business partnerships baseline report
TRANSCRIPT
February2017
LastmilepartnershipsforsmallholderfinanceEarlyfindingsfromastudyoffourvaluechain/technologyFRPwinnerslookingtopartnerwithfinancialinstitutions
Baselinereport
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Executivesummary(1/4)
KeyQuestion1:Howcanlastmilepartnershipsimprovetheviabilityandscalabilityoffinancialserviceprovision?
Ø Financialinstitutions(FIs)demonstrateinterestinenteringpartnershipswhenapproachedbyagribusinessesortechnologyproviderswhooffersolutionsthat:
- Sharecost:GrowingmarketshareandthecustomerbasewashighlightedasaprioritybymostFIsinterviewed.LastmilefirmscanprovidevaluetoFIsthroughtheiron-groundteams/infrastructure,connectionwithfarmersanduseofinnovativetechnologies.ThiscansignificantlyimproveFIcostsfor:customeracquisition,distributionofproducts,productdevelopmentandfinancialliteracytrainingforfarmers
- Reducerisk:FIshavehistoricallyavoidedlendingtosmallholdersduetoalackofknowledgeonagricultureandinsufficientinformationonfarmeractivities.Agribusinesses,throughaggregatingoffarmers,theiroff-takingactivitiesandpotentialtosharelossintheeventoffarmerdefaultcansignificantlyreduceFIrisk
- Providealternativedata:Lastmilefirmscollectmultiplestreamsofdatathatcanbeusedforcreditscoring,insuranceassessmentsandcustomerunderstanding.ThiscanhelpFIsreduceproductdevelopmentcosts,increasecustomerbase,reduceriskoflendingandgaininsightonproductsfarmersuse.Todate,buildingtrustindataremainsachallenge
Contextandobjectives:Adeepdivestudyonprogressivepartnershipsthatimprovethebusinessmodelsustainabilityofsmallholderfinance
Ø DalbergwascommissionedbytheRAFLearningLabtoassessthemotivation,process,businessdynamicsandresultsforfarmersfrompartnershipsbetweenlastmilefirms(agribusinessesandag-focusedtechnologyproviders)andfinancialinstitutionsoveraperiodof18months.Thisreportpresentsbaselinestudyfindings.
Ø Thestudyisbasedoninterviews,fieldvisitsandotherdatafromfourFRPinnovationcompetitionwinners:Prepeez,Kifiya,EmpresadeComercializaçãoAgricola (ECA)and Biopartenaire.Stakeholders interviewed also included their potential partnersand sectorexperts.
1Throughoutthisreportwewilluse“lastmilefirms”toreferto:(1)businessesworkingdirectlywithfarmerssuchasextensionprovidersandoff-takersand,(2)Technologyproviderswhohavedevelopedplatformsthatreachsmallholderfarmersasaspecifictargetmarket
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Executivesummary(2/4)
Keyquestion2:Whataretheimpedimentstopartnershipdevelopment?
Ø Lastmilefirmsexperiencesignificantchallengewhensearchingforandleadingpartnershipdiscussion,namely:
- FIsdon’tunderstandagricultureandthereforeremainreluctanttogointopartnership.LastmilefirmsmustspendextensivetimeconvincingmultiplestakeholderswithinFIsofthevalueproposition
- Thecommercialbenefitofpartnershipsisnotreadilyapparent.Alackofhistoricalprecedentorevidenceofpartnershipsinagricultureimpededevelopment.Alackofprecedentalsocreatesdifficultieswhennegotiatingtheoperationalmodel,costandrevenuesharingarrangements
- Financialinstitutionsdon’ttrustthedatathatlastmilefirmsprovide.FIsareriskaverseandthereforereluctanttousealternatedataprovidedbyagribusinessesorag-focusedtechnologyproviderswithoutsignificantverificationofitsintegrityandquality
Keyquestion1continued…Ø AgribusinessesandtechnologyprovidersdemonstrateinterestinpartneringwithFIswheretheycanlowerthecostofcapital
forfarmersandimprovethemonetizationofthesystemsthatthelastmilefirmshavedeveloped
Ø BothlastmilefirmsandFIsbelievethattheaboveelementsimprovetheviabilityofprovidingfinancialproductsandservicestosmallholderfarmers.Todate,however,thepartnershipsinplaceremainintheirinfancy,meaningtangibleresultsandevidenceofimprovedviabilityforbothbusinessesandfarmersisstillforthcoming
Ø NoevidenceordiscussionofimprovedscalabilitywasgivenduringtheBaselineassessment.Allpartnershipsremaininpilotingand/orproofofconceptstage.Itisexpectedthatevidenceofpartnershipbenefitsforscalingwillnotoccuruntilviabilityofpartnershipsareproven
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Executivesummary(3/4)
AreasthatshouldbetestedthroughtheMid-pointcheck-inandEndline Evaluation
Ø ThisbaselinereporthasfocusedontheactivitiesthatbothlastmilefirmsandFIshavebeenundertakingtoset-uppartnershipsandwhybothpartiesbelievepartnershipswillbevaluable.Themid-pointcheck-inandendline evaluation(proposedforAugust2017andearly2018respectively),shouldfocuson:
- Understandingwheretherehasbeenprogressonpartnershipnegotiationsanddevelopment
- Whetherbeliefsonthebenefitsofpartnershipstillholds
- Whattheresultshavebeen,ifany,frompartnershipsforbusinessesandsmallholderfarmers
Keyquestion3:WhatenablespartnershipdevelopmentandwhatshouldlastmilefirmslookforwhenseekingFIpartners?
Ø IninterviewinglastmilefirmsandFIs,commonenablerswereevidencedsupportingpartnershipformation:
- FIswithstatedgoalsorstrategiesinagricultureortheBaseofPyramid(BoP)aremorelikelytobeinterestedinpartnerships.TheseFIsoftenhavelittleinternalcapabilityorknowledgeonhowtoreachstatedgoals
- PartnershipteamswithinFIsimprovethechancesofpartnershipformation.Partnershipteamsaregenerallymoreopentoinnovativeapproachesandhaveexperiencethatcanexpeditepartnershipnegotiations
- Existingrelationshipsareimportant.Trustiscrucialtopartnershipformation,existingrelationshipsimprovetrust
- Shorttermguaranteestosupportpiloting,testingofalternatedataandtrustbuildingcanhelp.Underwritingriskintheshorttermincreaseswillingnesstoadoptinnovativeapproachesduringtheearlystagesofpartnership
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ExecutiveSummary(4/4)
Thestructureofthisreport
Ø ThisBaselineReportissetoutintofivesections:
- Section1:Context,Objectives,andMethodologyincludingpurposeandcontextofthisReport
- Section2:Detailsonstudyparticipantsincludingthepartnershipmodelsthey’repursuingandtheactivitiesofboththelastmilefirmsandFIsondevelopingpartnerships
- Section3:Detailsonhowpartnershipsareimprovingtheviabilityoffinancialserviceprovision,theassociatedchallengesandenablingfactors
- Section4:Lessonslearnedincludingongoingchallengestopartnershipdevelopmentandenablingfactors
- Section5:Annex,includinganoutlineofpartnershipresultssofar,briefdetailsofcomplimentarystudiesbeingundertakenbyotherMastercardfundedorganizations
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Context,objectivesandmethodology
Detailsonpartnershipsandstudyparticipants
Detailsonhowpartnershipsareimprovingtheviabilityandscalabilityoffinancialserviceprovision
Lessons:challengesandenablingfactors
Annex1:ResultsfrompartnershipstodateAnnex2:OtherstudiesandactivitiesfocusedonpartnershipsAnnex3:PreliminaryguideforlastmilefirmslookingtobuildpartnershipswithFIs
Contents
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Contextandobjectivesofthestudy
• Thescaleofthesmallholderfarmerneedforfinancingishuge,estimatedatapproximately$30bninSSA
• Therecentlyreleasedreport– InflectionPoint- proposedprogressivepartnershipsasakeytoaddressingbusinessmodelsustainabilitychallengesintheindustry.Buildingonthis,Dalberg,withtheRuralandAgricultureFinanceLearningLab,isstudyingtheimportanceofpartnershipsforfinancialprovision
• This deepdivestudyfocusesonleveragingtheparticipationoftheFundforRuralProsperity(FRP)grantwinnerstogenerateinsightfulanswersforthebroaderruralandagriculturalfinancecommunityoninnovativeapproachestoovercomebarrierstotheprovisionoffinance,specificallyfocusedonthequestionof:
• Thisquestionwillbeansweredthroughanengagementthatspansacross18monthswiththreemajorpointsofactivity:baseline,midpointandendpointdatacollections.Datacollectionwillfocusonreviewingthemotivation,process,businessdynamicsandresultspartnershipformation
• TheFRPwinnersinvolvedinthestudyinclude:Prepeez,Kifiya,EmpresadeComercializaçãoAgricola(ECA)andBiopartenaire
Theobjectivesofthisreport areto:
• Detail thepartnershipsinvestigated,includingtheprocess,methods andmotivationsofboththelastmilefirmsandfinancialservicesinstitutionsforformingpartnerships
• Outlinethebenefitsfrompartnerships,theenablingfactorsthatsupportcreationandthecommonchallenges• Outlinetheresultsand/orimpactsseentodatefrompartnershipformation
Context
Objectiv
es
Inwhatways– ifatall– dobusinesspartnershipsdrivenbytechnologyprovidersorinnovativeagribusinesses(“lastmilefirms,”distinctfrommodelsledbyfinancialinstitutions)improvethe
viabilityandpotentialscalabilityoffinancialserviceprovisiontoruralcustomers?
