplin Currys and PC World We are also selling directly from our website We have chosen these because together they consist of the largest electronic goods stores across the UK making up a total of 3020456789 stores nationally This should help us to get our product to all four corners of the UK as well as substantially expanding our brand awareness

In the first year sell the majority of our products through retailers as our customer base is small and we believe that the retailers will improve this In the second year we look to sell less through retailers because we should have developed a strong customer base so can therefore afford to sell our product directly from our website at a higher price to recuperate losses incurred in year one From years 3 ndash 5 we look to once again sell a higher percentage through retailers in order to reduce our advertisement costs as well as distribution costs

Year Wholesale (pound2850) Retail (pound38)

1 70 30

2 50 50

3 60 40

4 70 30

5 70 30

4 httpwwwargoscoukwebappwcsstoresservletArgosStoreLocatorMainstoreId=10151 5 httpwwwcarphonewarehousecomstore-locator 6 httpwwwphones4ucoukstorestore_locatoraspintcid=footerstorelocator 7 httpwwwmaplincoukstore-findergclid=CPO9pOKxhbsCFdHItAod_loA6Aamp_$ja=cgid4767135054|tsid42952|cid102339054|lid95732769|nwg|crid27748172814|rnd1543023874437459365|dvcc|adp1t1amp 8 httpwwwcurryscoukgbuksfind-a-storehtml 9 httpwwwpcworldcoukgbuksfind-a-storehtml

9

MARKET AND MARKETING

Secondary market research

Currently in the UK the amount of elderly people is rising and as technology improves more and more of them are beginning to use mobile phones We therefore believe that there is a gap in the market for mobile accessories directly aimed at the elderly We especially believe that this accessory should help to make easier the lives of elderly people

It is estimated that 104 million people in the UK are above the age of 651 where 77 of 65-74 year olds actively use a mobile and 50 of those above the age of 75 also actively use a mobile2 Moreover the mobile accessories market is estimated to be worth pound200 million3 and from this we presume that this market targeted at the over 65s is worth around pound20 million

Together these factors contribute greatly as to why we wish to enter this industry

Primary market research

In order to get a better understanding of the market we conducted a survey This survey was conducted around Warwick University

We received a rather pleasing response as 90 of our sample said that they would buy the product for themselves or someone they know Better yet 95 believed that the asking price of pound38 for the product was fair

This unanimous interest for our product was welcomed by our team and is another factor which leads us to believe that our product is worth producing

See appendix 20 for questionnaire and results

1httpwwwonsgovukonsrelcensus2011-censuspopulation-estimates-by-single-year-of-age-and-sex-for-local-

authorities-in-the-united-kingdomindexhtml 2 httpconsumersofcomorguk201108a-nation-addicted-to-smartphones 3 httpwwwmobilenewscwpcouk20120801phones-4u-looks-to-up-share-of-200m-uk-accessories-market

Yes 90

No 10

WOULD YOU BUY THE PRODUCT FOR YOURSELF OR SOMEONE YOU

KNOW

10

TARGET LOCATION AND CUSTOMERS

Our customer base is primarily those aged above 65 as well as the hearing and visually disabled We particularly aim at the elderly because not only do we believe that there is a gap in the but also because it provides a safe entry to market we do not have to produce too many products in the first year but as they have more of a disposable income than younger generations we will be able to charge more of a premium price to generate healthier profits

We are looking to sell through the following retail stores Argos Carphone Warehouse Phones 4 U Maplin Currys and PC World We are also selling directly from our website We have chosen these because together they consist of the largest electronic goods stores across the UK making up a total of 3020456789 stores nationally This should help us to get our product to all four corners of the UK as well as substantially expanding our brand awareness

In the first year sell the majority of our products through retailers as our customer base is small and we believe that the retailers will improve this In the second year we look to sell less through retailers because we should have developed a strong customer base so can therefore afford to sell our product directly from our website at a higher price to recuperate losses incurred in year one From years 3 ndash 5 we look to once again sell a higher percentage through retailers in order to reduce our advertisement costs as well as distribution costs

Year Wholesale (pound2850) Retail (pound38)

1 70 30

2 50 50

3 60 40

4 70 30

5 70 30

4 httpwwwargoscoukwebappwcsstoresservletArgosStoreLocatorMainstoreId=10151 5 httpwwwcarphonewarehousecomstore-locator 6 httpwwwphones4ucoukstorestore_locatoraspintcid=footerstorelocator 7 httpwwwmaplincoukstore-findergclid=CPO9pOKxhbsCFdHItAod_loA6Aamp_$ja=cgid4767135054|tsid42952|cid102339054|lid95732769|nwg|crid27748172814|rnd1543023874437459365|dvcc|adp1t1amp 8 httpwwwcurryscoukgbuksfind-a-storehtml 9 httpwwwpcworldcoukgbuksfind-a-storehtml

10

TARGET LOCATION AND CUSTOMERS

Our customer base is primarily those aged above 65 as well as the hearing and visually disabled We particularly aim at the elderly because not only do we believe that there is a gap in the but also because it provides a safe entry to market we do not have to produce too many products in the first year but as they have more of a disposable income than younger generations we will be able to charge more of a premium price to generate healthier profits

We are looking to sell through the following retail stores Argos Carphone Warehouse Phones 4 U Maplin Currys and PC World We are also selling directly from our website We have chosen these because together they consist of the largest electronic goods stores across the UK making up a total of 3020456789 stores nationally This should help us to get our product to all four corners of the UK as well as substantially expanding our brand awareness

In the first year sell the majority of our products through retailers as our customer base is small and we believe that the retailers will improve this In the second year we look to sell less through retailers because we should have developed a strong customer base so can therefore afford to sell our product directly from our website at a higher price to recuperate losses incurred in year one From years 3 ndash 5 we look to once again sell a higher percentage through retailers in order to reduce our advertisement costs as well as distribution costs

Year Wholesale (pound2850) Retail (pound38)

1 70 30

2 50 50

3 60 40

4 70 30

5 70 30

4 httpwwwargoscoukwebappwcsstoresservletArgosStoreLocatorMainstoreId=10151 5 httpwwwcarphonewarehousecomstore-locator 6 httpwwwphones4ucoukstorestore_locatoraspintcid=footerstorelocator 7 httpwwwmaplincoukstore-findergclid=CPO9pOKxhbsCFdHItAod_loA6Aamp_$ja=cgid4767135054|tsid42952|cid102339054|lid95732769|nwg|crid27748172814|rnd1543023874437459365|dvcc|adp1t1amp 8 httpwwwcurryscoukgbuksfind-a-storehtml 9 httpwwwpcworldcoukgbuksfind-a-storehtml

11

PROFILING COMPETITORS

We face no direct competition however there are a few indirect sources of competition for

us to take into consideration One of these products ndash the Movon MB80 ndash was not solving a

problem and was an unnecessary product It was a Bluetooth headset modified to be worn

on the wrist This product suffered as it had a poor design plus there was next to no

advertisement so the products brand awareness was never enhanced

One of the bigger and more established competitors the Panic pendent is not as

sophisticated as our product yet was still adopted eagerly by the elderly as it is a very useful

tool ndash hence the reason as to why we believe that we can sell our product to this market In

addition as our product offers more than the panic pendent does it is our belief that we can

sell it for a higher price than the pound25 asked for the panic pendent

Another product the ZOMM is directed at a younger customer base It offers more than our

product in the form of a phone locator as well as a notification device this is why it is not

fair to charge a higher price than pound40 however our product does not differ by that much

from the ZOMM which is why we charge a similar price of pound40

Indirect Competitors RRP (pound)

Movon MB80 32

Panic Pendent 25

ZOMM 40

12

FUTURE PROSPECTS

Looking ahead the Group will further enhance the dominant positions of our proprietary brands by product development and brand-building

Firstly we are planning to expand this product into other markets as we aim for a wider customer base such as teenagers and children In UK more than 75 of all teenagers (11-15 years old) own a mobile phone which provides a huge market of opportunities

Secondly we will offer a huge range of products with different colours and shapes incorporating new functions and designs ie gloves and other accessories These will be less premium than the original lsquoNotifymersquo Both these options would be a great way to increase our user base and help us to dominate the whole market

On the other hand we will continuously improve production technologies strengthen supply chain management and maintain stable gross margins by enhancing efficiency and production capability whilst regulating the unit cost

13

PROMOTION AND ADVERTISEMENT

We plan to visit elderly care centres to initiate face-to-face interactions with potential clients and customers By displaying products and services our potential customers have the opportunity to become familiar with the products and enhance our brandrsquos credibility This will give the sample group an insight into the benefits our product provides and should help to convince them that lsquoNotifymersquo is worth having

Even though our product is mainly targeted at elderly there are almost 9 million people with some degree of hearing loss in the UK of these approximately 6 471 000 are above the age of 6010 To attract these people we will advertise by placing posters in health centres For the younger generation our majority advertising focuses on social media sites such as Facebook YouTube and Google adwords We do this in the hope that the younger generation may purchase the product for elderly loved ones

We will also have TV radio magazine newspaper and bus adverts Statics show that magazines reach 85 of all UK adults11 which allows us to target a wider range of customers

10 httpwwwscodorgukStatistics-i-152html 11 httpwwwbauercouksitesde-faultfiles1020Reasons20to20Advertise20with20magazinespdf

14

SWOT ANALYSIS

Strengths

Provide a genuinely unique product that solves a problem for a sector of society

Envision adequate demand for our product

We have a very high profit margin on our product

Most of our costs are variable instead of fixed reducing our exposure to adverse

market conditions

Raised pound112000 without relinquishing control of our company

Potential to be stocked in 3200 national stores

Low maintenance product

Weaknesses

Production in India can create a delay in distribution

Our product currently only targets a niche market instead of the wider population

Our product may be considered expensive by those on benefits

It may be difficult to sell a product to the elderly since many will not be exposed to

advertising many medians

Opportunities

The number of elderly people owning phones is increasing

Expansion into foreign markets

Adapt our product as a fashion accessory for children

Threats

There are similiar products on the market that more features than ours at a higher

price ie ZOMM

Our revenue projections cannot be totally accurate

SWOT ANALYSIS

15

PEST ANALYSIS

Political

-The business environment is very attractive at the moment as

corporation tax is only 20 for profits up to pound300000

httpwwwhmrcgovukratescorphtm

Economical

The elderly (over 65) are the richest generation so far with pensions at their highest this

makes it a great market to get into

The economy is on the rise in general so the public have more

money to spend

Social

There is a trend to make the lives of the elderly easier

Britain has an ageing population -19 million by 2050

Mobile phones are much more popular these days with 75 of

over 65rsquos owning one

httpwwwparliamentukbusinesspublicationsresearchkey-

issues-for-the-new-parliamentvalue-for-money-in-

public-servicesthe-ageing-population

Technological

All mobile phones these days are Bluetooth enabled

Injection moulding machinery is cheap and affordable

12

FUTURE PROSPECTS

Looking ahead the Group will further enhance the dominant positions of our proprietary brands by product development and brand-building

Firstly we are planning to expand this product into other markets as we aim for a wider customer base such as teenagers and children In UK more than 75 of all teenagers (11-15 years old) own a mobile phone which provides a huge market of opportunities

Secondly we will offer a huge range of products with different colours and shapes incorporating new functions and designs ie gloves and other accessories These will be less premium than the original lsquoNotifymersquo Both these options would be a great way to increase our user base and help us to dominate the whole market

On the other hand we will continuously improve production technologies strengthen supply chain management and maintain stable gross margins by enhancing efficiency and production capability whilst regulating the unit cost

13

PROMOTION AND ADVERTISEMENT

We plan to visit elderly care centres to initiate face-to-face interactions with potential clients and customers By displaying products and services our potential customers have the opportunity to become familiar with the products and enhance our brandrsquos credibility This will give the sample group an insight into the benefits our product provides and should help to convince them that lsquoNotifymersquo is worth having

Even though our product is mainly targeted at elderly there are almost 9 million people with some degree of hearing loss in the UK of these approximately 6 471 000 are above the age of 6010 To attract these people we will advertise by placing posters in health centres For the younger generation our majority advertising focuses on social media sites such as Facebook YouTube and Google adwords We do this in the hope that the younger generation may purchase the product for elderly loved ones

We will also have TV radio magazine newspaper and bus adverts Statics show that magazines reach 85 of all UK adults11 which allows us to target a wider range of customers

10 httpwwwscodorgukStatistics-i-152html 11 httpwwwbauercouksitesde-faultfiles1020Reasons20to20Advertise20with20magazinespdf

14

SWOT ANALYSIS

Strengths

Provide a genuinely unique product that solves a problem for a sector of society

Envision adequate demand for our product

We have a very high profit margin on our product

Most of our costs are variable instead of fixed reducing our exposure to adverse

market conditions

Raised pound112000 without relinquishing control of our company

Potential to be stocked in 3200 national stores

Low maintenance product

Weaknesses

Production in India can create a delay in distribution

Our product currently only targets a niche market instead of the wider population

Our product may be considered expensive by those on benefits

It may be difficult to sell a product to the elderly since many will not be exposed to

advertising many medians

Opportunities

The number of elderly people owning phones is increasing

Expansion into foreign markets

Adapt our product as a fashion accessory for children

Threats

There are similiar products on the market that more features than ours at a higher

price ie ZOMM

Our revenue projections cannot be totally accurate

SWOT ANALYSIS

15

PEST ANALYSIS

Political

-The business environment is very attractive at the moment as

corporation tax is only 20 for profits up to pound300000

httpwwwhmrcgovukratescorphtm

Economical

The elderly (over 65) are the richest generation so far with pensions at their highest this

makes it a great market to get into

The economy is on the rise in general so the public have more

money to spend

Social

There is a trend to make the lives of the elderly easier

Britain has an ageing population -19 million by 2050

Mobile phones are much more popular these days with 75 of

over 65rsquos owning one

httpwwwparliamentukbusinesspublicationsresearchkey-

issues-for-the-new-parliamentvalue-for-money-in-

public-servicesthe-ageing-population

Technological

All mobile phones these days are Bluetooth enabled

Injection moulding machinery is cheap and affordable

13

PROMOTION AND ADVERTISEMENT

We plan to visit elderly care centres to initiate face-to-face interactions with potential clients and customers By displaying products and services our potential customers have the opportunity to become familiar with the products and enhance our brandrsquos credibility This will give the sample group an insight into the benefits our product provides and should help to convince them that lsquoNotifymersquo is worth having

Even though our product is mainly targeted at elderly there are almost 9 million people with some degree of hearing loss in the UK of these approximately 6 471 000 are above the age of 6010 To attract these people we will advertise by placing posters in health centres For the younger generation our majority advertising focuses on social media sites such as Facebook YouTube and Google adwords We do this in the hope that the younger generation may purchase the product for elderly loved ones

We will also have TV radio magazine newspaper and bus adverts Statics show that magazines reach 85 of all UK adults11 which allows us to target a wider range of customers

10 httpwwwscodorgukStatistics-i-152html 11 httpwwwbauercouksitesde-faultfiles1020Reasons20to20Advertise20with20magazinespdf

14

SWOT ANALYSIS

Strengths

Provide a genuinely unique product that solves a problem for a sector of society

Envision adequate demand for our product

We have a very high profit margin on our product

Most of our costs are variable instead of fixed reducing our exposure to adverse

market conditions

Raised pound112000 without relinquishing control of our company

Potential to be stocked in 3200 national stores

Low maintenance product

Weaknesses

Production in India can create a delay in distribution

Our product currently only targets a niche market instead of the wider population

Our product may be considered expensive by those on benefits

It may be difficult to sell a product to the elderly since many will not be exposed to

advertising many medians

Opportunities

The number of elderly people owning phones is increasing

Expansion into foreign markets

Adapt our product as a fashion accessory for children

Threats

There are similiar products on the market that more features than ours at a higher

price ie ZOMM

Our revenue projections cannot be totally accurate

SWOT ANALYSIS

15

PEST ANALYSIS

Political

-The business environment is very attractive at the moment as

corporation tax is only 20 for profits up to pound300000

httpwwwhmrcgovukratescorphtm

Economical

The elderly (over 65) are the richest generation so far with pensions at their highest this

makes it a great market to get into

The economy is on the rise in general so the public have more

money to spend

Social

There is a trend to make the lives of the elderly easier

Britain has an ageing population -19 million by 2050

Mobile phones are much more popular these days with 75 of

over 65rsquos owning one

httpwwwparliamentukbusinesspublicationsresearchkey-

issues-for-the-new-parliamentvalue-for-money-in-

public-servicesthe-ageing-population

Technological

All mobile phones these days are Bluetooth enabled

Injection moulding machinery is cheap and affordable

14

SWOT ANALYSIS

Strengths

Provide a genuinely unique product that solves a problem for a sector of society

Envision adequate demand for our product

We have a very high profit margin on our product

Most of our costs are variable instead of fixed reducing our exposure to adverse

market conditions

Raised pound112000 without relinquishing control of our company

Potential to be stocked in 3200 national stores

Low maintenance product

Weaknesses

Production in India can create a delay in distribution

Our product currently only targets a niche market instead of the wider population

Our product may be considered expensive by those on benefits

It may be difficult to sell a product to the elderly since many will not be exposed to

advertising many medians

Opportunities

The number of elderly people owning phones is increasing

Expansion into foreign markets

Adapt our product as a fashion accessory for children

Threats

There are similiar products on the market that more features than ours at a higher

price ie ZOMM

Our revenue projections cannot be totally accurate

SWOT ANALYSIS

15

PEST ANALYSIS

Political

-The business environment is very attractive at the moment as

corporation tax is only 20 for profits up to pound300000

httpwwwhmrcgovukratescorphtm

Economical

The elderly (over 65) are the richest generation so far with pensions at their highest this

makes it a great market to get into

The economy is on the rise in general so the public have more

money to spend

Social

There is a trend to make the lives of the elderly easier

Britain has an ageing population -19 million by 2050

Mobile phones are much more popular these days with 75 of

over 65rsquos owning one

httpwwwparliamentukbusinesspublicationsresearchkey-

issues-for-the-new-parliamentvalue-for-money-in-

public-servicesthe-ageing-population

Technological

All mobile phones these days are Bluetooth enabled

Injection moulding machinery is cheap and affordable

15

PEST ANALYSIS

Political

-The business environment is very attractive at the moment as

corporation tax is only 20 for profits up to pound300000

httpwwwhmrcgovukratescorphtm

Economical

The elderly (over 65) are the richest generation so far with pensions at their highest this

makes it a great market to get into

The economy is on the rise in general so the public have more

money to spend

Social

There is a trend to make the lives of the elderly easier

Britain has an ageing population -19 million by 2050

Mobile phones are much more popular these days with 75 of

over 65rsquos owning one

httpwwwparliamentukbusinesspublicationsresearchkey-

issues-for-the-new-parliamentvalue-for-money-in-

public-servicesthe-ageing-population

Technological

All mobile phones these days are Bluetooth enabled

Injection moulding machinery is cheap and affordable

16

RESOURCES

Website

Our website is currently under construction but customers can still view information regarding our products founders and contact information In addition to this we have a promo video regarding the product showing the public exactly how it works We are hoping to complete the website by January 2014 (See appendix 31)

Premises Our main manufacturing plant is located in Noida in We chose India because of the cheap

labour costs furthermore Noida is a port city and as a result our transportation costs will be

reduced Our Main offices in England would be set up in Coventry This provides easy routes

for transporting the products to all parts of the UK also billing costs are relatively low in this

region (See appendix 32)

Equipment The most important equipment will be the machines Using injection moulding we will form

the wristbands For years 1 ndash 5 we will hire the machines for three months per annum We

have already been in talks with suppliers of well maintained top brand tools and equipment

that meet current safety standards and they have offered to lease the relevant equipment

to us

In addition the website for the online shopping is hosted on a server and we will have to

invest in some computers for the office plus further office equipment

17

FINANCIALS

Assumptions As it is there are no current products on the market that have what lsquoNotify mersquo have to

offer So in order to calculate our profits and losses we based our financial forecasts on

products that were very similar to ours in the industry

The ZOMM saw its sales increase by 50 after the first year then by 70 75 and 17

respectively The panic pendant on the other hand saw their sales increase by 40 58

56 and 7 in the final year As the usefulness of our product sits between these two

indirect competitors we believe that it is only right that we forecast our sales somewhere

between them

However these are moderate forecasts as we believe that through intense advertising we

can generate a better brand awareness than both Panic Pendent and ZOMM Furthermore

we look to expand into different markets with newer products by year 5 which should

expand our customer base and see the company as a whole generate higher revenues

Sources of finance To date every member of our team has each invested pound7000 and we have also received pound70

000 in donations from the general public via the website kickstartercom pound20 000 of that

has been set aside in order to apply for a patent This gives us a total of pound112 000 This

alongside an investment of pound150 000 will cover our start-up costs for setting up our factory

in India as well as paying for our office in the UK advertisement and bills

18

FINANCIAL FORECASTS

Realistic scenario (see appendix 41)

With regards to our realistic scenario in year 1 we will experience a loss and especially as

we will require money to build our band awareness Eventually due to the increase in brand

awareness our profits would gradually rise Our overheads increase mainly because we have

a high expenditure on transporting as well as on advertising plus we have many expenses

directed towards expansion

2014 2015 2016 2017 2018

Gross Profit

pound22500560

pound42444920

pound64668296

pound100559092

pound116749092

Total Overheads

pound24426250

pound19303500

pound24413800

pound50090820

pound63255820

Net Profit

-pound1925690

pound23141420

pound40254496

pound50468272

pound53493272

Worst Case Scenario (see appendix 42) Our worst case scenario shows that we sell far less units each year This would cause a

decrease in our revenue however we adjust our production accordingly thus adjusting our

costs accordingly However overall our net profits reduce

2014 2015 2016 2017 2018

Gross Profit

pound15530560

pound35794920

pound43066296

pound72111092

pound95374092

Total Overheads

pound24251250

pound19303500

pound24133800

pound49495820

pound63255820

Net Profit

-pound8720690

pound16491420

pound18932496

pound22615272

pound32118272

19

Best Case Scenario (See appendix 43) Our best case Scenario shows that we sell far more units each year We adjust our

production accordingly once again leading to massive increases in profits

2014 2015 2016 2017 2018

Gross Profit

pound28770560

pound54940920

pound74358296

pound112096092

pound138284092

Total Overheads

pound24426250

pound19583500

pound24413800

pound50370820

pound63920820

Net Profit

pound4344310

pound35357420

pound49944496

pound61725272

pound74363272

Break-even analysis

As you can see from our realistic scenario we make negative profits in year one and positive

profits from year 2 We break even in early in year 2 after selling around 7000 ndash 7500 units

For a more detailed look into our break-even point check appendix 50

20

LEGAL At the present we are listed as a private limited company and in the event of our company

going into liquidation we have already sorted out amongst us the fixed amount of money

we as members of lsquoNotification enterprisersquo will be willing to pay Of course this means that

we will not be able to offer shares to the public and shares will be split amongst ourselves if

the company is to be sold on However if we can operate in accordance to our best case

scenario by year 7 we will be able to make profits exceeding pound1 million and we may decide

to go public After this IPO we should benefit from an increased amount of capital to help

with the business in its quest of expansion

21

EXIT STRATEGY EVALUATION AND RETURN

After five years of operating we will be able to provide the investor with the following

option we will buy back the investorsrsquo initial investment of pound150 000 plus a 5 yearly

interest fee If the company is able to run according to our realistic revenue forecast the

investor will be able to receive a total of pound402 618 whilst with us

By year five we look to double in our operations whilst also purchasing the factory we

currently rent in India as well as all of our machinery This will mean we are able to continue

to produce goods all year around whilst also increasing our assets

If the company fails to sell as many products as forecasted then we look to reduce our

selling price and still break even by say year three then sell on our company to another

more established retail company in order to recuperate our losses and still pay our investor

