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  • Business ForecastingWhy forecast?:aid in planning and controlforecasts often critical to both short- and long-term decision makingtechniques offer advantages over blind guessingBasis of forecasting here is the time series:set of time-ordered observations on a variableduring successive and equal time periodstechniques for analysis of variation in time series are called time series methods

  • Methods of forecastingQualitative MethodsSubjective estimates SurveyDelphiCausal MethodsChain RatioConsumption levelEnd useLeading IndicatorEconometricTime Series methods

  • Time Series Methods of forecasting1. Moving averages:extrapolative technique based on mean of past observationsshort range applications for inventory control, scheduling, pricingCan predict only one period ahead2. Exponential smoothing:extrapolative, uses weighted (more weight on more recent) combination of past and forecast valuesshort range applications as above

  • Time Series Methods of forecasting

    4. Regression analysisassumes relationship between dependent variable and one or more explanatory variables (e.g. spot price)linear regression, multiple regressionshort & intermediate term forecasts for established products, production, marketing personnel, financing

  • Time Series Methods of forecasting3. Decomposition: assumes relationship between time and forecast variabletime series assumed to have systematic & non-systematic componentsused for both long term (new products, capital) and short term (advertising, inventory, financing, production)

  • Smoothing methodsTo forecast, one may take the following steps:1Choose a forecasting method based on forecasted knowledge about the observed pattern of the time series.2The forecasting method is used to develop a fitted value of the data.3Forecast error is calculated.4A decision is made about the appropriateness of the model based on the measure of forecast error.

  • Forecasting Using Moving Averages

    Month

    Observed Values

    3 month Moving Avg

    5 month Moving Avg

    1

    262.8

    2

    262.9

    3

    262.6

    4

    263.2

    262.8

    5

    263.9

    262.9

    6

    265.4

    263.2

    263.1

    7

    266.5

    264.2

    263.6

    8

    267.1

    265.3

    264.3

    9

    268.5

    266.3

    265.2

    10

    269.7

    267.4

    266.3

    11

    270.4

    268.4

    267.4

    12

    269.4

    269.5

    268.4

    _1018255904.xls

    Chart1

    262.811

    262.922

    262.633

    263.2262.76666666674

    263.9262.95

    265.4263.2333333333263.08

    266.5264.1666666667263.6

    267.1265.2666666667264.32

    268.5266.3333333333265.22

    269.7267.3666666667266.28

    270.4268.4333333333267.44

    269.4269.5333333333268.44

    Observed Values

    3 month Moving Avg

    5 month Moving Avg

    Months

    Moving Averages Forecasting

    Sheet1

    Forecasting Using Moving Averages

    MonthObserved Values3 month Moving Avg5 month Moving Avg

    1262.8

    2262.9

    3262.6

    4263.2262.8

    5263.9262.9

    6265.4263.2263.1

    7266.5264.2263.6

    8267.1265.3264.3

    9268.5266.3265.2

    10269.7267.4266.3

    11270.4268.4267.4

    12269.4269.5268.4

    Single Parameter Exponential Smoothing

    MonthObserved Values0.20.50.8

    1262.8

    2262.9262.8262.8262.8

    3262.6262.8262.9262.9

    4263.2262.8262.7262.7

    5263.9262.9263.0263.1

    6265.4263.1263.4263.7

    7266.5263.5264.4265.1

    8267.1264.1265.5266.2

    9268.5264.7266.3266.9

    10269.7265.5267.4268.2

    11270.4266.3268.5269.4

    12269.4267.1269.5270.2

    Evaluating Error in Forecasts

    MonthObserved Values0.2Error 0.2e(0.2)Sq.0.5Error 0.5e(0.5)Sq.0.8Error 0.8e(0.8)Sq.

