business enablers for broadband wireless...

Josef Noll, 23.6.2005 IST, OBAN workshop

Business Enablers for Broadband Wireless Services

Josef Noll1,2

1University Graduate Centre (UniK), N-2027 Kjeller2Telenor R&D, N-1331 [email protected]


Outline

“Historical view” on services

Success criteria for services

Service areas for broadband services

What’s coming next? – Business enablers


How to achieve successful services?Approach

Historical observations

Successful services analysis

Service criteria

Examples:- Mobile Phone- ADSL

“See what’s happening”

Enable technologies

Create services

Examples:- Internet- SMS

Adapt service

Postulate 1: Key components of successful services:Personalisation (Mobile Phone/SMS), Roaming agreement

(GSM/GPRS vs. WLAN), Seamless service access


Usage scenarios for wireless services

My service request

Home services

Work services

Service provider

Postulation 2:Nomadic services are 80 % “home services”, 18 % service

provider and 2 % work servicesFocus on home services for broadband wireless access


Mobile Services Beyond Voicecopyright: Erik Larsen, Ericsson [Telekomdagene 1998]

Sports

Address book

Account inquiries

News

Media conversion

Unified messaging

E-mail

Voice mail

Time tablesWorkgroup

coordination

PaymentsBanking

Traffic reports

Stock quotesPositioning

DispatchFax

Tickets

Gambling

Calendar

Internet access

Notification

Weather reports

File transfer


Most of anticipated UMTS services are Home Services

Sports

Address book

Account inquiries

News

Media conversion

Unified messaging

E-mail

Voice mail

Time tablesWorkgroup

coordination

PaymentsBanking

Traffic reports

Stock quotesPositioning

DispatchFax

Tickets

Gambling

Calendar

Internet access

Notification

Weather reports

File transfer

Postulation 3:Mobile and Wireless have (mainly) complementary services


Home networking –social drivers

On-demand: Video, Audio, GamesAlways online – social connectivitySocial Inclusion: Network opens for enriched communicationPersonal Enrichment: Virtual interest groupsMy home portal - centre for communication & home controlUser are aware of potential services (or should be made aware)

“How to?” limits service adoptionMass market relevanceConnectivity of home devicesSeamless service access

Postulate 4: Seamless service access is the key to successful services


Social trends: Relate yourself to your community Connect to your “items”Connect to your groups

Postulate 5:The SIM/mobile phone provides communciation to items and groups.


“Are our assumptions true?”P1401 early adaptor questionnaire

P1401 home network survey gathered 134 responsesTarget group: 7 European countries, typically: Telcos’ employees and their families (DINK, professional family)Infrastructure & services:

– 78 % have two or more PCs, 58 % have two or more TVs– 63 % have data network (80 % of them wireless)– 79 % use net-banking

Identified challenges, – 78 % would like to move contents among PC, TV, stereo– 39 % like to experiment– 10 % identified connectivity problems– 45 % not sure what to select and how to set-up a home network

[“Towards user-centric service platform”, Eurescom Summit 2005]


Home Services Areas (P1401)

User needs in these areas– Mass market relevance

“It shall make money”– Help customer up to the very end ‘it

will work’

How support is provided?– Telecom: “Works first time and forever”– Connectivity support– Service support

VoD, News, MusicFast Internet

EntertainmentOn-Demand

Safety & SecurityAppliance managementEnergy savings

Home AutomationSecurityeLearning

Virtual communitieseGaming

Personal Enrichment

“Take part” in lifePositive monitoringHeart rate, EKG

Social InclusionHealth - Care


Infrastructure for home servicesThin gateway with split functionality

– Cheap gateway: target < 100 €– Public: access the Internet– Secure: authentication, QoS, remote

maintenance

Easy to use, (plug &) play– Applications maintained in Telecom

Help the customer to the very end (it shall work)

– Remote Maintenance, QoS settings

Secure: Secured services

Public: WEB, email

Service Provider domainN

etwork O

perator domain

TelecomApplication

Authentication

Internet

Application

Application

Maintenance

Residential Gateway

Postulate 6: Split Gateway functionality for Service Provisioning


Service Identification inEntertainmentService Scenarios:Video on Demand (VoD), music/games on demand

– “Killer application on TV is TV” Ensure that video can be enjoyed on the TV

– A) Set-top box to stream VoD to TV– B) PC and mediacenter for streaming from PC to TV

Access to home content– “My pictures/music/video stays at home”– “I want to access my content wherever I am”– Need to have one storage place from all home devices– Network storage unit attached to gateway/home network

