INTRODUCTION TO BUSINESSPROJECT 1 – BUSINESS PLAN

GROUP NAME:JOEY&CO

GROUP MEMBERS:ANGELA WEE

CHA YUN XIANCHAM ZHENG CHEE

CHAN KOON QICHIA KEH CHIAN

LECTURER:MS TAY SHIR MEN

Business Backgroun

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The Original Malaysian Music Cafe

LOGO

Why music café?

- A place for relaxation- To promote the culture of Malaysia through art- A place to perform and showcase- Double income, from food and renting stage out- Promote Malaysia cuisine

LocationPublika, Hartamas Height, Kuala Lumpur, Malaysia.

one of the most popular destinationfor fabulous foods intown.

What do we provide?Product

Food(Mainly Malaysia food)

Services

Provide platform fornew artists – stage, art

gallery

MARKET ANALYSIS

Target Market Segment Strategy

• People working in the office

• Students• Teenagers

POTENTIAL COMPETITORS

All the restaurants/cafe not just focuses on the quality of food, but they also focus on the atmosphere of the shop, providing a comfortable environment for the customers.

Ben's Chawan Silver Spoon

O'brien San Francisco Coffee Plan B

MARKET TRENDS

Providing a relaxing environment:• creating a cozy ambiance for the

customers, to relax, to catch up on work, and to socialize.

Food / Beverage Quality:• higher quality of ingredients being

reinforced• attract more people, or groups

MARKET PROSPECTWell-developed and grow over the years.

• consumers choose to visit our cafe more frequently.

• conveniently and widely located, high accessibility, comfortable environment, affordable products.

S.W.O.T ANALYSIS• Excellent staff who are

highly trained and customer attentive

• Discover young local talent and artist

• Provide entertainment for our customers.

• A limited marketing budget to develop brand awareness.

• Lack of an established reputation.

• Increasing sales opportunities as people become more familiar with coffee culture.

• Using the Internet to reach new markets.

• The emergence of new competitor.

• More sophisticated, attractive products and services.

SELLING POINT• A platform for the undiscovered rising stars to shine.A chance to show your talent to the people.

• A place where art culture is embraced.The interior space decorated with the masterpiece of young talents.

• Enjoy, be inspired, and have a great time!Have a break and immerse yourself in the artistic environment in the cafe.

MARKETING STRATEGIES

WHY ARE WE GOOD?

Affordable price

Large variety of delicious local food

Good service

Knowledgeable and friendly staff

Source local ingredients

Promote Malaysia Culture

Comfortable & well-designed environment

Unique

SALES STRATEGIES & ADVERTISING

Free Wi-Fi Juice of the day – 50% discount

Promote on social media:Grab attention, generate more engagement with the restaurant and get more customers.

• delicious looking photos – visual content

• Latest news, promotions.

• Interactions with customers

Facebook - the most popular social media platform

Share special discounts, exclusive coupons, newest dishes on Facebook business page. Photos and videos are included in Facebook posts to catch attention.

Instagram- High quality photos

- Integrates with Facebook so that images show on both platform

- Follow, check in location and hash tag #rasaayecafe for the first time to get a 5% discount (increase engagement)

- Photo contest

TwitterShare short news like daily meal deal, fun facts and photos.

When customers retweet Rasa-aye café’s tweets, it reaches an even broader audience.

Talk to customers casually to build customer loyalty and build connections. 

Partnering up with online food apps – food delivery service

Partnering up with radio station to promote our café and the local artists

PRICING

MANAGEMENT STRATEGIES

Manager/Accountant/Cashier

Chef

Chef

Asst.Cook

Asst.Cook

Waiter

Waiter

Barista

ORGANIZATIONAL CHART

MANAGER/ACCOUNTANT/CASHIER•Hire the right people.

•Support staff so they can develop and reach their potential.

•Setting goals and challenge to the staff to reach beyond their current grasp.

•Ensuring a safe work environment

•Providing context and rationale for institutional or departmental changes.

• Receive payments of customers

• Function as the host/hostess of the café

• Make reservations for customers

• Appeal to impatient or irritated customers, especially during rush hours

CHEF• In charge of running the kitchen and working directly with

the culinary staff.

• Decides what food items are on the menu at the restaurant

• Figuring out what went wrong when a customer is unhappy with the food or drink.

ASSISTANT COOK• Store and dispose food

• Recording supply Use

• Clean and prepare cooking station

• Food preparation

• Wash the plates

BARISTA• Prepare beverages, such as coffee, espresso drinks, blended

coffees, teas etc

• Clean or sanitize work areas, utensils, or equipment.

• Check temperatures of freezers, refrigerators, or heating equipment to ensure proper functioning.

• Order, receive, or stock supplies or retail products.

WAITER/WAITRESS• Greets guests and presents them with the menu.

• Suggest food and beverages to the guest and also try to upsell.

• Performing basic cleaning tasks as needed or directed by supervisor. 