    1262.8

    2262.9262.80.10.01262.80.10.01262.80.10.01

    3262.6262.8-0.20.04262.9-0.30.09262.9-0.30.09

    4263.2262.80.40.16262.80.40.16262.70.50.25

    5263.9262.911263.00.90.81263.10.80.64

    6265.4263.12.35.29263.51.93.61263.71.72.89

    7266.5263.62.98.41264.524265.11.41.96

    8267.1264.22.98.41265.51.62.56266.20.90.81

    9268.5264.83.713.69266.32.24.84266.91.62.56

    10269.7265.54.217.64267.42.35.29268.21.52.25

    11270.4266.34.116.81268.61.83.24269.411

    12269.4267.12.35.29269.5-0.10.01270.2-0.80.64

    76.7524.6213.1

    MSE6.97727272732.23818181821.1909090909

    Page &P of &N

    &F

    Sheet1

    Page &P of &N

    &R&8&F

    Observed Values

    3 month Moving Avg

    5 month Moving Avg

    Months

    Moving Averages Forecasting

    Sheet2

    0000

    0000

    0000

    0000

    0000

    0000

    0000

    0000

    0000

    0000

    0000

    0000

    Observed Values

    0.2

    0.5

    0.8

    Months

    Single Parameter Exponential Smoothing

    Sheet3

  • Forecasting Using Moving Averages

    Month

    Observed Values

    3 month Moving Avg

    5 month Moving Avg

    1

    262.8

    2

    262.9

    3

    262.6

    4

    263.2

    262.8

    5

    263.9

    262.9

    6

    265.4

    263.2

    263.1

    7

    266.5

    264.2

    263.6

    8

    267.1

    265.3

    264.3

    9

    268.5

    266.3

    265.2

    10

    269.7

    267.4

    266.3

    11

    270.4

    268.4

    267.4

    12

    269.4

    269.5

    268.4

    EMBED Excel.Sheet.8

    _1018255904.xls

    Chart1

    262.811

    262.922

    262.633

    263.2262.76666666674

    263.9262.95

    265.4263.2333333333263.08

    266.5264.1666666667263.6

    267.1265.2666666667264.32

    268.5266.3333333333265.22

    269.7267.3666666667266.28

    270.4268.4333333333267.44

    269.4269.5333333333268.44

    Observed Values

    3 month Moving Avg

    5 month Moving Avg

    Months

    Moving Averages Forecasting

    Sheet1

    Forecasting Using Moving Averages

    MonthObserved Values3 month Moving Avg5 month Moving Avg

    1262.8

    2262.9

    3262.6

    4263.2262.8

    5263.9262.9

    6265.4263.2263.1

    7266.5264.2263.6

    8267.1265.3264.3

    9268.5266.3265.2

    10269.7267.4266.3

    11270.4268.4267.4

    12269.4269.5268.4

    Single Parameter Exponential Smoothing

    MonthObserved Values0.20.50.8

    1262.8

    2262.9262.8262.8262.8

    3262.6262.8262.9262.9

    4263.2262.8262.7262.7

    5263.9262.9263.0263.1

    6265.4263.1263.4263.7

    7266.5263.5264.4265.1

    8267.1264.1265.5266.2

    9268.5264.7266.3266.9

    10269.7265.5267.4268.2

    11270.4266.3268.5269.4

    12269.4267.1269.5270.2

    Evaluating Error in Forecasts

    MonthObserved Values0.2Error 0.2e(0.2)Sq.0.5Error 0.5e(0.5)Sq.0.8Error 0.8e(0.8)Sq.