22

REFERENCES

1 Office for National Statistics 2013 2011 Census Population Estimates by single year of

age and sex for Local Authorities in the United Kingdom Retrieved 22nd November 2013

from httpwwwonsgovukonsrelcensus2011-censuspopulation-estimates-by-single-

year-of-age-and-sex-for-local-authorities-in-the-united-kingdomindexhtml

2 Ofcom 2013 A nation addicted to smartphones Retrieved 22nd November 2013 from httpconsumersofcomorguk201108a-nation-addicted-to-smartphones

3 Mobile News 2013 Phones 4 U looks to up share of pound200m UK accessories market

Retrieved 22nd November 2013 from

httpwwwmobilenewscwpcouk20120801phones-4u-looks-to-up-share-of-200m-uk-

accessories-market

4 Argos 2013 Store Locator and Opening Hours Retrieved 24th November 2013 from

httpwwwargoscoukwebappwcsstoresservletArgosStoreLocatorMainstoreId=1015

1

5 Carphone Warehouse 2013 Store Finder Retrieved 24th November from

httpwwwcarphonewarehousecomstore-locator

6 Phones 4 U 2013 Our stores Retrieved 24th November 2013 from

httpwwwphones4ucoukstorestore_locatoraspintcid=footerstorelocator

7 Maplins 2013 Find a Store Retrieved 24th November 2013 from

httpwwwmaplincoukstore-

findergclid=CPO9pOKxhbsCFdHItAod_loA6Aamp_$ja=cgid4767135054|tsid42952|cid10233

9054|lid95732769|nwg|crid27748172814|rnd1543023874437459365|dvcc|adp1t1amp

8 Currys 2012 Find a Store Retrieved 24th November 2013 from

httpwwwcurryscoukgbuksfind-a-storehtml

9 PC World 2012 Find a Store Retrieved 24th November 2013 from

httpwwwpcworldcoukgbuksfind-a-storehtml

10 Scottish Council on Deafness 2013 Incidences of Deafness Retrieved 22nd November

2013 from httpwwwscodorgukStatistics-i-152html

11 H Bauer Publishing 2013 Reasons to advertise with magazines Retrieved 23rd

November 2013 from httpwwwbauercouksitesde-

faultfiles1020Reasons20to20Advertise20with20magazinespdf

17

FINANCIALS

Assumptions As it is there are no current products on the market that have what lsquoNotify mersquo have to

offer So in order to calculate our profits and losses we based our financial forecasts on

products that were very similar to ours in the industry

The ZOMM saw its sales increase by 50 after the first year then by 70 75 and 17

respectively The panic pendant on the other hand saw their sales increase by 40 58

56 and 7 in the final year As the usefulness of our product sits between these two

indirect competitors we believe that it is only right that we forecast our sales somewhere

between them

However these are moderate forecasts as we believe that through intense advertising we

can generate a better brand awareness than both Panic Pendent and ZOMM Furthermore

we look to expand into different markets with newer products by year 5 which should

expand our customer base and see the company as a whole generate higher revenues

Sources of finance To date every member of our team has each invested pound7000 and we have also received pound70

000 in donations from the general public via the website kickstartercom pound20 000 of that

has been set aside in order to apply for a patent This gives us a total of pound112 000 This

alongside an investment of pound150 000 will cover our start-up costs for setting up our factory

in India as well as paying for our office in the UK advertisement and bills

18

FINANCIAL FORECASTS

Realistic scenario (see appendix 41)

With regards to our realistic scenario in year 1 we will experience a loss and especially as

we will require money to build our band awareness Eventually due to the increase in brand

awareness our profits would gradually rise Our overheads increase mainly because we have

a high expenditure on transporting as well as on advertising plus we have many expenses

directed towards expansion

2014 2015 2016 2017 2018

Gross Profit

pound22500560

pound42444920

pound64668296

pound100559092

pound116749092

Total Overheads

pound24426250

pound19303500

pound24413800

pound50090820

pound63255820

Net Profit

-pound1925690

pound23141420

pound40254496

pound50468272

pound53493272

Worst Case Scenario (see appendix 42) Our worst case scenario shows that we sell far less units each year This would cause a

decrease in our revenue however we adjust our production accordingly thus adjusting our

costs accordingly However overall our net profits reduce

2014 2015 2016 2017 2018

Gross Profit

pound15530560

pound35794920

pound43066296

pound72111092

pound95374092

Total Overheads

pound24251250

pound19303500

pound24133800

pound49495820

pound63255820

Net Profit

-pound8720690

pound16491420

pound18932496

pound22615272

pound32118272

19

Best Case Scenario (See appendix 43) Our best case Scenario shows that we sell far more units each year We adjust our

production accordingly once again leading to massive increases in profits

2014 2015 2016 2017 2018

Gross Profit

pound28770560

pound54940920

pound74358296

pound112096092

pound138284092

Total Overheads

pound24426250

pound19583500

pound24413800

pound50370820

pound63920820

Net Profit

pound4344310

pound35357420

pound49944496

pound61725272

pound74363272

Break-even analysis

As you can see from our realistic scenario we make negative profits in year one and positive

profits from year 2 We break even in early in year 2 after selling around 7000 ndash 7500 units

For a more detailed look into our break-even point check appendix 50

20

LEGAL At the present we are listed as a private limited company and in the event of our company

going into liquidation we have already sorted out amongst us the fixed amount of money

we as members of lsquoNotification enterprisersquo will be willing to pay Of course this means that

we will not be able to offer shares to the public and shares will be split amongst ourselves if

the company is to be sold on However if we can operate in accordance to our best case

scenario by year 7 we will be able to make profits exceeding pound1 million and we may decide

to go public After this IPO we should benefit from an increased amount of capital to help

with the business in its quest of expansion

21

EXIT STRATEGY EVALUATION AND RETURN

After five years of operating we will be able to provide the investor with the following

option we will buy back the investorsrsquo initial investment of pound150 000 plus a 5 yearly

interest fee If the company is able to run according to our realistic revenue forecast the

investor will be able to receive a total of pound402 618 whilst with us

By year five we look to double in our operations whilst also purchasing the factory we

currently rent in India as well as all of our machinery This will mean we are able to continue

to produce goods all year around whilst also increasing our assets

If the company fails to sell as many products as forecasted then we look to reduce our

selling price and still break even by say year three then sell on our company to another

more established retail company in order to recuperate our losses and still pay our investor

22

REFERENCES

1 Office for National Statistics 2013 2011 Census Population Estimates by single year of

age and sex for Local Authorities in the United Kingdom Retrieved 22nd November 2013

from httpwwwonsgovukonsrelcensus2011-censuspopulation-estimates-by-single-

year-of-age-and-sex-for-local-authorities-in-the-united-kingdomindexhtml

2 Ofcom 2013 A nation addicted to smartphones Retrieved 22nd November 2013 from httpconsumersofcomorguk201108a-nation-addicted-to-smartphones

3 Mobile News 2013 Phones 4 U looks to up share of pound200m UK accessories market

Retrieved 22nd November 2013 from

httpwwwmobilenewscwpcouk20120801phones-4u-looks-to-up-share-of-200m-uk-

accessories-market

4 Argos 2013 Store Locator and Opening Hours Retrieved 24th November 2013 from

httpwwwargoscoukwebappwcsstoresservletArgosStoreLocatorMainstoreId=1015

1

5 Carphone Warehouse 2013 Store Finder Retrieved 24th November from

httpwwwcarphonewarehousecomstore-locator

6 Phones 4 U 2013 Our stores Retrieved 24th November 2013 from

httpwwwphones4ucoukstorestore_locatoraspintcid=footerstorelocator

7 Maplins 2013 Find a Store Retrieved 24th November 2013 from

httpwwwmaplincoukstore-

findergclid=CPO9pOKxhbsCFdHItAod_loA6Aamp_$ja=cgid4767135054|tsid42952|cid10233

9054|lid95732769|nwg|crid27748172814|rnd1543023874437459365|dvcc|adp1t1amp

8 Currys 2012 Find a Store Retrieved 24th November 2013 from

httpwwwcurryscoukgbuksfind-a-storehtml

9 PC World 2012 Find a Store Retrieved 24th November 2013 from

httpwwwpcworldcoukgbuksfind-a-storehtml

10 Scottish Council on Deafness 2013 Incidences of Deafness Retrieved 22nd November

2013 from httpwwwscodorgukStatistics-i-152html

11 H Bauer Publishing 2013 Reasons to advertise with magazines Retrieved 23rd

November 2013 from httpwwwbauercouksitesde-

faultfiles1020Reasons20to20Advertise20with20magazinespdf

18

FINANCIAL FORECASTS

Realistic scenario (see appendix 41)

With regards to our realistic scenario in year 1 we will experience a loss and especially as

we will require money to build our band awareness Eventually due to the increase in brand

awareness our profits would gradually rise Our overheads increase mainly because we have

a high expenditure on transporting as well as on advertising plus we have many expenses

directed towards expansion

2014 2015 2016 2017 2018

Gross Profit

pound22500560

pound42444920

pound64668296

pound100559092

pound116749092

Total Overheads

pound24426250

pound19303500

pound24413800

pound50090820

pound63255820

Net Profit

-pound1925690

pound23141420

pound40254496

pound50468272

pound53493272

Worst Case Scenario (see appendix 42) Our worst case scenario shows that we sell far less units each year This would cause a

decrease in our revenue however we adjust our production accordingly thus adjusting our

costs accordingly However overall our net profits reduce

2014 2015 2016 2017 2018

Gross Profit

pound15530560

pound35794920

pound43066296

pound72111092

pound95374092

Total Overheads

pound24251250

pound19303500

pound24133800

pound49495820

pound63255820

Net Profit

-pound8720690

pound16491420

pound18932496

pound22615272

pound32118272

19

Best Case Scenario (See appendix 43) Our best case Scenario shows that we sell far more units each year We adjust our

production accordingly once again leading to massive increases in profits

2014 2015 2016 2017 2018

Gross Profit

pound28770560

pound54940920

pound74358296

pound112096092

pound138284092

Total Overheads

pound24426250

pound19583500

pound24413800

pound50370820

pound63920820

Net Profit

pound4344310

pound35357420

pound49944496

pound61725272

pound74363272

Break-even analysis

As you can see from our realistic scenario we make negative profits in year one and positive

profits from year 2 We break even in early in year 2 after selling around 7000 ndash 7500 units

For a more detailed look into our break-even point check appendix 50

20

LEGAL At the present we are listed as a private limited company and in the event of our company

going into liquidation we have already sorted out amongst us the fixed amount of money

we as members of lsquoNotification enterprisersquo will be willing to pay Of course this means that

we will not be able to offer shares to the public and shares will be split amongst ourselves if

the company is to be sold on However if we can operate in accordance to our best case

scenario by year 7 we will be able to make profits exceeding pound1 million and we may decide

to go public After this IPO we should benefit from an increased amount of capital to help

with the business in its quest of expansion

21

EXIT STRATEGY EVALUATION AND RETURN

After five years of operating we will be able to provide the investor with the following

option we will buy back the investorsrsquo initial investment of pound150 000 plus a 5 yearly

interest fee If the company is able to run according to our realistic revenue forecast the

investor will be able to receive a total of pound402 618 whilst with us

By year five we look to double in our operations whilst also purchasing the factory we

currently rent in India as well as all of our machinery This will mean we are able to continue

to produce goods all year around whilst also increasing our assets

If the company fails to sell as many products as forecasted then we look to reduce our

selling price and still break even by say year three then sell on our company to another

more established retail company in order to recuperate our losses and still pay our investor

22

REFERENCES

1 Office for National Statistics 2013 2011 Census Population Estimates by single year of

age and sex for Local Authorities in the United Kingdom Retrieved 22nd November 2013

from httpwwwonsgovukonsrelcensus2011-censuspopulation-estimates-by-single-

year-of-age-and-sex-for-local-authorities-in-the-united-kingdomindexhtml

2 Ofcom 2013 A nation addicted to smartphones Retrieved 22nd November 2013 from httpconsumersofcomorguk201108a-nation-addicted-to-smartphones

3 Mobile News 2013 Phones 4 U looks to up share of pound200m UK accessories market

Retrieved 22nd November 2013 from

httpwwwmobilenewscwpcouk20120801phones-4u-looks-to-up-share-of-200m-uk-

accessories-market

4 Argos 2013 Store Locator and Opening Hours Retrieved 24th November 2013 from

httpwwwargoscoukwebappwcsstoresservletArgosStoreLocatorMainstoreId=1015

1

5 Carphone Warehouse 2013 Store Finder Retrieved 24th November from

httpwwwcarphonewarehousecomstore-locator

6 Phones 4 U 2013 Our stores Retrieved 24th November 2013 from

httpwwwphones4ucoukstorestore_locatoraspintcid=footerstorelocator

7 Maplins 2013 Find a Store Retrieved 24th November 2013 from

httpwwwmaplincoukstore-

findergclid=CPO9pOKxhbsCFdHItAod_loA6Aamp_$ja=cgid4767135054|tsid42952|cid10233

9054|lid95732769|nwg|crid27748172814|rnd1543023874437459365|dvcc|adp1t1amp

8 Currys 2012 Find a Store Retrieved 24th November 2013 from

httpwwwcurryscoukgbuksfind-a-storehtml

9 PC World 2012 Find a Store Retrieved 24th November 2013 from

httpwwwpcworldcoukgbuksfind-a-storehtml

10 Scottish Council on Deafness 2013 Incidences of Deafness Retrieved 22nd November

2013 from httpwwwscodorgukStatistics-i-152html

11 H Bauer Publishing 2013 Reasons to advertise with magazines Retrieved 23rd

November 2013 from httpwwwbauercouksitesde-

faultfiles1020Reasons20to20Advertise20with20magazinespdf

19

Best Case Scenario (See appendix 43) Our best case Scenario shows that we sell far more units each year We adjust our

production accordingly once again leading to massive increases in profits

2014 2015 2016 2017 2018

Gross Profit

pound28770560

pound54940920

pound74358296

pound112096092

pound138284092

Total Overheads

pound24426250

pound19583500

pound24413800

pound50370820

pound63920820

Net Profit

pound4344310

pound35357420

pound49944496

pound61725272

pound74363272

Break-even analysis

As you can see from our realistic scenario we make negative profits in year one and positive

profits from year 2 We break even in early in year 2 after selling around 7000 ndash 7500 units

For a more detailed look into our break-even point check appendix 50

20

LEGAL At the present we are listed as a private limited company and in the event of our company

going into liquidation we have already sorted out amongst us the fixed amount of money

we as members of lsquoNotification enterprisersquo will be willing to pay Of course this means that

we will not be able to offer shares to the public and shares will be split amongst ourselves if

the company is to be sold on However if we can operate in accordance to our best case

scenario by year 7 we will be able to make profits exceeding pound1 million and we may decide

to go public After this IPO we should benefit from an increased amount of capital to help

with the business in its quest of expansion

21

EXIT STRATEGY EVALUATION AND RETURN

After five years of operating we will be able to provide the investor with the following

option we will buy back the investorsrsquo initial investment of pound150 000 plus a 5 yearly

interest fee If the company is able to run according to our realistic revenue forecast the

investor will be able to receive a total of pound402 618 whilst with us

By year five we look to double in our operations whilst also purchasing the factory we

currently rent in India as well as all of our machinery This will mean we are able to continue

to produce goods all year around whilst also increasing our assets

If the company fails to sell as many products as forecasted then we look to reduce our

selling price and still break even by say year three then sell on our company to another

more established retail company in order to recuperate our losses and still pay our investor

22

REFERENCES

1 Office for National Statistics 2013 2011 Census Population Estimates by single year of

age and sex for Local Authorities in the United Kingdom Retrieved 22nd November 2013

from httpwwwonsgovukonsrelcensus2011-censuspopulation-estimates-by-single-

year-of-age-and-sex-for-local-authorities-in-the-united-kingdomindexhtml

2 Ofcom 2013 A nation addicted to smartphones Retrieved 22nd November 2013 from httpconsumersofcomorguk201108a-nation-addicted-to-smartphones

3 Mobile News 2013 Phones 4 U looks to up share of pound200m UK accessories market

Retrieved 22nd November 2013 from

httpwwwmobilenewscwpcouk20120801phones-4u-looks-to-up-share-of-200m-uk-

accessories-market

4 Argos 2013 Store Locator and Opening Hours Retrieved 24th November 2013 from

httpwwwargoscoukwebappwcsstoresservletArgosStoreLocatorMainstoreId=1015

1

5 Carphone Warehouse 2013 Store Finder Retrieved 24th November from

httpwwwcarphonewarehousecomstore-locator

6 Phones 4 U 2013 Our stores Retrieved 24th November 2013 from

httpwwwphones4ucoukstorestore_locatoraspintcid=footerstorelocator

7 Maplins 2013 Find a Store Retrieved 24th November 2013 from

httpwwwmaplincoukstore-

findergclid=CPO9pOKxhbsCFdHItAod_loA6Aamp_$ja=cgid4767135054|tsid42952|cid10233

9054|lid95732769|nwg|crid27748172814|rnd1543023874437459365|dvcc|adp1t1amp

8 Currys 2012 Find a Store Retrieved 24th November 2013 from

httpwwwcurryscoukgbuksfind-a-storehtml

9 PC World 2012 Find a Store Retrieved 24th November 2013 from

httpwwwpcworldcoukgbuksfind-a-storehtml

10 Scottish Council on Deafness 2013 Incidences of Deafness Retrieved 22nd November

2013 from httpwwwscodorgukStatistics-i-152html

11 H Bauer Publishing 2013 Reasons to advertise with magazines Retrieved 23rd

November 2013 from httpwwwbauercouksitesde-

faultfiles1020Reasons20to20Advertise20with20magazinespdf

20

LEGAL At the present we are listed as a private limited company and in the event of our company

going into liquidation we have already sorted out amongst us the fixed amount of money

we as members of lsquoNotification enterprisersquo will be willing to pay Of course this means that

we will not be able to offer shares to the public and shares will be split amongst ourselves if

the company is to be sold on However if we can operate in accordance to our best case

scenario by year 7 we will be able to make profits exceeding pound1 million and we may decide

to go public After this IPO we should benefit from an increased amount of capital to help

with the business in its quest of expansion

21

EXIT STRATEGY EVALUATION AND RETURN

After five years of operating we will be able to provide the investor with the following

option we will buy back the investorsrsquo initial investment of pound150 000 plus a 5 yearly

interest fee If the company is able to run according to our realistic revenue forecast the

investor will be able to receive a total of pound402 618 whilst with us

By year five we look to double in our operations whilst also purchasing the factory we

currently rent in India as well as all of our machinery This will mean we are able to continue

to produce goods all year around whilst also increasing our assets

If the company fails to sell as many products as forecasted then we look to reduce our

selling price and still break even by say year three then sell on our company to another

more established retail company in order to recuperate our losses and still pay our investor

22

REFERENCES

1 Office for National Statistics 2013 2011 Census Population Estimates by single year of

age and sex for Local Authorities in the United Kingdom Retrieved 22nd November 2013

from httpwwwonsgovukonsrelcensus2011-censuspopulation-estimates-by-single-

year-of-age-and-sex-for-local-authorities-in-the-united-kingdomindexhtml

2 Ofcom 2013 A nation addicted to smartphones Retrieved 22nd November 2013 from httpconsumersofcomorguk201108a-nation-addicted-to-smartphones

3 Mobile News 2013 Phones 4 U looks to up share of pound200m UK accessories market

Retrieved 22nd November 2013 from

httpwwwmobilenewscwpcouk20120801phones-4u-looks-to-up-share-of-200m-uk-

accessories-market

4 Argos 2013 Store Locator and Opening Hours Retrieved 24th November 2013 from

httpwwwargoscoukwebappwcsstoresservletArgosStoreLocatorMainstoreId=1015

1

5 Carphone Warehouse 2013 Store Finder Retrieved 24th November from

httpwwwcarphonewarehousecomstore-locator

6 Phones 4 U 2013 Our stores Retrieved 24th November 2013 from

httpwwwphones4ucoukstorestore_locatoraspintcid=footerstorelocator

7 Maplins 2013 Find a Store Retrieved 24th November 2013 from

httpwwwmaplincoukstore-

findergclid=CPO9pOKxhbsCFdHItAod_loA6Aamp_$ja=cgid4767135054|tsid42952|cid10233

9054|lid95732769|nwg|crid27748172814|rnd1543023874437459365|dvcc|adp1t1amp

8 Currys 2012 Find a Store Retrieved 24th November 2013 from

httpwwwcurryscoukgbuksfind-a-storehtml

9 PC World 2012 Find a Store Retrieved 24th November 2013 from

httpwwwpcworldcoukgbuksfind-a-storehtml

10 Scottish Council on Deafness 2013 Incidences of Deafness Retrieved 22nd November

2013 from httpwwwscodorgukStatistics-i-152html

11 H Bauer Publishing 2013 Reasons to advertise with magazines Retrieved 23rd

November 2013 from httpwwwbauercouksitesde-

faultfiles1020Reasons20to20Advertise20with20magazinespdf

21

EXIT STRATEGY EVALUATION AND RETURN

After five years of operating we will be able to provide the investor with the following

option we will buy back the investorsrsquo initial investment of pound150 000 plus a 5 yearly

interest fee If the company is able to run according to our realistic revenue forecast the

investor will be able to receive a total of pound402 618 whilst with us

By year five we look to double in our operations whilst also purchasing the factory we

currently rent in India as well as all of our machinery This will mean we are able to continue

to produce goods all year around whilst also increasing our assets

If the company fails to sell as many products as forecasted then we look to reduce our

selling price and still break even by say year three then sell on our company to another

more established retail company in order to recuperate our losses and still pay our investor

22

REFERENCES

1 Office for National Statistics 2013 2011 Census Population Estimates by single year of

age and sex for Local Authorities in the United Kingdom Retrieved 22nd November 2013

from httpwwwonsgovukonsrelcensus2011-censuspopulation-estimates-by-single-

year-of-age-and-sex-for-local-authorities-in-the-united-kingdomindexhtml

2 Ofcom 2013 A nation addicted to smartphones Retrieved 22nd November 2013 from httpconsumersofcomorguk201108a-nation-addicted-to-smartphones

3 Mobile News 2013 Phones 4 U looks to up share of pound200m UK accessories market

Retrieved 22nd November 2013 from

httpwwwmobilenewscwpcouk20120801phones-4u-looks-to-up-share-of-200m-uk-

accessories-market

4 Argos 2013 Store Locator and Opening Hours Retrieved 24th November 2013 from

httpwwwargoscoukwebappwcsstoresservletArgosStoreLocatorMainstoreId=1015

1

5 Carphone Warehouse 2013 Store Finder Retrieved 24th November from

httpwwwcarphonewarehousecomstore-locator

6 Phones 4 U 2013 Our stores Retrieved 24th November 2013 from

httpwwwphones4ucoukstorestore_locatoraspintcid=footerstorelocator

7 Maplins 2013 Find a Store Retrieved 24th November 2013 from

httpwwwmaplincoukstore-

findergclid=CPO9pOKxhbsCFdHItAod_loA6Aamp_$ja=cgid4767135054|tsid42952|cid10233

9054|lid95732769|nwg|crid27748172814|rnd1543023874437459365|dvcc|adp1t1amp

8 Currys 2012 Find a Store Retrieved 24th November 2013 from

httpwwwcurryscoukgbuksfind-a-storehtml

9 PC World 2012 Find a Store Retrieved 24th November 2013 from

httpwwwpcworldcoukgbuksfind-a-storehtml

10 Scottish Council on Deafness 2013 Incidences of Deafness Retrieved 22nd November

2013 from httpwwwscodorgukStatistics-i-152html

11 H Bauer Publishing 2013 Reasons to advertise with magazines Retrieved 23rd

November 2013 from httpwwwbauercouksitesde-

faultfiles1020Reasons20to20Advertise20with20magazinespdf

22

REFERENCES

1 Office for National Statistics 2013 2011 Census Population Estimates by single year of

age and sex for Local Authorities in the United Kingdom Retrieved 22nd November 2013

from httpwwwonsgovukonsrelcensus2011-censuspopulation-estimates-by-single-

year-of-age-and-sex-for-local-authorities-in-the-united-kingdomindexhtml

2 Ofcom 2013 A nation addicted to smartphones Retrieved 22nd November 2013 from httpconsumersofcomorguk201108a-nation-addicted-to-smartphones