E


Infrastructure “Video on Demand”secure mode supports QoS control

– User may have limited (e.g. 512 kbit/s) bandwidth on public channel

– secure channel can provide 2-3 Mbit/s

Optional: Providing authentication & payment

– Through Telecom infrastructure

secure: Secured services

Public: WEB, email

Netw

ork Operator dom

ain

TelecomApplication

AuthenticationMaintenance

Residential Gateway

Film, video

Provider

Provider


Example: Service ProvisionLinksys NLSU2 (Network Storage Device)

Postulate 7: Services set-up have to include infrastructure

Supports access from outside– Access from outside into the home:

email, web, iTunes, pictures– Dedicated users

External storage for all my PCs– Link in as network disks– Dedicated disk space for each user

Small (size of smartphone) Linux PC2 W standby powerConnections to USB disksReasonable price (100 €)(Remote maintenance)


Service Identification inSocial Inclusion/eCareService Scenarios:

Sending pictures/video from mobile to home TV– Grandchildren includes grandparents in their life by sending mobile phone

messages to dedicated channel “on home TV”– Video streaming from events (soccer, church) to home

Support at home after hospital visit– Patient comes home after hospital visit– Wireless surveillance equipment collects data and sends to parents & hospital

Elderly e-Care– Old people stays home with remote professional assistance, instead going to a Day

Centre.– Video-telephony service to the Service Centre or to other client, associated to diary

routine medical measurements, remembers to take the medical drugs, an wireless emergency alarm (optional).

S


Service Identification inPersonal EnrichmentService Scenarios:Dancing lessons at home

– Most people want to learn something new– Prefer first steps in an anonymous environment (don’t want to get

blamed)– Searching for friends with similar interest

Hardware store, enhancing the business– Selling “do it yourself” articles is one thing, providing support more

complicate– Example: Hardware store to supply goods and online support

P


Service Identification inHome Automation/SecurityService Scenarios:Security surveillance of the home

– Closed systems existing already today. Function with little customer interaction.

– Customer wants to see “what is going on”. First interaction to mobile phone

– Includes “baby watch” functionality

Home automation– might become interesting in the social context: “What is my mother doing”

and energy saving. Currently market for early adapters.

Remote Access to home content– “My pictures at home” – already handled in (E) scenario

H


Authentication/Security infrastructureSecurity depends on application

– Nice to know: WLAN network access– Need to know: email, Intranett– Have to know: VPN, (eCommerce)

Higher level require more than just username & passwordhttp://www.openauthentication.org/ suggests 3 methods

– SIM authentication (GSM, EAP-SIM,…)– Public Key Infrastructure (PKI)– One-Time-Password (OTP)

The Mobile phone has all three: SIM, PKI, and OTP– Near-field, area and Far-field communication (NFC, WLAN, GSM/SMS)

Challenge: Usability and exchange of credentials to “my working devices”

Postulate 8: SIM card & Mobile Phone is security infrastructureSe

curit

y R

equi

rem

ent

Nice to know

Needto know

Haveto know

http://www.openauthentication.org/


Service access

Seamless authentication

Physical access VPN

Home access, .mp3, .jpg

Postulate 9: Seamless authentication through Mobile Phone

SIM withNFC/RFID


Keep customers:Enable the Open Access Network

Millions of fixed lines function asfeeder lines for open pico-basestations

fixed

Subscribers’fixed lines

UMTS

GSM/GPRS

Open access network

+

Supported by seamless authentication based on the Mobile Phone

Personalised and broadband services

Motorola EAP-SIM demo: Mobil-2-PC-WLAN

OBAN WS, 6.6.2005

WLAN

Postulation 10:Home network and Mobile networks provide advanced communications


Conclusions / PostulatesUsers services with highest potential

– Sending picture & support at home– VoD & remote access to “my content”– Personal enrichment, examples: DIY shop with support, dancing– Safety & Security

Seamless service access is the key to successful services Focus on home services for the broadband wireless accessThe SIM/mobile phone provides communication to items and groups.Home infrastructure: Split Gateway functionality for Service Provisioning "You can't sell a residential gateway": Services set-up have to include infrastructureAuthentication and Security: SIM card & Mobile Phone (with NFC and PKI) is security infrastructureHome network and Mobile networks provide advanced (B3G) communicationsWhat’s next: Seamless access of all terminals; Personalisation; Adaptation of services and content.

E

HP

S

Secure: Secured services

Public: WEB, email

Residential Gateway

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