SR.NO.

T O P I C SLIDE NO.

1 INTRODUCTION TO MARKETING

2 INTRODUCTION TO BULLET TRAIN

3 PRODUCT MIX OF BULLET TRAIN

4 PRICE MIX OF BULLET TRAIN

5 PLACE MIX OF BULLET TRAIN

6 PROMOTION MIX OF BULLET TRAIN

7 CONCLUSION

INTRODUCTION

INTRODUCTION TO MARKETING

• Marketing is the process of communicating the value of

a product

• Marketing can be looked at as

an organizational function

• It Is the science of choosing target markets

• It Is understanding consumer behavior and providing

superior customer value

BULLET TRAIN :AN INTRODUCTION

High-speed rail / BULLET TRAIN is a type of rail transport

significantly faster than traditional rail traffic, using an integrated system

of specialized rolling stock and dedicated tracks.

Started in JAPAN in 1964, From SHINKANSEN TO TOKYO, with

speed of 145 Km/ Hr

BULLET TRAIN :In INDIA

•The proposed 534km Mumbai- Ahmedabad high-speed link, which

is in early stage of development, will be India's maiden high-speed

rail project. The decision to carry out its feasibility study was taken

in September 2013.

• During the Indian prime minister's visit to Japan in My 2013, the

prime ministers of both countries decided to co-finance a detailed

joint feasibility study for the Mumbai- Ahmedabad HSR. The Japan

Internal Cooperation Agency (JICA) was given the go-ahead for the

study in September 2013.

BULLET TRAIN WITH RELATION

TO MARKETING MIX

PRODUCT MIX

•If deemed feasible, the high-speed railway line construction between Mumbai and

Ahmedabad is expected to take ten years to complete.

•The project is expected to be implemented through a public private partnership

(PPP) mode on a design, build, finance, operate and transfer (DBFOT) basis with

Maharashtra and Gujarat state governments along with Indian Railways as public

stakeholders.

•The pre-feasibility study had projected around 26.6 million passengers using the

high-speed line in 2021 and 104 million passengers in 2041.

•The 534km line is expected to be built with elevated tracks along the existing rail

route. The major stations along the high-speed line will include Surat, Bharuch

and Vadodara. The travel time between Mumbai and Ahmedabad is expected to be

reduced to less than two hours compared to the current express journey time of

more than six hours between the two cities.

PRICE MIX

• It will be seasonal

• It can be fluctuate according to time(flexibility)

• Auto- Price mechanism as on Airliner services

• There is no subsidy or price reduction will be done till the investment get recovered.

• Ticket price may be equivalent to A/C First Class Ticket on Rajdhani train on same route

PLACE MIX

Distribution channel

• We will buy technology directly through the country Japan.

• AND WE WILL PAY ROYALTY TO THEM

• OUR PLAN IS TO RUN BULLET TRAIN BETWEEN AHEMDABAD TO MUMBAI

Warehousing/ SHED

• THERE WILL BE

TWO SHEDS

• ONE AT

VIRAR(MUMBAI)

• AND SECOND AT

MEHSANA

(AHEMDABAD)

PROMOTION MIX

• As a highly anticipated Project, very lessadvertisement campaign will be needed.

• All Electronic and print media will cover the projectin prime time as it is very ambitious and uniqueproject

• Promotional activities will be done at stations andthrough billboards along route

• Will do advertisement on catering of railway foodand station.

CONCLUSION

• We are hoping that this project will revolutionise Rail Travel

experience in INDIA and will write a new chapter in History of India .

• We will provide word class amenities and experience to our Indian

customers at a price of A/C first class and but reducing travel time by

more than half.

• We are sure that this venture will be profitable to both the Developers/

Investors and Consumers and it will be a win- win situation for all

including government.

• www.wikipedia.com

•

• www.pib.nic.in

• www.google.com

• www.railway-technology.com

• en.wikipedia.org/wiki/High-speed_rail_in_India

CONCLUSION