EF Business English Book 3 16ARead these statements about press releases. Circle true (T) or false (F).A press release is 1 a written piece of information for thenews media with the purpose ofannouncing a forthcoming event.2 usually sent via email to the editors atnewspapers, magazines, radiostations, television stations, etc.3 usually handled by the nancedepartment of a company.4 written with the purpose of attractingfavourable media coverage for thecompany involved.5 biased towards the objectives of thenewspaper publishing it.6 should contain a contact name andaddress for further information.BWork in pairs. Imagine you work for a company that provides house-cleaning services. Read the list of events below. Match them to the forms of media in which you would choose to announce them. Discuss why.1 trade magazine2 local newspaper3 national radio and television4 local radio and television5 professional magazinea visit by the local government minister to your ofce b launch of a new, environmentally-friendly cleanerc winning an international prize for being an environmentally-friendly companyd a training course your company runs that helps people get an industry qualicatione a house-cleaning service for a specic townWhen promoting new products, its im-portant to convey what is unique or differ-ent about them. These features are called unique selling points, or USPs. They help a company stand out from their competitors.CComplete the sentences with the words in the box. likeasfarsounlikemore1 There has never been a processorfast as this.2 This is a new concept, quiteanything ever tried before.3 Visually, it looks justa conventional telephone.4 Theyou buy, the cheaper the cost.5 Its amore appealing gadget now theyve updated its features.6 Perhaps you didnt realise you were paying much more money for their product.T FT FT FT FT FT F Signum International S..r.l. Luxembourg, Luzern Branch, Luzern, 2012 www.ef.com Writing a Press Release05UnitFind this unit in the following modules:Management & LeadershipBusiness CorrespondenceSales ToolsBusiness Grammar: ComparativesEffective Communication Grammar Focus Comparativeswww.ef.com 17DBelow are the different sections of a press release from a company calledYour Home Builder. Match the extracts to the sections.EWrite a press release for one of the items in Exercise B. Use the example in Exercise D as a model.9 -End-3 Please note: Photographs of wall panels in place are enclosed.This press release can be sent to you by email.Your Home Builder was founded in 1982. It is involved in housing and commercial building in Mildown and neighbouring towns. Its latest development is the Tennyson Estate, Mildown, comprising 500 houses, ats and bungalows.2 Your Home Builder Launches DigitalPhoto Frame Wall Panels4 Your Home Builder is offering a stunning feature in its new homes on the Tennyson Estate, which is currently under construction. House buyers may request a wall panel in any room of their new home and it will act like a digital photo frame. For the rst time, homeowners can create a living wall of their favourite pictures that willoffer an ever-changing panorama. People, places, eventsdisplay whatever you wish on these window-sized wall panels.5 Your Home BuilderInnovation Division6 For: Business editors, national press 1 December 1, 20097 Andrew James, designer of the wall panels said, Now it doesnt matter what the view outside your window is because you can display any scene you want to on your wall. If its raining outside, just show your holiday snaps.Were all so used to giant television screens now that these wall panels dont seem out of place in the living room. I can pop in the pictures of my family in Canada and its just like theyre in the room with me, said Joan Hardy, the frst house buyer to order one of the panels.The panels are being offered to private house owners,but they could be used in care homes, hospitals, schoolsany building where an ever-changing vista would be an asset.8 For more information, contact:Rachel Smythe External Communications Manager Tel: 01456 678 890 Fax: 01456 234 567 Email: pr@yourhome.co.uka who its for b who its fromc subject headlined release datee opening paragraph f main text containing quotesg endh contact details forfurther information i information to editors Signum International S..r.l. Luxembourg, Luzern Branch, Luzern, 2012Category 2: Business FocusCategory 1: Effective Communication Speaking unit Writing unit