permission based dedicated service design & development · ppc – google adwords 11 web...

Permission Based Our database consists of over 200 million email addresses that have opted-in for marketing. We can compile a list based off your demographics.

Dedicated Service When working with OOH Media, an account

manager will be assigned to enhance and give your campaign the best results.

Design & Development OOH Media has a team of design and

development professionals on staff. If you need it built, we can get it done!

Mark Miller | (561) 707-0138 | [email protected] ● Marilyn Miller | (561) 628-5807 | [email protected]

TABLE OF CONTENTS

01 DATA ASSETS OVERVIEW

02 DATA COMPILATION AND HYGIENE

03 EMAIL MARKETING

04 EMAIL MARKETING – RETENTION (ESP)

05 PERMISSION BASED MOBILE

07 POLITICAL DATA

08 DATABASE APPENDING

09 SEO – ON AND OFF PAGE

10 PPC – GOOGLE ADWORDS

11 WEB DEVELOPMENT AND GRAPHIC DESIGN

06 BUSINESS TO BUSINESS 12 DISPLAY ADVERTISING

Who is DigDev Direct

We are a multi-channel infomediary with unique data and proprietary technologies that is committed to providing businesses and consumers with the most valuable digital media and development services.

OOH Media’s current operations specialize in customer acquisition and customer retention programs for national brands through interactive marketing and electronic and mobile data campaigns.

Our Executive Team is comprised of industry veterans, widely credited with pioneering permission based email marketing and email appending.

OOH Media has successfully passed On Site Assessment using data security policies, policies and technology mirrored after the SSAE 16 Statement on Standards for Attestation Engagements (SSAE)

W H O W E A R E


What Are the Advantages

OOH Media differentiates itself from our competitors in three (3) key areas: data intelligence, data delivery and the ability to execute a multi-channel campaign

OOH Media is a trusted supplier of data to the nation’s largest list-brokerage houses and advertising agencies multi-channel approach (email, postal, social, mobile)

Strong concentration and expertise in lifestyle trigger marketing

Unparalleled client services record

DigDev Direct Enjoys a Diversified Fortune 500 Client Base

C O M P E T I T I V E A D VA N TA G E S


OOH MEDIA C A PA B I L I T I E S D ATA A S S E T S O V E R V I E W 01

Multiple Channels of Data Marketability • 280MM+ Deliverable Opt-in Emails w/ Matching

Postal Address (145MM US Households)• 82MM+ Permission based Cell phone records

Data Hygiene • CASS + NCOA + DPV• Referencing against industry legacy files• NPA/NXX• DOB verification• Public records data• E-mail suppression list

Specialty Data Files • 160MM automobile owners with make, model and year• 110MM register voters with party affiliation where available• 41MM Hispanic American• 112MM Christian consumer files• 179MM Online buyer / responder file• 200MM Retail purchase records with aggregate scoring

Additional Data Elements • Full wireless carrier information• Geo-specific CASS coding• 200MM records of Date of Birth (DOB)• 250+ Demographic and Lifestyle Selects elements

D ATA A S S E T S O V E R V I E W


OOH MEDIA C A PA B I L I T I E S D ATA C O M P I L AT I O N A N D H Y G I E N E 02

E M A I L C O M P I L AT I O N A N D H Y G I E N E


03 M U LT I - C H A N N E L M A R K E T I N G OOH MEDIA C A PA B I L I T I E S

E M A I L M A R K E T I N G 03

OOH Media helps our clients achieve their acquisition and branding goals by harnessing the power of 280 million permission based consumer email addresses.

Advertisement should be a standalone HTML email that will immediately engage the eye and capture the recipient's attention.

Add a viral component to your efforts; the recipient of your email message can forward and share with like-interested friends, family, neighbors and co-workers.

Social is a must – make sure you include icons and links for all of your popular social marketing platforms (FB, Twitter, Instagram, etc.

WHY Email Marketing? • Highly Customizable• Be Where Your Consumers Are• Segment Your List• Top Of Mind• Build Loyalty

• Cost Effective• Wide Reach• Excels in ROI• Improves Brand Awareness• Measurable

E M A I L M A R K E T I N G


OOH Media’s consumer database is enhanced with nearly 1,000 demographic, psychographic and lifestyle attributes, allowing you to match your offer to the proper individual and reach them through email, postal mail or both.