    1262.8

    2262.9262.80.10.01262.80.10.01262.80.10.01

    3262.6262.8-0.20.04262.9-0.30.09262.9-0.30.09

    4263.2262.80.40.16262.80.40.16262.70.50.25

    5263.9262.911263.00.90.81263.10.80.64

    6265.4263.12.35.29263.51.93.61263.71.72.89

    7266.5263.62.98.41264.524265.11.41.96

    8267.1264.22.98.41265.51.62.56266.20.90.81

    9268.5264.83.713.69266.32.24.84266.91.62.56

    10269.7265.54.217.64267.42.35.29268.21.52.25

    11270.4266.34.116.81268.61.83.24269.411

    12269.4267.12.35.29269.5-0.10.01270.2-0.80.64

    76.7524.6213.1

    MSE6.97727272732.23818181821.1909090909

    Page &P of &N

    &F

    Sheet1

    Page &P of &N

    &R&8&F

    Observed Values

    3 month Moving Avg

    5 month Moving Avg

    Months

    Moving Averages Forecasting

    Sheet2

    0000

    0000

    0000

    0000

    0000

    0000

    0000

    0000

    0000

    0000

    0000

    0000

    Observed Values

    0.2

    0.5

    0.8

    Months

    Single Parameter Exponential Smoothing

    Sheet3

  • values

    Single Parameter Exponential Smoothing

    Month

    Observed Values

    0.2

    0.5

    0.8

    1

    262.8

    2

    262.9

    262.8

    262.8

    262.8

    3

    262.6

    262.8

    262.9

    262.9

    4

    263.2

    262.8

    262.7

    262.7

    5

    263.9

    262.9

    263.0

    263.1

    6

    265.4

    263.1

    263.4

    263.7

    7

    266.5

    263.5

    264.4

    265.1

    8

    267.1

    264.1

    265.5

    266.2

    9

    268.5

    264.7

    266.3

    266.9

    10

    269.7

    265.5

    267.4

    268.2

    11

    270.4

    266.3

    268.5

    269.4

    12

    269.4

    267.1

    269.5

    270.2

  • values

    Chart5

    262.8111

    262.9262.8262.8262.8

    262.6262.82262.85262.88

    263.2262.776262.725262.656

    263.9262.8608262.9625263.0912

    265.4263.06864263.43125263.73824

    266.5263.534912264.415625265.067648

    267.1264.1279296265.4578125266.2135296

    268.5264.72234368266.27890625266.92270592

    269.7265.477874944267.389453125268.184541184

    270.4266.3222999552268.5447265625269.3969082368

    269.4267.1378399642269.4723632812270.1993816474

    Observed Values

    0.2

    0.5

    0.8

    Months

    Single Parameter Exponential Smoothing

    Sheet1

    Forecasting Using Moving Averages

    MonthObserved Values3 month Moving Avg5 month Moving Avg

    1262.8

    2262.9

    3262.6

    4263.2262.8

    5263.9262.9

    6265.4263.2263.1

    7266.5264.2263.6

    8267.1265.3264.3

    9268.5266.3265.2

    10269.7267.4266.3

    11270.4268.4267.4

    12269.4269.5268.4

    Single Parameter Exponential Smoothing

    MonthObserved Values0.20.50.8

    1262.8

    2262.9262.8262.8262.8

    3262.6262.8262.9262.9

    4263.2262.8262.7262.7

    5263.9262.9263.0263.1

    6265.4263.1263.4263.7

    7266.5263.5264.4265.1

    8267.1264.1265.5266.2

    9268.5264.7266.3266.9

    10269.7265.5267.4268.2

    11270.4266.3268.5269.4

    12269.4267.1269.5270.2

    Evaluating Error in Forecasts

    MonthObserved Values0.2Error 0.2e(0.2)Sq.0.5Error 0.5e(0.5)Sq.0.8Error 0.8e(0.8)Sq.

    1262.8

    2262.9262.80.10.01262.80.10.01262.80.10.01

    3262.6262.8-0.20.04262.9-0.30.09262.9-0.30.09

    4263.2262.80.40.16262.80.40.16262.70.50.25

    5263.9262.911263.00.90.81263.10.80.64

    6265.4263.12.35.29263.51.93.61263.71.72.89

    7266.5263.62.98.41264.524265.11.41.96

    8267.1264.22.98.41265.51.62.56266.20.90.81

    9268.5264.83.713.69266.32.24.84266.91.62.56

    10269.7265.54.217.64267.42.35.29268.21.52.25

    11270.4266.34.116.81268.61.83.24269.411

    12269.4267.12.35.29269.5-0.10.01270.2-0.80.64

    76.7524.6213.1

    MSE6.97727272732.23818181821.1909090909

    Page &P of &N

    &F

    Sheet1

    Page &P of &N

    &R&8&F

    Observed Values

    3 month Moving Avg

    5 month Moving Avg

    Months

    Moving Averages Forecasting

    Sheet2

    Observed Values

    0.2

    0.5

    0.8

    Months

    Single Parameter Exponential Smoothing

    Sheet3

  • Sales Data For 28 Quarters

    1991Q12891993Q12931995Q13471997Q14441991Q24101993Q24411995Q25201997Q25921991Q33011993Q34111995Q35401997Q35711991Q42131993Q43631995Q45211997Q45071992Q12121994Q13241996Q13811992Q23711994Q24621996Q25941992Q33741994Q33791996Q35731992Q43331994Q43011996Q4504

