business english upper intermediate u1s09 john silberstein

Business English Upper Intermediate

U1S09

John [email protected]

Agenda

•Business Ethics

Business EthicsEthics

What is Ethics?

Ethics (also known as moral philosophy) is a branch

of philosophy that addresses questions about morality — that is,

concepts such as good and evil, right and

wrong, virtue and vice, justice, etc.


Meta-ethics, about the theoretical meaning and reference of moral propositions and how their truth-values (if any) may

be determined;

Normative ethics, about the practical means of determining a moral course of action;

Applied ethics, about how moral outcomes can be achieved in specific situations;

Moral psychology, about how moral capacity or moral agency develops and what its nature is;

Descriptive ethics, about what moral values people actually abide by.


Four distinct but related disciplines have traditionally guided responsible

business conduct: business and professional ethics, organizational

ethics, corporate social responsibility, and corporate governance.

Thefocus of all four approaches is the governance

policies and managementpractices that inspire, guide, and support

responsible business conduct.


Have large companies always considered ethical issues in relation

to the environment?

Their employees?

Their customers?


What role do you feel ethics plays in business decision making?

Can a business be ethical and successful?


What strategic reason would a company encourage a company to

perform in an ethical manner?

What tactical reason?


An RBE (Responsible Business Enterprise) is characterized by responsible business conduct at all four levels ofits identity as an enterprise:

1. Compliance with the law2. Risk management3. Reputation enhancement4. Value added to the community


Principal benefits coming to an enterprise that implements a business ethics program are:

• Enhanced reputation and goodwill• Reduced risks• Reduced costs• Protection from unethical employees and agents• Enhanced performance, productivity, and

competitive position• Expanded access to capital, credit, and foreign

investment• Increased profits and sustained long-term growth• Increased international respect


When thinking about ethical companies, which companies come

to mind?


Let’s look at Starbucks. Starbucks is successful and place an emphasis

on corporate responsibility and ethics.


We've always believed that businesses can - and should - have a positive impact on the

communities they serve.

So ever since we opened our first store in 1971, we dedicated ourselves to earning the trust and respect of our customers, partners and neighbors. How? By being

responsible and doing things that are good for the planet and each other.


Starbucks has identified 5 broad categories of corporate

responsibility:

Community, Environment, Ethical Sourcing, Wellness, Diversity.


Community

As good neighbors we get involved with local efforts to bring people together and create

positive change whenever we can.

Community ServiceYouth

(STARBUCKS)REDStarbucks Foundation

Ethos Water Fund


Environment

We’re finding ways to minimize our environmental footprint, tackle climate

change, and inspire others to do the same.

RecyclingEnergyWater

Green BuildingClimate Change


Ethical Sourcing

We’re committed to buying and serving the highest-quality, responsibly grown, ethically traded

coffee to help create a better future for farmers.

CoffeeFarmer Support

TeaCocoa

Store Products


Wellness

Our dedication to wellness means supporting policies and efforts to

improve the health of our communities in addition to offering

balanced food and beverage options to our customers.


Diversity

By welcoming a diversity of people and ideas to our business, we create

more opportunities for learning and success that benefit customers,

partners (employees) and suppliers.

business english upper intermediate u1s09 john silberstein

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