3 Mobile News 2013 Phones 4 U looks to up share of pound200m UK accessories market

Retrieved 22nd November 2013 from

httpwwwmobilenewscwpcouk20120801phones-4u-looks-to-up-share-of-200m-uk-

accessories-market

4 Argos 2013 Store Locator and Opening Hours Retrieved 24th November 2013 from

httpwwwargoscoukwebappwcsstoresservletArgosStoreLocatorMainstoreId=1015

1

5 Carphone Warehouse 2013 Store Finder Retrieved 24th November from

httpwwwcarphonewarehousecomstore-locator

6 Phones 4 U 2013 Our stores Retrieved 24th November 2013 from

httpwwwphones4ucoukstorestore_locatoraspintcid=footerstorelocator

7 Maplins 2013 Find a Store Retrieved 24th November 2013 from

httpwwwmaplincoukstore-

findergclid=CPO9pOKxhbsCFdHItAod_loA6Aamp_$ja=cgid4767135054|tsid42952|cid10233

9054|lid95732769|nwg|crid27748172814|rnd1543023874437459365|dvcc|adp1t1amp

8 Currys 2012 Find a Store Retrieved 24th November 2013 from

httpwwwcurryscoukgbuksfind-a-storehtml

9 PC World 2012 Find a Store Retrieved 24th November 2013 from

httpwwwpcworldcoukgbuksfind-a-storehtml

10 Scottish Council on Deafness 2013 Incidences of Deafness Retrieved 22nd November

2013 from httpwwwscodorgukStatistics-i-152html

11 H Bauer Publishing 2013 Reasons to advertise with magazines Retrieved 23rd

November 2013 from httpwwwbauercouksitesde-

faultfiles1020Reasons20to20Advertise20with20magazinespdf

23

APPENDIX 10 ndash TEAM IN DETAIL

11 ndash Ayuk Marchant

CEO of Notify Enterprise

Age 29

Qualifications BA (Hons) Management University of Warwick

Work Experience Manager and owner of Compustore Year in Industry as project manager at Jaguar Land Rover

Key skills Innovation articulacy leadership

Ayuk spent seven years of his life managing and running the computer hardware store Compustore alongside his colleague Jack Garvin Here he developed many important skills including his organisational skills his customer relations skills and most importantly his leadership skills He often finds an easy solution to complicated problems and is great at boosting his teamsrsquo moral He is a vital asset to company as he it ensures that Notify Enterprise continues to run effectively and efficiently

24

12 ndash Bruce Lee

Product Designer

Age 27

Qualifications MEng Design Engineering University of Oxford

Work Experience Product designer in Samsung

Key Skills Fluent in English Chinese tactful creative and innovative

Bruce has always had a good sense of creativity Working for Samsung for three years really allowed him to develop his Innovative mind Bruce develops new designs and ideas which effectively bring products to the market It is really important that our products look the part to enhance competitiveness

25

13 ndash Mon Thu

Marketing Director

Age 28

Qualification BA (Hons) Fashion London College of Fashion MA (Hons) Marketing University of Warwick

Work Experience Fashion Critic at John Lewis Internship at Aruna Seth (NYC Upper East Side) Internship Fashion Marketing at Modafirma Limited (London)

Key Skills Accuracyattention to detail enthusiastic Planning and organising

Monrsquos work ethic is strong She gained valuable skills and experience during her internship at Aruna Seth in NYC Upper East Side and by working as a fashion critic at John Lewis she has gained excellent communication interpersonal skills and the proven ability to achieve targets and results She is a enthusiastic highly motivated person who is reliable responsible and hard working She is able to adapt quickly and positively to challenging situations whilst remaining calm focused and positive

26

14 ndash Avishka Karunaratne

Financial Director

Age 32

Qualifications BEng (Hons) Mech Engineering MA

(Hons) Accounting and Finance University of Warwick

Work Experience 5 years of Auditing at KPMG 5 years

of working FAS (Financial Advisory Services) at KPMG

Key Skills Fluent in English and Sinhala Good accounting

skills Highly Experienced with Finance

Avishka brings well-experienced and well-rounded financial skills to the table He is able to

relay to the rest of the team the financial implications of the decisions made by the team

Avishka also plays the role of the harmonizer when ideas conflict within the team

27

15 ndash Michael Rajaretnam

Head of Logistics

Age 29 Qualifications BEng (honours) Mechanical Engineering University of Warwick Msc (honours) Physics Imperial College London Work experience design engineer QinetiQ design engineer BAE Systems Key Skills applied sciences engineering problem solving fluent in Spanish and Italian A lifelong love of the sciences lead Michael to study and work in engineering Michael has worked for 7 years in the defence sector as an engineer at both QinetiQ and BAE systems Having participated in a sales and trading internship at Goldman Sachs during university Michael has maintained strong skills in company analysis and accounting With a high attention to detail ability to multi-task and to problem solve he will be a dynamic logistics director ensuring fast and punctual delivery and management of our shipments from India Michael will also work on R+D creating our next line of products

28

16 ndash Jack Garvin

Head of IT

Age 32

Qualifications MEng (Hons) Software Engineering

Cambridge University

Work experience Managing the store Compustore

alongside Ayuk Marchant where he sold computer

hardware and offered repair and maintenance services

Key skills motivated hardworking and enthusiastic

Jack is very skilled in many aspects of IT and plays a major role within this company taking

care of all of the internet sales and website engineering He keeps regular checks on the

website to ensure that sales are running smoothly and is always altering the website to keep

make it the best it can be

29

20 ndash SURVEY

21 ndash Questionnaire

Do you believe that lsquoNotifymersquo is a product worth having

Yes No

Would you buy this product for yourself or someone you know

Yes No

Would you say an asking price of pound38 is fair

Yes No

Do you genuinely believe that the product is helpful to the elderly

Yes No

22 - Questionnaire Results

30

30 ndash RESOURCES

31 ndash Website Pages

31

32 ndash Premises

32

40 ndash FINANCIAL FORECASTS

41 ndash Realistic Scenario

411 ndash Profit and Loss Year 1 Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 4750000pound 3676500pound 3211000pound 3135000pound 3135000pound 3135000pound 3135000pound 3277500pound 3895000pound 31350000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 4750000pound 3676500pound 3211000pound 3135000pound 3135000pound 3135000pound 3135000pound 3277500pound 3895000pound 22500560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2724513pound 1651013pound 1185513pound 1109513pound 1109513pound 1109513pound 1109513pound 1252013pound 1869513pound 1925686-pound

33

412 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 7437500pound 7437500pound 49875000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 1023307pound 1023307pound 1023307pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 7437500pound 7437500pound 42444920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 575285-pound 575285-pound 695685-pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 5838908pound 5838908pound 23141420pound

34

413 ndash Profit and Loss Years 1 - 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 3000000pound 2400000pound 5600000pound 8400000pound 8200000pound

LED Lights 540000pound 432000pound 1008000pound 1512000pound 1476000pound

Battery 300000pound 240000pound 560000pound 840000pound 820000pound

Motor 3750000pound 3000000pound 7000000pound 10500000pound 10250000pound

Cost of Raw Materials Consumed 7749000pound 6201000pound 14468000pound 21696000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 6779880pound 15413504pound 23587008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 7430080pound 16081704pound 24840908pound 24325908pound

Finished Goods

Sales 31350000pound 49875000pound 80750000pound 125400000pound 141075000pound

Cost of goods sold

Production cost of goods bd 8849440pound 7430080pound 16081704pound 24840908pound 24325908pound

Gross profit 22500560pound 42444920pound 64668296pound 100559092pound 116749092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 420000pound 980000pound 1470000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19303500pound 24413800pound 50090820pound 63255820pound

Net profit Before TAX 1925690-pound 23141420pound 40254496pound 50468272pound 53493272pound

35

414 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2724513 1651013 1185513 1109513 1109513 1109513 1109513 1252013 1869513

Balance Bd 242000 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048

Balance cd 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048 22274314

36

415 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Dragons

Notify Enterprise

Kickstarter

Total 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Expenditure

Production cost of goods 2476693 2476693 2476693 0 0 0 0 0 0 0 0 0

Overheads 1598592 1598592 1718992 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 6942426

4075285 4075285 4195685 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 8541018

Net -575285 -575285 -695685 1901408 1901408 1901408 1901408 1901408 1901408 1901408 5838908 -110352

Balance Bd 2227431 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683

Balance cd 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683 3847331

37

416 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 313500 498750 807500 1254000 1410750

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 555500 498750 807500 1254000 1410750

Expenditure

Production cost of goods 884944 743008 16081704 24840908 24325908

Overheads 2442625 193035 244138 5009082 6325582

Return for dragons 0 6942426 120763488 151404816 160479816

3327569 33676006 525718528 900722096 10362971

Net 2227431 16198994 281781472 353277904 374452904

Balance Bd 555500 2227431 38473304 666514512 101979242

Balance cd 2227431 38473304 666514512 101979242 139424532

38

417 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2227431 38473304 666514512 101979242 139424532

2227431 38473304 666514512 101979242 139424532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2227431 38473304 666514512 101979242

Add Net profit for the year -192569 2314142 40254496 50468272 53493272

Drawings 0 6942426 120763488 151404816 160479816

2227431 38473304 666514512 101979242 139424532

Balance 0 0 0 0 0

39

42 ndash Worst Case Scenario

421 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 666667pound 666667pound 666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2000000pound

LED Lights 120000pound 120000pound 120000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 360000pound

Battery 66667pound 66667pound 66667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 200000pound

Motor 833333pound 833333pound 833333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2500000pound

Cost of Raw Materials Consumed 1739667pound 1739667pound 1739667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5219000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 1889747pound 1889747pound 1889747pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5669240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Finished Goods

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 21850000pound

Cost of goods sold

Production cost of goods bd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Gross profit 2106480-pound 2106480-pound 2106480-pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 15530560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 350000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 24251246pound

Net profit Before TAX 4117384-pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound 8720686-pound

40

422 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed 2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 43225000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 556640pound 556640pound 556640pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 35794920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 4847242pound 16491420pound

41

423 ndash Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 2000000pound 2400000pound 4000000pound 5000000pound 8200000pound

LED Lights 360000pound 432000pound 720000pound 900000pound 1476000pound

Battery 200000pound 240000pound 400000pound 500000pound 820000pound

Motor 2500000pound 3000000pound 5000000pound 6250000pound 10250000pound

Cost of Raw Materials Consumed 5219000pound 6201000pound 10420000pound 13094000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 5669240pound 6779880pound 11365504pound 14985008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Finished Goods

Sales 21850000pound 43225000pound 55100000pound 88350000pound 119700000pound

Cost of goods sold

Production cost of goods bd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Gross profit 15530560pound 35794920pound 43066296pound 72111092pound 95374092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 350000pound 420000pound 700000pound 875000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24251250pound 19303500pound 24133800pound 49495820pound 63255820pound

Net profit Before TAX 8720690-pound 16491420pound 18932496pound 22615272pound 32118272pound

42

424 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Dragons 15000000pound

Notify Enterprise 4200000pound

Kickstarter 5000000pound

Total 24200000pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Expenditure

Production cost of goods 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

4117384pound 4117384pound 4237784pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Net 20082616pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound

Balance Bd 242000 200826162 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178

Balance cd 2008261617 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178 15479314

43

425 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Dragons

Notify Enterprise

Kickstarter

Total 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Expenditure

Production cost of goods 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4947426pound

4075285pound 4075285pound 4195685pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 6546018pound

Net 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 100184-pound

Balance Bd 15479314pound 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound

Balance cd 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound 27023308pound

44

426 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 218500 432250 551000 883500 1197000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 460500 432250 551000 883500 1197000

Expenditure

Production cost of goods 631944 743008 12033704 16238908 24325908

Overheads 2425125 193035 241338 4949582 6325582

Return for dragons 0 4947426 56797488 67845816 96354816

3057069 31681006 418472528 725193096 972172096

Net 1547931 11543994 132527472 158306904 224827904

Balance Bd 460500 1547931 27023304 402760512 561067416

Balance cd 1547931 27023304 402760512 561067416 78589532

45

427 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 1547931 27023304 402760512 561067416 78589532

1547931 27023304 402760512 561067416 78589532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 1547931 27023304 402760512 561067416

Add Net profit for the year -872069 1649142 18932496 22615272 32118272

Drawings 0 4947426 56797488 67845816 96354816

1547931 27023304 402760512 561067416 78589532

Balance 0 0 0 0 0

46

43 ndash Best Case Scenario

431 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 37620000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 28770560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2974513pound 2260513pound 2260513pound 1736513pound 1736513pound 1736513pound 1736513pound 2474513pound 2474513pound 4344314pound

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

24

12 ndash Bruce Lee

Product Designer

Age 27

Qualifications MEng Design Engineering University of Oxford

Work Experience Product designer in Samsung

Key Skills Fluent in English Chinese tactful creative and innovative

Bruce has always had a good sense of creativity Working for Samsung for three years really allowed him to develop his Innovative mind Bruce develops new designs and ideas which effectively bring products to the market It is really important that our products look the part to enhance competitiveness

25

13 ndash Mon Thu

Marketing Director

Age 28

Qualification BA (Hons) Fashion London College of Fashion MA (Hons) Marketing University of Warwick

Work Experience Fashion Critic at John Lewis Internship at Aruna Seth (NYC Upper East Side) Internship Fashion Marketing at Modafirma Limited (London)

Key Skills Accuracyattention to detail enthusiastic Planning and organising

Monrsquos work ethic is strong She gained valuable skills and experience during her internship at Aruna Seth in NYC Upper East Side and by working as a fashion critic at John Lewis she has gained excellent communication interpersonal skills and the proven ability to achieve targets and results She is a enthusiastic highly motivated person who is reliable responsible and hard working She is able to adapt quickly and positively to challenging situations whilst remaining calm focused and positive

26

14 ndash Avishka Karunaratne

Financial Director

Age 32

Qualifications BEng (Hons) Mech Engineering MA

(Hons) Accounting and Finance University of Warwick

Work Experience 5 years of Auditing at KPMG 5 years

of working FAS (Financial Advisory Services) at KPMG

Key Skills Fluent in English and Sinhala Good accounting

skills Highly Experienced with Finance

Avishka brings well-experienced and well-rounded financial skills to the table He is able to

relay to the rest of the team the financial implications of the decisions made by the team

Avishka also plays the role of the harmonizer when ideas conflict within the team

27

15 ndash Michael Rajaretnam

Head of Logistics

Age 29 Qualifications BEng (honours) Mechanical Engineering University of Warwick Msc (honours) Physics Imperial College London Work experience design engineer QinetiQ design engineer BAE Systems Key Skills applied sciences engineering problem solving fluent in Spanish and Italian A lifelong love of the sciences lead Michael to study and work in engineering Michael has worked for 7 years in the defence sector as an engineer at both QinetiQ and BAE systems Having participated in a sales and trading internship at Goldman Sachs during university Michael has maintained strong skills in company analysis and accounting With a high attention to detail ability to multi-task and to problem solve he will be a dynamic logistics director ensuring fast and punctual delivery and management of our shipments from India Michael will also work on R+D creating our next line of products

28

16 ndash Jack Garvin

Head of IT

Age 32

Qualifications MEng (Hons) Software Engineering

Cambridge University

Work experience Managing the store Compustore

alongside Ayuk Marchant where he sold computer

hardware and offered repair and maintenance services

Key skills motivated hardworking and enthusiastic

Jack is very skilled in many aspects of IT and plays a major role within this company taking

care of all of the internet sales and website engineering He keeps regular checks on the

website to ensure that sales are running smoothly and is always altering the website to keep

make it the best it can be

29

20 ndash SURVEY

21 ndash Questionnaire

Do you believe that lsquoNotifymersquo is a product worth having

Yes No

Would you buy this product for yourself or someone you know

Yes No

Would you say an asking price of pound38 is fair

Yes No

Do you genuinely believe that the product is helpful to the elderly

Yes No

22 - Questionnaire Results

30

30 ndash RESOURCES

31 ndash Website Pages

31

32 ndash Premises

32

40 ndash FINANCIAL FORECASTS

41 ndash Realistic Scenario

411 ndash Profit and Loss Year 1 Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 4750000pound 3676500pound 3211000pound 3135000pound 3135000pound 3135000pound 3135000pound 3277500pound 3895000pound 31350000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 4750000pound 3676500pound 3211000pound 3135000pound 3135000pound 3135000pound 3135000pound 3277500pound 3895000pound 22500560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2724513pound 1651013pound 1185513pound 1109513pound 1109513pound 1109513pound 1109513pound 1252013pound 1869513pound 1925686-pound

33

412 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 7437500pound 7437500pound 49875000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 1023307pound 1023307pound 1023307pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 7437500pound 7437500pound 42444920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 575285-pound 575285-pound 695685-pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 5838908pound 5838908pound 23141420pound

34

413 ndash Profit and Loss Years 1 - 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 3000000pound 2400000pound 5600000pound 8400000pound 8200000pound

LED Lights 540000pound 432000pound 1008000pound 1512000pound 1476000pound

Battery 300000pound 240000pound 560000pound 840000pound 820000pound

Motor 3750000pound 3000000pound 7000000pound 10500000pound 10250000pound

Cost of Raw Materials Consumed 7749000pound 6201000pound 14468000pound 21696000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 6779880pound 15413504pound 23587008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 7430080pound 16081704pound 24840908pound 24325908pound

Finished Goods

Sales 31350000pound 49875000pound 80750000pound 125400000pound 141075000pound

Cost of goods sold

Production cost of goods bd 8849440pound 7430080pound 16081704pound 24840908pound 24325908pound

Gross profit 22500560pound 42444920pound 64668296pound 100559092pound 116749092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 420000pound 980000pound 1470000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19303500pound 24413800pound 50090820pound 63255820pound

Net profit Before TAX 1925690-pound 23141420pound 40254496pound 50468272pound 53493272pound

35

414 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2724513 1651013 1185513 1109513 1109513 1109513 1109513 1252013 1869513

Balance Bd 242000 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048

Balance cd 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048 22274314

36

415 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Dragons

Notify Enterprise

Kickstarter

Total 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Expenditure

Production cost of goods 2476693 2476693 2476693 0 0 0 0 0 0 0 0 0

Overheads 1598592 1598592 1718992 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 6942426

4075285 4075285 4195685 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 8541018

Net -575285 -575285 -695685 1901408 1901408 1901408 1901408 1901408 1901408 1901408 5838908 -110352

Balance Bd 2227431 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683

Balance cd 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683 3847331

37

416 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 313500 498750 807500 1254000 1410750

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 555500 498750 807500 1254000 1410750

Expenditure

Production cost of goods 884944 743008 16081704 24840908 24325908

Overheads 2442625 193035 244138 5009082 6325582

Return for dragons 0 6942426 120763488 151404816 160479816

3327569 33676006 525718528 900722096 10362971

Net 2227431 16198994 281781472 353277904 374452904

Balance Bd 555500 2227431 38473304 666514512 101979242

Balance cd 2227431 38473304 666514512 101979242 139424532

38

417 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2227431 38473304 666514512 101979242 139424532

2227431 38473304 666514512 101979242 139424532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2227431 38473304 666514512 101979242

Add Net profit for the year -192569 2314142 40254496 50468272 53493272

Drawings 0 6942426 120763488 151404816 160479816

2227431 38473304 666514512 101979242 139424532

Balance 0 0 0 0 0

39

42 ndash Worst Case Scenario

421 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 666667pound 666667pound 666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2000000pound

LED Lights 120000pound 120000pound 120000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 360000pound

Battery 66667pound 66667pound 66667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 200000pound

Motor 833333pound 833333pound 833333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2500000pound

Cost of Raw Materials Consumed 1739667pound 1739667pound 1739667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5219000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 1889747pound 1889747pound 1889747pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5669240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Finished Goods

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 21850000pound

Cost of goods sold

Production cost of goods bd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Gross profit 2106480-pound 2106480-pound 2106480-pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 15530560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 350000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 24251246pound

Net profit Before TAX 4117384-pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound 8720686-pound

40

422 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed 2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 43225000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 556640pound 556640pound 556640pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 35794920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 4847242pound 16491420pound

41

423 ndash Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 2000000pound 2400000pound 4000000pound 5000000pound 8200000pound

LED Lights 360000pound 432000pound 720000pound 900000pound 1476000pound

Battery 200000pound 240000pound 400000pound 500000pound 820000pound

Motor 2500000pound 3000000pound 5000000pound 6250000pound 10250000pound

Cost of Raw Materials Consumed 5219000pound 6201000pound 10420000pound 13094000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 5669240pound 6779880pound 11365504pound 14985008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Finished Goods

Sales 21850000pound 43225000pound 55100000pound 88350000pound 119700000pound

Cost of goods sold

Production cost of goods bd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Gross profit 15530560pound 35794920pound 43066296pound 72111092pound 95374092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 350000pound 420000pound 700000pound 875000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24251250pound 19303500pound 24133800pound 49495820pound 63255820pound

Net profit Before TAX 8720690-pound 16491420pound 18932496pound 22615272pound 32118272pound

42

424 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Dragons 15000000pound

Notify Enterprise 4200000pound

Kickstarter 5000000pound

Total 24200000pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Expenditure

Production cost of goods 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

4117384pound 4117384pound 4237784pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Net 20082616pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound

Balance Bd 242000 200826162 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178

Balance cd 2008261617 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178 15479314

43

425 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Dragons

Notify Enterprise

Kickstarter

Total 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Expenditure

Production cost of goods 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4947426pound

4075285pound 4075285pound 4195685pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 6546018pound

Net 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 100184-pound

Balance Bd 15479314pound 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound

Balance cd 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound 27023308pound

44

426 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 218500 432250 551000 883500 1197000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 460500 432250 551000 883500 1197000

Expenditure

Production cost of goods 631944 743008 12033704 16238908 24325908

Overheads 2425125 193035 241338 4949582 6325582

Return for dragons 0 4947426 56797488 67845816 96354816

3057069 31681006 418472528 725193096 972172096

Net 1547931 11543994 132527472 158306904 224827904

Balance Bd 460500 1547931 27023304 402760512 561067416

Balance cd 1547931 27023304 402760512 561067416 78589532

45

427 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 1547931 27023304 402760512 561067416 78589532

1547931 27023304 402760512 561067416 78589532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 1547931 27023304 402760512 561067416

Add Net profit for the year -872069 1649142 18932496 22615272 32118272

Drawings 0 4947426 56797488 67845816 96354816

1547931 27023304 402760512 561067416 78589532

Balance 0 0 0 0 0

46

43 ndash Best Case Scenario

431 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 37620000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 28770560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2974513pound 2260513pound 2260513pound 1736513pound 1736513pound 1736513pound 1736513pound 2474513pound 2474513pound 4344314pound

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

25

13 ndash Mon Thu

Marketing Director

Age 28

Qualification BA (Hons) Fashion London College of Fashion MA (Hons) Marketing University of Warwick