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Mid-pointcheck-in Endline evaluation2 3
Thedeepdivewillbecompletedover3stages- thisreportdetailsthefindingsfromthepre-visitandbaselineevaluation
Pre-visitpreparation Baselineevaluation
• ReviewavailabledocumentationonFRPwinners
• PrepareinterviewguidesforFRPwinnersandtheirpartners
• ConductmeetingsviaphonewithFRPwinners togaugestateofpartnerships
• Scheduleinitialfieldvisits withFRPwinnersandtheirpartners
• Conductfieldvisits(meetings)withFRPwinnersandtheirpartners
• FinalizebaselineDeepDivereportaftermeetings
• SharefinalizedbaselineDeepDivereport withLearningLabteam
• ModifyFRPwinnerinterviewguide
• HoldcallswithFRPwinnerstodetermineprogress/anymajorchangesinpartnerships
• DevelopshortMidlinereportoutlininganymajorchangesseensinceBaselinestudy
• HoldcallswithFRPwinnerstoprepareforendline fieldvisits
• Modifyallinterviewguidesasneeded
• ConductfieldvisitswithFRPwinnersandtheirpartners
• DevelopendlineDeepDivereportthatfocusesonpartnershipresultswithLearningLabteam
Step
sTools • Pre-visitinterview
guide• FRPwinnerinterviewguide
• FRPwinnerinterviewguide
• FIinterviewguide• Beneficiariesinterviewguide
• FRPwinnerinterviewguide
• FIinterviewguide• Beneficiariesinterviewguide
1a 1b
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ThestudywasconductedthroughinterviewswithFRPwinners,theirpartnersandexperts,inadditiontoreviewofexistingstudiesonpartnerships
Documentreview andpreparation Interviews
Seeannex ofthisreportforfurtherdetailsontheactivitiesundertakentocompletethisBaselinereport,inadditiontorecommendationsforactivitiesfortheMidlineandEndline studies
ReviewpastdocumentationonFRPgrantwinners
Reviewreportsandcurrentstudiesonpartnershipformation
Developinterviewguides
Pre-interviewonphonewithFRPwinnersonpartnershipactivities
On-the-groundinterviewandoperationaltourswithFRPwinners
Phoneandon-the-groundInterviewswithFIs
On-the-groundinterviewswithfarmergroups
Interviewswithotherexpertsandinterestedstakeholders
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x3
x10
x4
x5
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Context,objectivesandmethodology
Detailsonpartnershipsandstudyparticipants
Detailsonhowpartnershipsareimprovingtheviabilityandscalabilityoffinancialserviceprovision
Lessons:challengesandenablingfactors
Annex1:ResultsfrompartnershipstodateAnnex2:OtherstudiesandactivitiesfocusedonpartnershipsAnnex3:PreliminaryguideforlastmilefirmslookingtobuildpartnershipswithFIs
Contents
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Severalpartnershipmodelsexisttopromoteruralandagriculturalfinance;thisstudyfocusesonpartnershipsbetweenFIsandlastmilefirms
*Notethatthethreemodelshighlightthecoreorminimumpairorpartnersthatconstituteaparticulartypeofbusinesspartnership.Thepartnershipsofteninvolvemorethanthesecorepairs.
FI+technicalassistance(orextension)provider
Partnerroles• FIprovidesliquidityandloanorigination• Technicalassistanceprovidesproductionriskmitigationandsectorknowledge• TAprovideroftenfundedbydonorsorpublicsector
• Productionrisk• Lackofagriculturalsectorknowledge• Highcosttoservee.g.duetocustomeracquisitionanddatacollectioncosts
• FIprovidesliquidityandloanorigination• Lastmilefirmsprovideavarietyofservicesdependingonlocationinthevaluechain.Theyhavestronglinkstofarmersandknowledgeoftheagriculturesector
• Highcapitalcostofservingruralclients(duetoe.g.sparsepopulation,costofdatacollectionetc.)
• FIprovidesliquidityandloanorigination• MobileNetworkOperatorprovidesalowcostcommunication,moneytransferanddatacollectioninfrastructure
FI+Lastmilefirms(agribusinesses,agtech
providers)
FI+MobileNetworkOperator
Challengesaddressed
Partnershipsprovidetheopportunitytoleveragekeystrengthsofpartneringentitiestoincreasebusinessmodelsustainabilityandincreasereachofsmallholderfinance.Intheagriculturalandsmallholderfinancespace,multiplepartnershipmodels*emerge,asoutlinedinthefigurebelow:
• Productionrisk• Lackofagriculturalsectorknowledge
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Fourlastmilefirmswerethefocusofthestudy- theyoperatedifferingbusinessmodelsacrossmultiplevaluechainsandcountriesinAfrica
Source:Dalberginterviewsandanalysis
Who Where What
Biopartenaire(subsidiaryofBarry Callebaut)isacocoaoff-takerwhoalsoprovidesfarmerswithinputsandcollectspaymentafterharvest.Biopartenaireislookingtopartnerin apre-financingschemeforqualityagriculturalinputs.
EmpresadeComercializaçãoAgricola(ECA) isanoff-takerofmaizeworkinginMozambique.TheyhavebeenattemptingtobuildapartnershipwithVodacomtofacilitatemobilemoneytransactions.Theyalsoprovideon-lending.
Prep-eez,runsan informationdeliveryandcommunicationplatform.Theplatform:(1)Providesinformationandextensionsupport;(2) Collatesdataonfarmers, and(3)ProvidesanavenueforFIstoconnectwithfarmersandlenddirectly.Prep-eez alsoprovideson-farmservicesandisanofftaker.
Kifiyahasdevelopedatransactionplatformandispartneringwithfarmercooperatives,insurancecompaniesandmicro-financeinstitutionstoprovidemobilepaymentsolutionstofarmers. Kifiya hasalsodevelopedamicro-insuranceproductforfarmers thatitisworkingwithinsurancecompaniestodeliver.
ECA
*
*Kifiyaisbestdescribedasatechnologyproviderratherthananagribusiness.Forthepurposeofthisstudy,wehavefocusedKifiya’s agri-focusedactivities
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ThelastmilefirmsstudiedundertakearangeofactivitiesthatcansupporttheprovisionofruralandagriculturalfinancebyFIs
Customeracquisitionanddistributionchannelsarethemainvalue-addthelastmilefirmsinourstudyprovide– atleastasreflectedbythedemand
fromthefinancialinstitutionsinterviewed
*FinancialproductdesignincludesadvisingFIson(i)howandwhenaproductshouldbedelivered,(ii)whatproductsareneededand(iii)developingproducts,includingprovisionoftechnicalexpertise
Customeracquisition
Distributionchannelforproducts
Dataoncustomers
Assesscredit
worthinessoffarmers
On-lendingtofarmers
Financialproductdesign*
Technicalassistanceandfarmertraining
Biopartenaire
ECA
Prepeez
Kifiya
Key: None Medium High
Areaswherelastmilefirmsprovidevaluetofinancialinstitutionsthroughpartnership
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Afourslideloopispresentedoneachlastmilefirm,outliningpartnershipdetailsandactivitiestheyarepursuing
Theslideloopoutlinesthedetailsofeachofthelastmilefirmsandtheirpartnerswhoparticipatedinthestudy,andthepartnershipfeatures,motivationsandactivities
Slide1:Firmdetailsandpartnershipmodel
Slide2:Detailsofpartnershipapproachbyfirm,pluscountrycontextandpotentialimpactonfarmers
Slide4: AreasandquestionsforreviewinMid-pointandEndline studies
Slide3: FIpartnerdetails,includingdetailsofinterestandpartnershipactivitieswithlastmilefirm
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BiopartenaireisaCôteD’IvoirebasedsubsidiaryofBarryCallebaut,aB2Bchocolateandcocoasupplierandmanufacturer
Org. Type: Agribusiness
Keycontact: ProjectManager:AndresTschannen
Location: Côted’Ivoire
Businessdetails:
Biopartenaireisaspecializedvillage-to-portcocoabeansupplier.Thefirm:1) Providesfarmerswithqualityinputsforcocoa
productionandcollectspaymentatharvesttimebytakingdeliveryofthecocoa
2) Deliverson-the-groundextensionsupport - suchascocoatreepruning,agribusinessandfinancialliteracytraining
3) Providespre-financingforinputstonon-coopfarmersfromitsbalancesheet
4) PartnerswithAdvans(MFI)tosupportfarmersavings,whichBiopartenaireusesascollateral
BarryCallebauthasbeeninpartnershipwithAdvansforthreeyears,and aimstoconvinceFIstolenddirectlytofarmers
Biopartenaire currentpartnershipmodelforsavingproduct
Savings
Advansprovidesfarmerswithasavingsproductandamobilechannelfordeposits
Farmergroups- eachfarmergrouphasavillagecoordinatorwhoactsasadistributionpointforinputs
BiopartenaireprovidesAdvanswithacustomerbasefortheirsavingsproduct
Biopartenairesustainabilitydepartment
Biopartenaireprovidescredit,usingthesavingsascollateral
Source:Biopartenairedocumentation,fieldvisitwithBiopartenaireteam,interviewswithcurrentandpotentialBiopartenairepartners,Dalberganalysis
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BiopartenairehassuccessfullybrokeredapartnershipwithAdvans,andislookingconvincetheMFItolenddirectlytofarmers
Source:Biopartenairedocumentation,fieldvisitwithBiopartenaireteam,interviewswithcurrentandpotentialBiopartenairepartners,Dalberganalysis