  • Chart3

    359.2458383372

    349.3987609961

    279.3386836813

    235.062305828

    263.5298191262

    316.1632690965

    347.0852747402

    367.4917739002

    364.2180990754

    375.8167160958

    381.4225880166

    400.5991409182

    402.7531197967

    393.7127501956

    351.72545221

    332.1772490809

    431.3436190415

    443.1398919951

    501.1391667372

    574.9646072132

    473.6078353165

    506.2021073944

    531.7643380378

    556.203765903

    551.9209419436

    504.4977231944

    529.9082670498

    559.5145026048

    Sheet1

    YEARQUARTERSalesMAAv MATrend

    TCSRTCSRSTCRTCRCR

    1991Q102890.80359.25274.961.31

    1991Q214101.17349.40285.501.22

    1991Q32301303.25293.631.0251.08279.34296.040.941.160.81

    1991Q43213284.00279.130.7630.91235.06306.590.770.980.78

    1992Q14212274.25283.380.7480.80263.53317.130.830.850.98

    1992Q25371292.50307.501.2071.17316.16327.670.960.851.13

    1992Q36374322.50332.631.1241.08347.09338.211.030.941.09

    1992Q47333342.75351.500.9470.91367.49348.761.051.011.04

    1993Q18293360.25364.880.8030.80364.22359.301.011.030.98

    1993Q29441369.50373.251.1821.17375.82369.841.021.030.99

    1993Q310411377.00380.881.0791.08381.42380.381.001.010.99

    1993Q411363384.75387.380.9370.91400.60390.931.021.011.01

    1994Q112324390.00386.000.8390.80402.75401.471.001.010.99

    1994Q213462382.00374.251.2341.17393.71412.010.960.990.96

    1994Q314379366.50369.381.0261.08351.73422.560.830.930.89

    1994Q415301372.25379.500.7930.91332.18433.100.770.850.90

    1995Q116347386.75406.880.8530.80431.34443.640.970.861.13

    1995Q217520427.00454.501.1441.17443.14454.180.980.901.08

    1995Q318540482.00486.251.1111.08501.14464.731.081.011.07

    1995Q419521490.50499.751.0430.91574.96475.271.211.091.11

    1996Q120381509.00513.130.7430.80473.61485.810.971.090.90

    1996Q221594517.25515.131.1531.17506.20496.351.021.070.95

    1996Q322573513.00520.881.1001.08531.76506.901.051.011.03

    1996Q423504528.75528.500.9540.91556.20517.441.071.051.03

    1997Q124444528.25528.000.8410.80551.92527.981.051.060.99

    1997Q225592527.75528.131.1211.17504.50538.530.941.020.92

    1997Q326571528.501.08529.91549.070.970.980.98

    1997Q4275070.91559.51559.611.000.971.03

    Q1Q2Q3Q4

    0.801.171.080.913.9615951117

    Sheet1

    Sheet2

    1991Q12891993Q12931995Q13471997Q1444

    1991Q24101993Q24411995Q25201997Q2592

    1991Q33011993Q34111995Q35401997Q3571

    1991Q42131993Q43631995Q45211997Q4507

    1992Q12121994Q13241996Q1381

    1992Q23711994Q24621996Q2594

    1992Q33741994Q33791996Q3573

    1992Q43331994Q43011996Q4504

    Sheet3

  • Decomposition of Time Series Components DEMAND Y = T*C*S*RTREND (T)The long term growth / decline in demandBUSINESS CYCLE (C)Deviation from trend because of environmental factorsSEASONAL COMPONENT (S)Annually repetitive demand fluctuationsRANDOM COMPONENT ( R)Irregular, unpredictable residual component

  • Sales Forecast for 19981998 Q1 ( 29)Extrapolating the given data values givesForecast for Q1 as 570.15.Forecast for Q2 as 580.7