Work Experience Fashion Critic at John Lewis Internship at Aruna Seth (NYC Upper East Side) Internship Fashion Marketing at Modafirma Limited (London)

Key Skills Accuracyattention to detail enthusiastic Planning and organising

Monrsquos work ethic is strong She gained valuable skills and experience during her internship at Aruna Seth in NYC Upper East Side and by working as a fashion critic at John Lewis she has gained excellent communication interpersonal skills and the proven ability to achieve targets and results She is a enthusiastic highly motivated person who is reliable responsible and hard working She is able to adapt quickly and positively to challenging situations whilst remaining calm focused and positive

26

14 ndash Avishka Karunaratne

Financial Director

Age 32

Qualifications BEng (Hons) Mech Engineering MA

(Hons) Accounting and Finance University of Warwick

Work Experience 5 years of Auditing at KPMG 5 years

of working FAS (Financial Advisory Services) at KPMG

Key Skills Fluent in English and Sinhala Good accounting

skills Highly Experienced with Finance

Avishka brings well-experienced and well-rounded financial skills to the table He is able to

relay to the rest of the team the financial implications of the decisions made by the team

Avishka also plays the role of the harmonizer when ideas conflict within the team

27

15 ndash Michael Rajaretnam

Head of Logistics

Age 29 Qualifications BEng (honours) Mechanical Engineering University of Warwick Msc (honours) Physics Imperial College London Work experience design engineer QinetiQ design engineer BAE Systems Key Skills applied sciences engineering problem solving fluent in Spanish and Italian A lifelong love of the sciences lead Michael to study and work in engineering Michael has worked for 7 years in the defence sector as an engineer at both QinetiQ and BAE systems Having participated in a sales and trading internship at Goldman Sachs during university Michael has maintained strong skills in company analysis and accounting With a high attention to detail ability to multi-task and to problem solve he will be a dynamic logistics director ensuring fast and punctual delivery and management of our shipments from India Michael will also work on R+D creating our next line of products

28

16 ndash Jack Garvin

Head of IT

Age 32

Qualifications MEng (Hons) Software Engineering

Cambridge University

Work experience Managing the store Compustore

alongside Ayuk Marchant where he sold computer

hardware and offered repair and maintenance services

Key skills motivated hardworking and enthusiastic

Jack is very skilled in many aspects of IT and plays a major role within this company taking

care of all of the internet sales and website engineering He keeps regular checks on the

website to ensure that sales are running smoothly and is always altering the website to keep

make it the best it can be

29

20 ndash SURVEY

21 ndash Questionnaire

Do you believe that lsquoNotifymersquo is a product worth having

Yes No

Would you buy this product for yourself or someone you know

Yes No

Would you say an asking price of pound38 is fair

Yes No

Do you genuinely believe that the product is helpful to the elderly

Yes No

22 - Questionnaire Results

30

30 ndash RESOURCES

31 ndash Website Pages

31

32 ndash Premises

32

40 ndash FINANCIAL FORECASTS

41 ndash Realistic Scenario

411 ndash Profit and Loss Year 1 Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 4750000pound 3676500pound 3211000pound 3135000pound 3135000pound 3135000pound 3135000pound 3277500pound 3895000pound 31350000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 4750000pound 3676500pound 3211000pound 3135000pound 3135000pound 3135000pound 3135000pound 3277500pound 3895000pound 22500560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2724513pound 1651013pound 1185513pound 1109513pound 1109513pound 1109513pound 1109513pound 1252013pound 1869513pound 1925686-pound

33

412 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 7437500pound 7437500pound 49875000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 1023307pound 1023307pound 1023307pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 7437500pound 7437500pound 42444920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 575285-pound 575285-pound 695685-pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 5838908pound 5838908pound 23141420pound

34

413 ndash Profit and Loss Years 1 - 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 3000000pound 2400000pound 5600000pound 8400000pound 8200000pound

LED Lights 540000pound 432000pound 1008000pound 1512000pound 1476000pound

Battery 300000pound 240000pound 560000pound 840000pound 820000pound

Motor 3750000pound 3000000pound 7000000pound 10500000pound 10250000pound

Cost of Raw Materials Consumed 7749000pound 6201000pound 14468000pound 21696000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 6779880pound 15413504pound 23587008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 7430080pound 16081704pound 24840908pound 24325908pound

Finished Goods

Sales 31350000pound 49875000pound 80750000pound 125400000pound 141075000pound

Cost of goods sold

Production cost of goods bd 8849440pound 7430080pound 16081704pound 24840908pound 24325908pound

Gross profit 22500560pound 42444920pound 64668296pound 100559092pound 116749092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 420000pound 980000pound 1470000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19303500pound 24413800pound 50090820pound 63255820pound

Net profit Before TAX 1925690-pound 23141420pound 40254496pound 50468272pound 53493272pound

35

414 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2724513 1651013 1185513 1109513 1109513 1109513 1109513 1252013 1869513

Balance Bd 242000 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048

Balance cd 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048 22274314

36

415 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Dragons

Notify Enterprise

Kickstarter

Total 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Expenditure

Production cost of goods 2476693 2476693 2476693 0 0 0 0 0 0 0 0 0

Overheads 1598592 1598592 1718992 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 6942426

4075285 4075285 4195685 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 8541018

Net -575285 -575285 -695685 1901408 1901408 1901408 1901408 1901408 1901408 1901408 5838908 -110352

Balance Bd 2227431 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683

Balance cd 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683 3847331

37

416 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 313500 498750 807500 1254000 1410750

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 555500 498750 807500 1254000 1410750

Expenditure

Production cost of goods 884944 743008 16081704 24840908 24325908

Overheads 2442625 193035 244138 5009082 6325582

Return for dragons 0 6942426 120763488 151404816 160479816

3327569 33676006 525718528 900722096 10362971

Net 2227431 16198994 281781472 353277904 374452904

Balance Bd 555500 2227431 38473304 666514512 101979242

Balance cd 2227431 38473304 666514512 101979242 139424532

38

417 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2227431 38473304 666514512 101979242 139424532

2227431 38473304 666514512 101979242 139424532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2227431 38473304 666514512 101979242

Add Net profit for the year -192569 2314142 40254496 50468272 53493272

Drawings 0 6942426 120763488 151404816 160479816

2227431 38473304 666514512 101979242 139424532

Balance 0 0 0 0 0

39

42 ndash Worst Case Scenario

421 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 666667pound 666667pound 666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2000000pound

LED Lights 120000pound 120000pound 120000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 360000pound

Battery 66667pound 66667pound 66667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 200000pound

Motor 833333pound 833333pound 833333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2500000pound

Cost of Raw Materials Consumed 1739667pound 1739667pound 1739667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5219000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 1889747pound 1889747pound 1889747pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5669240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Finished Goods

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 21850000pound

Cost of goods sold

Production cost of goods bd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Gross profit 2106480-pound 2106480-pound 2106480-pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 15530560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 350000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 24251246pound

Net profit Before TAX 4117384-pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound 8720686-pound

40

422 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed 2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 43225000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 556640pound 556640pound 556640pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 35794920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 4847242pound 16491420pound

41

423 ndash Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 2000000pound 2400000pound 4000000pound 5000000pound 8200000pound

LED Lights 360000pound 432000pound 720000pound 900000pound 1476000pound

Battery 200000pound 240000pound 400000pound 500000pound 820000pound

Motor 2500000pound 3000000pound 5000000pound 6250000pound 10250000pound

Cost of Raw Materials Consumed 5219000pound 6201000pound 10420000pound 13094000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 5669240pound 6779880pound 11365504pound 14985008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Finished Goods

Sales 21850000pound 43225000pound 55100000pound 88350000pound 119700000pound

Cost of goods sold

Production cost of goods bd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Gross profit 15530560pound 35794920pound 43066296pound 72111092pound 95374092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 350000pound 420000pound 700000pound 875000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24251250pound 19303500pound 24133800pound 49495820pound 63255820pound

Net profit Before TAX 8720690-pound 16491420pound 18932496pound 22615272pound 32118272pound

42

424 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Dragons 15000000pound

Notify Enterprise 4200000pound

Kickstarter 5000000pound

Total 24200000pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Expenditure

Production cost of goods 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

4117384pound 4117384pound 4237784pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Net 20082616pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound

Balance Bd 242000 200826162 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178

Balance cd 2008261617 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178 15479314

43

425 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Dragons

Notify Enterprise

Kickstarter

Total 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Expenditure

Production cost of goods 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4947426pound

4075285pound 4075285pound 4195685pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 6546018pound

Net 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 100184-pound

Balance Bd 15479314pound 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound

Balance cd 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound 27023308pound

44

426 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 218500 432250 551000 883500 1197000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 460500 432250 551000 883500 1197000

Expenditure

Production cost of goods 631944 743008 12033704 16238908 24325908

Overheads 2425125 193035 241338 4949582 6325582

Return for dragons 0 4947426 56797488 67845816 96354816

3057069 31681006 418472528 725193096 972172096

Net 1547931 11543994 132527472 158306904 224827904

Balance Bd 460500 1547931 27023304 402760512 561067416

Balance cd 1547931 27023304 402760512 561067416 78589532

45

427 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 1547931 27023304 402760512 561067416 78589532

1547931 27023304 402760512 561067416 78589532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 1547931 27023304 402760512 561067416

Add Net profit for the year -872069 1649142 18932496 22615272 32118272

Drawings 0 4947426 56797488 67845816 96354816

1547931 27023304 402760512 561067416 78589532

Balance 0 0 0 0 0

46

43 ndash Best Case Scenario

431 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 37620000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 28770560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2974513pound 2260513pound 2260513pound 1736513pound 1736513pound 1736513pound 1736513pound 2474513pound 2474513pound 4344314pound

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

26

14 ndash Avishka Karunaratne

Financial Director

Age 32

Qualifications BEng (Hons) Mech Engineering MA

(Hons) Accounting and Finance University of Warwick

Work Experience 5 years of Auditing at KPMG 5 years

of working FAS (Financial Advisory Services) at KPMG

Key Skills Fluent in English and Sinhala Good accounting

skills Highly Experienced with Finance

Avishka brings well-experienced and well-rounded financial skills to the table He is able to

relay to the rest of the team the financial implications of the decisions made by the team

Avishka also plays the role of the harmonizer when ideas conflict within the team

27

15 ndash Michael Rajaretnam

Head of Logistics

Age 29 Qualifications BEng (honours) Mechanical Engineering University of Warwick Msc (honours) Physics Imperial College London Work experience design engineer QinetiQ design engineer BAE Systems Key Skills applied sciences engineering problem solving fluent in Spanish and Italian A lifelong love of the sciences lead Michael to study and work in engineering Michael has worked for 7 years in the defence sector as an engineer at both QinetiQ and BAE systems Having participated in a sales and trading internship at Goldman Sachs during university Michael has maintained strong skills in company analysis and accounting With a high attention to detail ability to multi-task and to problem solve he will be a dynamic logistics director ensuring fast and punctual delivery and management of our shipments from India Michael will also work on R+D creating our next line of products

28

16 ndash Jack Garvin

Head of IT

Age 32

Qualifications MEng (Hons) Software Engineering

Cambridge University

Work experience Managing the store Compustore

alongside Ayuk Marchant where he sold computer

hardware and offered repair and maintenance services

Key skills motivated hardworking and enthusiastic

Jack is very skilled in many aspects of IT and plays a major role within this company taking

care of all of the internet sales and website engineering He keeps regular checks on the

website to ensure that sales are running smoothly and is always altering the website to keep

make it the best it can be

29

20 ndash SURVEY

21 ndash Questionnaire

Do you believe that lsquoNotifymersquo is a product worth having

Yes No

Would you buy this product for yourself or someone you know

Yes No

Would you say an asking price of pound38 is fair

Yes No

Do you genuinely believe that the product is helpful to the elderly

Yes No

22 - Questionnaire Results

30

30 ndash RESOURCES

31 ndash Website Pages

31

32 ndash Premises

32

40 ndash FINANCIAL FORECASTS

41 ndash Realistic Scenario

411 ndash Profit and Loss Year 1 Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 4750000pound 3676500pound 3211000pound 3135000pound 3135000pound 3135000pound 3135000pound 3277500pound 3895000pound 31350000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 4750000pound 3676500pound 3211000pound 3135000pound 3135000pound 3135000pound 3135000pound 3277500pound 3895000pound 22500560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2724513pound 1651013pound 1185513pound 1109513pound 1109513pound 1109513pound 1109513pound 1252013pound 1869513pound 1925686-pound

33

412 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 7437500pound 7437500pound 49875000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 1023307pound 1023307pound 1023307pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 7437500pound 7437500pound 42444920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 575285-pound 575285-pound 695685-pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 5838908pound 5838908pound 23141420pound

34

413 ndash Profit and Loss Years 1 - 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 3000000pound 2400000pound 5600000pound 8400000pound 8200000pound

LED Lights 540000pound 432000pound 1008000pound 1512000pound 1476000pound

Battery 300000pound 240000pound 560000pound 840000pound 820000pound

Motor 3750000pound 3000000pound 7000000pound 10500000pound 10250000pound

Cost of Raw Materials Consumed 7749000pound 6201000pound 14468000pound 21696000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 6779880pound 15413504pound 23587008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 7430080pound 16081704pound 24840908pound 24325908pound

Finished Goods

Sales 31350000pound 49875000pound 80750000pound 125400000pound 141075000pound

Cost of goods sold

Production cost of goods bd 8849440pound 7430080pound 16081704pound 24840908pound 24325908pound

Gross profit 22500560pound 42444920pound 64668296pound 100559092pound 116749092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 420000pound 980000pound 1470000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19303500pound 24413800pound 50090820pound 63255820pound

Net profit Before TAX 1925690-pound 23141420pound 40254496pound 50468272pound 53493272pound

35

414 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2724513 1651013 1185513 1109513 1109513 1109513 1109513 1252013 1869513

Balance Bd 242000 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048

Balance cd 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048 22274314

36

415 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Dragons

Notify Enterprise

Kickstarter

Total 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Expenditure

Production cost of goods 2476693 2476693 2476693 0 0 0 0 0 0 0 0 0

Overheads 1598592 1598592 1718992 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 6942426

4075285 4075285 4195685 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 8541018

Net -575285 -575285 -695685 1901408 1901408 1901408 1901408 1901408 1901408 1901408 5838908 -110352

Balance Bd 2227431 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683

Balance cd 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683 3847331

37

416 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 313500 498750 807500 1254000 1410750

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 555500 498750 807500 1254000 1410750

Expenditure

Production cost of goods 884944 743008 16081704 24840908 24325908

Overheads 2442625 193035 244138 5009082 6325582

Return for dragons 0 6942426 120763488 151404816 160479816

3327569 33676006 525718528 900722096 10362971

Net 2227431 16198994 281781472 353277904 374452904

Balance Bd 555500 2227431 38473304 666514512 101979242

Balance cd 2227431 38473304 666514512 101979242 139424532

38

417 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2227431 38473304 666514512 101979242 139424532

2227431 38473304 666514512 101979242 139424532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2227431 38473304 666514512 101979242

Add Net profit for the year -192569 2314142 40254496 50468272 53493272

Drawings 0 6942426 120763488 151404816 160479816

2227431 38473304 666514512 101979242 139424532

Balance 0 0 0 0 0

39

42 ndash Worst Case Scenario

421 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 666667pound 666667pound 666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2000000pound

LED Lights 120000pound 120000pound 120000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 360000pound

Battery 66667pound 66667pound 66667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 200000pound

Motor 833333pound 833333pound 833333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2500000pound

Cost of Raw Materials Consumed 1739667pound 1739667pound 1739667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5219000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 1889747pound 1889747pound 1889747pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5669240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Finished Goods

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 21850000pound

Cost of goods sold

Production cost of goods bd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Gross profit 2106480-pound 2106480-pound 2106480-pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 15530560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 350000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 24251246pound

Net profit Before TAX 4117384-pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound 8720686-pound

40

422 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed 2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 43225000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 556640pound 556640pound 556640pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 35794920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 4847242pound 16491420pound

41

423 ndash Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 2000000pound 2400000pound 4000000pound 5000000pound 8200000pound

LED Lights 360000pound 432000pound 720000pound 900000pound 1476000pound

Battery 200000pound 240000pound 400000pound 500000pound 820000pound

Motor 2500000pound 3000000pound 5000000pound 6250000pound 10250000pound

Cost of Raw Materials Consumed 5219000pound 6201000pound 10420000pound 13094000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 5669240pound 6779880pound 11365504pound 14985008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Finished Goods

Sales 21850000pound 43225000pound 55100000pound 88350000pound 119700000pound

Cost of goods sold

Production cost of goods bd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Gross profit 15530560pound 35794920pound 43066296pound 72111092pound 95374092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 350000pound 420000pound 700000pound 875000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24251250pound 19303500pound 24133800pound 49495820pound 63255820pound

Net profit Before TAX 8720690-pound 16491420pound 18932496pound 22615272pound 32118272pound

42

424 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Dragons 15000000pound

Notify Enterprise 4200000pound

Kickstarter 5000000pound

Total 24200000pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Expenditure

Production cost of goods 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

4117384pound 4117384pound 4237784pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Net 20082616pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound

Balance Bd 242000 200826162 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178

Balance cd 2008261617 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178 15479314

43

425 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Dragons

Notify Enterprise

Kickstarter

Total 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Expenditure

Production cost of goods 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4947426pound

4075285pound 4075285pound 4195685pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 6546018pound

Net 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 100184-pound

Balance Bd 15479314pound 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound

Balance cd 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound 27023308pound

44

426 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 218500 432250 551000 883500 1197000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 460500 432250 551000 883500 1197000

Expenditure

Production cost of goods 631944 743008 12033704 16238908 24325908

Overheads 2425125 193035 241338 4949582 6325582

Return for dragons 0 4947426 56797488 67845816 96354816

3057069 31681006 418472528 725193096 972172096

Net 1547931 11543994 132527472 158306904 224827904

Balance Bd 460500 1547931 27023304 402760512 561067416

Balance cd 1547931 27023304 402760512 561067416 78589532

45

427 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 1547931 27023304 402760512 561067416 78589532

1547931 27023304 402760512 561067416 78589532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 1547931 27023304 402760512 561067416

Add Net profit for the year -872069 1649142 18932496 22615272 32118272

Drawings 0 4947426 56797488 67845816 96354816

1547931 27023304 402760512 561067416 78589532

Balance 0 0 0 0 0

46

43 ndash Best Case Scenario

431 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 37620000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 28770560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2974513pound 2260513pound 2260513pound 1736513pound 1736513pound 1736513pound 1736513pound 2474513pound 2474513pound 4344314pound

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

27

15 ndash Michael Rajaretnam

Head of Logistics

Age 29 Qualifications BEng (honours) Mechanical Engineering University of Warwick Msc (honours) Physics Imperial College London Work experience design engineer QinetiQ design engineer BAE Systems Key Skills applied sciences engineering problem solving fluent in Spanish and Italian A lifelong love of the sciences lead Michael to study and work in engineering Michael has worked for 7 years in the defence sector as an engineer at both QinetiQ and BAE systems Having participated in a sales and trading internship at Goldman Sachs during university Michael has maintained strong skills in company analysis and accounting With a high attention to detail ability to multi-task and to problem solve he will be a dynamic logistics director ensuring fast and punctual delivery and management of our shipments from India Michael will also work on R+D creating our next line of products

28

16 ndash Jack Garvin

Head of IT

Age 32

Qualifications MEng (Hons) Software Engineering

Cambridge University

Work experience Managing the store Compustore

alongside Ayuk Marchant where he sold computer

hardware and offered repair and maintenance services

Key skills motivated hardworking and enthusiastic

Jack is very skilled in many aspects of IT and plays a major role within this company taking

care of all of the internet sales and website engineering He keeps regular checks on the

website to ensure that sales are running smoothly and is always altering the website to keep

make it the best it can be

29

20 ndash SURVEY

21 ndash Questionnaire

Do you believe that lsquoNotifymersquo is a product worth having

Yes No

Would you buy this product for yourself or someone you know

Yes No

Would you say an asking price of pound38 is fair

Yes No

Do you genuinely believe that the product is helpful to the elderly

Yes No

22 - Questionnaire Results

30

30 ndash RESOURCES

31 ndash Website Pages

31

32 ndash Premises

32

40 ndash FINANCIAL FORECASTS

41 ndash Realistic Scenario

411 ndash Profit and Loss Year 1 Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 4750000pound 3676500pound 3211000pound 3135000pound 3135000pound 3135000pound 3135000pound 3277500pound 3895000pound 31350000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 4750000pound 3676500pound 3211000pound 3135000pound 3135000pound 3135000pound 3135000pound 3277500pound 3895000pound 22500560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2724513pound 1651013pound 1185513pound 1109513pound 1109513pound 1109513pound 1109513pound 1252013pound 1869513pound 1925686-pound

33

412 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 7437500pound 7437500pound 49875000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 1023307pound 1023307pound 1023307pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 7437500pound 7437500pound 42444920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 575285-pound 575285-pound 695685-pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 5838908pound 5838908pound 23141420pound

34

413 ndash Profit and Loss Years 1 - 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 3000000pound 2400000pound 5600000pound 8400000pound 8200000pound

LED Lights 540000pound 432000pound 1008000pound 1512000pound 1476000pound

Battery 300000pound 240000pound 560000pound 840000pound 820000pound

Motor 3750000pound 3000000pound 7000000pound 10500000pound 10250000pound

Cost of Raw Materials Consumed 7749000pound 6201000pound 14468000pound 21696000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 6779880pound 15413504pound 23587008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 7430080pound 16081704pound 24840908pound 24325908pound

Finished Goods

Sales 31350000pound 49875000pound 80750000pound 125400000pound 141075000pound

Cost of goods sold

Production cost of goods bd 8849440pound 7430080pound 16081704pound 24840908pound 24325908pound

Gross profit 22500560pound 42444920pound 64668296pound 100559092pound 116749092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 420000pound 980000pound 1470000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19303500pound 24413800pound 50090820pound 63255820pound

Net profit Before TAX 1925690-pound 23141420pound 40254496pound 50468272pound 53493272pound

35

414 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2724513 1651013 1185513 1109513 1109513 1109513 1109513 1252013 1869513

Balance Bd 242000 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048

Balance cd 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048 22274314

36

415 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Dragons

Notify Enterprise

Kickstarter

Total 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Expenditure

Production cost of goods 2476693 2476693 2476693 0 0 0 0 0 0 0 0 0

Overheads 1598592 1598592 1718992 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 6942426

4075285 4075285 4195685 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 8541018

Net -575285 -575285 -695685 1901408 1901408 1901408 1901408 1901408 1901408 1901408 5838908 -110352

Balance Bd 2227431 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683

Balance cd 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683 3847331

37

416 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 313500 498750 807500 1254000 1410750

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 555500 498750 807500 1254000 1410750

Expenditure

Production cost of goods 884944 743008 16081704 24840908 24325908

Overheads 2442625 193035 244138 5009082 6325582

Return for dragons 0 6942426 120763488 151404816 160479816

3327569 33676006 525718528 900722096 10362971

Net 2227431 16198994 281781472 353277904 374452904

Balance Bd 555500 2227431 38473304 666514512 101979242

Balance cd 2227431 38473304 666514512 101979242 139424532

38

417 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2227431 38473304 666514512 101979242 139424532

2227431 38473304 666514512 101979242 139424532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2227431 38473304 666514512 101979242

Add Net profit for the year -192569 2314142 40254496 50468272 53493272

Drawings 0 6942426 120763488 151404816 160479816

2227431 38473304 666514512 101979242 139424532

Balance 0 0 0 0 0

39

42 ndash Worst Case Scenario

421 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 666667pound 666667pound 666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2000000pound