Motivationforpartnership Processonapproaching FIs andvalueproposed
Businessandorganization dynamicsofpartnership
• Removelending fromtheirbalancesheetandeventuallyhanditovertoMFIs(promotedirectlendingtofarmers)
• Financefarmersoutsidecoopswhoareexcludedfromformalfinance
• LeverageAdvans’branchlessbankingsystem toprovidefarmerswithfinance
• ApproachedFIswithafinanceproductwhichtheycouldimplement(easedburdenofdevelopingafarmer-tailoredproduct)
• Leveragedthebrand(andsize)ofBarryCallebauttogaintractionwithpotentialpartners
• FocusedonapproachingMFIsratherthanbanks;MFIsaremoreflexibleonthetypesofcollateraltheyuse,whilebanksarereluctanttoworkwithfarmers
• Partnerships withFIsarehandledwithinBiopartenaire’ssustainabilitydepartment
• Developedananopen-endedMoUwithAdvans,whichallowsforflexibilityinimplementationinordertodrawlearningsfromthepilotphase
• BiopartenairecommunicatesdirectlywiththeDirectorofAdvansinadditiontoaProjectManagerintheCocoaDepartmentatAdvans
DetailsofBiopartenairepartnershipactivitiesandnegotiations:
• ThecocoavaluechaininIvoryCoastiswellstructuredandinvolvesalargenumberofthecountry’sruralpopulation.ThishasdrawntheinterestofMFIs,andcreatestheopportunitytopromotepartnerships
• Whilethegovernmenthasworkedtopromotefinanceforfarmers,muchofthetaskhasfallenonoff-takers.Moreover,fewfarmershavetitledeedsandcanthereforenotusetheirlandascollateral,creatinganeedtopromotepartnerships
Howcountrycontextisimpactingpartnershipdevelopment
Potentialimpactonfarmers• Mostfarmershavenoaccesstoformalfinancialservices,anduseexpensiveloansharks.Biopartenaire’smodel
ensuresthatthefinancegoestowardsinputprovision,thereforeincreasingyieldandincome.Itisalsomoreaffordablethatinformalfinance,reducingexploitationoffarmers
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AdvanspartneredwithBiopartenairetoincreaseitscustomerbase,andexpectsprovisionofcredittooccurthroughBiopartenaire
Source:Biopartenairedocumentation,fieldvisitwithBiopartenaireteam,interviewswithcurrentandpotentialBiopartenairepartners,Dalberganalysis
DetailsofBiopartenaire’spartnershipwithAdvans:
• [Motivation/roleofpartner]BiopartenaireactsasanacquisitionchannelandprovidespreselectionoffarmersthroughKYCinformationcollectedbyon-groundteams.Advanshaslittlevisibilityintothefarmerse.g.onproduction,incomeandexpenditure.
• [Additionalvaluepropositions]Biopartenairereducesriskbyrequiringfarmerstosave20%oftheloanamountbeforereceivingcredit.Biopartenairealsohasa50%-50%risksharingagreementwiththeIFCtocovertheremaining80%oftheloan,thiswaskeytobringingAdvansonboard.BiopartenairewouldlikeAdvanstolenddirectlytofarmers– negotiationisongoing
• [Organizationaldynamics]ThepartnershipwasformedthroughdiscussionswiththeDirectorofAdvans,andismanagedbyAdvans’ProjectManagerforpartnershipsincocoadepartment.Theyhaveanopen-endedMOU,andbothdescribethepartnershipasbeinginan“experimentalphase”withtheaimofdeterminingwhatworksbestbeforescalingup.BiopartenaireworkscloselywithAdvans,e.g.theyhaveorganizedco-trainingsessionswithAdvansfortheirstaffandcooperatives
Overview:Advanshasenteredthecocoavaluechainduetoitspotentialforimpact.TheirinterestinBiopartenairecomesfromi)afocusonenlargingthecustomerbase,ii)thedesiretoincreasetheloanportfoliointhemidterm,andiii)strongsynergiesduetoBiopartenaire's involvementinsomeofAdvans’processes(Advanshasseenincreasedproductivity)
Details
Currentpartner
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TheMidlineandEndlinestudyshouldfocusonassessingtheoperationalmodelsbetweenBiopartenaireandpartneringFIs
Source:Biopartenairedocumentation,fieldvisitwithBiopartenaireteam,interviewswithcurrentandpotentialBiopartenairepartners,Dalberganalysis
AtthetimeoftheBaselinevisit,BiopartenairewaslookingtoconvinceAdvanstolenddirectlytofarmers. Assuch,theMidlineandEndlinestudiesshouldfocusonthefollowing:
Ø AreanyofBiopartenaire’spartnerslendingdirectlytofarmers?Whatinfluencedmaintenanceorachangeinthepartyholdingthelendingportfolioontheirbalancesheet?
Ø Whatwerethekeysuccessfactorsforgettinganynewpartnershipsinplace,ifthishasoccurred?
Ø Ifnewlysoughtpartnershipagreementshavenotbeenachieved,whathavebeenthemajorimpediments,challengesandstickingpoints?
Ø Whathasbeentheresultofthepartnerships?Howmanyfarmershaveusedtheservicesonofferandwhathasbeenthevolume– bothnumberandsize- oflending/insuranceproducts?
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Empresa deComercializacao Agricola(ECA)isanagro-processingcompanythatworkscloselywithMozambicanmaizefarmers
*CDMisasubsidiaryofSABMillerSource:ECAdocumentation,interviewswithcurrentECApartners,Dalberganalysis
Org. Type: Agribusiness
Keycontacts: ManagingDirector:Grant TaylorAdministrationandFinanceManager:AlisonTaylor
Location: Mozambique
Businessdetails:
ECAisanagribusinessthat:1) Buysmaizefromfarmers,andprocessesand
sellsittobothlocalandinternationaloff-takerslike CargillandCDM*
2) Providesinputfinancingtofarmers;ECAdistributeandcollectthemoney,whichtheydeductfromtheharvesttopaytheinputfinanceloan
ECA receivesafinancingfacility(loan)fromBancoTerraMoçambique (BTM)thatthey usetofinanceinputsupplyfor itsfarmers.In2016ECAenteredintoanagreementwithCDMtopre-financethecrops
ECAlookingtopartnerwithVodafonetoimplementmobilepaymentsolutionforitsfarmerstoimproveoperationalefficiencyandreducecosts;alsolookingatBancoOportunidade
InitiallyenvisionedECApartnershipmodel
Loanfacility Mobilemoney
Farmers
ECAdeductsinputloanpaymentsafterharvest,andpaysfarmers(currentlypaycashbutworkingtowardsmobilepayments)
AnnualloantoECA
ECA
ECA
ECAbuysanddistributesinputstofarmers
Off-takerpurchases
(undernegotiation)MobilepaymentssolutionforECAfarmers
PurchasemaizefromECA
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ECAhasfacedchallengesinsecuringpartnerships,largelyduetotheoperatingenvironmentinMozambique
Source:ECAdocumentation,interviewswithcurrentECApartners,Dalberganalysis
Motivationforpartnership Processonapproaching FIs andvalueproposed
Businessandorganization dynamicsofpartnership
• Tosupportimprovedworkingcapitalmanagementbyhavingbanksoroff-takerspre-finance inputsforfarmers
• Toprovideanefficientmobilepaymentssolutionforfarmersthatlowerstransactioncostsandimprovessecurity
• Promotebusinesstoabroadrangeofbanksandoff-takersthroughin-personmeetingsandexistingrelationships
• Utilizesupportfromexternalplatformsanddonors- e.g.AgDevCo,GrowAfrica-todevelopconnectionsand supportpartnership formation
• AgreementwithBTMisastandardcontractwiththeagribusinessunit.It’ssupportedbyaguaranteeprovidedfromRabo Foundation
• Pre-financingagreementwithCDMwassignedin2016andthiscoverstheannualcontractofproductrequiredbyCDM
DetailsofECApartnershipnegotiations:
• Mozambiqueisexperiencingpoliticalturmoil;conflictintheregionECAoperateshasdisplaced1000farmerswhowereworkingwithECAandledtoCargillpullingoutofanagreementtopre-financeinputs
• ThepoorcommunicationinfrastructureandweakmobilemoneyecosystemhasmadeVodafonereluctanttoenterintopartnershipwithECA,astheywouldhavetotakeupthecostofsettinguptheinfrastructurethemselves
• Therehasbeenmajorexchangeratedepreciationandthecentralbankhasextremelylimitedliquidity.Thishasdrivenupinterestrates,increasedcommercialbankcapitalrequirementsandreducedtheamountavailableforlending
• Alllandbelongstothegovernment;farmersdonotownlandandthereforehavenocollateral.ThismakesitdifficulttostructureapartnershipwhereFIswilllenddirectlytofarmers
Howcountrycontextisimpactingpartnershipdevelopment
Potentialimpactonfarmers• ContinuedsupportfromBTMandCDMwouldallowECAtocontinuepre-financingagriculturalinputs,thereby
increasingfarmeryieldandincome
• SuccessfulpartnershipwithVodafonewouldreducetheriskoffarmerscarryingcasharoundduringtheharvestseason,particularlyinthewakeofpoliticalturmoil
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Duetotheoperationalrisksandinvestmentrequired,ECA’spartnersrequireassurancesofareturnoninvestmentinordertoconsiderpartnership
Source:Biopartenaire documentation,fieldvisitwithBiopartenaire team,interviewswithcurrentandpotentialBiopartenaire partners,Dalberganalysis
ECA’scurrentandpotentialpartnersandthedetailsoftheirinterest:
