building with engineered wood construction systems aust 2015 sponship... · building with...

Building with engineered wood construction systems Sponsorship proposal

2015 Conference and ExhibitionMonday 1 June 2015 Park Hyatt MelbourneFrame Australia is the major national event for engineered timber and building pre-fabrication held continuously over the past 16 years.

2015

Proposal Contents

ABOUT FRAME AUSTRASLIAThe2014 Conference

THE 2015 CONFERENCEReasons to attendDelegate sectors attendingDelegate attendance projections

SESSIONS PROGRAM2015 Conference themeSession one – Future trends and solutionsSession two – Building design and codesSession three – Construction systemsSession four – Building components supply chain

SPONSORSHIPSponsor and Exhibitor benefitsSponsor and Exhibitor display boothsLevels of Sponsorship availableSponsor delegate registration entitlementsSponsor and Exhibitor acceptances

THE VENUE

CONTACT DETAILS

ATTACHMENTSFrame 2015 Sponsor Booths LayoutFrame 2014 Delegate Survey ResultsFrame 2014 SponsorsFrame 2014 Gallery

Updated November 25, 2014

2015

Building with engineered wood construction systems

About Frame Australia

• Frame is the only national event for the complete supply chain of structural timber, engineered wood products and pre-fabricated building systems for the detached housing, multi-residential and commercial building markets.

• Frame embraces the key industry sectors of building design, specification and construction; timber supply and pre-fabrication; and building materials supply.

• Frame provides a unique forum for communication of information on new developments and technologies in markets, products and systems for timber and engineered wood in building construction.

• Frame offers an exceptional opportunity for suppliers of timber, building materials, and technology to access construction markets, to expand awareness and network with existing customers and future prospects.

The 2014 ConferenceThe previous Frame Australia 2014 conference and exhibition was held on Monday May 19 at the Park Hyatt Melbourne. Attendance by delegates, sponsors, speakers and others reached almost 400, the largest number in 16 years of the event.

An email survey of delegates was conducted following the 2014 event, with feedback indicating very strong interest from all sectors in the supply chain.

The survey was conducted by email, with a very high 60% opened response which is 3 times industry average, and a completion rate 7.5 times industry average.

The responses were also analysed by industry sector, with encouraging feedback results as follows:

• 98% responded with a yes or maybe to attend again.

• 70% would recommend Frame to colleagues.

• 83% prefer a one day conference.

• Exhibition displays were highly rated with value scores of 3 and above being:

- Building Design & Construction 100%- Timber & Building Materials Supply 79%- Timber pre-fabrication 72%

More details are contained in the Frame 2014 Delegate Survey Results included in Attachments.

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2015


The 2015 Conference

The 2015 conference will focus on the design and construction of residential and commercial buildings utilising prefabricated timber and engineered wood construction systems.

Reasons to attendBuilding with timber frames and engineered wood has now become a viable option for developers and builders to meet the challenge of affordable medium density housing, which is a growing sector currently using concrete and steel as primary building materials.

A key driver for this ‘new thinking’ in residential construction is the trend in planning by many State Governments to increase the density of housing in the inner and middle suburbs, to check the increasing sprawl of our major city boundaries.

The Frame 2015 event will be held at a time when significant developments will be taking place to encourage the acceptance of engineered wood construction systems, leading to major growth potential in the next few years.

This will have an influence on the supply chain of timber, engineered wood, and associated building materials with demand shifting to products and systems other than those required for concrete and steel construction.

Importantly, the building design and construction sector will be the main driver for acceptance of timber construction systems in the future, which is why the 2015 event is presenting knowledge and essential information for greater understanding by that sector.

Delegate sectors attendingBuilding design & construction• Developers and builders of medium density apartments and townhouses• Design and construct builders of residential and commercial projects• Builders of detached and multiple housing projects• Engineers engaged in residential building structural design• Specialist engineers engaged in timber design projects• Architects• Building Designers• Providers of building design services and software• Quantity Surveyors and building take-off services• Building Surveyors

Timber & engineered wood • Producers, importers and distributors of structural timber• Manufacturers and distributors of engineered wood products

Timber pre-fabrication • Pre-fabricators of timber wall frames, floor and roof trusses • Suppliers of panelised products and assemblies for building construction

Building materials supply• Manufacturers and distributors of building materials• Trade suppliers of timber and building materials

Others• Professional and Industry associations• Educational institutions• Government departments and regulators

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The 2015 Conference

2015


Delegate attendance projectionsA record attendance of 400 at the previous Frame Australia conference in May 2014 highlighted the interest in timber and engineered wood, with the largest increase from the building sector which more than doubled.