    This doesnt take care of the seasonal effect and the business cycle impact

  • Chart5

    1.1579809554

    0.9780338502

    0.8470920292

    0.8541936716

    0.9407004915

    1.014944631

    1.0312146601

    1.0278561227

    1.0108588756

    1.0145422974

    1.0102225491

    0.9945075436

    0.9303862313

    0.8516471934

    0.8572128706

    0.9049820233

    1.0087734555

    1.0879353255

    1.0876669195

    1.0681624265

    1.0145927073

    1.0479378295

    1.0564375778

    1.0190227998

    0.9824194963

    0.9672490574

    Cyclical Component

    Sheet1

    YEARQUARTERSalesMAAv MATrend

    TCSRTCSRSTCRTCRCR

    1991Q102890.80359.25274.961.31

    1991Q214101.17349.40285.501.22

    1991Q32301303.25293.631.0251.08279.34296.040.941.160.81

    1991Q43213284.00279.130.7630.91235.06306.590.770.980.78

    1992Q14212274.25283.380.7480.80263.53317.130.830.850.98

    1992Q25371292.50307.501.2071.17316.16327.670.960.851.13

    1992Q36374322.50332.631.1241.08347.09338.211.030.941.09

    1992Q47333342.75351.500.9470.91367.49348.761.051.011.04

    1993Q18293360.25364.880.8030.80364.22359.301.011.030.98

    1993Q29441369.50373.251.1821.17375.82369.841.021.030.99

    1993Q310411377.00380.881.0791.08381.42380.381.001.010.99

    1993Q411363384.75387.380.9370.91400.60390.931.021.011.01

    1994Q112324390.00386.000.8390.80402.75401.471.001.010.99

    1994Q213462382.00374.251.2341.17393.71412.010.960.990.96

    1994Q314379366.50369.381.0261.08351.73422.560.830.930.89

    1994Q415301372.25379.500.7930.91332.18433.100.770.850.90

    1995Q116347386.75406.880.8530.80431.34443.640.970.861.13

    1995Q217520427.00454.501.1441.17443.14454.180.980.901.08

    1995Q318540482.00486.251.1111.08501.14464.731.081.011.07

    1995Q419521490.50499.751.0430.91574.96475.271.211.091.11

    1996Q120381509.00513.130.7430.80473.61485.810.971.090.90

    1996Q221594517.25515.131.1531.17506.20496.351.021.070.95

    1996Q322573513.00520.881.1001.08531.76506.901.051.011.03

    1996Q423504528.75528.500.9540.91556.20517.441.071.051.03

    1997Q124444528.25528.000.8410.80551.92527.981.051.060.99

    1997Q225592527.75528.131.1211.17504.50538.530.941.020.92

    1997Q326571528.501.08529.91549.070.970.980.98

    1997Q4275070.91559.51559.611.000.971.03

    1998Q128570.15

    1998Q229580.70

    1998Q330591.24

    1998Q431601.78

    Q1Q2Q3Q4

    0.801.171.080.913.9615951117

    Sheet1

    Sheet2

    Cyclical Component

    Sheet3

    1991Q12891993Q12931995Q13471997Q1444

    1991Q24101993Q24411995Q25201997Q2592

    1991Q33011993Q34111995Q35401997Q3571

    1991Q42131993Q43631995Q45211997Q4507

    1992Q12121994Q13241996Q1381

    1992Q23711994Q24621996Q2594

    1992Q33741994Q33791996Q3573

    1992Q43331994Q43011996Q4504

  • Sales Forecast for 1998Q1(29)T = 570.15, C = 0.95, S = 0.8TCS = 433.3 Q2 (30)T = 580.7, C = 0.94, S = 1.17TCS = 638.65

  • Evaluating the Error in Forecasting

    et = Xt Ft

  • Evaluating the Error in ForecastingTracking Signal = e / MAD

    Ideal Value is 0Large + value indicate pessimistic approachLarge - value indicate optimistic approach

  • Comments on smoothing constant Small values reduce impact of remote values slowly, build in slow response to changesLarge values dampen remote values quickly, can cause forecast to over-respond to irregular movementsGeneral principle: values between 0.05 and 0.30 work well for exponential smoothingValues > 0.3 suggest another method better

  • Forecasting SummaryEmpirical studies show that the accuracy of Qualitative methods is much worse compared to Quantitative methods Too much mathematical focus will limit the accuracy of Quantitative methods alsoCombining forecasts produce better resultsTime horizon is very crucial Study among 150 fortune 500 companies (1990)Forecasting methoduse %% who are satisfiedMoving Average8558Trend line8232Jury method8154Regression7267

  • Copper prices for 3 yrs

    Copper prices for 10 years

    Copper prices for 100 years