business based web development
DESCRIPTION
Businesses measure success objectives and customers assess content quality and relevance. How successful is your site? Thom Robbins will share his 20 years of experience working with application developers, customers and marketers worldwide about the role of a CMS systems in solving customer needs and the importance of business objectives in your website process.TRANSCRIPT
About Us
Kentico CMS is one of the most comprehensive content management systems on the planet. With almost 7000 web sites in 84 countries and backed by an extensive partner network it’s used for everything from simple web sites to complex applications. Kentico CMS is easy to install, simple to manage, scalable and reliable.
Some of our customers
Today - The Agile Web
In the July 2011 survey Netcraft received responses from 357,292,065 sites.
Total Sites Across All Domains (August 1995 – July 2011)
Source: www.netcraft.com
What’s the Relative Sizing
What’s Hot Today?
Today - Changing Experiences
1. Amazing rise of social connections computing
2. ‘Cross follow’ Phenomena3. Many users don’t directly
access the site
Source Business Insider 2011
Question: How much does your friends opinion matter?
Today – Getting local
1. We see a dramatic Increase in multi-language sites
2. Cloud computing enables local servers
Question: How many people have multi-language sites?
What does your site mean?
• Represents company brand and public facing presence
• How your company is seen by the world wide audience
• Internally represents an operational asset– People ‘make’ your site– Process keeps it running– Technology powered
Content is King!
Web content is the text, structure and navigation elements in a web page. Essentially it is the visual and audio components that a user will encounter as part of their user experience on a web site. This includes applications, code, images, sounds, data, PDF’s, spreadsheets to name just a few.
What about social networking?Customer connection mechanism
•What your audience is looking for•Provides information about your product or service•Allows people to easily link and discuss (natural links)•Opportunities for multi-targeting and multi-channel
Long Live the King!
What is the king?
Kings Need Some Help…
• Create a context – consistent customer experience regardless of device– Provides security– Enables discovery/sharing
• Allows people (company) to work independently– Role based
• Enables company innovation – Developer freedom– Trend acceptance
What the heck is a CMS?
Process
Technology
A content management system is a computer program
that manages workflow in a collaborative environment.
A Web Content Management System is a type of CMS that
enables users to create, review, edit, index, search and publish a variety of electronic text and digital assets to the
Web.
People
King Content
Squire CMS
CMS Systems
• Content Managers, Developers, Web Designers, System Administrators
People
• Framework that defines how people workProcess
• Powers the people and processTechnology
When do you need a CMS?
Is my content collection, management and publishing process to complex to manage informally?
Content Contributors
Personalization
Channels
Sources
Authors
Personalization
Changes
Types
CMS System
5 Reasons to implements a CMS
1. Provide you customers a consistent and manageable web experience.
2. Drastically increase your customer retention rates.3. Dramatically increase the productivity of your
content managers, web designers and application developers.
4. Improve the security of your web site and protect your customer’s personal information.
5. Improve business continuity and execution
Determine Your NeedsRole Definition Current
barriersBusiness needs
Content Managers
Responsible for creating, editing, approving and publishing content to your public site.
Web Designer
Responsible for developing and implementing the visual experience of your website.
Application Developer
Responsible for programmatically extending and deploying rich interactive applications
Operations Responsible for the daily management and maintenance of your production site.
InvestigationQuestion Answer
Ask your content editors what they need to help them better manage, organize and categorize their content.Ask your IT management how many hours are spent updating website content.Ask your security lead about their concerns for customer data.
Ask your applications group what key applications they need to deploy to the website.Ask your organizational leaders what objections and push back the business users might raise about changing their website process.
Why do CMS Projects Fail?
1. Web architecture projects are complex. Project requirements are often not well understood which leads to bad purchase decisions and architecture choices.
2. Inconsistent user experience resulting from poorly thought out content reuse and lack audience understanding.
3. Inconsistent site update experience for content managers, web designers and applications developers resulting in overly complex technology and process.
3 Common Pitfalls
1. Scope creep in project implementations. One more feature is only a little bit more work- right?
2. People don’t like to change the way they work. We are all comfortable with how we work – why change?
3. Expecting the technology of a CMS solution to solve the entire problem. Managing content on a website is an editorial process – why not treat it that way?
Q&A
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Thank you!E-mail: [email protected]: trobbinsBlog: http://devnet.kentico.com/Blogs/Thomas-Robbins.aspx