LED Lights 120000pound 120000pound 120000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 360000pound

Battery 66667pound 66667pound 66667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 200000pound

Motor 833333pound 833333pound 833333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2500000pound

Cost of Raw Materials Consumed 1739667pound 1739667pound 1739667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5219000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 1889747pound 1889747pound 1889747pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5669240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Finished Goods

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 21850000pound

Cost of goods sold

Production cost of goods bd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Gross profit 2106480-pound 2106480-pound 2106480-pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 15530560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 350000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 24251246pound

Net profit Before TAX 4117384-pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound 8720686-pound

40

422 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed 2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 43225000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 556640pound 556640pound 556640pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 35794920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 4847242pound 16491420pound

41

423 ndash Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 2000000pound 2400000pound 4000000pound 5000000pound 8200000pound

LED Lights 360000pound 432000pound 720000pound 900000pound 1476000pound

Battery 200000pound 240000pound 400000pound 500000pound 820000pound

Motor 2500000pound 3000000pound 5000000pound 6250000pound 10250000pound

Cost of Raw Materials Consumed 5219000pound 6201000pound 10420000pound 13094000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 5669240pound 6779880pound 11365504pound 14985008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Finished Goods

Sales 21850000pound 43225000pound 55100000pound 88350000pound 119700000pound

Cost of goods sold

Production cost of goods bd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Gross profit 15530560pound 35794920pound 43066296pound 72111092pound 95374092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 350000pound 420000pound 700000pound 875000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24251250pound 19303500pound 24133800pound 49495820pound 63255820pound

Net profit Before TAX 8720690-pound 16491420pound 18932496pound 22615272pound 32118272pound

42

424 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Dragons 15000000pound

Notify Enterprise 4200000pound

Kickstarter 5000000pound

Total 24200000pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Expenditure

Production cost of goods 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

4117384pound 4117384pound 4237784pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Net 20082616pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound

Balance Bd 242000 200826162 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178

Balance cd 2008261617 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178 15479314

43

425 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Dragons

Notify Enterprise

Kickstarter

Total 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Expenditure

Production cost of goods 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4947426pound

4075285pound 4075285pound 4195685pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 6546018pound

Net 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 100184-pound

Balance Bd 15479314pound 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound

Balance cd 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound 27023308pound

44

426 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 218500 432250 551000 883500 1197000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 460500 432250 551000 883500 1197000

Expenditure

Production cost of goods 631944 743008 12033704 16238908 24325908

Overheads 2425125 193035 241338 4949582 6325582

Return for dragons 0 4947426 56797488 67845816 96354816

3057069 31681006 418472528 725193096 972172096

Net 1547931 11543994 132527472 158306904 224827904

Balance Bd 460500 1547931 27023304 402760512 561067416

Balance cd 1547931 27023304 402760512 561067416 78589532

45

427 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 1547931 27023304 402760512 561067416 78589532

1547931 27023304 402760512 561067416 78589532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 1547931 27023304 402760512 561067416

Add Net profit for the year -872069 1649142 18932496 22615272 32118272

Drawings 0 4947426 56797488 67845816 96354816

1547931 27023304 402760512 561067416 78589532

Balance 0 0 0 0 0

46

43 ndash Best Case Scenario

431 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 37620000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 28770560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2974513pound 2260513pound 2260513pound 1736513pound 1736513pound 1736513pound 1736513pound 2474513pound 2474513pound 4344314pound

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

28

16 ndash Jack Garvin

Head of IT

Age 32

Qualifications MEng (Hons) Software Engineering

Cambridge University

Work experience Managing the store Compustore

alongside Ayuk Marchant where he sold computer

hardware and offered repair and maintenance services

Key skills motivated hardworking and enthusiastic

Jack is very skilled in many aspects of IT and plays a major role within this company taking

care of all of the internet sales and website engineering He keeps regular checks on the

website to ensure that sales are running smoothly and is always altering the website to keep

make it the best it can be

29

20 ndash SURVEY

21 ndash Questionnaire

Do you believe that lsquoNotifymersquo is a product worth having

Yes No

Would you buy this product for yourself or someone you know

Yes No

Would you say an asking price of pound38 is fair

Yes No

Do you genuinely believe that the product is helpful to the elderly

Yes No

22 - Questionnaire Results

30

30 ndash RESOURCES

31 ndash Website Pages

31

32 ndash Premises

32

40 ndash FINANCIAL FORECASTS

41 ndash Realistic Scenario

411 ndash Profit and Loss Year 1 Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 4750000pound 3676500pound 3211000pound 3135000pound 3135000pound 3135000pound 3135000pound 3277500pound 3895000pound 31350000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 4750000pound 3676500pound 3211000pound 3135000pound 3135000pound 3135000pound 3135000pound 3277500pound 3895000pound 22500560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2724513pound 1651013pound 1185513pound 1109513pound 1109513pound 1109513pound 1109513pound 1252013pound 1869513pound 1925686-pound

33

412 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 7437500pound 7437500pound 49875000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 1023307pound 1023307pound 1023307pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 7437500pound 7437500pound 42444920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 575285-pound 575285-pound 695685-pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 5838908pound 5838908pound 23141420pound

34

413 ndash Profit and Loss Years 1 - 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 3000000pound 2400000pound 5600000pound 8400000pound 8200000pound

LED Lights 540000pound 432000pound 1008000pound 1512000pound 1476000pound

Battery 300000pound 240000pound 560000pound 840000pound 820000pound

Motor 3750000pound 3000000pound 7000000pound 10500000pound 10250000pound

Cost of Raw Materials Consumed 7749000pound 6201000pound 14468000pound 21696000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 6779880pound 15413504pound 23587008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 7430080pound 16081704pound 24840908pound 24325908pound

Finished Goods

Sales 31350000pound 49875000pound 80750000pound 125400000pound 141075000pound

Cost of goods sold

Production cost of goods bd 8849440pound 7430080pound 16081704pound 24840908pound 24325908pound

Gross profit 22500560pound 42444920pound 64668296pound 100559092pound 116749092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 420000pound 980000pound 1470000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19303500pound 24413800pound 50090820pound 63255820pound

Net profit Before TAX 1925690-pound 23141420pound 40254496pound 50468272pound 53493272pound

35

414 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2724513 1651013 1185513 1109513 1109513 1109513 1109513 1252013 1869513

Balance Bd 242000 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048

Balance cd 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048 22274314

36

415 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Dragons

Notify Enterprise

Kickstarter

Total 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Expenditure

Production cost of goods 2476693 2476693 2476693 0 0 0 0 0 0 0 0 0

Overheads 1598592 1598592 1718992 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 6942426

4075285 4075285 4195685 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 8541018

Net -575285 -575285 -695685 1901408 1901408 1901408 1901408 1901408 1901408 1901408 5838908 -110352

Balance Bd 2227431 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683

Balance cd 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683 3847331

37

416 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 313500 498750 807500 1254000 1410750

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 555500 498750 807500 1254000 1410750

Expenditure

Production cost of goods 884944 743008 16081704 24840908 24325908

Overheads 2442625 193035 244138 5009082 6325582

Return for dragons 0 6942426 120763488 151404816 160479816

3327569 33676006 525718528 900722096 10362971

Net 2227431 16198994 281781472 353277904 374452904

Balance Bd 555500 2227431 38473304 666514512 101979242

Balance cd 2227431 38473304 666514512 101979242 139424532

38

417 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2227431 38473304 666514512 101979242 139424532

2227431 38473304 666514512 101979242 139424532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2227431 38473304 666514512 101979242

Add Net profit for the year -192569 2314142 40254496 50468272 53493272

Drawings 0 6942426 120763488 151404816 160479816

2227431 38473304 666514512 101979242 139424532

Balance 0 0 0 0 0

39

42 ndash Worst Case Scenario

421 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 666667pound 666667pound 666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2000000pound

LED Lights 120000pound 120000pound 120000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 360000pound

Battery 66667pound 66667pound 66667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 200000pound

Motor 833333pound 833333pound 833333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2500000pound

Cost of Raw Materials Consumed 1739667pound 1739667pound 1739667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5219000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 1889747pound 1889747pound 1889747pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5669240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Finished Goods

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 21850000pound

Cost of goods sold

Production cost of goods bd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Gross profit 2106480-pound 2106480-pound 2106480-pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 15530560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 350000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 24251246pound

Net profit Before TAX 4117384-pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound 8720686-pound

40

422 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed 2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 43225000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 556640pound 556640pound 556640pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 35794920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 4847242pound 16491420pound

41

423 ndash Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 2000000pound 2400000pound 4000000pound 5000000pound 8200000pound

LED Lights 360000pound 432000pound 720000pound 900000pound 1476000pound

Battery 200000pound 240000pound 400000pound 500000pound 820000pound

Motor 2500000pound 3000000pound 5000000pound 6250000pound 10250000pound

Cost of Raw Materials Consumed 5219000pound 6201000pound 10420000pound 13094000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 5669240pound 6779880pound 11365504pound 14985008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Finished Goods

Sales 21850000pound 43225000pound 55100000pound 88350000pound 119700000pound

Cost of goods sold

Production cost of goods bd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Gross profit 15530560pound 35794920pound 43066296pound 72111092pound 95374092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 350000pound 420000pound 700000pound 875000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24251250pound 19303500pound 24133800pound 49495820pound 63255820pound

Net profit Before TAX 8720690-pound 16491420pound 18932496pound 22615272pound 32118272pound

42

424 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Dragons 15000000pound

Notify Enterprise 4200000pound

Kickstarter 5000000pound

Total 24200000pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Expenditure

Production cost of goods 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

4117384pound 4117384pound 4237784pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Net 20082616pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound

Balance Bd 242000 200826162 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178

Balance cd 2008261617 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178 15479314

43

425 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Dragons

Notify Enterprise

Kickstarter

Total 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Expenditure

Production cost of goods 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4947426pound

4075285pound 4075285pound 4195685pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 6546018pound

Net 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 100184-pound

Balance Bd 15479314pound 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound

Balance cd 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound 27023308pound

44

426 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 218500 432250 551000 883500 1197000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 460500 432250 551000 883500 1197000

Expenditure

Production cost of goods 631944 743008 12033704 16238908 24325908

Overheads 2425125 193035 241338 4949582 6325582

Return for dragons 0 4947426 56797488 67845816 96354816

3057069 31681006 418472528 725193096 972172096

Net 1547931 11543994 132527472 158306904 224827904

Balance Bd 460500 1547931 27023304 402760512 561067416

Balance cd 1547931 27023304 402760512 561067416 78589532

45

427 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 1547931 27023304 402760512 561067416 78589532

1547931 27023304 402760512 561067416 78589532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 1547931 27023304 402760512 561067416

Add Net profit for the year -872069 1649142 18932496 22615272 32118272

Drawings 0 4947426 56797488 67845816 96354816

1547931 27023304 402760512 561067416 78589532

Balance 0 0 0 0 0

46

43 ndash Best Case Scenario

431 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 37620000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 28770560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2974513pound 2260513pound 2260513pound 1736513pound 1736513pound 1736513pound 1736513pound 2474513pound 2474513pound 4344314pound

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

29

20 ndash SURVEY

21 ndash Questionnaire

Do you believe that lsquoNotifymersquo is a product worth having

Yes No

Would you buy this product for yourself or someone you know

Yes No

Would you say an asking price of pound38 is fair

Yes No

Do you genuinely believe that the product is helpful to the elderly

Yes No

22 - Questionnaire Results

30

30 ndash RESOURCES

31 ndash Website Pages

31

32 ndash Premises

32

40 ndash FINANCIAL FORECASTS

41 ndash Realistic Scenario

411 ndash Profit and Loss Year 1 Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 4750000pound 3676500pound 3211000pound 3135000pound 3135000pound 3135000pound 3135000pound 3277500pound 3895000pound 31350000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 4750000pound 3676500pound 3211000pound 3135000pound 3135000pound 3135000pound 3135000pound 3277500pound 3895000pound 22500560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2724513pound 1651013pound 1185513pound 1109513pound 1109513pound 1109513pound 1109513pound 1252013pound 1869513pound 1925686-pound

33

412 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 7437500pound 7437500pound 49875000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 1023307pound 1023307pound 1023307pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 7437500pound 7437500pound 42444920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 575285-pound 575285-pound 695685-pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 5838908pound 5838908pound 23141420pound

34

413 ndash Profit and Loss Years 1 - 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 3000000pound 2400000pound 5600000pound 8400000pound 8200000pound

LED Lights 540000pound 432000pound 1008000pound 1512000pound 1476000pound

Battery 300000pound 240000pound 560000pound 840000pound 820000pound

Motor 3750000pound 3000000pound 7000000pound 10500000pound 10250000pound

Cost of Raw Materials Consumed 7749000pound 6201000pound 14468000pound 21696000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 6779880pound 15413504pound 23587008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 7430080pound 16081704pound 24840908pound 24325908pound

Finished Goods

Sales 31350000pound 49875000pound 80750000pound 125400000pound 141075000pound

Cost of goods sold

Production cost of goods bd 8849440pound 7430080pound 16081704pound 24840908pound 24325908pound

Gross profit 22500560pound 42444920pound 64668296pound 100559092pound 116749092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 420000pound 980000pound 1470000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19303500pound 24413800pound 50090820pound 63255820pound

Net profit Before TAX 1925690-pound 23141420pound 40254496pound 50468272pound 53493272pound

35

414 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2724513 1651013 1185513 1109513 1109513 1109513 1109513 1252013 1869513

Balance Bd 242000 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048

Balance cd 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048 22274314

36

415 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Dragons

Notify Enterprise

Kickstarter

Total 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Expenditure

Production cost of goods 2476693 2476693 2476693 0 0 0 0 0 0 0 0 0

Overheads 1598592 1598592 1718992 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 6942426

4075285 4075285 4195685 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 8541018

Net -575285 -575285 -695685 1901408 1901408 1901408 1901408 1901408 1901408 1901408 5838908 -110352

Balance Bd 2227431 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683

Balance cd 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683 3847331

37

416 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 313500 498750 807500 1254000 1410750

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 555500 498750 807500 1254000 1410750

Expenditure

Production cost of goods 884944 743008 16081704 24840908 24325908

Overheads 2442625 193035 244138 5009082 6325582

Return for dragons 0 6942426 120763488 151404816 160479816

3327569 33676006 525718528 900722096 10362971

Net 2227431 16198994 281781472 353277904 374452904

Balance Bd 555500 2227431 38473304 666514512 101979242

Balance cd 2227431 38473304 666514512 101979242 139424532

38

417 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2227431 38473304 666514512 101979242 139424532

2227431 38473304 666514512 101979242 139424532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2227431 38473304 666514512 101979242

Add Net profit for the year -192569 2314142 40254496 50468272 53493272

Drawings 0 6942426 120763488 151404816 160479816

2227431 38473304 666514512 101979242 139424532

Balance 0 0 0 0 0

39

42 ndash Worst Case Scenario

421 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 666667pound 666667pound 666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2000000pound

LED Lights 120000pound 120000pound 120000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 360000pound

Battery 66667pound 66667pound 66667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 200000pound

Motor 833333pound 833333pound 833333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2500000pound

Cost of Raw Materials Consumed 1739667pound 1739667pound 1739667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5219000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 1889747pound 1889747pound 1889747pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5669240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Finished Goods

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 21850000pound

Cost of goods sold

Production cost of goods bd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Gross profit 2106480-pound 2106480-pound 2106480-pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 15530560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 350000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 24251246pound

Net profit Before TAX 4117384-pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound 8720686-pound

40

422 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed 2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 43225000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 556640pound 556640pound 556640pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 35794920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 4847242pound 16491420pound

41

423 ndash Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 2000000pound 2400000pound 4000000pound 5000000pound 8200000pound

LED Lights 360000pound 432000pound 720000pound 900000pound 1476000pound

Battery 200000pound 240000pound 400000pound 500000pound 820000pound

Motor 2500000pound 3000000pound 5000000pound 6250000pound 10250000pound

Cost of Raw Materials Consumed 5219000pound 6201000pound 10420000pound 13094000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 5669240pound 6779880pound 11365504pound 14985008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Finished Goods

Sales 21850000pound 43225000pound 55100000pound 88350000pound 119700000pound

Cost of goods sold

Production cost of goods bd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Gross profit 15530560pound 35794920pound 43066296pound 72111092pound 95374092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 350000pound 420000pound 700000pound 875000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24251250pound 19303500pound 24133800pound 49495820pound 63255820pound

Net profit Before TAX 8720690-pound 16491420pound 18932496pound 22615272pound 32118272pound

42

424 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Dragons 15000000pound

Notify Enterprise 4200000pound

Kickstarter 5000000pound

Total 24200000pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Expenditure

Production cost of goods 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

4117384pound 4117384pound 4237784pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Net 20082616pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound

Balance Bd 242000 200826162 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178

Balance cd 2008261617 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178 15479314

43

425 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Dragons

Notify Enterprise

Kickstarter

Total 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Expenditure

Production cost of goods 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4947426pound

4075285pound 4075285pound 4195685pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 6546018pound

Net 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 100184-pound

Balance Bd 15479314pound 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound

Balance cd 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound 27023308pound

44

426 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 218500 432250 551000 883500 1197000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 460500 432250 551000 883500 1197000

Expenditure

Production cost of goods 631944 743008 12033704 16238908 24325908

Overheads 2425125 193035 241338 4949582 6325582

Return for dragons 0 4947426 56797488 67845816 96354816

3057069 31681006 418472528 725193096 972172096

Net 1547931 11543994 132527472 158306904 224827904

Balance Bd 460500 1547931 27023304 402760512 561067416

Balance cd 1547931 27023304 402760512 561067416 78589532

45

427 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 1547931 27023304 402760512 561067416 78589532

1547931 27023304 402760512 561067416 78589532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 1547931 27023304 402760512 561067416

Add Net profit for the year -872069 1649142 18932496 22615272 32118272

Drawings 0 4947426 56797488 67845816 96354816

1547931 27023304 402760512 561067416 78589532

Balance 0 0 0 0 0

46

43 ndash Best Case Scenario

431 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 37620000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 28770560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2974513pound 2260513pound 2260513pound 1736513pound 1736513pound 1736513pound 1736513pound 2474513pound 2474513pound 4344314pound

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

30

30 ndash RESOURCES

31 ndash Website Pages

31

32 ndash Premises

32

40 ndash FINANCIAL FORECASTS

41 ndash Realistic Scenario

411 ndash Profit and Loss Year 1 Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 4750000pound 3676500pound 3211000pound 3135000pound 3135000pound 3135000pound 3135000pound 3277500pound 3895000pound 31350000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 4750000pound 3676500pound 3211000pound 3135000pound 3135000pound 3135000pound 3135000pound 3277500pound 3895000pound 22500560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2724513pound 1651013pound 1185513pound 1109513pound 1109513pound 1109513pound 1109513pound 1252013pound 1869513pound 1925686-pound

33

412 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 7437500pound 7437500pound 49875000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 1023307pound 1023307pound 1023307pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 7437500pound 7437500pound 42444920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 575285-pound 575285-pound 695685-pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 5838908pound 5838908pound 23141420pound

34

413 ndash Profit and Loss Years 1 - 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 3000000pound 2400000pound 5600000pound 8400000pound 8200000pound

LED Lights 540000pound 432000pound 1008000pound 1512000pound 1476000pound

Battery 300000pound 240000pound 560000pound 840000pound 820000pound

Motor 3750000pound 3000000pound 7000000pound 10500000pound 10250000pound

Cost of Raw Materials Consumed 7749000pound 6201000pound 14468000pound 21696000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 6779880pound 15413504pound 23587008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 7430080pound 16081704pound 24840908pound 24325908pound

Finished Goods

Sales 31350000pound 49875000pound 80750000pound 125400000pound 141075000pound

Cost of goods sold

Production cost of goods bd 8849440pound 7430080pound 16081704pound 24840908pound 24325908pound

Gross profit 22500560pound 42444920pound 64668296pound 100559092pound 116749092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 420000pound 980000pound 1470000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19303500pound 24413800pound 50090820pound 63255820pound

Net profit Before TAX 1925690-pound 23141420pound 40254496pound 50468272pound 53493272pound

35

414 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2724513 1651013 1185513 1109513 1109513 1109513 1109513 1252013 1869513

Balance Bd 242000 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048

Balance cd 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048 22274314

36

415 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Dragons

Notify Enterprise

Kickstarter

Total 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Expenditure

Production cost of goods 2476693 2476693 2476693 0 0 0 0 0 0 0 0 0

Overheads 1598592 1598592 1718992 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 6942426

4075285 4075285 4195685 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 8541018

Net -575285 -575285 -695685 1901408 1901408 1901408 1901408 1901408 1901408 1901408 5838908 -110352

Balance Bd 2227431 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683

Balance cd 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683 3847331

37

416 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 313500 498750 807500 1254000 1410750

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 555500 498750 807500 1254000 1410750

Expenditure

Production cost of goods 884944 743008 16081704 24840908 24325908

Overheads 2442625 193035 244138 5009082 6325582

Return for dragons 0 6942426 120763488 151404816 160479816

3327569 33676006 525718528 900722096 10362971

Net 2227431 16198994 281781472 353277904 374452904

Balance Bd 555500 2227431 38473304 666514512 101979242

Balance cd 2227431 38473304 666514512 101979242 139424532

38

417 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2227431 38473304 666514512 101979242 139424532

2227431 38473304 666514512 101979242 139424532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2227431 38473304 666514512 101979242

Add Net profit for the year -192569 2314142 40254496 50468272 53493272

Drawings 0 6942426 120763488 151404816 160479816

2227431 38473304 666514512 101979242 139424532

Balance 0 0 0 0 0

39

42 ndash Worst Case Scenario

421 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 666667pound 666667pound 666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2000000pound

LED Lights 120000pound 120000pound 120000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 360000pound

Battery 66667pound 66667pound 66667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 200000pound

Motor 833333pound 833333pound 833333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2500000pound

Cost of Raw Materials Consumed 1739667pound 1739667pound 1739667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5219000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 1889747pound 1889747pound 1889747pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5669240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Finished Goods

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 21850000pound

Cost of goods sold

Production cost of goods bd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Gross profit 2106480-pound 2106480-pound 2106480-pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 15530560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 350000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 24251246pound

Net profit Before TAX 4117384-pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound 8720686-pound

40

422 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed 2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 43225000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 556640pound 556640pound 556640pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 35794920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 4847242pound 16491420pound

41

423 ndash Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 2000000pound 2400000pound 4000000pound 5000000pound 8200000pound

LED Lights 360000pound 432000pound 720000pound 900000pound 1476000pound

Battery 200000pound 240000pound 400000pound 500000pound 820000pound

Motor 2500000pound 3000000pound 5000000pound 6250000pound 10250000pound

Cost of Raw Materials Consumed 5219000pound 6201000pound 10420000pound 13094000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 5669240pound 6779880pound 11365504pound 14985008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Finished Goods

Sales 21850000pound 43225000pound 55100000pound 88350000pound 119700000pound

Cost of goods sold

Production cost of goods bd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Gross profit 15530560pound 35794920pound 43066296pound 72111092pound 95374092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 350000pound 420000pound 700000pound 875000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24251250pound 19303500pound 24133800pound 49495820pound 63255820pound

Net profit Before TAX 8720690-pound 16491420pound 18932496pound 22615272pound 32118272pound

42

424 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Dragons 15000000pound

Notify Enterprise 4200000pound

Kickstarter 5000000pound

Total 24200000pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Expenditure

Production cost of goods 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

4117384pound 4117384pound 4237784pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Net 20082616pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound

Balance Bd 242000 200826162 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178