• [Motivation]BTMdoesnothaveinterestinincreasingactivitieswithECAatthismoment,theydo,however,highlightthatthestrengthanduniquevalueofECAcomesthroughthestrongrelationshipandtrusttheyhavebuiltwithfarmers
• [Process– maintainrelationship] BTMhasalongrelationshipwithECAbutwillnotdealdirectlywithfarmersasitistoorisky.Theyadvisethatit’sdifficulttogenerateprofitinagriculture,whichheightensreluctancetoworkdirectlywithfarmers
• [Businessdynamics]ThebankprovidesECAwithanoverdraftfacility;ECAbuysinputs,distributethemandcollectthemoney,whichtheydeductfromtheharvesttopaytheinputfinanceloan.Rabo Foundationgivesa90%guaranteeontheexposureontheloan.BTMfinancesECAandotheragribusinessesbecausethereareguaranteesinplacetoprotectthebank
• [Motivation]VodacomisinterestedinsupportingfarmersandincreasingtransactionvolumesofmobilemoneyinMozambique.Theywillbemorewillingtopartneroncesufficientopportunitytoaddvaluebygoingcashlessisapparent
• [Businessdynamics– riskstopartnership]Liquiditymanagementformobilemoneyagentsisaproblem– alimitedmobilemoneyecosystemresultsinfarmerswithdrawingalltheircashatonce,creatinglargepeaksanddipsinsupply.Thisisinadditiontothesecurityconcernsofhandlinglargeamountsofcash,andthelogisticalbarrierstoacquiringthecashnecessaryfordailyoperation sincethereisonlyonebankinECAsareaofoperation
Overview:BancoTerraMoçambique wasstartedasanagricultureandfoodbank,buthassincediversifieditsportfolio,withagricultureaccountingfor40%ofitsportfolio.TheyhaveinterestinworkingwithalllargeagribusinesseslikeECA
Details
Currentpartner
Potentialpartner
Overview:VodacomisamobilemoneyproviderinMozambique.ECAhassoughtapartnershipwithVodacomtosupporttheusemobilemoneyservicestopayfarmers.NegotiationhasstalledwithVodacomcitingconnectivitychallengesandinsufficientdevelopmentofthemobilemoneyecosystemasmajorimpedimentstoinvestment
Details
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TheroleofthechallengingMozambicancontextshouldcontinuetobestudiedintheMidlineandEndline phasesofthedeepdive
AtthetimeoftheBaselinevisit,Cargillcancelledanagreementtopre-financefarmersduetopoliticaltensioninMozambique,whileCDMhasjustcomeonboardtodoso.Consideringthesevaryingdecisionsinthesamecontext,theMidlineandEndline studiesshouldfocusonthefollowing:
Ø Whichpartnershipshavebeenbrokeredorbrokenoffsincethebaselinestudy,andwhatarethebusinessdynamicsofthisagreement?
Ø Whatwerethekeysuccessfactorsforgettingpartnershipsinplacedespitethechallengingcontext?Whatfactorsmadesomepartnersgetintopartnershipandotherspullout?
Ø Ifpartnershipagreementshavenotbeenachieved,whathavebeenthemajorimpediments,challengesandstickingpoints?
Ø Ifpartnershipsareinplace,whathasbeentheresult?Howmanyfarmershaveusedtheservicesonofferandwhathasbeenthevolume– bothnumberandsize- oflending/insuranceproducts?
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Prepeez isaGhanaianbasedagribusiness/techfirmfocusedondevelopingaplatformtoconnectfinancialservicestosmallholderfarmers
Source:Dalberganalysisandinterviews
Org. Type: Technologyplatformprovider
Keycontact: CEO:Kow A.Sam(calledSam)
Location: Ghana
Businessdetails:
Prep-eez runsan informationdeliveryandcommunicationplatform.Theplatform:1) Providesinformationandextensionsupport
usingintegratedvoicerecognition(IVR)2) Collatesdataonfarmers,suchasfarmsize,
cropsgrown,cropstatusanddemographics3) ProvidesanavenueforFIstoconnectwithand
lenddirectlytofarmers(stillunderdevelopmentandnegotiation)
Prepeez alsohavefieldagentswhodeliveron-the-groundextensionsupport- suchascocoatreepruning- andusesmartphonestocollectdataonfarmers.Prepeez alsoactasaninputproviderandoff-takerforthefarmersitworkswith
Prepeez iscurrentlynegotiatingpartnershipswiththeGhanaAgricultureInsuranceProgramme(GAIP),FidelityBankandEcoBank
Pre-peez envisionedpartnershipmodel
OtherPrepeez BUs
Prepeezplatform
Insurance
(undernegotiation)
Creditandsaving
(undernegotiation)
Farmers
Farmandfarmerdata
Extensionsupport
Provideinputs
Purchaseproduce
Accessfarmerprofiles
Accessfarmerprofiles
24
Prepeez isseekingpartnershipswithmultiplefinancialinstitutionsinGhana;negotiationsremainongoing
Source:Dalberganalysisandinterviews
Motivationforpartnership Processonapproaching FIs andvalueproposed
Businessandorganization dynamicsofpartnership
• Capitalizeon‘KnowYourCustomer’(KYC)informationbeingcollectedonfarmers
• Allow farmerstobetteraffordinputsandextensionsupportsuchaspruningservices
• TouseplatformtofacilitateWarehouseReceipt financing(notcurrentlyavailable) thatcapitalizesonpricechangesincocoa(govtsetsannualpriceinOctober)
• HaspreparedapitchandapproachedmostFIsinGhana.SpecificfocusgiventoFIswhoareknowntotargetsmallholderfarmersandbeopentoinnovation
• Leverageexistingcontacts togainintroductionstothecorrectpeoplewithinFIs
• PromotethemarketsizeandopportunitytocapturethatmarketasmajorsellingpointtoFIs
• Negotiation focusedonthecreationofMoUs.On-goingnegotiationonwhatformtheproducttakes,thebusinessmodelandwhosigns-offwithFIsresultingindelaysachievingfinalagreement
• Noformalstructure forregularcommunicationorliaisonisinplace.Sam(Prepeez CEO)isdrivingallliaisonandnegotiation
DetailsofPrepeez partnershipnegotiations:
• Ghanaisprivatesectorfriendlywithacompetitivebankingindustry.Thisresultsintheneedtopromotetheeconomicandbusinesscaseforpartnershipformation
• Ghanacurrentlyhashighinterestrates(circa35%)whichlocksmostfarmersoutofthemarket.Partnershipsmustbedevelopedinordertocreatesufficientvaluesofarmersstilldemandthefinancialservicesonoffer
• Thegovernmenthasmonopolybuyingpowerandsetsandannualpriceforcocoa.Thiscanimpactpartnershipopportunities
Howcountrycontextisimpactingpartnershipdevelopment
Potentialimpactonfarmers• Financialservicescurrentlyunavailable.Willimproveabilitytopurchaseyieldimprovinginputsandextension
• WRSwillallowdelayofsellingcocoatocapitalizeonhigherpricewhilststillgettingaccesstosomecashflow
• Packagedinsuranceofferingwillallowfarmerstodelaysaleofproducewithgreaterpieceofmind
25
FIsareinterestedinpartneringbecausePrepeez providesagatewaytoalargecustomerbaseandaccesstousefulfarmerdata
Source:Dalberganalysisandinterviews
PotentialpartnersPrepeez isinnegotiationwithandthedetailsoftheirinterest:
• [Motivation]Prepeez providesacquisitionchannelthroughKYC,on-the-groundteamandexpertiseonagricultureneeds
• [Process– approvals]Fidelityiscurrentlyseekinginternalapprovalsinordertotakethepartnershipforward
• [Organizationdynamics]PartnershipisbeingnegotiatedbyFidelity’s‘inclusivebusinessunit.’ThisunitfocusesontheBOP
• [Motivationandprocess]Themarketsizeofagriculturecreatesacompellingvalueproposition.Ecobank iscurrentlyassessingthebusinesscaseandassociatedrisk.AssessmentbytheCreditDepartmentandDigitalTransactionsteam
• [Organizationdynamics]TheDigitalTransactionteamleadsnegotiation.They’reanentrypointforotherfinancialproducts
• [Motivation]Prepeez bringslargeamountsofdatawhichisvaluableforGAIP indevelopinginsuranceproducts.PrepeezalsoanattractivepartnerforGAIPbecausetheylowertransactioncostsbynotonlyprovidingachanneltodistributeinsurancebutalsohaveanon-the-groundteamwhocaneducateandconductduediligenceonfarmers
• [Process]GAIPiscurrentlynegotiatingproductandrevenuesharingdetailswithPrepeez andalsoseekinginternalapprovals
Potentialpartner
Potentialpartner
Potentialpartner
Overview:FidelityBankstrategyisfocusedonbuildingthecustomerbaseandincreasinglevelofdeposits.TheyareseekingpartnershipssuchasPrep-eez thatsupportcustomeracquisitionefficientlyandwithlimitedcost
Details
Details
Overview:EcoBank hasastrategydirectivetodomoreworkinagriculturebutdon'thavethesystems,connectionsorstructuresinplacetobeabletodothis.Prep-eez canprovidedataandconnectiontofarmers
Details
Overview:GAIPwasspecificallyset-uptoincreaseinsuranceintheagriculturesectorwithallinsurancecompaniesmandatedtocontributetoGAIP’spoolofriskcapital.Theyareactivelylookingforpartnerstohelpdeliverinsurance
26
Prepeez hasyettolock-inpartnerships,meaningoutcomeshavenotbeenseen;thisshouldbefurtherassessedintheMidlineandEndline study
Source:Dalberganalysisandinterviews
AtthetimeoftheBaselinevisit,nopartnershipswithfinancialserviceprovidershadyetbeenlockedin,withthehopebeingthatformalagreementwouldbeachievedbeforetheendof2016.Assuch,theMidlineandEndline studiesshouldfocusonthefollowing:
Ø Whichpartnershipsareinplace?Whatmechanismisbeingusedforthispartnership(e.g.MoU?)andwhatarethebusinessdynamicsofthisagreement?
