Prepared by Sigit Budi Cahyono

Mobile Newspaper is extended line business information in era mobile. That combine new mobile technology and traditional business information. Mobile newspaper give newspaper company and mobile operator new income from traffic and advertisement.In the other side, mobile newspaper is new medium for advertiser to promote their product directly to consumer privately. Consumer can response in their mobile, and advertiser recorded it. Trend global mobile media met with big market in Indonesia, user mobile phone Indonesia reported by Assosiasi Telepon Seluler Indonesia ( Indonesia Cellular Phone Asscociation) 2010 almost 180 million. Technology mobile newspaper is very elastic for user, every mobile phone can receive mobile newspaper as long their handset supported GPRS connections, Platform mobile newspaper which develop by Huawei now adopted by Indonesia mobile operator. This platform use Multimedia Messaging Service as medium to delivery information, almost handset now supported by GPRS Connection. So far this business opportunity in Indonesia just started, no much serious player in the competition. If we committed to develop the market and product , not possible to be market leader.

I. SWOT AnalysisStrength

- Experienced and success in this business - Have supported technology - Have man power who familiar this business - Give market free of charges for this service is very attractive to Indonesian market who glad for free stuff.

Opportunity- Indonesia is big market for mobile newspaper who has 180 million mobile user.- Beijing Oristar Media (BOM) is ready to penetrate market than other local player, especially to push advertiser.- This industry is new in Indonesian market

Weakness- User mobile behavior in Indonesia is different with mainland user, most of user just use voice service than others.- Need more effort to promote and drive this service to market, and give market attractive gimmick to make them use this service.

Threatness- Local player have ready in source and market- Carefully for media content because some of people group is very sensitive for several issue, especially religion issue.

Newspaper

Web

Pay Free

Detik

Kompas.comSeputar Indonesia

Koran TempoWarta Kota

BolaGenie

AUTOmotifTrustHai

OkezonevivanewsInilah.com

Beijing Oristar

Beijing Oristar

I. Strategy PemasaranProduct

output Mobile Newspaper must give people different side than ordinary information from competitor, as like vivanews, detik, kompas, etc. The competitor adopted their content from their portal or newspaper. If BOM want to be different must have own information source. As like info from freelance reporter, news agency, or from citizen journalist.

Extended product could be developed for user. BOM can input quiz, trivia, or another gimmick for user when they comment the news.

BOM give space from citizen journalist reportage , this is very interested some people.

Advertorial for producer to promote their product.

PriceBeijing Oristar Media have to give free of service charges for mobile user, because local company input charges for subscriber.

PromotionsTo promote this service we can sharing promotion with portal media or printed media.

PlacementTo distribute output mobile newspaper must choose potential market which usually not just use gadget for talking. There are student, professional, entrepreneur, government, etc

Chief of Editor

ShowbizHard News

TechnologyHealthCareer NewsSex & LoveEducationTravel

Life Style

PoliticEconomicFinancial

MusicFilmGossip

Local

CriminalCulinaryTrafficEventCommunity

Secretary

News Propose

Editorial Plan Meeting

Term of Reference

Editor

Checking Meeting

Secretary

News Source

Chief Of Editor

Upload News

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Chief of Editor (1 person)Editor of Life Style (1 person)Editor of Hard News (1 person)Editor of Local Contens (1 person)Secretary (1 person)

Simple, but refer of Jurnalisme Standart which keep formula When, Where, Who, What, Why and HowStyle of Writing: Bombastic, dramatic to attract readerPut attractive picture

Mobile newspaperAdvertorialPortal WebQuiz