Delegate survey feedback revealed 98% indicating they would attend again, and 81% of the building sector preferring the conference be held every year to keep up to date with developments.

With this strong display of support particularly from the building sector, Frame Australia in 2015 will be primarily on the topics of building design and construction, with the anticipated attendance of 300 to 400 from sectors as projected below.

Delegate attendance by sector 2014 (actual) 2015 (projected)

Building design & construction 20% 35%

Timber & engineered wood 32% 30%

Pre-fabrication & building systems 30% 15%

Building materials supply 9% 10%

Other 9% 10%

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Sessions Program

2015


2015 Conference theme“Building with engineered wood construction systems”

The construction of multi-residential and commercial buildings in timber building systems has become a favoured method in Canada, USA, UK and Europe, with technology developments that can assist market growth in Australia.

The factors that have contributed to wider acceptance of timber building systems beyond detached housing and into multi-residential include speed of construction, reduced labour required on-site, reduction in health and safety issues, improved building quality, and lower cost of building are all benefits being achieved.

To be economically viable, this increase in medium density housing requires multiple levels to achieve adequate financial returns that are required to cover high land and construction costs, and at the same time to ensure housing affordability.

Multi-level buildings of 5 to 10 storeys using timber framing and engineered wood have been built in other countries for many years, and are now being adopted in Australia as the solution in reducing cost and saving time in construction.

The construction of a multi-level building on a typically cramped inner suburb building site changes the dynamics of cost, and the traditional materials of steel and concrete may not be the lowest cost option.

In Australia some 20 construction projects are currently under consideration, with five predicted to be commenced during 2015 totalling some 200 apartments of 5 to 8 storeys.

The speakers program to discuss these changing circumstances is comprised of four separate topic sessions, with expert presenters and a forum discussion with the speakers and additional panel members.

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Sessions Program

2015


Session 1– Sustainable solutions for future building construction

Timber: Productivity powerhouse and planetary panacea?As the building industry grapples with unprecedented global challenges – hyper urbanisation, dwindling resources and climate change among them – timber and engineered wood products (EWP) are emerging as a sustainable solution. Project teams are embracing timber and EWP as an environmentally‐sustainable and renewable material, and using it to build faster, cheaper and more sustainably than ever before. So how can new systems approaches to timber create new opportunities, accelerate construction times, reduce costs and create stronger value chains? More than a panacea, timber and EWP is emerging as a productivity powerhouse and an industry game changer.

Design opportunities with timber and engineered woodArchitectural and engineering concepts available to designers for off-site prefab timber frame and engineered wood structures to enhance building appearance, cost-effectiveness in construction, reduced energy usage, and improved environmental outcomes through the use of sustainable building materials.

Innovation in residential and commercial buildingInternational expansion of timber and wood construction is rapidly progressing with tall buildings in Canada, USA and other countries, creating new thinking in design and construction to achieve sustainable buildings in faster construction times to improve financial returns. In Australia, a rapidly growing number of medium to large size construction projects are under consideration, with many planning commencements during 2015.

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Session 2 – Building codes and engineering

Building height changes to the NCC (BCA)BCA changes now accept 3 storey timber-framed deemed-to-satisfy (DtS) requirements for Class 2 & 3 buildings with provisions in the NCC-BCA. A submission to the ABCB seeks to permit timber-framed/massive timber building systems in the NCC-BCA and increase the allowable building height to 25m to enable construction of timber buildings up to 8 storeys utilising DtS solutions. Lightweight multi-residential buildings in Canada and other countries allow timber and wood construction to be used on sites where rapid, cost-effective and lightweight building systems are desired.

Fire safety engineering in timber buildingsUnderstanding fire science and fire safety in tall timber buildings, with case studies of holistic building design and fire safety solutions for mid- and high-rise timber building construction. Emphasis on systems that achieve cost-effective design and documentation for multi-residential and commercial building projects. Examples of designs in a range of timber construction systems that ensure high performance levels to achieve code requirements and customer satisfaction at the lowest cost.