Ø Whatwerethekeysuccessfactorsforgettingthepartnershipinplace?
Ø Ifpartnershipagreementshavenotbeenachieved,whathasbeenthemajorimpediments,challengesandstickingpoints?
Ø Ifpartnershipsareinplace,whathasbeentheresult?Howmanyfarmershaveusedtheservicesonofferandwhathasbeenthevolume– bothnumberandsize- oflending/insuranceproducts?
27
Kifiyahasdevelopedatransactionplatform,agentnetworkandmicro-insuranceproductthattheyarescalingupacrossEthiopia
Source:Dalberganalysisandinterviews
Org. Type: Payment ServiceProviderandEnabler ofDigitalFinancialServices*
Keycontact: Director:MyriamSaid
Location: EthiopiaBusinessdetails:
Kifiyadevelopsdigitalfinancialservicesinfrastructure(transactionplatformsanddistributionchannels)that:1) Providepaymentservices (such asforutility
billsandtransittickets) throughagentsandamerchantnetwork
2) Partnerwith andenableMFIstoprovidebranch-lessbankingservices throughcooperatives
3) Developanddelivermicroinsuranceproductstosmallholderfarmers
ThemainareaofinterestforthisstudyisthepartnershipsKifiyaiscurrentlydevelopingwithEthiopia’slargestinsurancecompanies- EthiopianInsuranceAgencyandOromiaInsuranceAgency-toscaleanddelivertheirmicro-insuranceproduct
Kifiya partnershipmodel
Farmers
Kifiyaplatform
Multi-purposecooperatives(containsKifiyaagent)
Provideextensionsupport,inputs,financeproductsetc.
One-stop-shopforMPCtofacilitatetransactions
Insurance Lending(7MFIs)
Transitcompanies
Utilitycompanies
*Asnotedearlier,Kifiyaisforemostatechnologyplatformprovider.Theyarecurrentlydevelopingagriculturefocusedproductsandpartnershipsinordertoincreasethevolumeoftransactionsthroughtheirplatform
28
Kifiyaiscurrentlyincreasingthedepthofpartnershipswithinsurancecompanieswhocanscalethemicro-insuranceproductthey’vedeveloped
Source:Dalberganalysisandinterviews
Motivationforpartnership Processonapproaching FIs andvalueproposed
Businessandorganization dynamicsofpartnership
• Kifiya wants partners to create anecosystem that can enable thedelivery of financial services at scaleby leveraging its DFS infrastructure
• Kifiyaisalsolookingforinsurancecompanieswhocanunderwritetheriskandscaleupthemicro-insuranceproducttheyhavedevelopedforfarmers
• Kifiyatargetsthe biggestMFIsandinsurancecompanies(bymarketshare)aspotentialpartners
• Kifiyacapitalizesonexistingconnectionstogainanaudiencewithpotentialpartnersandpresentapitchdecktothoseinterested
• Kifiyahasbuiltaconsortiumthatincludesgovernmentagenciesthathaveastakeinmicroinsurancedevelopment
• Asteeringcommitteeandworkinggrouphavebeenformed whichinclude: Kifiya,insurancecompaniesandgovernment reps. Thecommitteedetermines rolesandresponsibilitiesinadditiontoareasofoperation
• KifiyauseMoUswithpartnerswhichstipulaterevenuesharingarrangements
DetailsofKifiyapartnershipnegotiations:
• TheprivatesectorinEthiopiaissmall.Mostorganizationshavesignificantgovernmentownershipandinvolvement.Thegovernmentstipulateswhereorganizationscanoperateandwhattheycanoffer
• AllfarmersinEthiopiaaremembersofcooperatives.Workingwithfarmersrequiresworkingthroughcooperatives
• Thegovernmenthasprioritizedmicro-insuranceforfarmersasanareafordevelopment.Thegovernmenthasatargetof5.6millionfarmersreceivingmicro-insuranceby2021
• RecentlyreportedunrestinpartsofEthiopiamayimpactwhereKifiyaisabletooperateandwithwhom
Howcountrycontextisimpactingpartnershipdevelopment
Potentialimpactonfarmers• FarmerswillbeabletoaccessmoreproductswithgreatereaseduetomultiplepartnersusingKifiyaplatform
• Veryfewfarmershaveinsurance(currentlylessthan10,000farmershaveagrimicroinsuranceandthesearepilotprojects),ahighqualityandaffordablemicro-insuranceproductwillmitigatetheimpactofunforeseenevents
29
Insurancecompaniesaremandatedbythegovernmenttoinsureoverfivemillionfarmers,theybelieveKifiyacanhelpthemachievethis
Source:Dalberganalysisandinterviews
• [Motivation]EIChavelimitedinternalcapacityforinnovation/productdevelopment(e.g.theyemploynoactuaries)andabilitytorapidlygrowcustomersnumbers.Theystate“WeseeKifiyaasthebrainsofourorganization“
• [Processforselection– suitsneeds]EICismandatedbythegovernmenttoincreasethenumberoffarmersaccessinginsurance.EIChaveselectedKifiyaaspartner because:(1)Kifiya’s platformandagencynetworkwillallowinsurancetobedeliveredmorecheaply(EICestimate60%cheaper),(2)Kifiyahasdevelopedaninsuranceproductthatissuperiortoanythingelseonthemarketand(3)Kifiyahaveaprovencapacitytosuccessfullyroleoutnewandinnovativeproducts
• [Organizationaldynamics]ThepartnershipisbeingledbyEICsDirectorforMicro-insurance
Kifiya’s majorpartnersintheinsurancesectorandthedetailsoftheirinterest:*
*NotethatwhilstKifiyahasamultitudeofpartners,duringthefieldvisitandforthepurposeofthisstudywehavefocusedonpartnershipswithFIsworkingintheinsurancesector.Thesepartnershipnegotiationsareviewedasthemostrelevantforthedeepdivequestion
• [Motivation]Increasingsalesofmicro-insurancetofarmersisapriorityareaforOIA.TheirinterestinKifiyastemsfromthebeliefthattheKifiyaplatformandagencynetworkwillsignificantlylowerthecostofdeliveringinsuranceproducts.Inaddition,theKifiyamicro-insuranceproductisdeemedsuperiortothemicro-insuranceproductsOIAcurrentlyhasonoffer(Kifiya’s productusessatellitedataworkingona1x1kmpatternwhilstOIA’sproductworksona10x10kmpattern)
• [Process]OIAisnotconcernedaboutthebusinesscaseforpartnership,customeracquisitionismostimportantfactor
• [Organizationaldynamics]OIAhaveamicro-insuranceteamwhoisinchargeofleadingandmanagingthepartnership
Details
Details
Overview:TheEthiopianInsuranceCorporation(EIC)isstateownedandaccountsfor40%oftheinsurancemarket.TheyseekpartnerssuchasKifiyatohelpthemprovideinsurancetothemajorityofEthiopians
Currentpartner
Currentpartner
Overview:OperatingintheOromiaregion,theOromiaInsuranceAgency(OIA)isthesecondbiggestinsurancecompanyinEthiopia.Theyseekpartnerswhocanhelpthemincreasetheircustomerbase
30
PilotingofKifiya’s micro-insurancehasoccurred,theMidlineandEndlineshouldfocusontheresultsfromfurtherroll-outoftheproduct
Source:Dalberganalysisandinterviews
AtthetimeoftheBaselinevisit,pilotingofthemicro-insuranceproductbyEICandOIAhadjustbeencompleting.FurtherscalingandrolloutisexpectedtocoincidewiththebeginningofthegrowingseasoninMarch2017.Assuch,theMidlineandEndlinestudiesshouldfocusonthefollowing:
Ø Whathavebeentheresultsfromthepartnershipsthatareinplace?Howmanyfarmershavebeenserved,whathasbeenthepayoutratiosandwhathavebeentherevenueandcostimplications?Whathasbeenthefeedbackfromfarmers?