Balance cd 2008261617 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178 15479314

43

425 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Dragons

Notify Enterprise

Kickstarter

Total 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Expenditure

Production cost of goods 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4947426pound

4075285pound 4075285pound 4195685pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 6546018pound

Net 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 100184-pound

Balance Bd 15479314pound 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound

Balance cd 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound 27023308pound

44

426 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 218500 432250 551000 883500 1197000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 460500 432250 551000 883500 1197000

Expenditure

Production cost of goods 631944 743008 12033704 16238908 24325908

Overheads 2425125 193035 241338 4949582 6325582

Return for dragons 0 4947426 56797488 67845816 96354816

3057069 31681006 418472528 725193096 972172096

Net 1547931 11543994 132527472 158306904 224827904

Balance Bd 460500 1547931 27023304 402760512 561067416

Balance cd 1547931 27023304 402760512 561067416 78589532

45

427 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 1547931 27023304 402760512 561067416 78589532

1547931 27023304 402760512 561067416 78589532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 1547931 27023304 402760512 561067416

Add Net profit for the year -872069 1649142 18932496 22615272 32118272

Drawings 0 4947426 56797488 67845816 96354816

1547931 27023304 402760512 561067416 78589532

Balance 0 0 0 0 0

46

43 ndash Best Case Scenario

431 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 37620000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 28770560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2974513pound 2260513pound 2260513pound 1736513pound 1736513pound 1736513pound 1736513pound 2474513pound 2474513pound 4344314pound

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

31

32 ndash Premises

32

40 ndash FINANCIAL FORECASTS

41 ndash Realistic Scenario

411 ndash Profit and Loss Year 1 Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 4750000pound 3676500pound 3211000pound 3135000pound 3135000pound 3135000pound 3135000pound 3277500pound 3895000pound 31350000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 4750000pound 3676500pound 3211000pound 3135000pound 3135000pound 3135000pound 3135000pound 3277500pound 3895000pound 22500560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2724513pound 1651013pound 1185513pound 1109513pound 1109513pound 1109513pound 1109513pound 1252013pound 1869513pound 1925686-pound

33

412 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 7437500pound 7437500pound 49875000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 1023307pound 1023307pound 1023307pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 7437500pound 7437500pound 42444920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 575285-pound 575285-pound 695685-pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 5838908pound 5838908pound 23141420pound

34

413 ndash Profit and Loss Years 1 - 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 3000000pound 2400000pound 5600000pound 8400000pound 8200000pound

LED Lights 540000pound 432000pound 1008000pound 1512000pound 1476000pound

Battery 300000pound 240000pound 560000pound 840000pound 820000pound

Motor 3750000pound 3000000pound 7000000pound 10500000pound 10250000pound

Cost of Raw Materials Consumed 7749000pound 6201000pound 14468000pound 21696000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 6779880pound 15413504pound 23587008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 7430080pound 16081704pound 24840908pound 24325908pound

Finished Goods

Sales 31350000pound 49875000pound 80750000pound 125400000pound 141075000pound

Cost of goods sold

Production cost of goods bd 8849440pound 7430080pound 16081704pound 24840908pound 24325908pound

Gross profit 22500560pound 42444920pound 64668296pound 100559092pound 116749092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 420000pound 980000pound 1470000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19303500pound 24413800pound 50090820pound 63255820pound

Net profit Before TAX 1925690-pound 23141420pound 40254496pound 50468272pound 53493272pound

35

414 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2724513 1651013 1185513 1109513 1109513 1109513 1109513 1252013 1869513

Balance Bd 242000 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048

Balance cd 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048 22274314

36

415 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Dragons

Notify Enterprise

Kickstarter

Total 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Expenditure

Production cost of goods 2476693 2476693 2476693 0 0 0 0 0 0 0 0 0

Overheads 1598592 1598592 1718992 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 6942426

4075285 4075285 4195685 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 8541018

Net -575285 -575285 -695685 1901408 1901408 1901408 1901408 1901408 1901408 1901408 5838908 -110352

Balance Bd 2227431 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683

Balance cd 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683 3847331

37

416 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 313500 498750 807500 1254000 1410750

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 555500 498750 807500 1254000 1410750

Expenditure

Production cost of goods 884944 743008 16081704 24840908 24325908

Overheads 2442625 193035 244138 5009082 6325582

Return for dragons 0 6942426 120763488 151404816 160479816

3327569 33676006 525718528 900722096 10362971

Net 2227431 16198994 281781472 353277904 374452904

Balance Bd 555500 2227431 38473304 666514512 101979242

Balance cd 2227431 38473304 666514512 101979242 139424532

38

417 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2227431 38473304 666514512 101979242 139424532

2227431 38473304 666514512 101979242 139424532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2227431 38473304 666514512 101979242

Add Net profit for the year -192569 2314142 40254496 50468272 53493272

Drawings 0 6942426 120763488 151404816 160479816

2227431 38473304 666514512 101979242 139424532

Balance 0 0 0 0 0

39

42 ndash Worst Case Scenario

421 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 666667pound 666667pound 666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2000000pound

LED Lights 120000pound 120000pound 120000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 360000pound

Battery 66667pound 66667pound 66667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 200000pound

Motor 833333pound 833333pound 833333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2500000pound

Cost of Raw Materials Consumed 1739667pound 1739667pound 1739667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5219000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 1889747pound 1889747pound 1889747pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5669240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Finished Goods

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 21850000pound

Cost of goods sold

Production cost of goods bd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Gross profit 2106480-pound 2106480-pound 2106480-pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 15530560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 350000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 24251246pound

Net profit Before TAX 4117384-pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound 8720686-pound

40

422 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed 2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 43225000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 556640pound 556640pound 556640pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 35794920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 4847242pound 16491420pound

41

423 ndash Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 2000000pound 2400000pound 4000000pound 5000000pound 8200000pound

LED Lights 360000pound 432000pound 720000pound 900000pound 1476000pound

Battery 200000pound 240000pound 400000pound 500000pound 820000pound

Motor 2500000pound 3000000pound 5000000pound 6250000pound 10250000pound

Cost of Raw Materials Consumed 5219000pound 6201000pound 10420000pound 13094000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 5669240pound 6779880pound 11365504pound 14985008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Finished Goods

Sales 21850000pound 43225000pound 55100000pound 88350000pound 119700000pound

Cost of goods sold

Production cost of goods bd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Gross profit 15530560pound 35794920pound 43066296pound 72111092pound 95374092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 350000pound 420000pound 700000pound 875000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24251250pound 19303500pound 24133800pound 49495820pound 63255820pound

Net profit Before TAX 8720690-pound 16491420pound 18932496pound 22615272pound 32118272pound

42

424 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Dragons 15000000pound

Notify Enterprise 4200000pound

Kickstarter 5000000pound

Total 24200000pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Expenditure

Production cost of goods 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

4117384pound 4117384pound 4237784pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Net 20082616pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound

Balance Bd 242000 200826162 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178

Balance cd 2008261617 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178 15479314

43

425 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Dragons

Notify Enterprise

Kickstarter

Total 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Expenditure

Production cost of goods 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4947426pound

4075285pound 4075285pound 4195685pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 6546018pound

Net 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 100184-pound

Balance Bd 15479314pound 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound

Balance cd 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound 27023308pound

44

426 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 218500 432250 551000 883500 1197000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 460500 432250 551000 883500 1197000

Expenditure

Production cost of goods 631944 743008 12033704 16238908 24325908

Overheads 2425125 193035 241338 4949582 6325582

Return for dragons 0 4947426 56797488 67845816 96354816

3057069 31681006 418472528 725193096 972172096

Net 1547931 11543994 132527472 158306904 224827904

Balance Bd 460500 1547931 27023304 402760512 561067416

Balance cd 1547931 27023304 402760512 561067416 78589532

45

427 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 1547931 27023304 402760512 561067416 78589532

1547931 27023304 402760512 561067416 78589532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 1547931 27023304 402760512 561067416

Add Net profit for the year -872069 1649142 18932496 22615272 32118272

Drawings 0 4947426 56797488 67845816 96354816

1547931 27023304 402760512 561067416 78589532

Balance 0 0 0 0 0

46

43 ndash Best Case Scenario

431 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 37620000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 28770560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2974513pound 2260513pound 2260513pound 1736513pound 1736513pound 1736513pound 1736513pound 2474513pound 2474513pound 4344314pound

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

32

40 ndash FINANCIAL FORECASTS

41 ndash Realistic Scenario

411 ndash Profit and Loss Year 1 Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 4750000pound 3676500pound 3211000pound 3135000pound 3135000pound 3135000pound 3135000pound 3277500pound 3895000pound 31350000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 4750000pound 3676500pound 3211000pound 3135000pound 3135000pound 3135000pound 3135000pound 3277500pound 3895000pound 22500560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2724513pound 1651013pound 1185513pound 1109513pound 1109513pound 1109513pound 1109513pound 1252013pound 1869513pound 1925686-pound

33

412 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 7437500pound 7437500pound 49875000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 1023307pound 1023307pound 1023307pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 7437500pound 7437500pound 42444920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 575285-pound 575285-pound 695685-pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 5838908pound 5838908pound 23141420pound

34

413 ndash Profit and Loss Years 1 - 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 3000000pound 2400000pound 5600000pound 8400000pound 8200000pound

LED Lights 540000pound 432000pound 1008000pound 1512000pound 1476000pound

Battery 300000pound 240000pound 560000pound 840000pound 820000pound

Motor 3750000pound 3000000pound 7000000pound 10500000pound 10250000pound

Cost of Raw Materials Consumed 7749000pound 6201000pound 14468000pound 21696000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 6779880pound 15413504pound 23587008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 7430080pound 16081704pound 24840908pound 24325908pound

Finished Goods

Sales 31350000pound 49875000pound 80750000pound 125400000pound 141075000pound

Cost of goods sold

Production cost of goods bd 8849440pound 7430080pound 16081704pound 24840908pound 24325908pound

Gross profit 22500560pound 42444920pound 64668296pound 100559092pound 116749092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 420000pound 980000pound 1470000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19303500pound 24413800pound 50090820pound 63255820pound

Net profit Before TAX 1925690-pound 23141420pound 40254496pound 50468272pound 53493272pound

35

414 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2724513 1651013 1185513 1109513 1109513 1109513 1109513 1252013 1869513

Balance Bd 242000 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048

Balance cd 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048 22274314

36

415 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Dragons

Notify Enterprise

Kickstarter

Total 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Expenditure

Production cost of goods 2476693 2476693 2476693 0 0 0 0 0 0 0 0 0

Overheads 1598592 1598592 1718992 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 6942426

4075285 4075285 4195685 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 8541018

Net -575285 -575285 -695685 1901408 1901408 1901408 1901408 1901408 1901408 1901408 5838908 -110352

Balance Bd 2227431 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683

Balance cd 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683 3847331

37

416 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 313500 498750 807500 1254000 1410750

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 555500 498750 807500 1254000 1410750

Expenditure

Production cost of goods 884944 743008 16081704 24840908 24325908

Overheads 2442625 193035 244138 5009082 6325582

Return for dragons 0 6942426 120763488 151404816 160479816

3327569 33676006 525718528 900722096 10362971

Net 2227431 16198994 281781472 353277904 374452904

Balance Bd 555500 2227431 38473304 666514512 101979242

Balance cd 2227431 38473304 666514512 101979242 139424532

38

417 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2227431 38473304 666514512 101979242 139424532

2227431 38473304 666514512 101979242 139424532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2227431 38473304 666514512 101979242

Add Net profit for the year -192569 2314142 40254496 50468272 53493272

Drawings 0 6942426 120763488 151404816 160479816

2227431 38473304 666514512 101979242 139424532

Balance 0 0 0 0 0

39

42 ndash Worst Case Scenario

421 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 666667pound 666667pound 666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2000000pound

LED Lights 120000pound 120000pound 120000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 360000pound

Battery 66667pound 66667pound 66667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 200000pound

Motor 833333pound 833333pound 833333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2500000pound

Cost of Raw Materials Consumed 1739667pound 1739667pound 1739667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5219000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 1889747pound 1889747pound 1889747pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5669240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Finished Goods

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 21850000pound

Cost of goods sold

Production cost of goods bd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Gross profit 2106480-pound 2106480-pound 2106480-pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 15530560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 350000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 24251246pound

Net profit Before TAX 4117384-pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound 8720686-pound

40

422 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed 2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 43225000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 556640pound 556640pound 556640pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 35794920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 4847242pound 16491420pound

41

423 ndash Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 2000000pound 2400000pound 4000000pound 5000000pound 8200000pound

LED Lights 360000pound 432000pound 720000pound 900000pound 1476000pound

Battery 200000pound 240000pound 400000pound 500000pound 820000pound

Motor 2500000pound 3000000pound 5000000pound 6250000pound 10250000pound

Cost of Raw Materials Consumed 5219000pound 6201000pound 10420000pound 13094000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 5669240pound 6779880pound 11365504pound 14985008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Finished Goods

Sales 21850000pound 43225000pound 55100000pound 88350000pound 119700000pound

Cost of goods sold

Production cost of goods bd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Gross profit 15530560pound 35794920pound 43066296pound 72111092pound 95374092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 350000pound 420000pound 700000pound 875000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24251250pound 19303500pound 24133800pound 49495820pound 63255820pound

Net profit Before TAX 8720690-pound 16491420pound 18932496pound 22615272pound 32118272pound

42

424 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Dragons 15000000pound

Notify Enterprise 4200000pound

Kickstarter 5000000pound

Total 24200000pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Expenditure

Production cost of goods 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

4117384pound 4117384pound 4237784pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Net 20082616pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound

Balance Bd 242000 200826162 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178

Balance cd 2008261617 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178 15479314

43

425 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Dragons

Notify Enterprise

Kickstarter

Total 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Expenditure

Production cost of goods 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4947426pound

4075285pound 4075285pound 4195685pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 6546018pound

Net 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 100184-pound

Balance Bd 15479314pound 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound

Balance cd 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound 27023308pound

44

426 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 218500 432250 551000 883500 1197000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 460500 432250 551000 883500 1197000

Expenditure

Production cost of goods 631944 743008 12033704 16238908 24325908

Overheads 2425125 193035 241338 4949582 6325582

Return for dragons 0 4947426 56797488 67845816 96354816

3057069 31681006 418472528 725193096 972172096

Net 1547931 11543994 132527472 158306904 224827904

Balance Bd 460500 1547931 27023304 402760512 561067416

Balance cd 1547931 27023304 402760512 561067416 78589532

45

427 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 1547931 27023304 402760512 561067416 78589532

1547931 27023304 402760512 561067416 78589532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 1547931 27023304 402760512 561067416

Add Net profit for the year -872069 1649142 18932496 22615272 32118272

Drawings 0 4947426 56797488 67845816 96354816

1547931 27023304 402760512 561067416 78589532

Balance 0 0 0 0 0

46

43 ndash Best Case Scenario

431 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 37620000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 28770560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2974513pound 2260513pound 2260513pound 1736513pound 1736513pound 1736513pound 1736513pound 2474513pound 2474513pound 4344314pound

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

33

412 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 7437500pound 7437500pound 49875000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 1023307pound 1023307pound 1023307pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 3500000pound 7437500pound 7437500pound 42444920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 575285-pound 575285-pound 695685-pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 1901408pound 5838908pound 5838908pound 23141420pound

34

413 ndash Profit and Loss Years 1 - 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 3000000pound 2400000pound 5600000pound 8400000pound 8200000pound

LED Lights 540000pound 432000pound 1008000pound 1512000pound 1476000pound

Battery 300000pound 240000pound 560000pound 840000pound 820000pound

Motor 3750000pound 3000000pound 7000000pound 10500000pound 10250000pound

Cost of Raw Materials Consumed 7749000pound 6201000pound 14468000pound 21696000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 6779880pound 15413504pound 23587008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 7430080pound 16081704pound 24840908pound 24325908pound

Finished Goods

Sales 31350000pound 49875000pound 80750000pound 125400000pound 141075000pound

Cost of goods sold

Production cost of goods bd 8849440pound 7430080pound 16081704pound 24840908pound 24325908pound

Gross profit 22500560pound 42444920pound 64668296pound 100559092pound 116749092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 420000pound 980000pound 1470000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19303500pound 24413800pound 50090820pound 63255820pound

Net profit Before TAX 1925690-pound 23141420pound 40254496pound 50468272pound 53493272pound

35

414 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2724513 1651013 1185513 1109513 1109513 1109513 1109513 1252013 1869513

Balance Bd 242000 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048

Balance cd 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048 22274314

36

415 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Dragons

Notify Enterprise

Kickstarter

Total 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Expenditure

Production cost of goods 2476693 2476693 2476693 0 0 0 0 0 0 0 0 0

Overheads 1598592 1598592 1718992 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 6942426

4075285 4075285 4195685 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 8541018

Net -575285 -575285 -695685 1901408 1901408 1901408 1901408 1901408 1901408 1901408 5838908 -110352

Balance Bd 2227431 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683

Balance cd 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683 3847331

37

416 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 313500 498750 807500 1254000 1410750

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 555500 498750 807500 1254000 1410750

Expenditure

Production cost of goods 884944 743008 16081704 24840908 24325908

Overheads 2442625 193035 244138 5009082 6325582

Return for dragons 0 6942426 120763488 151404816 160479816

3327569 33676006 525718528 900722096 10362971

Net 2227431 16198994 281781472 353277904 374452904

Balance Bd 555500 2227431 38473304 666514512 101979242

Balance cd 2227431 38473304 666514512 101979242 139424532

38

417 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2227431 38473304 666514512 101979242 139424532

2227431 38473304 666514512 101979242 139424532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2227431 38473304 666514512 101979242

Add Net profit for the year -192569 2314142 40254496 50468272 53493272

Drawings 0 6942426 120763488 151404816 160479816

2227431 38473304 666514512 101979242 139424532

Balance 0 0 0 0 0

39

42 ndash Worst Case Scenario

421 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 666667pound 666667pound 666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2000000pound

LED Lights 120000pound 120000pound 120000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 360000pound

Battery 66667pound 66667pound 66667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 200000pound

Motor 833333pound 833333pound 833333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2500000pound

Cost of Raw Materials Consumed 1739667pound 1739667pound 1739667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5219000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 1889747pound 1889747pound 1889747pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5669240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Finished Goods

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 21850000pound

Cost of goods sold

Production cost of goods bd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Gross profit 2106480-pound 2106480-pound 2106480-pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 15530560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 350000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 24251246pound

Net profit Before TAX 4117384-pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound 8720686-pound

40

422 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed 2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 43225000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 556640pound 556640pound 556640pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 35794920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 4847242pound 16491420pound

41

423 ndash Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 2000000pound 2400000pound 4000000pound 5000000pound 8200000pound

LED Lights 360000pound 432000pound 720000pound 900000pound 1476000pound

Battery 200000pound 240000pound 400000pound 500000pound 820000pound

Motor 2500000pound 3000000pound 5000000pound 6250000pound 10250000pound

Cost of Raw Materials Consumed 5219000pound 6201000pound 10420000pound 13094000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 5669240pound 6779880pound 11365504pound 14985008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Finished Goods

Sales 21850000pound 43225000pound 55100000pound 88350000pound 119700000pound

Cost of goods sold

Production cost of goods bd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Gross profit 15530560pound 35794920pound 43066296pound 72111092pound 95374092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 350000pound 420000pound 700000pound 875000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24251250pound 19303500pound 24133800pound 49495820pound 63255820pound

Net profit Before TAX 8720690-pound 16491420pound 18932496pound 22615272pound 32118272pound

42

424 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Dragons 15000000pound

Notify Enterprise 4200000pound

Kickstarter 5000000pound

Total 24200000pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Expenditure

Production cost of goods 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

4117384pound 4117384pound 4237784pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Net 20082616pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound

Balance Bd 242000 200826162 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178

Balance cd 2008261617 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178 15479314

43

425 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Dragons

Notify Enterprise

Kickstarter

Total 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Expenditure

Production cost of goods 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4947426pound

4075285pound 4075285pound 4195685pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 6546018pound

Net 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 100184-pound

Balance Bd 15479314pound 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound

Balance cd 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound 27023308pound

44

426 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 218500 432250 551000 883500 1197000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 460500 432250 551000 883500 1197000

Expenditure

Production cost of goods 631944 743008 12033704 16238908 24325908

Overheads 2425125 193035 241338 4949582 6325582

Return for dragons 0 4947426 56797488 67845816 96354816

3057069 31681006 418472528 725193096 972172096

Net 1547931 11543994 132527472 158306904 224827904

Balance Bd 460500 1547931 27023304 402760512 561067416

Balance cd 1547931 27023304 402760512 561067416 78589532

45

427 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 1547931 27023304 402760512 561067416 78589532

1547931 27023304 402760512 561067416 78589532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 1547931 27023304 402760512 561067416

Add Net profit for the year -872069 1649142 18932496 22615272 32118272

Drawings 0 4947426 56797488 67845816 96354816

1547931 27023304 402760512 561067416 78589532

Balance 0 0 0 0 0

46

43 ndash Best Case Scenario

431 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 37620000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 28770560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2974513pound 2260513pound 2260513pound 1736513pound 1736513pound 1736513pound 1736513pound 2474513pound 2474513pound 4344314pound

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

34

413 ndash Profit and Loss Years 1 - 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 3000000pound 2400000pound 5600000pound 8400000pound 8200000pound

LED Lights 540000pound 432000pound 1008000pound 1512000pound 1476000pound

Battery 300000pound 240000pound 560000pound 840000pound 820000pound

Motor 3750000pound 3000000pound 7000000pound 10500000pound 10250000pound

Cost of Raw Materials Consumed 7749000pound 6201000pound 14468000pound 21696000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 6779880pound 15413504pound 23587008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 7430080pound 16081704pound 24840908pound 24325908pound

Finished Goods

Sales 31350000pound 49875000pound 80750000pound 125400000pound 141075000pound

Cost of goods sold

Production cost of goods bd 8849440pound 7430080pound 16081704pound 24840908pound 24325908pound

Gross profit 22500560pound 42444920pound 64668296pound 100559092pound 116749092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 420000pound 980000pound 1470000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19303500pound 24413800pound 50090820pound 63255820pound

Net profit Before TAX 1925690-pound 23141420pound 40254496pound 50468272pound 53493272pound

35

414 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2724513 1651013 1185513 1109513 1109513 1109513 1109513 1252013 1869513

Balance Bd 242000 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048

Balance cd 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048 22274314

36

415 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Dragons

Notify Enterprise

Kickstarter

Total 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Expenditure

Production cost of goods 2476693 2476693 2476693 0 0 0 0 0 0 0 0 0

Overheads 1598592 1598592 1718992 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 6942426

4075285 4075285 4195685 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 8541018

Net -575285 -575285 -695685 1901408 1901408 1901408 1901408 1901408 1901408 1901408 5838908 -110352

Balance Bd 2227431 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683

Balance cd 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683 3847331

37

416 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 313500 498750 807500 1254000 1410750

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 555500 498750 807500 1254000 1410750

Expenditure

Production cost of goods 884944 743008 16081704 24840908 24325908

Overheads 2442625 193035 244138 5009082 6325582

Return for dragons 0 6942426 120763488 151404816 160479816

3327569 33676006 525718528 900722096 10362971

Net 2227431 16198994 281781472 353277904 374452904

Balance Bd 555500 2227431 38473304 666514512 101979242

Balance cd 2227431 38473304 666514512 101979242 139424532

38

417 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2227431 38473304 666514512 101979242 139424532

2227431 38473304 666514512 101979242 139424532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2227431 38473304 666514512 101979242