Fixing systems and tools for wood constructionResearch and development of high technology connecting solutions for timber building construction has led to innovative structural screws and products for construction, supported by intuitive software enabling design and calculation of connections. A major benefit of specialised fixing systems is that connections in exposed locations can have an attractive visual appearance.

Lunch Break

Sessions Program

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Session 3 – Wood construction system benefits

Construction system cost comparisonsBuilding case studies of typical commercial projects analyse timber construction financial outcomes, including off-site components and demonstrating where savings occur over traditional building materials systems. Comparisons for different projects cover a range of residential and commercial buildings, with discussion and examples on measurement of installation productivity.

Building benefits from prefabricated systemsA review of construction systems for design and construction of medium-density dwelling projects utilising prefabricated components to improve safety, reduce site access problems, and lower construction time and cost. Evaluation of the building methods and benefits achieved, along with improved financial feasibility for inner and outer urban building construction.

Engineered wood capabilities in building designEngineered wood building systems can be designed for a wide range of building types and can provide significant benefits provided the design process utilises the individual characteristics of the particular system selected, to ensure the savings in construction time and cost are maximised.

Labour skills, training, and safety on siteA review of labour requirements in other countries using prefabricated construction has provided assistance in developing programs for future availability of labour with skills required for on-site building and off-site manufacturing. These training programs are being developed for trade education and up-skilling of domestic housing trades, with plans to meet the projected growth in labour demand for higher level timber and wood construction, which will enable safer building sites by significant reduction in risk factors, particularly in risk of falls.

Sessions Program

2015


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Session 4 – Timber building projects and the supply chain

Timber and wood building now, and in the future.Overview of recent and current building development projects in Australia to demonstrate the scope of timber and engineered wood systems presently available, and a projection of future possibilities for timber and wood in residential and commercial construction.

Residential construction up to 5 storeys in timberAn outline of progress in the development of timber frame construction systems for medium density building projects up to 5 storeys and over 500 apartments, and more recent developments in timber panel construction without the need for external scaffolding.

Building system supply chain examples Presentations to illustrate the operation of supply chains for prefabricated timber building systems in residential and commercial projects in Australia and New Zealand. Project success is dependent on integration of planning, building design and engineering, component production, delivery, handling, installation and services integration. Suppliers will cover the range of prefabricated timber frames, floor cassettes, pre-finished walls and roof assemblies, and mass timber systems, utilising timber products including CLT, LVL, and engineered timber.

Design and supply processKey factors in the building design and overall supply process for successful construction outcomes

Manufacturing capabilities Production systems using CNC and manufacturing capabilities for prefabricated engineered wood products

Products range availableRange of timber and wood building products available and on-going opportunities for residential and commercial construction

Prefabrication supply examplesSoftware design & estimating, prefabrication and installation of timber floor cassette and panel system examples in residential building projects

Closing HospitalityAll delegates are invited to attend the Closing Hospitality event within the Conference Exhibition display area.

Sessions Program

2015


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Sponsorship

2015


Frame Australia provides a unique opportunity for delegates in building design and construction to interact with delegates from timber supply, engineered wood, building materials and services to facilitate networking, shared knowledge and experiences.

Frame offers an exceptional opportunity for suppliers of timber, building materials, technology and services to access construction markets, to expand awareness and network with existing customers and future prospects.

Sponsor and Exhibitor benefits• Exhibition booth displays deliver specific benefits to sponsors including:

- Direct face to face access to target market individuals- Building your brands and product awareness- Meeting prospects and competitors- Exhibition within foyer area creates a more personal environment

• Sponsor time with delegates has been increased for 2015 with the timing between conference sessions offering a total of 4 hrs 20 min as follows:

- Delegate registration 60 min- Morning break 40 min- Lunch break 60 min- Afternoon break 40 min- Closing Hospitality 60 min

• Market exposure via search hits to Frame Australia website with sponsor logo and company activities description, with link direct to sponsor website.

• Market awareness opportunity for sponsor products and systems by inclusion in pre-event editorial for media publicity reaching over 150,000 target market individuals.

• Sponsor access to list of delegates attending prior to conference and/or following the event (subject to individual delegate acceptance at registration).