• Communicate to the guest and provide assistance with their queries.

• Promptly respond to guest with any additional request.

TOTAL WORKFORCEPosition/Division Manpower

Manager/Accountant/Cashier 1

Chef 2

Assistant Cook 2

Barista 1

Waiter/Waitress

Total WorkForce

2

8

PartnershipFood pandathe food panda group is a global mobile food delivery marketplace headquartered operating in 40 countries and territories, including Malaysia. The service allows users to select from local restaurants and place orders via the mobile application as well as the website. the company has partnered with over 58,000 restaurants.

Radio stationfor example, One FM and hitz fm in malaysia.it can help to promote our café and those Malaysian singer that will perform in our café. through radio station, people can actually recognize our café and those singers more quickly because we listen to the radio every day.

FINANCIAL PLAN

STARTING CAPITAL• Total of RM250,000

• Loan RM50,000 from bank from 5 partner, interest rate of 7% with a 5 year tenure

• Rental, renovation, assets, food ingredient, maintenance, worker’s pay, utilities, fees (one-time & monthly), etc

FEES• Business registration fees – RM60• Solicitor’s fees (lawyer fees) – RM3,000• Domain name registration – RM1,000• Insurance (public liability, income protection, vehicles,

etc.) – RM900 monthly• Licenses and permits (food license) – RM150• Food handling certificates – RM150

SHOPLOT• Rental – RM10,000 per month• Advanced Down payment – RM20,000• Renovation & Decoration – RM30,000• Grunge style• Stage • Counter

EQUIPMENT AND SUPPLIES• Furniture – RM20,000 (Chair, Table, etc)• Utilities – RM5,000 per month (Electric, Water, Gas)• Business-related equipment – RM15,000 (Stove, Fridge, etc) • Safety equipment – RM2,000 (Fire Extinguisher, First-aid Kit)• Food supplies – RM3,000 per month

ADVERTISING AND PROMOTING

• Business Card – RM40 for 3 boxes• FoodPanda• Partnership for advertising• Delivery• Pay by commission

EMPLOYEE EXPENSES• 7 employee• RM1,200 to RM 3,500 per employee• Total of RM13,400• EPF – 12% per employee• Annual medical claim – Maximum RM800 per employee

per year• Uniform – RM100 per employee

Employee’s Pay BreakdownManager – RM3500Chef – RM2500Assistant Chef (2) – RM1500Barista – RM2000Waiter/Waitresses(2) – RM1,200

TECHNOLOGICAL EXPENSES• Phone bill – RM100 per month• Wi-Fi – RM 200 per month• Computerized cash register – RM400• Software – RM700 (Payroll, Inventory & Billing)• Sound system – RM 10,000• Safety – RM5,000 (Fire alarm, Security system)

INCOMEProductFood - At least earn around 80% more than the cost

ServiceRental of stage - RM50 per hourArt Gallery – Depends on the artist and artwork

FORECASTED SALE

• 1st year - RM100,000

• 2nd year - RM120,000 - Increase of 20%

• 3rd year - RM150,000 - Increase of 40%

REVENUE & LOSTTotal cost for opening: RM149,460Monthly cost: RM29,689

Within 2 years, earn back the cost.

Partners will equally spilt the profit or losesBecause everyone invested the same amount of money

CONCLUSION

Service - courteous, efficient and attentive

Management - firm and stable food, beverage and labour cost. To inspired to repeat business, to encourage word-of-mouth recommendation.

Product quality - The authentic Malaysian delicacy, exotic coffee based beverages, and entertainment hub.

REFFERENCE

1. Good Cafe Service, How to Provide Good Service - MustHaveMenus. (n.d.). Retrieved September 14, 2015, from http://www.musthavemenus.com/guide/start-cafe/good-cafe-service.html

2. Malaysian Kuih 101 - The Malaysian Insider. (n.d.). Retrieved September 14, 2015, from http://www.themalaysianinsider.com/food/article/malaysian-kuih-101

3. The Cost Of Starting A Business | iMoney. (2014, November 17). Retrieved September 14, 2015, from https://www.imoney.my/articles/the-cost-of-starting-a-business

4. The Growing Market of Small Coffee Shops In Asia - Business Insider. (2014, February 22). Retrieved September 14, 2015, from http://www.businessinsider.my/the-growing-market-of-small-coffee-shops-in-asia/#A6XUElR8uxKzb0Yy.97

5. Coffee Culture In Malaysia Marketing Essay. (n.d.). Retrieved September 14, 2015, from http://www.ukessays.com/essays/marketing/coffee-culture-in-malaysia-marketing-essay.php

6. 25 Restaurant Marketing Ideas: Tips & Strategies to Win in the Food Business. (n.d.). Retrieved September 14, 2015, from http://www.wordstream.com/blog/ws/2015/01/14/restaurant-marketing

7. Marketing strategies and tactics. (n.d.). Retrieved September 14, 2015, from http://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-through-marketing/marketing-mix-strategies-and-tactics