Our Most Widely-Used Data Selects

Age Apparel Buyer Auto Owner & Intenders Boating Book and Magazine Buyer Business Opportunity Business Owner Cable or Satellite Subscriber Camping and Hiking Charitable Donor Christian Families Cooking Enthusiast

Credit Card Holder Diet & Weight Loss DIY Ethnicity Fitness Enthusiast Frequent Traveler Gambler Gardening Gender Golf Enthusiast Health & Beauty Home Office

Income Interest in Arts Interest in Collectibles Interest in Crafts Interest in Electronics Interest in Online Education Investor Marital Status Membership Club Military & Vet Music Enthusiast NASCAR

Occupation Online Shopper Outdoor Enthusiast Political Affiliation Pet Owner Presence of Children Purchase Children's Products Religion Smoker Sports Enthusiast Value Conscious Wine Enthusiast

C O N S U M E R S E L E C T S AV A I L A B L E


04 M U LT I - C H A N N E L M A R K E T I N G OOH MEDIA C A PA B I L I T I E S E M A I L M A R K E T I N G – R E T E N T I O N ( E S P ) 04

Platform Features Data Security Email distribution and reporting • Start & Finish Sending Time.• Opens & Clicks• Bounces• Forwards & Social Network Sharing

High-impact email promotions, email event invitations and generate online surveys

Build email lists, create, send, and track email newsletters

Optional (recommended) Integrated Data

Hygiene powered by Brite Verify

Auto Responders

• OOH Media will not sell or rent your subscriber lists• All passwords stored in our databases are salted and

hashed using an industry standard hash function• Databases - each client instance has its own database,

with core components being encrypted• Application - Penetration tests on an ongoing basis to

find any vulnerabilities within our applications

E M A I L M A R K E T I N G – R E T E N T I O N S T A R T S E N D ™


OOH MEDIA C A PA B I L I T I E S P E R M I S S I O N B A S E D M O B I L E 05

OOH Media's Mobile Marketing Services will provide a vertical lift in your direct marketing campaign results by targeting the industry's most responsive permission based wireless database.

Our Political and Non Profit Clients are able to reach 82MM mobile subscribers and target by 1,000+ various segmentations, including age, gender, ethnicity, political affiliation wireless service provider, handset type, marital status, presence of children, donors, tech savvy users, and much more.

OOH Media’s Mobile PUSH campaigns allow clients to leverage our database and send a SMS (short message service) text message to our permission based mobile subscribers. The message itself can be up to 135 characters, including spaces. The call to action of this message can be to drive traffic to a web site, promote a particular issue or endorse a candidate or serve as the perfect “get out to vote” reminder.

Mobile is a highly sought after channel for advertisers because It allows you to reach prospective customers on the move and are often times best-suited advertisers who have an urgent message or a narrow window in which to generate a call to action or response.

P E R M I S S I O N B A S E D M O B I L E


OOH MEDIA C A PA B I L I T I E S B U S I N E S S T O B U S I N E S S 06

The most comprehensive and accurate national business file now available to you through our recently updated SaaS technology platform. By leveraging over 140 different data sources and utilizing our proprietary matching and quality algorithms, we provide you with the information necessary to grow your business profitably.

We are a comprehensive, multi-sourced and multi-channel business reference and contact file with an average of 19 million business records and 50 million contact names. It is compiled using traditional, non- traditional, unique and proven compiling methodologies to create a comprehensive business reference database for use by decision makers and corporate strategists. We also identify new, emerging and closing businesses while comprehensively tracking the entire domestic B2B market.

Segmentation • Geography• SIC Code | NAICS Code | Industry Name• Number of Employees• Contact Title• Sales Volume• Number of Employees• Business Name• Years in Business• Company Type

B U S I N E S S T O B U S I N E S S D AT A


OOH MEDIA C A PA B I L I T I E S POLITICAL DATA 07

OOH Media's political division leverages thirty plus years of experience on Capitol Hill with superior data mining and technology to provide election intelligence. With our proprietary 105 point propensity modeling, we identify data that is not found on the current voter files, which allows us to help predict those most likely to vote for a particular candidate or issue, most likely to donate and most likely to cross over party lines. We are technology agnostic, and are willing to interface with any and all other platforms and providers for the good of country and party.

What We Do Outreach Capabilities – email, text message, auto dialing (ivr) and direct mail

List Building Capabilities – increase the size of subscriber database

Propensity Scoring Buckets Social Influencer Score Veteran in Household Conservative Economics Issues Score Homeland Patriot Score Conservative Social issues Score Border Security/Immigration Score Constitutional Liberty Score

Past Experience Adam Hasner; Mitt Romney; Michael Steele; Rand Paul; Scott Walker; Sandy Welch; Donald Trump

P O L I T I C A L M A R K E T I N G


OOH MEDIA C A PA B I L I T I E S D ATA B A S E A P P E N D I N G 08

With the high cost of direct mail, finding a cost effective way to communicate with your customers and known prospects is imperative to your continued prosperity. Our database appending services will help you succeed in today's competitive marketplace while allowing you the opportunity to obtain email addresses to reach customers through what has become an increasingly sought-after, cost effective direct marketing medium.