• Sponsors provided with delegate registrations for company staff at no cost (number depending on level selected – see chart).

• Sponsor logo in conference auditorium on stage banner and projection screens during session breaks.

• Access to Park Hyatt Melbourne facilities to arrange company hospitality or meetings to coincide with Frame Australia conference timing.

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Sponsorship

2015


Sponsor and Exhibitor display boothsExhibition display booths are located in the conference Ballroom Foyer where delegate catering is provided during session breaks, lunch, and Closing Hospitality.

Floor space width is according to level selected, with depth 1.0 metres and wall height 2.4 metres complete with spotlights, power outlet and fascia with sponsor/exhibitor name, plus optional company logo in colour.

A copy of the Frame 2015 Sponsor Booths Layout is included in Attachments.

2015 Conference theme“Building with engineered wood construction systems”

The construction of multi-residential and commercial buildings in timber building systems has become a favoured method in Canada, USA, UK and Europe, with technology developments that can assist market growth in Australia.

The factors that have contributed to wider acceptance of timber building systems beyond detached housing and into multi-residential include speed of construction, reduced labour required on-site, reduction in health and safety issues, improved building quality, and lower cost of building are all benefits being achieved.

To be economically viable, this increase in medium density housing requires multiple levels to achieve adequate financial returns that are required to cover high land and construction costs, and at the same time to ensure housing affordability.

Multi-level buildings of 5 to 10 storeys using timber framing and engineered wood have been built in other countries for many years, and are now being adopted in Australia as the solution in reducing cost and saving time in construction.

The construction of a multi-level building on a typically cramped inner suburb building site changes the dynamics of cost, and the traditional materials of steel and concrete may not be the lowest cost option.

In Australia some 20 construction projects are currently under consideration, with five predicted to be commenced during 2015 totalling some 200 apartments of 5 to 8 storeys.

The speakers program to discuss these changing circumstances is comprised of four separate topic sessions, with expert presenters and a forum discussion with the speakers and additional panel members.

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Sponsorship

2015


Levels of Sponsorship availableSponsorship levels including exhibition display booth sizes (amounts plus GST)

Principal Sponsor $15,000 Display as arranged

Platinum Sponsor $11,500 5.0 metre wide booth

Gold Sponsor $9,500 4.0 metre wide booth

Silver Sponsor $7,500 3.0 metre wide booth

Bronze Sponsor $5,500 2.0 metre wide booth

Exhibitor $3,750 1.5 metre wide shared booth

Topic Session sponsor $2,500 No display booth

Closing Hospitality sponsor $2,500 No display booth

Sponsor delegate registration entitlementsSponsorship includes delegate registrations provided at no charge according to level

Quantity Value (net of GST)

Principal Sponsor TBA

Platinum Sponsor 5 delegates $1,975

Gold Sponsor 4 delegates $1,580

Silver Sponsor 3 delegates $1,185

Bronze Sponsor 2 delegates $790

Exhibitor 1 delegate $395

Topic Session sponsor 1 delegate $395

Closing Hospitality sponsor 1 delegate $395

Sponsor and Exhibitor acceptancesAcceptances to be as soon as possible to ensure participation by sponsors and exhibitors in all promotional activities commencing in January and leading up to the conference in June.

Payment terms are 50% deposit on confirmation – balance to be invoiced February and due March 31, 2015

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The VenueBuilding with engineered wood construction systems

The Park Hyatt Melbourne has been the Frame Australia conference venue for the past two events, and is an ideal location with the sessions, catering and displays all within the one exclusive area. Located minutes from the Melbourne CBD with a shopping, food and wine precinct nearby it provides an experience of elegance in an intimate and refined environment,

Special accommodation rates will be available for sponsors and delegates.

Contact

To arrange your participation as a sponsor of Frame Australia 2015, or for more information please contact:

Kevin EzardConference DirectorFrame Australia Pty LtdPO Box 242, Albert Park VIC 3206Telephone (03) 9537 3800Mobile 0419 538 638Fax (03) 9537 3822Email [email protected] www.frameaustralia.com

Attachments

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Frame 2015 Sponsor Booths Layout

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Frame 2014 Delegate Survey Results

2015


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Frame Australia 2014 Conference and Exhibition May 19, 2014

Introduction

The Frame Australia 2014 conference and exhibition on “pre-fabricated timber framing and engineered wood in building construction” was held on Monday May 19 at the Park Hyatt Melbourne.