Ø Arethereanynewpartnershipsinplace?Haveanydetailsaroundtheexistingpartnershipschanged?
Ø ArethereanynewproductsoractivitiesKifiyaisundertakingandaretheyworkingwithnewpartnersontheseproducts?
Ø WhatprogresshasbeenmadeontheexpansionofKifiya’s agencynetworkandhowisthatimpactingthedevelopmentofpartnerships?
31
Context,objectivesandmethodology
Detailsonpartnershipsandstudyparticipants
Detailsonhowpartnershipsareimprovingtheviabilityandscalabilityoffinancialserviceprovision
Lessons:challengesandenablingfactors
Annex1:ResultsfrompartnershipstodateAnnex2:OtherstudiesandactivitiesfocusedonpartnershipsAnnex3:PreliminaryguideforlastmilefirmslookingtobuildpartnershipswithFIs
Contents
32
Viabilityversusscalabilityinthecontextofthedeepdivestudy
Scalabilitywasnotdiscussedbyinterviewparticipantsduringthebaseline,theEndline studyshouldinvestigatetheimplicationsofchosenpartnership
modelsforscalingservices
SOURCE:Dalberganalysis
• Viabilityfocusesonunitcost,andcentersonwhethertheproposedsolutionisfeasibleandsustainable
• Viabilitylooksattheabilitytoimplementasolutionwithareasonablechanceofsuccess,withoutnecessarilytakingintoaccountthecoverageofimplementation
• Inthisstudy,“viability”considerswhetherthevalueaddbroughtbypartnersprovidesenoughfinancialincentiveforallpartnerstosustainthepartnership
Viability• Scalabilityisabouttheeaseofincreasingreach,andfollowsproductofviability,i.e.aviablesolutioncanpotentiallybescaled
• Scalabilityisinfluencedbyreplicabilityofprocessesandeaseofcustomeracquisition(howtheeconomicsofimplementingthesolutionchangewithmorecustomers)
• Manyofthepartnershipsstudiedinthebaselineareatearly/pilotstage,duringwhichscalabilityischallengingtotest.Howpartnershipsimprovescalabilityisthereforenotreviewedinthisreport
Scalability
Thissectionoutlinesinitialanswerstothequestiononwhetherlastmilepartnershipsimprovetheviabilityandscalabilityoffinancialserviceprovision.Webeginwithdefinitionsofkeyterms
33
Partnershipsimproveviabilityaslastmilefirmsshare(reduce)costsandriskthroughleveragingtheactivitiestheyundertakewithfarmers
Last milefirmactivities Descriptionofactivity Customer
acquisition
Productdistribution/collection
Productdevelopment*
Credit riskmanagement
Farmeraggregation
Groupfarmerstogethertoeasepromotionanddeliveryofservices
Accesstomarket/off-taking
Provideaguaranteedmarket,ensuringfarmershaveincome
Technicalassistance
Providetraininge.g.onagronomicpractices,financialliteracyetc.
Interfacewithfarmers
Actas“feetontheground” andhandlefarmerinteractions
Know-Your-Customer (Data)
Collectdataonfarmerse.g.income,farmsize,expenditureetc.
üüü
üüü
ProductdevelopmentincludesadvisingFIson(i)howandwhenaproductshouldbedelivered,(ii)whatproductsareneededand(iii)developingproducts,includingprovisionoftechnicalexpertiseSource:Stakeholderinterviews;Dalberganalysis
ü
üüü
üü
üüüü üü
ü üKey:
Areasofcostreduction Areasofriskreduction
ü üüDoesnotcontribute Somewhatcontributes Stronglycontributes
Financialinstitutionsreducecostsandriskforlastmilefirmsbyloweringthecostofcapitalandbyprovidingadditionalmeansbywhichtomonetizeelementsoftheirbusinessmodels
üüü
üü üü
ü
34
Detailsofhowpartnershipsshare(reduce)costsandriskforFIs
Customeracquisition
Productdistribution/collection
Productdevelopment*
Credit riskmanagement
FarmeraggregationGroupfarmerstogethertoeasepromotionanddeliveryofservices
Providesaccesstolargenumbersoffarmers,reducingsalesandmarketingcosts
Lastmilefirmsactaschannelsthroughwhichtosellproductsandcollectrepayments
Riskisdiversifiedandconsequentlyreducedbyprovidingtogroups,ratherthanindividuals
Accesstomarket/off-takingProvideaguaranteedmarket,ensuringfarmershaveincome
Off-takingprovidesknowledgeofwhatfinancialproducts to offerwhichcustomers
Off-takers canmakerepaymentsonbehalfoffarmersoncollectionofproduce
Knowledgeoffarmerincomeandcrop cyclescaninfluencehowproductsaretailored
Off-taking guaranteesfarmersamarketandcashflow,therebyreducingriskofdefault
TechnicalassistanceProvidetraininge.g.onagronomicpractices,financialliteracyetc.
Trainingonfinancialliteracy/agribusinesspromotesuptakeoffinancialproducts
TAcanhelpincreasefarmeryieldsandcashmanagement,reducingdefaultrisk
InterfacewithfarmersActas“feetontheground” andhandle farmerinteractions
Interactionsoffieldagentswithfarmerscanbeusedtomarketfinancialproducts
Assistwithdisbursing andcollectingfunds,reducingFIs’adminandfollowupcosts
Knowledge gainedfromfarmersisusedtoinfluenceproductspecifications/terms
Farmerinteractionscanbeusedtoeducate onrepaymenttermsandprovidereminders
Know-Your-Customer(Data)Collectdataonfarmerse.g.income,farmsize, expenditureetc.
DataprovidedtoFIshelpsthemselecthighpotential/prioritycustomersforproducts
KYCdatahelpsFIsdetermine cashflowcyclesand timing forcashdisbursement
DataprovidedtoFIsisusedtostructureappropriate creditandinsuranceproducts
Data onfarmershelpsselectandgainapprovalsforthemostcreditworthyfarmers
Areasofcostreduction Areasofriskreduction
ProductdevelopmentincludesadvisingFIson(i)howandwhenaproductshouldbedelivered,(ii)whatproductsareneededand(iii)developingproducts,includingprovisionoftechnicalexpertiseSource:Stakeholderinterviews,Dalberganalysis
Key: Doesnotcontribute Somewhatcontributes Stronglycontributes
35
Observedexamplesofhowlastmilefirmsaresharing(reducing)costsandriskwithFIs
Source:InterviewswithFRPwinnersandtheirpartners,Dalberganalysis
Customeracquisition Productdistribution/collection
Productdevelopment Credit riskmanagement
• Biopartenaire reducescustomer acquisitioncostsforAdvansbyallowing themtoaccessalargenumberoffarmersatonce.Advanswouldotherwisehavetoinvest inmarketingcostsandworktobuildtrustwiththesefarmers
• InGhana,Prepeez intendtoallowmultipleFIstoviewtherecordsoffarmerstheyworkwith;this reducesFIs’costsofseekingoutfarmerswhomtheycanofferfinancialservices
• Kifiya’s platformservesas acentralchannelthatinsurancecompaniescanusetoselltheirproducts,reducingthecostsofestablishingdistributionchannelstoreachfarmers.
• VodacomhasleveragedECA’son-groundpresence andconnectionwithgrowerstotryanddevelopadistributionchannelformobilemoneyandtogrowthemobilemoneyecosystem
• Biopartenaire servesasadistributionchannelforAdvans’savingsproduct
• Kifiya hasdesignedanagri-insuranceproductforfarmers,whichhasreducedthecostforinsurancecompaniestoconducttheirownresearchanddevelopmentfor farmer-tailoredinsuranceproducts.
• Biopartenaire usesits’knowledgeofcocoaagronomiccyclesandfarmerincomestodesignfinancialpackagesandadviseAdvansonhowproductsshouldberolledout
• Prepeez iseducatingfarmersonWRS
• Biopartenaire providesfarmerswithtechnicalassistance(agronomic,agribusinessandfinancialliteracytraining),whichincreasesproductivityandfinancemanagement,therebyreducingcreditrisk
• Prepeez isprovidingeasy-to-accessfarmerandagriculturedata
• ECA provideson-lendingservicestofarmers.Asthelenderandcollectorofcredit,ECAconductsduediligenceonfarmersandabsorbsaportionoftheloss shouldafarmerdefault
36
Stronginterestexistsinusinglastmilefirmdatatobetterservesmallholders;FIsremainunsureofhowtobestusedataandwhetheritcanbetrusted
Source:InterviewswithFRPwinnersandtheirpartners,Dalberganalysis
Ø Lastmilefirmscanprovideanarrayofdatathatcanbeusedtobetterassessfarmers forcreditandinsuranceproducts,suchasdataonfarmsize,cropsgrown,marketpricesetc.