Add Net profit for the year -192569 2314142 40254496 50468272 53493272

Drawings 0 6942426 120763488 151404816 160479816

2227431 38473304 666514512 101979242 139424532

Balance 0 0 0 0 0

39

42 ndash Worst Case Scenario

421 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 666667pound 666667pound 666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2000000pound

LED Lights 120000pound 120000pound 120000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 360000pound

Battery 66667pound 66667pound 66667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 200000pound

Motor 833333pound 833333pound 833333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2500000pound

Cost of Raw Materials Consumed 1739667pound 1739667pound 1739667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5219000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 1889747pound 1889747pound 1889747pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5669240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Finished Goods

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 21850000pound

Cost of goods sold

Production cost of goods bd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Gross profit 2106480-pound 2106480-pound 2106480-pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 15530560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 350000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 24251246pound

Net profit Before TAX 4117384-pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound 8720686-pound

40

422 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed 2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 43225000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 556640pound 556640pound 556640pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 35794920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 4847242pound 16491420pound

41

423 ndash Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 2000000pound 2400000pound 4000000pound 5000000pound 8200000pound

LED Lights 360000pound 432000pound 720000pound 900000pound 1476000pound

Battery 200000pound 240000pound 400000pound 500000pound 820000pound

Motor 2500000pound 3000000pound 5000000pound 6250000pound 10250000pound

Cost of Raw Materials Consumed 5219000pound 6201000pound 10420000pound 13094000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 5669240pound 6779880pound 11365504pound 14985008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Finished Goods

Sales 21850000pound 43225000pound 55100000pound 88350000pound 119700000pound

Cost of goods sold

Production cost of goods bd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Gross profit 15530560pound 35794920pound 43066296pound 72111092pound 95374092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 350000pound 420000pound 700000pound 875000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24251250pound 19303500pound 24133800pound 49495820pound 63255820pound

Net profit Before TAX 8720690-pound 16491420pound 18932496pound 22615272pound 32118272pound

42

424 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Dragons 15000000pound

Notify Enterprise 4200000pound

Kickstarter 5000000pound

Total 24200000pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Expenditure

Production cost of goods 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

4117384pound 4117384pound 4237784pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Net 20082616pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound

Balance Bd 242000 200826162 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178

Balance cd 2008261617 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178 15479314

43

425 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Dragons

Notify Enterprise

Kickstarter

Total 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Expenditure

Production cost of goods 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4947426pound

4075285pound 4075285pound 4195685pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 6546018pound

Net 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 100184-pound

Balance Bd 15479314pound 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound

Balance cd 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound 27023308pound

44

426 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 218500 432250 551000 883500 1197000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 460500 432250 551000 883500 1197000

Expenditure

Production cost of goods 631944 743008 12033704 16238908 24325908

Overheads 2425125 193035 241338 4949582 6325582

Return for dragons 0 4947426 56797488 67845816 96354816

3057069 31681006 418472528 725193096 972172096

Net 1547931 11543994 132527472 158306904 224827904

Balance Bd 460500 1547931 27023304 402760512 561067416

Balance cd 1547931 27023304 402760512 561067416 78589532

45

427 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 1547931 27023304 402760512 561067416 78589532

1547931 27023304 402760512 561067416 78589532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 1547931 27023304 402760512 561067416

Add Net profit for the year -872069 1649142 18932496 22615272 32118272

Drawings 0 4947426 56797488 67845816 96354816

1547931 27023304 402760512 561067416 78589532

Balance 0 0 0 0 0

46

43 ndash Best Case Scenario

431 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 37620000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 28770560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2974513pound 2260513pound 2260513pound 1736513pound 1736513pound 1736513pound 1736513pound 2474513pound 2474513pound 4344314pound

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

35

414 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 47500 36765 32110 31350 31350 31350 31350 32775 38950

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2724513 1651013 1185513 1109513 1109513 1109513 1109513 1252013 1869513

Balance Bd 242000 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048

Balance cd 192247 142494 9153699 1187821 1352922 1471474 1582425 1693376 1804328 1915279 204048 22274314

36

415 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Dragons

Notify Enterprise

Kickstarter

Total 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Expenditure

Production cost of goods 2476693 2476693 2476693 0 0 0 0 0 0 0 0 0

Overheads 1598592 1598592 1718992 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 6942426

4075285 4075285 4195685 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 8541018

Net -575285 -575285 -695685 1901408 1901408 1901408 1901408 1901408 1901408 1901408 5838908 -110352

Balance Bd 2227431 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683

Balance cd 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683 3847331

37

416 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 313500 498750 807500 1254000 1410750

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 555500 498750 807500 1254000 1410750

Expenditure

Production cost of goods 884944 743008 16081704 24840908 24325908

Overheads 2442625 193035 244138 5009082 6325582

Return for dragons 0 6942426 120763488 151404816 160479816

3327569 33676006 525718528 900722096 10362971

Net 2227431 16198994 281781472 353277904 374452904

Balance Bd 555500 2227431 38473304 666514512 101979242

Balance cd 2227431 38473304 666514512 101979242 139424532

38

417 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2227431 38473304 666514512 101979242 139424532

2227431 38473304 666514512 101979242 139424532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2227431 38473304 666514512 101979242

Add Net profit for the year -192569 2314142 40254496 50468272 53493272

Drawings 0 6942426 120763488 151404816 160479816

2227431 38473304 666514512 101979242 139424532

Balance 0 0 0 0 0

39

42 ndash Worst Case Scenario

421 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 666667pound 666667pound 666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2000000pound

LED Lights 120000pound 120000pound 120000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 360000pound

Battery 66667pound 66667pound 66667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 200000pound

Motor 833333pound 833333pound 833333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2500000pound

Cost of Raw Materials Consumed 1739667pound 1739667pound 1739667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5219000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 1889747pound 1889747pound 1889747pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5669240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Finished Goods

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 21850000pound

Cost of goods sold

Production cost of goods bd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Gross profit 2106480-pound 2106480-pound 2106480-pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 15530560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 350000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 24251246pound

Net profit Before TAX 4117384-pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound 8720686-pound

40

422 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed 2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 43225000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 556640pound 556640pound 556640pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 35794920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 4847242pound 16491420pound

41

423 ndash Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 2000000pound 2400000pound 4000000pound 5000000pound 8200000pound

LED Lights 360000pound 432000pound 720000pound 900000pound 1476000pound

Battery 200000pound 240000pound 400000pound 500000pound 820000pound

Motor 2500000pound 3000000pound 5000000pound 6250000pound 10250000pound

Cost of Raw Materials Consumed 5219000pound 6201000pound 10420000pound 13094000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 5669240pound 6779880pound 11365504pound 14985008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Finished Goods

Sales 21850000pound 43225000pound 55100000pound 88350000pound 119700000pound

Cost of goods sold

Production cost of goods bd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Gross profit 15530560pound 35794920pound 43066296pound 72111092pound 95374092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 350000pound 420000pound 700000pound 875000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24251250pound 19303500pound 24133800pound 49495820pound 63255820pound

Net profit Before TAX 8720690-pound 16491420pound 18932496pound 22615272pound 32118272pound

42

424 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Dragons 15000000pound

Notify Enterprise 4200000pound

Kickstarter 5000000pound

Total 24200000pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Expenditure

Production cost of goods 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

4117384pound 4117384pound 4237784pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Net 20082616pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound

Balance Bd 242000 200826162 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178

Balance cd 2008261617 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178 15479314

43

425 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Dragons

Notify Enterprise

Kickstarter

Total 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Expenditure

Production cost of goods 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4947426pound

4075285pound 4075285pound 4195685pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 6546018pound

Net 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 100184-pound

Balance Bd 15479314pound 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound

Balance cd 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound 27023308pound

44

426 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 218500 432250 551000 883500 1197000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 460500 432250 551000 883500 1197000

Expenditure

Production cost of goods 631944 743008 12033704 16238908 24325908

Overheads 2425125 193035 241338 4949582 6325582

Return for dragons 0 4947426 56797488 67845816 96354816

3057069 31681006 418472528 725193096 972172096

Net 1547931 11543994 132527472 158306904 224827904

Balance Bd 460500 1547931 27023304 402760512 561067416

Balance cd 1547931 27023304 402760512 561067416 78589532

45

427 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 1547931 27023304 402760512 561067416 78589532

1547931 27023304 402760512 561067416 78589532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 1547931 27023304 402760512 561067416

Add Net profit for the year -872069 1649142 18932496 22615272 32118272

Drawings 0 4947426 56797488 67845816 96354816

1547931 27023304 402760512 561067416 78589532

Balance 0 0 0 0 0

46

43 ndash Best Case Scenario

431 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 37620000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 28770560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2974513pound 2260513pound 2260513pound 1736513pound 1736513pound 1736513pound 1736513pound 2474513pound 2474513pound 4344314pound

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

36

415 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Dragons

Notify Enterprise

Kickstarter

Total 35000 35000 35000 35000 35000 35000 35000 35000 35000 35000 74375 74375

Expenditure

Production cost of goods 2476693 2476693 2476693 0 0 0 0 0 0 0 0 0

Overheads 1598592 1598592 1718992 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 6942426

4075285 4075285 4195685 1598592 1598592 1598592 1598592 1598592 1598592 1598592 1598592 8541018

Net -575285 -575285 -695685 1901408 1901408 1901408 1901408 1901408 1901408 1901408 5838908 -110352

Balance Bd 2227431 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683

Balance cd 2169903 2112374 2042806 2232947 2423088 2613228 2803369 299351 3183651 3373792 3957683 3847331

37

416 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 313500 498750 807500 1254000 1410750

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 555500 498750 807500 1254000 1410750

Expenditure

Production cost of goods 884944 743008 16081704 24840908 24325908

Overheads 2442625 193035 244138 5009082 6325582

Return for dragons 0 6942426 120763488 151404816 160479816

3327569 33676006 525718528 900722096 10362971

Net 2227431 16198994 281781472 353277904 374452904

Balance Bd 555500 2227431 38473304 666514512 101979242

Balance cd 2227431 38473304 666514512 101979242 139424532

38

417 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2227431 38473304 666514512 101979242 139424532

2227431 38473304 666514512 101979242 139424532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2227431 38473304 666514512 101979242

Add Net profit for the year -192569 2314142 40254496 50468272 53493272

Drawings 0 6942426 120763488 151404816 160479816

2227431 38473304 666514512 101979242 139424532

Balance 0 0 0 0 0

39

42 ndash Worst Case Scenario

421 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 666667pound 666667pound 666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2000000pound

LED Lights 120000pound 120000pound 120000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 360000pound

Battery 66667pound 66667pound 66667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 200000pound

Motor 833333pound 833333pound 833333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2500000pound

Cost of Raw Materials Consumed 1739667pound 1739667pound 1739667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5219000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 1889747pound 1889747pound 1889747pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5669240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Finished Goods

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 21850000pound

Cost of goods sold

Production cost of goods bd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Gross profit 2106480-pound 2106480-pound 2106480-pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 15530560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 350000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 24251246pound

Net profit Before TAX 4117384-pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound 8720686-pound

40

422 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed 2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 43225000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 556640pound 556640pound 556640pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 35794920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 4847242pound 16491420pound

41

423 ndash Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 2000000pound 2400000pound 4000000pound 5000000pound 8200000pound

LED Lights 360000pound 432000pound 720000pound 900000pound 1476000pound

Battery 200000pound 240000pound 400000pound 500000pound 820000pound

Motor 2500000pound 3000000pound 5000000pound 6250000pound 10250000pound

Cost of Raw Materials Consumed 5219000pound 6201000pound 10420000pound 13094000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 5669240pound 6779880pound 11365504pound 14985008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Finished Goods

Sales 21850000pound 43225000pound 55100000pound 88350000pound 119700000pound

Cost of goods sold

Production cost of goods bd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Gross profit 15530560pound 35794920pound 43066296pound 72111092pound 95374092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 350000pound 420000pound 700000pound 875000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24251250pound 19303500pound 24133800pound 49495820pound 63255820pound

Net profit Before TAX 8720690-pound 16491420pound 18932496pound 22615272pound 32118272pound

42

424 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Dragons 15000000pound

Notify Enterprise 4200000pound

Kickstarter 5000000pound

Total 24200000pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Expenditure

Production cost of goods 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

4117384pound 4117384pound 4237784pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Net 20082616pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound

Balance Bd 242000 200826162 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178

Balance cd 2008261617 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178 15479314

43

425 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Dragons

Notify Enterprise

Kickstarter

Total 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Expenditure

Production cost of goods 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4947426pound

4075285pound 4075285pound 4195685pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 6546018pound

Net 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 100184-pound

Balance Bd 15479314pound 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound

Balance cd 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound 27023308pound

44

426 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 218500 432250 551000 883500 1197000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 460500 432250 551000 883500 1197000

Expenditure

Production cost of goods 631944 743008 12033704 16238908 24325908

Overheads 2425125 193035 241338 4949582 6325582

Return for dragons 0 4947426 56797488 67845816 96354816

3057069 31681006 418472528 725193096 972172096

Net 1547931 11543994 132527472 158306904 224827904

Balance Bd 460500 1547931 27023304 402760512 561067416

Balance cd 1547931 27023304 402760512 561067416 78589532

45

427 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 1547931 27023304 402760512 561067416 78589532

1547931 27023304 402760512 561067416 78589532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 1547931 27023304 402760512 561067416

Add Net profit for the year -872069 1649142 18932496 22615272 32118272

Drawings 0 4947426 56797488 67845816 96354816

1547931 27023304 402760512 561067416 78589532

Balance 0 0 0 0 0

46

43 ndash Best Case Scenario

431 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 37620000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 28770560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2974513pound 2260513pound 2260513pound 1736513pound 1736513pound 1736513pound 1736513pound 2474513pound 2474513pound 4344314pound

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

37

416 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 313500 498750 807500 1254000 1410750

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 555500 498750 807500 1254000 1410750

Expenditure

Production cost of goods 884944 743008 16081704 24840908 24325908

Overheads 2442625 193035 244138 5009082 6325582

Return for dragons 0 6942426 120763488 151404816 160479816

3327569 33676006 525718528 900722096 10362971

Net 2227431 16198994 281781472 353277904 374452904

Balance Bd 555500 2227431 38473304 666514512 101979242

Balance cd 2227431 38473304 666514512 101979242 139424532

38

417 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2227431 38473304 666514512 101979242 139424532

2227431 38473304 666514512 101979242 139424532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2227431 38473304 666514512 101979242

Add Net profit for the year -192569 2314142 40254496 50468272 53493272

Drawings 0 6942426 120763488 151404816 160479816

2227431 38473304 666514512 101979242 139424532

Balance 0 0 0 0 0

39

42 ndash Worst Case Scenario

421 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 666667pound 666667pound 666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2000000pound

LED Lights 120000pound 120000pound 120000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 360000pound

Battery 66667pound 66667pound 66667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 200000pound

Motor 833333pound 833333pound 833333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2500000pound

Cost of Raw Materials Consumed 1739667pound 1739667pound 1739667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5219000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 1889747pound 1889747pound 1889747pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5669240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Finished Goods

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 21850000pound

Cost of goods sold

Production cost of goods bd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Gross profit 2106480-pound 2106480-pound 2106480-pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 15530560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 350000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 24251246pound

Net profit Before TAX 4117384-pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound 8720686-pound

40

422 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed 2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 43225000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 556640pound 556640pound 556640pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 35794920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 4847242pound 16491420pound

41

423 ndash Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 2000000pound 2400000pound 4000000pound 5000000pound 8200000pound

LED Lights 360000pound 432000pound 720000pound 900000pound 1476000pound

Battery 200000pound 240000pound 400000pound 500000pound 820000pound

Motor 2500000pound 3000000pound 5000000pound 6250000pound 10250000pound

Cost of Raw Materials Consumed 5219000pound 6201000pound 10420000pound 13094000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 5669240pound 6779880pound 11365504pound 14985008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Finished Goods

Sales 21850000pound 43225000pound 55100000pound 88350000pound 119700000pound

Cost of goods sold

Production cost of goods bd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Gross profit 15530560pound 35794920pound 43066296pound 72111092pound 95374092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 350000pound 420000pound 700000pound 875000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24251250pound 19303500pound 24133800pound 49495820pound 63255820pound

Net profit Before TAX 8720690-pound 16491420pound 18932496pound 22615272pound 32118272pound

42

424 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Dragons 15000000pound

Notify Enterprise 4200000pound

Kickstarter 5000000pound

Total 24200000pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Expenditure

Production cost of goods 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

4117384pound 4117384pound 4237784pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Net 20082616pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound

Balance Bd 242000 200826162 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178

Balance cd 2008261617 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178 15479314

43

425 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Dragons

Notify Enterprise

Kickstarter

Total 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Expenditure

Production cost of goods 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4947426pound

4075285pound 4075285pound 4195685pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 6546018pound

Net 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 100184-pound

Balance Bd 15479314pound 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound

Balance cd 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound 27023308pound

44

426 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 218500 432250 551000 883500 1197000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 460500 432250 551000 883500 1197000

Expenditure

Production cost of goods 631944 743008 12033704 16238908 24325908

Overheads 2425125 193035 241338 4949582 6325582

Return for dragons 0 4947426 56797488 67845816 96354816

3057069 31681006 418472528 725193096 972172096

Net 1547931 11543994 132527472 158306904 224827904

Balance Bd 460500 1547931 27023304 402760512 561067416

Balance cd 1547931 27023304 402760512 561067416 78589532

45

427 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 1547931 27023304 402760512 561067416 78589532

1547931 27023304 402760512 561067416 78589532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 1547931 27023304 402760512 561067416

Add Net profit for the year -872069 1649142 18932496 22615272 32118272

Drawings 0 4947426 56797488 67845816 96354816

1547931 27023304 402760512 561067416 78589532

Balance 0 0 0 0 0

46

43 ndash Best Case Scenario

431 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 37620000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 28770560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2974513pound 2260513pound 2260513pound 1736513pound 1736513pound 1736513pound 1736513pound 2474513pound 2474513pound 4344314pound

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

38

417 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2227431 38473304 666514512 101979242 139424532

2227431 38473304 666514512 101979242 139424532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2227431 38473304 666514512 101979242

Add Net profit for the year -192569 2314142 40254496 50468272 53493272

Drawings 0 6942426 120763488 151404816 160479816

2227431 38473304 666514512 101979242 139424532

Balance 0 0 0 0 0

39

42 ndash Worst Case Scenario

421 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 666667pound 666667pound 666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2000000pound

LED Lights 120000pound 120000pound 120000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 360000pound

Battery 66667pound 66667pound 66667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 200000pound

Motor 833333pound 833333pound 833333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2500000pound

Cost of Raw Materials Consumed 1739667pound 1739667pound 1739667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5219000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 1889747pound 1889747pound 1889747pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5669240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Finished Goods

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 21850000pound

Cost of goods sold

Production cost of goods bd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Gross profit 2106480-pound 2106480-pound 2106480-pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 15530560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 350000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 24251246pound

Net profit Before TAX 4117384-pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound 8720686-pound

40

422 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed 2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 43225000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 556640pound 556640pound 556640pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 35794920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 4847242pound 16491420pound

41

423 ndash Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 2000000pound 2400000pound 4000000pound 5000000pound 8200000pound

LED Lights 360000pound 432000pound 720000pound 900000pound 1476000pound

Battery 200000pound 240000pound 400000pound 500000pound 820000pound

Motor 2500000pound 3000000pound 5000000pound 6250000pound 10250000pound

Cost of Raw Materials Consumed 5219000pound 6201000pound 10420000pound 13094000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 5669240pound 6779880pound 11365504pound 14985008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Finished Goods

Sales 21850000pound 43225000pound 55100000pound 88350000pound 119700000pound

Cost of goods sold

Production cost of goods bd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Gross profit 15530560pound 35794920pound 43066296pound 72111092pound 95374092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 350000pound 420000pound 700000pound 875000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24251250pound 19303500pound 24133800pound 49495820pound 63255820pound

Net profit Before TAX 8720690-pound 16491420pound 18932496pound 22615272pound 32118272pound

42

424 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Dragons 15000000pound

Notify Enterprise 4200000pound

Kickstarter 5000000pound

Total 24200000pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Expenditure

Production cost of goods 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

4117384pound 4117384pound 4237784pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Net 20082616pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound

Balance Bd 242000 200826162 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178

Balance cd 2008261617 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178 15479314

43

425 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Dragons

Notify Enterprise

Kickstarter

Total 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Expenditure

Production cost of goods 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4947426pound

4075285pound 4075285pound 4195685pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 6546018pound

Net 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 100184-pound

Balance Bd 15479314pound 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound

Balance cd 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound 27023308pound

44

426 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 218500 432250 551000 883500 1197000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 460500 432250 551000 883500 1197000

Expenditure

Production cost of goods 631944 743008 12033704 16238908 24325908

Overheads 2425125 193035 241338 4949582 6325582

Return for dragons 0 4947426 56797488 67845816 96354816

3057069 31681006 418472528 725193096 972172096

Net 1547931 11543994 132527472 158306904 224827904

Balance Bd 460500 1547931 27023304 402760512 561067416

Balance cd 1547931 27023304 402760512 561067416 78589532

45

427 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 1547931 27023304 402760512 561067416 78589532

1547931 27023304 402760512 561067416 78589532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 1547931 27023304 402760512 561067416

Add Net profit for the year -872069 1649142 18932496 22615272 32118272

Drawings 0 4947426 56797488 67845816 96354816

1547931 27023304 402760512 561067416 78589532

Balance 0 0 0 0 0

46

43 ndash Best Case Scenario

431 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 37620000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 28770560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2974513pound 2260513pound 2260513pound 1736513pound 1736513pound 1736513pound 1736513pound 2474513pound 2474513pound 4344314pound

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

39

42 ndash Worst Case Scenario

421 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 666667pound 666667pound 666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2000000pound

LED Lights 120000pound 120000pound 120000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 360000pound

Battery 66667pound 66667pound 66667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 200000pound

Motor 833333pound 833333pound 833333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2500000pound

Cost of Raw Materials Consumed 1739667pound 1739667pound 1739667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5219000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 1889747pound 1889747pound 1889747pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5669240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Finished Goods

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 21850000pound

Cost of goods sold

Production cost of goods bd 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6319440pound

Gross profit 2106480-pound 2106480-pound 2106480-pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound 15530560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 29167pound 350000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 24251246pound

Net profit Before TAX 4117384-pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound 8720686-pound

40

422 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed 2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 43225000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 556640pound 556640pound 556640pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 35794920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 4847242pound 16491420pound

41

423 ndash Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 2000000pound 2400000pound 4000000pound 5000000pound 8200000pound

LED Lights 360000pound 432000pound 720000pound 900000pound 1476000pound

Battery 200000pound 240000pound 400000pound 500000pound 820000pound

Motor 2500000pound 3000000pound 5000000pound 6250000pound 10250000pound

Cost of Raw Materials Consumed 5219000pound 6201000pound 10420000pound 13094000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 5669240pound 6779880pound 11365504pound 14985008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Finished Goods

Sales 21850000pound 43225000pound 55100000pound 88350000pound 119700000pound

Cost of goods sold

Production cost of goods bd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Gross profit 15530560pound 35794920pound 43066296pound 72111092pound 95374092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 350000pound 420000pound 700000pound 875000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24251250pound 19303500pound 24133800pound 49495820pound 63255820pound

Net profit Before TAX 8720690-pound 16491420pound 18932496pound 22615272pound 32118272pound

42

424 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Dragons 15000000pound

Notify Enterprise 4200000pound

Kickstarter 5000000pound

Total 24200000pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Expenditure

Production cost of goods 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

4117384pound 4117384pound 4237784pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Net 20082616pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound

Balance Bd 242000 200826162 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178