Attendance by delegates, sponsors, speakers and others reached almost 400, the largest number in 16 years of the event. The greatest sector increase was building design and construction with 20% of all delegates, rising from below 10% at previous events.

An email survey of delegates was conducted following the event, with feedback indicating very strong interest from all sectors in the supply chain. This result was encouraging and confirms that timber prefabrication and wood products in building are continuing to gain interest for both residential and commercial construction.

Delegate sector attendance

Delegates registering for Frame Australia 2014 represented the complete supply chain of timber, building materials, engineered wood products, pre-fabricated frame and panel systems for the detached housing and multi-residential dwelling markets. Analysis of sectors represented comprised:

Timber & Engineered Wood 32%Frame Pre-Fabrication 30%Building Design & Construction 20%Building Materials Supply 9%Other (Government, Associations, etc.) 9%

Conference Session Topics

The session program followed a pathway of subjects through the supply chain of the conference theme “pre-fabricated timber framing and engineered wood in building construction”, with four separate topic sessions:

1: Timber and Engineered Wood Products2: Truss and Frame Manufacturing Plants3: Supply of Timber and Wood Systems for Construction4: Residential Building with Timber Panels to Lower Costs

Conference Exhibition Displays

The exhibition display area within the conference was an event highlight with new and emerging technologies in timber panel construction systems, engineered wood products, automated manufacturing equipment, design and construction software, and a range of sponsor products and services for the timber and building industries.

2015


Delegate ratings for topics and displaysThe session topics and the exhibition displays appealed to sector delegates in different ways as can be seen from the results from delegates asked to rate the Topics and the Displays on a scale of 1 to 5, with 5 being the most valuable:

Building Design & Construction

Frame Pre-Fabrication

Timber & Building Materials Supply


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182015


Delegate responses to the eventWould you attend the Frame Australia Conference again, and would you recommend the Conference to colleagues and others?

The survey revealed a very high 77% of delegates would attend Frame Australia again, with 70% saying they would recommend the conference to friends and colleagues.

How long should it run?

A one day conference was preferred by a highly significant 83% of delegates rather than a two day event.

How often should it be held?

Overall it was a 50% split on having it run every year or every second year, each sector having a different opinion.

The survey shows that the Building Design and Construction sector prefers greater frequency with an event every year.

The Timber & Building Materials Supply sector shows a balanced preference to an event either one or two years, and Frame Pre-fabrication strongly prefers the current timing of every two years.


Building Design & Construction

Frame Pre-Fabrication

Timber & Building Materials Supply

192015


Comments from attendees at Frame Australia 2014“Frame was a very well organised conference which has its origins in traditional truss and frame manufacture but very rapidly is morphing into arguably the premier event on panelised prefabrication in Australasia. I have a feeling the event will keep growing from here”. Johann Betz, speaker.

“Congratulations on what I think was the best Frame Australia so far. With the planned changes within the industry over the relative short time frame, it was quite timely to table the elements that you did. The feedback that I have had from a cross section of people has been quite positive”. Ian Currie, speaker.

“Thank you very much for this excellent conference! The quality of the presentations, the session chairs, the time management, the organization – everything was very professional and I could bring new ideas and perspectives home to Germany!” Dr Stefan Moehringer, panel member.

“Great conference, showcasing some really interesting developments in construction techniques. We're busy at Master Builders looking at what this means in terms of industry skills development. Philip Alviano, MBA Vic

“The panel discussions at the end of each session worked really well. People asked questions and it expanded to information exchange well beyond the presentations. Make sure you keep that in the next conference format”. Delegate.

“I am particularly interested in building houses in a factory and erecting on site as a finished product. The way of the future for Australia”.Delegate.

“With the ever increasing take-up in the industry of prefab I think a yearly conference would keep everyone updated”. Delegate.

“Really enjoyed the event, and as per usual the catering and venue was excellent”.Delegate.


The 2014 Sponsors & Supporters

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Major Sponsors

Event Supporters

Frame 2014 organised in conjunction with EWPAA

Sponsors and Exhibitors

Australasia

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The 2014 Event

2014 Gallery

2015


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