Internet eCommerce 101

Building & Promoting aCompany StoreWELCOME!

Tanya Ignacek, BrightStores, Inc. Director of Sales & Operations

Dora Fiet, BrightStores, Inc. Marketing & Design

Lets start with a quick review

Company store (com.pa.ny store) - noun

1. an ordering efficiency tool used to control spending and manage brand What is a Company Store?

Lets step back and first define just what a Company Store actually is. A company store is an online hosted application that helps businesses place orders with ease, while controlling spending, managing brand, and supporting a variety of programs.

Top 5 reasons for a Company Store Ordering EfficiencyCustomer SatisfactionSpending ControlBrand ManagementProgramSupport

Ordering Efficiency Brand Management

BudgetsManager Order ApprovalPayment Methods

Spending Control

Program Support

Okay, so how do I determine what my client needs?Yeah, how do we do that?

One Size DOES NOT Fit All!

We have a saying at our company, that theres only one way to build a company store THE RIGHT WAY!When it comes to company stores, one size definitely does not fit allIn order to build the right company store program for your client, you have to really understand their needs

Discovery

Who?What?When?Where?WhyDiscovery

Types of Company Stores

CurrencyStores

Point Stores

Basic StoresMore Robust Store Program

Feature RichStores

Integrated Stores

What to look for in a Company Store

Easy to Use

Easy to Manage

Scalable

Flexible

Feature Rich

Good Reporting Options

Multiple Access Levels

SecuritySecurity is becoming a great issue each and every day. Make sure the Company Store professional you choose can give you documented proof that they have:A disaster recovery planPercentage of downtime that their platform has experiencedPCI CompliantSSL

Ask for a list of featuresLearn about their Support ServicesChoose a proven team of experts

Do Your Homework

StoreMonthly hosting Set-up Store management Costs Involved With a Company Store

Inventory WarehousingShipping/ Pick-Pack-Ship Additional Costs

Funded by the distributor?Funded by the end-user? Who pays for the Company Store?

Dont try to do this yourself, or hire a web designer.Choose a reputable, existing Company Store platform.If youre doing some research on providers, its a good idea to ask questions about:

Ready to offer a Store?First things first make sure theyre qualified Qualify the Opportunity

Dont try to do this yourself, or hire a web designer.Choose a reputable, existing Company Store platform.If youre doing some research on providers, its a good idea to ask questions about:

How much money is the company willing to spend on a store? Annual Spend

What products will be included?How many products?Who will pay for the products?Who will commit to the inventory? Inventory

The Company needs to support the Store . . .How will the customer market the Store? Company Buy-In

Potential SalesPotential GrowthPotential for locked in customers Potential

. . . demands are too high, and the annual spend is too low. . . demands you own the inventory. . . demands a large inventory, with poor payment terms. . . demands very tight profit marginsWhen your clients Know When to Walk Away

Your understanding of Company StoresYour knowledge of your productsYour knowledge about what is possible with a Company Store

Knowledge = ValueProductsPossibilitiesCompany StoresCreate Value in your Knowledge

You also create value when you understand how all of this fits together. You are the EXPERT on your products and on Company Stores and your clients want you to bring them the value of your knowledge and expertise. Clearly demonstrate your ability to talk to your client about your products and why they are the solution for their companies branding needs.

Clearly discuss the value of a Company Store and all of the different functionalities and possibilities that the store will bring to their company. Show them how they can be a hero within their own organization.

RFP SupportWork with a Company Store provider that has assisted Distributors in creating RFPs and make sure their expertise is for clients of all shapes and sizes. Every RFP has five basic components: . . . .

CompanyServiceCreativeProductsTechnology

Let your Company Store provider help you answer these questions Five Basic ComponentsEvery RFP has five basic components:CompanySize# of employeesHow long in businessServiceWho will provide serviceWhat hours availableDedicated support person or account managerLocal supportNational supportReturns supportCreativeCreative use of brand graphic designCreative use of products, ability to find unique products and ability to choose products that properly promote the marketing messageProductsCan you source locally and internationally?Are you able to choose the right product mix to support clients brand and marketing objectives?Do you have the capability to handle large orders, depth of supplier relations?TechnologyDoes your company store technology meet current needs of client?Is your technology flexible? Stable? Scalable? Secure?Partner with BrightStoresWe want to be your Technology Partner &Company Store Expert

Time for questionsTanya: 800.466.5930 x304 Or email: tanya@brightstores.com

Dora: 800.466.5930 x302Or email: dora@brightstores.com