Having an email address will allow you to engage your customer in a one-on-one dialogue through multiple channels which not only increases the visibility of your brand, but can significantly reduce your cost per conversion. You own the appended data, and can send it, or employ various multi or standalone channel strategies to effectively determine which is the best fit for your company and consumer.

Initiating an online relationship with your customers and adding to your current offline channels of communication will allow you to:

Increase the value of your database

Generate higher response rates

Build customer relationships through multiple channels

Achieve the highest possible ROI

Measure the results of your online deployment instantly

Dramatically increase traffic to your web site

D ATA B A S E A P P E N D I N G


OOH MEDIA C A PA B I L I T I E S S E O – O N A N D O F F PA G E 09

SEARCH ENGINE OPTIMIZATION

When you hear “SEO” you think about Google and keywords. While that is still a big part of it, true Search Engine Optimization is about building a web presence that puts you at the top of where consumers are browsing and searching for information. Facebook, for example, gets over 1.5 billion searches a day! That’s a figure that always surprises people and shows just how important a strong SEO web presence is

Monthly reporting will help you measure success based on keyword ranking, traffic improvement, etc. Our SEO packages include the following solutions:

• On/Off Page Optimization• Basic Local Business Listings• Blog Content• Press Release Distribution• Article Marketing / Article Submissions• Web Content

• Directory Submission• Classified Ad Submissions• Blog Submissions• Pinterest Submissions• Social Bookmarking• RSS Feed Submissions

• Link Building• Search Engine Submissions• Video Syndication to YouTube & Vimeo• PDF Syndication• Social Media Optimization

S E A R C H E N G I N E O P T I M I Z AT I O N


OOH MEDIA C A PA B I L I T I E S P P C – G O O G L E A D W O R D S 10

Pay-Per-Click OOH Media continues to help clients maximize their PPC efforts to make sure that you’re getting the most for your money. As you set your daily budget, it’s important to remember that other factors play a role in your rankings and numbers than just how much you are willing to pay. Our techs are well-trained, and experienced to maximize the results and make sure that you get the best bang for your buck.

Consultation and Setup Campaign Optimization Remarketing Campaign • Initial Consultation & Account Creation• Website & Goal Analysis• Campaign Setup• Conversion Tracking Consultation• Call Tracking Setup Consultation• Competitive Analysis Report

• Keyword Research & Bid Management• A/B Ad Copy Testing & Conversion Tracking• Regional Optimization• Ongoing Strategy Development• Quality Score Analysis & Comparison Report• Quality Score Comparison Report

• Audience management• Remarketing Code Consultation• Image Ads• Bid Management

G O O G L E A D W O R D S


OOH MEDIA C A PA B I L I T I E S W E B D E V E L O P M E N T A N D G R A P H I C D E S I G N 11

Having your media design looking professional means everything! This is the impression a consumer will get about your company. OOH Media has a full creative design staff that’s ready to take your brand to the next level. Our services include:

Web Design • CMS and Static Websites• Blog Customization• E-Commerce Websites• Responsive Websites• HTML, HTML5 & Flash Sites

Email Creatives • Mobile Responsive• Fresh and Innovative Design• Effective Marketing Pieces• Compatibility Testing w/ Major

Email Client Handlers

Graphic Design • Logo Design & Media Kits• Brochures & Sales Sheets• Corporate Identity Presentations• Stationery & Corporate Branding

WEB DEVELOPMENT AND GRAPHIC DESIGN


OOH MEDIA C A PA B I L I T I E S D I S P L AY A D V E R T I S I N G 12

Mobile Banner Advertising is one of the fastest growing segments of advertising. With over 2,000+ publishers at your disposal, the ability to reach your target audience on their handheld device has never been greater.

Mobile Banners typically deliver 2 to 5 times the interaction rates as online banners because there is usually only a single mobile advertisement per mobile page.

OOH Media is dedicated to protecting our clients and driving innovation throughout the industry to deliver the highest possible Ad Quality. Our partners are:

• Pre-Vetted for Unmatched Ad Quality• Focused on Brand Safety & Ad Fraud Protection• Members of the IAB Anti-Fraud Team

D I S P L AY A D V E R T I S I N G


Target Specific Categories Men, Women, Health, Money, Technology, Finance, Lifestyle, Local Search, News & Information, Sports, Social,

Weather, Automotive, Travel, Hispanic and Entertainment. The following sites are examples:

STYLE & FASHION ENTERTAINMENT TRAVEL SPORTS & FITNESS PREMIUM CABLE & BROADCAST

D I S P L AY A D V E R T I S I N G


Mark Miller(561) 707-0138 [email protected]

Marilyn Miller(561) 628-5807 [email protected]

mailto:[email protected]

mailto:[email protected]

permission based dedicated service design & development · ppc – google adwords 11 web...

Documents