Double Accessory Sales By Adding A Second Display Case

Currently…We only have one display case for the men’s accessoriesWomen’s accessories do not have a place to be displayed professionally. Women’s accessories lay cluttered in jars at the checkout counter.

-Limits counterpace for customers.Women’s accessories are displayed on mannequins throughout the store.

-Makes it difficult for customers to find

Current Display Case: Male’s Accessories

Cluttered Jars• Women’s

Accessories Only• Tangled Together• Inconvenient• Unorganized• 24 Accessories in

One Jar

Accessories On Mannequins…

• Not in one place• Harder to find• Customers

confusion

A Second Display Case Would…

Organize the women’s side of the store-Clear up counterpace for customers at

checkoutMake it easier to locate women’s accessories

-Employees could point the display out tocustomers

Double the space to stock accessories-Two display cases vs. one

A Second Display Case Would…

Designate actual area to stock women’s accessories

-Increase inventory of women's accessories by more than double

Enable employees to double women’s accessories sales

-Increase profitsBring more customers back to Prestige

Option 1

Four foot display is $388 (most expensive)Extra $40 to upgrade to six foot 4 ft. (48” W x 20” D x 38” H)

Option 2

Cheapest at $169 Can be upgraded to five, and six foot.Options for: Locks, Lights, or Mirrored Doors4 ft. (48” W x 18” D x 38” h)

Option 3

Priced at $298Has 360 degree, wrap-around viewCenter store display placement4 ft. (48” W x 18.3” D x 38” H)

Benefits From Investment…

Pay’s For Itself

Most expensive option is $388From October 1st to the 17th, profit from accessory sales reached $387 – less than three weeks time and it recuperate itself with just one display case. With two display cases, this costs will take less than a week and a half.

Benefits From Investment…

Double Accessory Sales

Last years Accessory Sales: 1,200 items sold and $20,000 of revenueSecond display case would increase accessory sales by double.Annual Accessory Sales would double to 2,400 items sold and $40,000 of revenue

One Display Verses Two

One Display Case Two Display Cases0

5000

10000

15000

20000

25000

30000

35000

40000

1200 2400

20000

40000Yearly Accessory Sales

Items SoldRevenue Generated

Sources for OptionsOption 1:

"ITEM#SC4W-W RETAIL GLASS DISPLAY CASE FULL VISION WHITE SHOWCASE WILL SHIP." EBay. AllansFixtures, n.d. Web. 19 Oct. 2014. http://www.ebay.com/itm/ITEM-SC4W-W-RETAIL-GLASS-DISPLAY-CASE-FULL-VISION-WHITE-SHOWCASE-WILL-SHIP-/121449642727?pt=LH_DefaultDomain_0&hash=item1c46f67ae7.

Option 2:

"Jewelry Display Case Sale, Glass Display Cases - Full Vision Classic C Series Showcase." Discount Showcases. Discount Showcases, n.d. Web. 19 Oct. 2014. http://www.discountshowcases.com/Full-Vision-Classic-C-Series-Glass-Showcase-p/c-series_full.htm.

Option 3

"Retail Counter W/ Frameless Tempered Glass Design, 2 Fixed Shelves & Black Base." 4' Glass Counter. Dsplays2Go, n.d. Web. 19 Oct. 2014. <http://www.displays2go.com/P-14383/4-Glass-Counter-with-Black-Melamine-Base?st=Category&sid=26889&position=153>.