Ø FIsareinterestedinagriculturespecificdatabecausetheyoftenknowlittleabouttheseareasandhavefewotherdatasourcesbywhichtoadequatelyassessofsmallholderfarmers
“Wedon’tknowmuchaboutfarmersandhavelittledataaboutthem- anydatathatcanbeprovidedbyapartnerisuseful”
Ecobank,Ghana
Financialinstitutionsbelievethatthedatalastmilefirmsprovidecanimprovetheviabilityofassessingsmallholdersforfinancialproducts.MostFIsare
currentlyunsureofhowtobestusealternativedataandwhetheritcanbetrusted
Typesofdata
Examples
Ø Prepeez iscollectingsignificantamountsfarmerdata,includingplotsizeandgrowingactivities.FIsinGhanahaveexpressedsignificantinterestinutilizingthisdataforfarmerassessment
Ø Outsideofthisdeepdive,projectsarebeingledbyMercyCorps’Agrifin AccelerateandAGRAontheuseofalternativedataforcreditscoring.Multiplefinancialinstitutionshaveexpressedstronginterestinutilizingalternativedataforimprovingtheirabilitytolendtosmallholderfarmers
Useofalternativedata(perFI)
Pre-conditions
Ø Financialinstitutionsexpressinterestinutilizingalternatedatainordertobettermanageriskinlendingtofarmersandexpandcustomerbase
Ø Financialinstitutionsalsodemonstrateinterestinusingalternatedataforproductdevelopment: “Thedatacollectedshapesyourthinking”– GAIP,Ghana
Ø FIshavealackoftrustinalternatedataprovidedbylastmilefirms.Beforebuyingin,FIsrequirebetterunderstandingofhowtobestusealternatedataandverificationonthedata'squalityandaccuracy
37
Context,objectivesandmethodology
Detailsonpartnershipsandstudyparticipants
Detailsonhowpartnershipsareimprovingtheviabilityandscalabilityoffinancialserviceprovision
Lessons:challengesandenablingfactors
Annex1:ResultsfrompartnershipstodateAnnex2:OtherstudiesandactivitiesfocusedonpartnershipsAnnex3:PreliminaryguideforlastmilefirmslookingtobuildpartnershipswithFIs
Contents
38
Despitethepotentialbenefitsforimprovingviabilityoffinancialserviceprovision,commonchallengesareexperiencedforpartnershipdevelopment
SOURCE:DiscussionswithFRPwinnersandtheirpartners,Dalberganalysis
FIchallenges
• Trustingdataintegrity:FIs donottrustthedatabeingprovidedbylastmilefirms.Internalriskmanagementteamsarereluctanttousethisdatawithoutsignificantleveloftestingandanalysis.Alackofuniqueidentifierswithindataalsoinhibitstheabilitytouseit“Weneedtoundertakeduediligencewithextensionproviderstoensuredataintegrity”– OpportunityInternational
• Institutionalandsystemsrigidity:FIsaregenerallyhighlyriskaverseresultinginmultiplelevelsofhierarchyacrossmultipleDepartmentsthatmustapproveanynewproductsorpartnerships.Evenifbuy-inexists,FIsfinditdifficulttoadjustsystemstointegratewithlastmilefirms.
Lastmilefirmchallenges
• FindingtherightdepartmentwithinFIs:manyFIsseeworkwithsmallholderfarmersassittingwithinCSRor‘inclusivebusiness’units.Theseunitsmaynotofferthecommercialproductsortermsthatarebestsuitedtomeetingthelongtermneedsoflastmilefirmorfarmers
• Provingcommercialviability:FIsareoftenlarger,moreestablishedcompaniesthanthelastmilefirmspushingforpartnership.Consequently,itmaytakealotoftimeforlastmilepartnertobuildcredibilityandgrowintoasizethatisattractiveforFIs.Forexample,Vodafone(apotentialECApartner)highlightedthanwhenconsideringpartnerships,“Welookforthesizeofthecompany:themorepaymentstheydothebetter”
Generalchallenges
• Agreeingtotheoperationalmodel– Partnersmaystruggletoalignonrolesandresponsibilities,whichcanbetime-consumingand/orleadtodissatisfaction.Forexample,Advans hasbeenworkingwithBiopartenaire forthreeyearsbutdon’tfeeltheyhavetheoperationalmodelright,“Wedidnotdoagoodjobofclarifyingwhodoeswhatinthebeginning,wefeelitwouldactuallybemoreefficienttohaveourownfootsoldiersonthegroundbecauseoursolutionisquitecomplicated”
• Agreeingtocostandrevenuesharing- Coststoeducateandtrainfarmersonthevalueoffinancialproductscanbesignificant.LastmilefirmsmaylookforsupportfromFIstohelpmeetthesecostswhichtheymaybereluctanttodowithoutdonorsupport
39
Variousenablingfactorsappeartobeplayinganimportantroleinfacilitatingpartnershipformation(1/2)
SOURCE:DiscussionswithFRPwinnersandtheirpartners,Dalberganalysis
Category Enablingfactor Waysinwhichenablingfactorpromotespartnershipsforfinancialprovision
FIswhohaveastrategyfocusedonagricultureorworkingwiththebottomofthepyramid aremorelikelytobeinterestedinpartnershipasdoingsohelpstofulfiltheirmandate
FIswhohaveateamspecificallydedicatedtoforming/managingpartnershipsaremoreopentoinnovativeapproaches,haveexperienceinpartnershipbrokeringandarebetterabletodealwithissuesthatposechallengesinpartnershipformation
ExistingrelationshipsbetweenlastmilefirmmanagementandFImanagementcanplayanimportantroleingainingrequiredapprovals.Thesecouldtaketheformofhavingpreviouslyworkedtogether,socialnetworksetc.
Policiesthatmandate/promoteinclusivefinancialserviceprovisionarelikelytoboostpartnerships.Likewise,policiesthatempowerruralcommunitiese.g.landrights allowingforlandtobeusedascollateralincreasewillingnessofFIstopartner
Astableoperatingenvironmentispredictableandlowrisk,whichencouragesFIstotakeonpartnershipsandnon-traditionalavenuesofprovidingfinancethattheywouldotherwisenotconsiderinpolitical/social/economicturmoil
Marketswithmorecompetitivedynamicspromotepartnerships;FIsaremorewillingtotakeinnovativeapproaches toincreasetheirmarketshare,asopposedtomonopolieswhereafewkeyplayershavenoincentivetoserveruralpopulations
Externalenvironment
Governmentpolicies
Socio-economicstability
Privatesectorcompetition
Partnercharacteristics
FIstrategy
Partnershipteams
Existingrelationships
40
Variousenablingfactorsappeartobeplayinganimportantroleinfacilitatingpartnershipformation(2/2)
SOURCE:DiscussionswithFRPwinnersandtheirpartners,Dalberganalysis
Category Enablingfactor Waysinwhichenablingfactorpromotespartnershipsforfinancialprovision
FIsarereluctanttotrustalternativedataorworkinproductstheydon’tunderstand.Shorttermguaranteeseitherfromthelastmilepartnerorathirdpartycansupporttrustbuilding
FIsoftenhavelimitedinternalcapacitytodevelopandtestproductstailoredtosmallholderfarmers.Externalsupportfromtechnicalexpertscanhelpbuildtrustintheproductofferingofthelastmilepartner
Mobilesystemsfacilitatedatacollectiononcustomers,disbursementsandrepaymentsoffundsinruralareas.Indoingsotheyserveasago-betweenbetweenthefarmers,lastmilefirmandFI,easingtheoperationswithinpartnerships
Presenceoffacilitators
Guarantees
Technicalsupport
Digital/mobileservices
Someenablingfactorslikegovernmentpolicy,socio-economicstabilityandcompetitivedynamicsarebeyondthecontrolofpartneringentities.Partnersshouldseektocapitalizeonthefactorswithintheircontrolbye.g.seekingorganizationsthathavepartnershipteamsinplace,reachingouttopotential
providersofguarantees,obtainingtechnicalsupportandleveragingdigitalservicestosupportpartnershipformationandsustenance
Supportingtestingsuchas
pilots
Pilotsareausefulwaytotestwhetherpartnershipswillworkandwhethervaluereallyexistsforallstakeholdersinvolved.Facilitatorscanplayanimportantroleinmanaging,brokeringagreementandcapturinglessonsfrompilot
41
Giventhebenefitsofenablingfactors,thereareclearareasthatgovernmentsanddonorsshouldconsidersupportingforpartnershipdevelopment
Guarantees:DonorsshouldprovideshorttermguaranteesthatsupportpilotsandunderwritetheperceivedrisksofpartnershipsbetweenlastmilefirmsandFIs.Donors
shouldavoidlongtermguaranteeswhichpartnershipsbecomedependenton,andwhichacttoreduceriskfortheFIratherthanthelastmilepartnerorsmallholderfarmer
WorkwithFIswhohavedemonstratedaninterestinagriculture:FIsshouldbetakingclearandactivestepstoworkintheagriculturesectorbeforedonorsupportisgiven.Thisshouldinvolvestatedstrategyandtheset-upofagriculturefocusedteams.Donorsshouldavoid
supportingFIswhohavedonelittlemorethanpaylipservice
Addresssystemicchallenges:Systemicchallengesincludeinsufficientinfrastructureandalackoftrainingforfarmersonfinanceandagronomicpractices.Supportingareasofpublicgoodwillbuildtheecosystemneededforpartnershipdevelopment.Donorsshouldavoid
supportthatdoesnotdemonstrateclearbenefitsforecosystemandpartnershipdevelopment
1
2
3
42
Context,objectivesandmethodology
Detailsonpartnershipsandstudyparticipants
Detailsonhowpartnershipsareimprovingtheviabilityandscalabilityoffinancialserviceprovision
Lessons:challengesandenablingfactors
Annex1:ResultsfrompartnershipstodateAnnex2:OtherstudiesandactivitiesfocusedonpartnershipsAnnex3:PreliminaryguideforlastmilefirmslookingtobuildpartnershipswithFIs
Contents
43
Annex1:Fewresultsareyettobeseen,theMidlineandEndline studiesshouldseektohighlighttheimpactfrompartnerships
SOURCE:DiscussionswithFRPwinnersandtheirpartners,Dalberganalysis
Summaryofresultsfrompartnershipssofar:
Givenlimitedresultstodate,theMidlineandEndline studiesshouldgivesignificanttimetomeasuringresults,namely:• Howmanyfarmersreceivedfinancialproductsasaresultofthepartnership?• WhatwasthefinancialimpactonboththeFIandthelastmilefirmfromthepartnership?• Whatwastheimpactonthefarmers/beneficiariesfromthepartnership?• Weretherenewpartnershipsformedorpartnershipsthatwereabsolvedovertime?Whatwasthedriverof
change?• Whataretheothermajorissuesthathavebeenexperiencedthroughthelifeofthepartnership?• Havethepartnershipsimpactedtheruralandagriculturalfinanceecosystemwithinthetargetmarket?