Balance cd 2008261617 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178 15479314

43

425 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Dragons

Notify Enterprise

Kickstarter

Total 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Expenditure

Production cost of goods 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4947426pound

4075285pound 4075285pound 4195685pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 6546018pound

Net 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 100184-pound

Balance Bd 15479314pound 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound

Balance cd 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound 27023308pound

44

426 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 218500 432250 551000 883500 1197000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 460500 432250 551000 883500 1197000

Expenditure

Production cost of goods 631944 743008 12033704 16238908 24325908

Overheads 2425125 193035 241338 4949582 6325582

Return for dragons 0 4947426 56797488 67845816 96354816

3057069 31681006 418472528 725193096 972172096

Net 1547931 11543994 132527472 158306904 224827904

Balance Bd 460500 1547931 27023304 402760512 561067416

Balance cd 1547931 27023304 402760512 561067416 78589532

45

427 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 1547931 27023304 402760512 561067416 78589532

1547931 27023304 402760512 561067416 78589532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 1547931 27023304 402760512 561067416

Add Net profit for the year -872069 1649142 18932496 22615272 32118272

Drawings 0 4947426 56797488 67845816 96354816

1547931 27023304 402760512 561067416 78589532

Balance 0 0 0 0 0

46

43 ndash Best Case Scenario

431 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 37620000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 28770560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2974513pound 2260513pound 2260513pound 1736513pound 1736513pound 1736513pound 1736513pound 2474513pound 2474513pound 4344314pound

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

40

422 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 43000pound 43000pound 43000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 129000pound

Micro Chip 800000pound 800000pound 800000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 2400000pound

LED Lights 144000pound 144000pound 144000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 432000pound

Battery 80000pound 80000pound 80000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 240000pound

Motor 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

Cost of Raw Materials Consumed 2067000pound 2067000pound 2067000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6201000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 2259960pound 2259960pound 2259960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 6779880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Finished Goods

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 43225000pound

Cost of goods sold

Production cost of goods bd 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7430080pound

Gross profit 556640pound 556640pound 556640pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound 35794920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 35000pound 420000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 19303500pound

Net profit Before TAX 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 4847242pound 16491420pound

41

423 ndash Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 2000000pound 2400000pound 4000000pound 5000000pound 8200000pound

LED Lights 360000pound 432000pound 720000pound 900000pound 1476000pound

Battery 200000pound 240000pound 400000pound 500000pound 820000pound

Motor 2500000pound 3000000pound 5000000pound 6250000pound 10250000pound

Cost of Raw Materials Consumed 5219000pound 6201000pound 10420000pound 13094000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 5669240pound 6779880pound 11365504pound 14985008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Finished Goods

Sales 21850000pound 43225000pound 55100000pound 88350000pound 119700000pound

Cost of goods sold

Production cost of goods bd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Gross profit 15530560pound 35794920pound 43066296pound 72111092pound 95374092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 350000pound 420000pound 700000pound 875000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24251250pound 19303500pound 24133800pound 49495820pound 63255820pound

Net profit Before TAX 8720690-pound 16491420pound 18932496pound 22615272pound 32118272pound

42

424 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Dragons 15000000pound

Notify Enterprise 4200000pound

Kickstarter 5000000pound

Total 24200000pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Expenditure

Production cost of goods 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

4117384pound 4117384pound 4237784pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Net 20082616pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound

Balance Bd 242000 200826162 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178

Balance cd 2008261617 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178 15479314

43

425 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Dragons

Notify Enterprise

Kickstarter

Total 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Expenditure

Production cost of goods 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4947426pound

4075285pound 4075285pound 4195685pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 6546018pound

Net 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 100184-pound

Balance Bd 15479314pound 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound

Balance cd 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound 27023308pound

44

426 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 218500 432250 551000 883500 1197000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 460500 432250 551000 883500 1197000

Expenditure

Production cost of goods 631944 743008 12033704 16238908 24325908

Overheads 2425125 193035 241338 4949582 6325582

Return for dragons 0 4947426 56797488 67845816 96354816

3057069 31681006 418472528 725193096 972172096

Net 1547931 11543994 132527472 158306904 224827904

Balance Bd 460500 1547931 27023304 402760512 561067416

Balance cd 1547931 27023304 402760512 561067416 78589532

45

427 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 1547931 27023304 402760512 561067416 78589532

1547931 27023304 402760512 561067416 78589532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 1547931 27023304 402760512 561067416

Add Net profit for the year -872069 1649142 18932496 22615272 32118272

Drawings 0 4947426 56797488 67845816 96354816

1547931 27023304 402760512 561067416 78589532

Balance 0 0 0 0 0

46

43 ndash Best Case Scenario

431 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 37620000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 28770560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2974513pound 2260513pound 2260513pound 1736513pound 1736513pound 1736513pound 1736513pound 2474513pound 2474513pound 4344314pound

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

41

423 ndash Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 129000pound 300000pound 444000pound 435000pound

Micro Chip 2000000pound 2400000pound 4000000pound 5000000pound 8200000pound

LED Lights 360000pound 432000pound 720000pound 900000pound 1476000pound

Battery 200000pound 240000pound 400000pound 500000pound 820000pound

Motor 2500000pound 3000000pound 5000000pound 6250000pound 10250000pound

Cost of Raw Materials Consumed 5219000pound 6201000pound 10420000pound 13094000pound 21181000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 5669240pound 6779880pound 11365504pound 14985008pound 23072008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Finished Goods

Sales 21850000pound 43225000pound 55100000pound 88350000pound 119700000pound

Cost of goods sold

Production cost of goods bd 6319440pound 7430080pound 12033704pound 16238908pound 24325908pound

Gross profit 15530560pound 35794920pound 43066296pound 72111092pound 95374092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 350000pound 420000pound 700000pound 875000pound 1435000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24251250pound 19303500pound 24133800pound 49495820pound 63255820pound

Net profit Before TAX 8720690-pound 16491420pound 18932496pound 22615272pound 32118272pound

42

424 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Dragons 15000000pound

Notify Enterprise 4200000pound

Kickstarter 5000000pound

Total 24200000pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Expenditure

Production cost of goods 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

4117384pound 4117384pound 4237784pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Net 20082616pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound

Balance Bd 242000 200826162 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178

Balance cd 2008261617 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178 15479314

43

425 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Dragons

Notify Enterprise

Kickstarter

Total 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Expenditure

Production cost of goods 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4947426pound

4075285pound 4075285pound 4195685pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 6546018pound

Net 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 100184-pound

Balance Bd 15479314pound 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound

Balance cd 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound 27023308pound

44

426 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 218500 432250 551000 883500 1197000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 460500 432250 551000 883500 1197000

Expenditure

Production cost of goods 631944 743008 12033704 16238908 24325908

Overheads 2425125 193035 241338 4949582 6325582

Return for dragons 0 4947426 56797488 67845816 96354816

3057069 31681006 418472528 725193096 972172096

Net 1547931 11543994 132527472 158306904 224827904

Balance Bd 460500 1547931 27023304 402760512 561067416

Balance cd 1547931 27023304 402760512 561067416 78589532

45

427 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 1547931 27023304 402760512 561067416 78589532

1547931 27023304 402760512 561067416 78589532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 1547931 27023304 402760512 561067416

Add Net profit for the year -872069 1649142 18932496 22615272 32118272

Drawings 0 4947426 56797488 67845816 96354816

1547931 27023304 402760512 561067416 78589532

Balance 0 0 0 0 0

46

43 ndash Best Case Scenario

431 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 37620000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 28770560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2974513pound 2260513pound 2260513pound 1736513pound 1736513pound 1736513pound 1736513pound 2474513pound 2474513pound 4344314pound

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

42

424 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales -pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Dragons 15000000pound

Notify Enterprise 4200000pound

Kickstarter 5000000pound

Total 24200000pound -pound -pound 3000000pound 2055000pound 2055000pound 2185000pound 2185000pound 2185000pound 2185000pound 3000000pound 3000000pound

Expenditure

Production cost of goods 2106480pound 2106480pound 2106480pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 2010904pound 2010904pound 2131304pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

4117384pound 4117384pound 4237784pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound 2010904pound

Net 20082616pound 4117384-pound 4237784-pound 989096pound 44096pound 44096pound 174096pound 174096pound 174096pound 174096pound 989096pound 989096pound

Balance Bd 242000 200826162 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178

Balance cd 2008261617 159652323 117274485 127165447 127606408 12804737 129788332 131529293 133270255 135011217 144902178 15479314

43

425 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Dragons

Notify Enterprise

Kickstarter

Total 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Expenditure

Production cost of goods 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4947426pound

4075285pound 4075285pound 4195685pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 6546018pound

Net 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 100184-pound

Balance Bd 15479314pound 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound

Balance cd 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound 27023308pound

44

426 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 218500 432250 551000 883500 1197000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 460500 432250 551000 883500 1197000

Expenditure

Production cost of goods 631944 743008 12033704 16238908 24325908

Overheads 2425125 193035 241338 4949582 6325582

Return for dragons 0 4947426 56797488 67845816 96354816

3057069 31681006 418472528 725193096 972172096

Net 1547931 11543994 132527472 158306904 224827904

Balance Bd 460500 1547931 27023304 402760512 561067416

Balance cd 1547931 27023304 402760512 561067416 78589532

45

427 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 1547931 27023304 402760512 561067416 78589532

1547931 27023304 402760512 561067416 78589532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 1547931 27023304 402760512 561067416

Add Net profit for the year -872069 1649142 18932496 22615272 32118272

Drawings 0 4947426 56797488 67845816 96354816

1547931 27023304 402760512 561067416 78589532

Balance 0 0 0 0 0

46

43 ndash Best Case Scenario

431 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 37620000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 28770560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2974513pound 2260513pound 2260513pound 1736513pound 1736513pound 1736513pound 1736513pound 2474513pound 2474513pound 4344314pound

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

43

425 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Dragons

Notify Enterprise

Kickstarter

Total 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 3033333pound 6445833pound 6445833pound

Expenditure

Production cost of goods 2476693pound 2476693pound 2476693pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Overheads 1598592pound 1598592pound 1718992pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound

Return for dragons -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4947426pound

4075285pound 4075285pound 4195685pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 1598592pound 6546018pound

Net 1041952-pound 1041952-pound 1162352-pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 1434742pound 4847242pound 100184-pound

Balance Bd 15479314pound 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound

Balance cd 14437362pound 13395411pound 12233059pound 13667801pound 15102542pound 16537284pound 17972026pound 19406767pound 20841509pound 22276251pound 27123492pound 27023308pound

44

426 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 218500 432250 551000 883500 1197000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 460500 432250 551000 883500 1197000

Expenditure

Production cost of goods 631944 743008 12033704 16238908 24325908

Overheads 2425125 193035 241338 4949582 6325582

Return for dragons 0 4947426 56797488 67845816 96354816

3057069 31681006 418472528 725193096 972172096

Net 1547931 11543994 132527472 158306904 224827904

Balance Bd 460500 1547931 27023304 402760512 561067416

Balance cd 1547931 27023304 402760512 561067416 78589532

45

427 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 1547931 27023304 402760512 561067416 78589532

1547931 27023304 402760512 561067416 78589532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 1547931 27023304 402760512 561067416

Add Net profit for the year -872069 1649142 18932496 22615272 32118272

Drawings 0 4947426 56797488 67845816 96354816

1547931 27023304 402760512 561067416 78589532

Balance 0 0 0 0 0

46

43 ndash Best Case Scenario

431 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 37620000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 28770560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2974513pound 2260513pound 2260513pound 1736513pound 1736513pound 1736513pound 1736513pound 2474513pound 2474513pound 4344314pound

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

44

426 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 218500 432250 551000 883500 1197000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 460500 432250 551000 883500 1197000

Expenditure

Production cost of goods 631944 743008 12033704 16238908 24325908

Overheads 2425125 193035 241338 4949582 6325582

Return for dragons 0 4947426 56797488 67845816 96354816

3057069 31681006 418472528 725193096 972172096

Net 1547931 11543994 132527472 158306904 224827904

Balance Bd 460500 1547931 27023304 402760512 561067416

Balance cd 1547931 27023304 402760512 561067416 78589532

45

427 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 1547931 27023304 402760512 561067416 78589532

1547931 27023304 402760512 561067416 78589532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 1547931 27023304 402760512 561067416

Add Net profit for the year -872069 1649142 18932496 22615272 32118272

Drawings 0 4947426 56797488 67845816 96354816

1547931 27023304 402760512 561067416 78589532

Balance 0 0 0 0 0

46

43 ndash Best Case Scenario

431 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 37620000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 28770560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2974513pound 2260513pound 2260513pound 1736513pound 1736513pound 1736513pound 1736513pound 2474513pound 2474513pound 4344314pound

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

45

427 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 1547931 27023304 402760512 561067416 78589532

1547931 27023304 402760512 561067416 78589532

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 1547931 27023304 402760512 561067416

Add Net profit for the year -872069 1649142 18932496 22615272 32118272

Drawings 0 4947426 56797488 67845816 96354816

1547931 27023304 402760512 561067416 78589532

Balance 0 0 0 0 0

46

43 ndash Best Case Scenario

431 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 37620000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 28770560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2974513pound 2260513pound 2260513pound 1736513pound 1736513pound 1736513pound 1736513pound 2474513pound 2474513pound 4344314pound

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

46

43 ndash Best Case Scenario

431 ndash Profit and Loss Year 1

Manufacturing Profit and Loss account YEAR 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 53000pound 53000pound 53000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 159000pound

Micro Chip 1000000pound 1000000pound 1000000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3000000pound

LED Lights 180000pound 180000pound 180000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 540000pound

Battery 100000pound 100000pound 100000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 300000pound

Motor 1250000pound 1250000pound 1250000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 3750000pound

Cost of Raw Materials Consumed 2583000pound 2583000pound 2583000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 7749000pound

Direct Wages 150080pound 150080pound 150080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 450240pound

Prime Cost 2733080pound 2733080pound 2733080pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8199240pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Finished Goods

Sales -pound -pound -pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 37620000pound

Cost of goods sold

Production cost of goods bd 2949813pound 2949813pound 2949813pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 8849440pound

Gross profit 2949813-pound 2949813-pound 2949813-pound 5000000pound 4286000pound 4286000pound 3762000pound 3762000pound 3762000pound 3762000pound 4500000pound 4500000pound 28770560pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 16667pound 200000pound

Advertising 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 875000pound 10500000pound

Packaging 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 43750pound 525000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136596pound

Phone (England) 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 3688pound 44250pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

2025487pound 2025487pound 2145887pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 2025487pound 24426246pound

Net profit Before TAX 4975301-pound 4975301-pound 5095701-pound 2974513pound 2260513pound 2260513pound 1736513pound 1736513pound 1736513pound 1736513pound 2474513pound 2474513pound 4344314pound

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

47

432 ndash Profit and Loss Year 2

Manufacturing Profit and Loss account YEAR 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec Total

Raw Materials

Rubber Sheets 70000pound 70000pound 70000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 210000pound

Micro Chip 1333333pound 1333333pound 1333333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 4000000pound

LED Lights 240000pound 240000pound 240000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 720000pound

Battery 133333pound 133333pound 133333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 400000pound

Motor 1666667pound 1666667pound 1666667pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 5000000pound

Cost of Raw Materials Consumed 3443333pound 3443333pound 3443333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10330000pound

Direct Wages 192960pound 192960pound 192960pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 578880pound

Prime Cost 3636293pound 3636293pound 3636293pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 10908880pound

-pound

Manufacturing Overheads -pound

Rent (India) 89400pound 89400pound 89400pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 268200pound

Electricity (India) 17333pound 17333pound 17333pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 52000pound

Machine Hire 110000pound 110000pound 110000pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 330000pound

216733pound 216733pound 216733pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 650200pound

Production cost of goods cd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Finished Goods

Sales 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 66500000pound

Cost of goods sold

Production cost of goods bd 3853027pound 3853027pound 3853027pound -pound -pound -pound -pound -pound -pound -pound -pound -pound 11559080pound

Gross profit 813640pound 813640pound 813640pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 4666667pound 9916667pound 9916667pound 54940920pound

Expenses

Rent (England) 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 75000pound 900000pound

Wages (England) 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 1000000pound 12000000pound

RD -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound -pound

Sundry Expenses 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 8333pound 100000pound

Advertising 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 466250pound 5595000pound

Packaging 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 58333pound 700000pound

Electricity(England) 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 11383pound 136600pound

Phone (England) 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 2625pound 31500pound

Transport Cost -pound -pound 120400pound -pound -pound -pound -pound -pound -pound -pound -pound 120400pound

1621925pound 1621925pound 1742325pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 1621925pound 19583500pound

Net profit Before TAX 808285-pound 808285-pound 928685-pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 3044742pound 8294742pound 8294742pound 35357420pound

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

48

433 Profit and Loss Years 1 ndash 5

Manufacturing Profit and Loss account Years 1 - 5

2014 2015 2016 2017 2018

Raw Materials

Rubber Sheets 159000pound 210000pound 300000pound 534000pound 636000pound

Micro Chip 3000000pound 4000000pound 5600000pound 10000000pound 12000000pound

LED Lights 540000pound 720000pound 1008000pound 1800000pound 2160000pound

Battery 300000pound 400000pound 560000pound 1000000pound 1200000pound

Motor 3750000pound 5000000pound 7000000pound 12500000pound 15000000pound

Cost of Raw Materials Consumed 7749000pound 10330000pound 14468000pound 25834000pound 30996000pound

Direct Wages 450240pound 578880pound 945504pound 1891008pound 1891008pound

Prime Cost 8199240pound 10908880pound 15413504pound 27725008pound 32887008pound

Manufacturing Overheads

Rent (India) 268200pound 268200pound 268200pound 536400pound 536400pound

Electricity (India) 52000pound 52000pound 70000pound 140000pound 140000pound

Machine Hire 330000pound 330000pound 330000pound 577500pound 577500pound

650200pound 650200pound 668200pound 1253900pound 1253900pound

Production cost of goods cd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Finished Goods

Sales 37620000pound 66500000pound 90440000pound 141075000pound 172425000pound

Cost of goods sold

Production cost of goods bd 8849440pound 11559080pound 16081704pound 28978908pound 34140908pound

Gross profit 28770560pound 54940920pound 74358296pound 112096092pound 138284092pound

Expenses

Rent (England) 900000pound 900000pound 900000pound 9900000pound 9900000pound

Wages (England) 12000000pound 12000000pound 12000000pound 31500000pound 31500000pound

RD -pound -pound 2000000pound 3000000pound 5000000pound

Sundry Expenses 200000pound 100000pound 100000pound 100000pound 100000pound

Advertising 10500000pound 5595000pound 8070000pound 3600000pound 14800000pound

Packaging 525000pound 700000pound 980000pound 1750000pound 2100000pound

Electricity(England) 136600pound 136600pound 136600pound 232220pound 232220pound

Phone (England) 44250pound 31500pound 31500pound 31500pound 31500pound

Transport Cost 120400pound 120400pound 195700pound 257100pound 257100pound

24426250pound 19583500pound 24413800pound 50370820pound 63920820pound

Net profit Before TAX 4344310pound 35357420pound 49944496pound 61725272pound 74363272pound

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

49

434 ndash Cash Flow Statement Year 1

CASH FLOW STATEMENT year 1

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 0 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 242000 0 0 50000 42860 42860 37620 37620 37620 37620 45000 45000

Expenditure

Production cost of goods 2949813 2949813 2949813 0 0 0 0 0 0 0 0 0

Overheads 2025487 2025487 2145887 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 0

4975301 4975301 5095701 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487 2025487

Net 192247 -49753 -50957 2974513 2260513 2260513 1736513 1736513 1736513 1736513 2474513 2474513

Balance Bd 242000 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698

Balance cd 192247 142494 9153699 1212821 1438872 1664924 1838575 2012226 2185878 2359529 260698 2854431

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

50

435 ndash Cash Flow Statement Year 2

CASH FLOW STATEMENT year 2

Jan Feb Mar Apr May Jun Jul August Sep Oct Nov Dec

Inome

Sales 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Dragons

Notify Enterprise

Kickstarter

Total 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 4666667 9916667 9916667

Expenditure

Production cost of goods 3853027 3853027 3853027 0 0 0 0 0 0 0 0 0

Overheads 1621925 1621925 1742325 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925

Return for dragons 0 0 0 0 0 0 0 0 0 0 0 1060723

5474952 5474952 5595352 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1621925 1222915

Net -808285 -808285 -928685 3044742 3044742 3044742 3044742 3044742 3044742 3044742 8294742 -231248

Balance Bd 2854431 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699

Balance cd 2773603 2692774 2599906 290438 3208854 3513328 3817803 4122277 4426751 4731225 5560699 5329451

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

51

436 ndash Cash Flow Statement Years 1 ndash 5

CASH FLOW STATEMENT 2014 2015 2016 2017 2018

Inome

Sales 376200 665000 904400 1410750 1724250

Dragons 150000

Notify Enterprise 42000

Kickstarter 50000

Total 618200 665000 904400 1410750 1724250

Expenditure

Production cost of goods 884944 1155908 16081704 28978908 34140908

Overheads 2442625 195835 244138 5037082 6392082

Return for dragons 0 10607226 149833488 185175816 223089816

3327569 41749806 554788528 978673096 12037071

Net 2854431 24750194 349611472 432076904 520542904

Balance Bd 618200 2854431 53294504 882556512 131463342

Balance cd 2854431 53294504 882556512 131463342 183517632

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

52

437 ndash Balance Sheet Years 1 ndash 5

Balance Sheet 2014 2015 2016 2017 2018

Fixed Assets

-

Current Assets

Cash 2854431 53294504 882556512 131463342 183517632

2854431 53294504 882556512 131463342 183517632

Less Current Liabilities

-

Working Capital

Financed by

Capital 242000 2854431 53294504 882556512 131463342

Add Net profit for the year 434431 3535742 49944496 61725272 74363272

Drawings 0 10607226 149833488 185175816 223089816

2854431 53294504 882556512 131463342 183517632

Balance 0 0 0 0 0

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

53

50 ndash BREAK EVEN ANALYSIS

51 ndash Year 1

We predict to sell 10000 units according

to our realistic assumptions which is

why we are unable to break even within

the first year of operations

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

54

52 ndash Year 2

As you can see we break even relatively early into

year 2 according to our realistic assumptions

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16

55

60 ndash TABLE OF CONTRIBUTION

Name Contribution PagesSections

Ayuk-Enoh Marchant Wrote the following sections Letter Executive Summary Market amp Marketing Target Location amp Customers Financials (assumptions amp sources of finance) Legal Exit Strategy Evaluation amp Return Survey break-even analysis and helped with the financial forecasts Also gathered all information together to develop the final edit

01234891620 Appendix 11 20 30 50 60 Helped with page 19 and appendix 40 (financial forecasts)

Bruce Lee Wrote the sections on future prospects resources ndashequipment and exit strategy Also developed company logo and product logo

1115 (equipment) 19 Appendix 12

Mon Thu Designed the web page and wrote the sections resources ndash website and promotion amp advertisement Helped proof read the final edit

12 15 (website) Appendix 13

Avishka Karunaratne In charge of all financial forecasts Also completed the following sections Profiling competitors resources ndash premises and wrote the summary for financial forecasts

10 15(premises) 17 18 Appendix 14 40 (financial forecasts)

Michael Rajaretnam Wrote the section relevant to operations including the team and employees Conducted the SWOT analysis and helped to proof read the finished business plan

6 7 13 Appendix 15 32

Jack Garvin Jack developed the idea so therefore wrote up the business concept (core idea amp vision) and also conducted the PEST analysis for the product

5 14 Appendix 16