Biopartenaire ECA Kifiya Prepeez
• 1000farmersareusingAdvans’savingproductascollateralforcredit
• Advansseesthepartnershipasbeinginanexperimentalphase,andishopingtoscaleupservicesafterdrawinglearningsfromthepilot
• Morethan4,000 farmersreceiving on-lendingfromfacilityprovidedbyBancoTerra
• BancoTerraislikelytokeepworking withECAbecausetheirloanisguaranteed
• VodafoneiswillingtoworkwithECAifmobilemoneyandcommunicationinfrastructureimproves
• ~2,000 farmersparticipatedinmicro-insurancetrialwith75%receivingsomeformofpayout
• Programtobescaledupinearly2017;insurancecompaniesseestrongvalueinaccesstofarmers,astrongproductandthedistributionchannelKifiyaprovides
• Partnerships arenotyetinplace,MoUsarecurrentlyundernegotiation
• FidelityandGAIPbothseeastrongvaluepropositioninPrepeez(customeracquisitionandfarmerdata,respectively)
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Annex2:ThisstudyalignswithotherpartnershipfocusedactivitiesbeingundertakenbyMercyCorpsandAGRAonimprovingsmallholderfinance
*PatientProcurementPlatforminTanzaniaandDigiFarminKenya
• AGRAiscurrentlyconductingastudylookingatdatabeingcollectedbyagribusinessesandwhatFIrequiretobeuseandtrustthisdata forcreditassessments
• MercyCorps’AgriFinAccelerate(AFA)programissupportingthedevelopmentoftwopartnershipbasedplatforms*tobringmultipleplayers(FIs,inputsuppliers,extensionservicesandmarketbuyers)together
• Financialinstitutionsseekpartnershipsforarangeofreasons,includingaccesstoalternativedata,customeracquisitionandloweringtransactioncosts.Whattheyvaluedependsontheinstitutionsstrategy• Technicalsupportcanplayavaluableroleinsupportingpartnerships,particularlybyunderwritingriskwhilstthevalueofthepartnershipandthedataitbringsisbeingverified.TechnicalsupporthelpsincreasetheconfidenceofFIswholackknowledgeonfarmersandfarmer-specificdata
• Partnershipformationcanbealengthyprocesswhichrequiresmultipleiterationsandroundsofnegotiationduetotheamountoftimeittakestobuildtrustandalignonthebusinessmodel• FIsstateaneedforthedatatobeinaformthatcanbeeasilyprocessed,andthedifficultyofworkingwithdataprovidedwhendataneedsandspecificationsofFIshavenotbeenconsideredfromthebeginning
A&B
• FIsexpressstronginterestinusingalternativedatabutdon’ttrusttheintegrityofthedatabeingcollected.FIsarealsounsurewhichdatapointsprovidethebestdecisionmakinginformation• Noclearsystemsorstandardsfordatasecurityandintegrationofdatacollection/sharingsystems• LimitedknowledgeofagriculturewithinFIs
• Buildingtrustbetweenpartnersinadditiontodeterminingrolesandresponsibilitiestakestimeanddelayspartnershipformation• Determiningrevenuesharearrangements isdifficultwherenohistoricalprecedentexists• PartnerreticenceonsharingdataduetoconcernsaboutlosingIPanddatanotbeing‘clean’ foruse
RecentActivities
Challengesidentified
forpartnershipformation
Wherefindingsalignwith
thisBaselineReport
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Annex2: Additionalfurther,orupcomingreading
• LearningLabandISF(2016)InflectionPoint• LearningBrief01:Thebusinesscasefordigitally-enabledsmallholderfinance• InitiativeforSmallholderFinanceBriefingNotes• LendingaHand:Howdirect-to-farmerfinanceprovidersreachsmallholders• ValueChainFinancing:Howagro-enterprisesserveasalternateaggregationpointsfordeliveringfinancialservicestosmallholderfarmers
• TheRiseoftheDataScientist:Howbigdataanddatasciencearechangingsmallholderfinance
• IDHSustainableTrade:ServiceDeliveryModelresearch• Forthcoming:OpportunityInternationalValueChainPartnershipsinPractice
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Annex3: Preliminaryguideforlastmilefirms- Seekingandnegotiatingpartnerships
1.Seekpartnerswithalignedinterestsandrelevantexperience
Considerations
Lookforfinancialinstitutions(FIs)withastatedstrategyinagricultureorservingtheBoP
LookforFIswithastrongdistributionfootprint
LookforFIsthathaveateamspecificallyfocusedonpartnerships
LookforFIswhereexistingrelationshipsexist
LookforFIsthathaveworkedwithdonoragenciesinthepast
ConsiderFIswithahistoryandcultureofinnovationthatisreinforcedbyseniormanagement
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Annex3: Preliminaryguideforlastmilefirms- Seekingandnegotiatingpartnerships(continued)
2.Highlightvalueproposition
Considerations
Createapitchdeck
Adjustpitchdocumentationbasedonfeedback
EmphasizefactorsthatFIsaremostinterestedine.g.,marketsize,customeracquisition,costsavings,etc.
Highlighthowpartnershipcanreducebankrisk
Provide“real-life”demonstrations
TalktomultipleFIs
BepreparedtopresenttomultiplepeoplewithintheFI
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Annex3: Preliminaryguideforlastmilefirms- Seekingandnegotiatingpartnerships(continued)
3.Developastructuredprocessfornegotiation,buildlinkages,andcommunicateopenly
Considerations
Agreeoncommunicationnormsandprocesses
Beclearonnon-negotiables
Understandthebusinessmodelandhighlightincentivesforeachparty
Buildinoptionsforre-negotiatingterms,linkedtophasedrollout
LookforFIsthathaveworkedwithdonoragenciesinthepast
Considerindependentarbiters(e.g.,donors)forcoordination,honestbrokersupport,andevenrisksharing
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Annex3: Preliminaryguideforlastmilefirms– Workingtogetherinpartnerships
1.Alignonvisionandclarifyrolesandresponsibilities
Considerations
Alignonavisionofwhateveryoneistryingtoachieve
Alignonrolesandresponsibilities
Seektosolvechallengestogether
2.CreatesystemsforopencommunicationanddynamicfeedbackConsiderations
Agreeoncommunicationnormsandprocesses
Createoutletstoensurecommunicationisopenandtransparent
Buildlinkageswithandengageseniormanagement
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Annex3: Preliminaryguideforlastmilefirms– Workingtogetherinpartnerships(continued)
3.Alignonavailablecapabilitiesandresources
Considerations
Startwithapilotor“testphase”forthepartnership
Visitothersimilarpartnerships,andvisiteachother’soperations
Alignonallocationandcontributionofresources
4.CreateaccountabilitymeasuresConsiderations
Proactivelymonitorresultsandoutcomesandfostera“learningculture”
Wherefeasible,makethepartnershiprecognizableandautonomous
Developanescalationmechanism