AT A GLANCE

G O O D D A T A C U S T O M E R S T O R Y | L O W E P R O F E R O

Building Digital Brands with Data InsightsManaging to Changing Customer ExpectationsLowe Profero, a sixteen year old digital marketing and media agency, didn’t need

to be convinced about the importance of data. Responsible for managing search

engine marketing, social media planning, analytics and media technologies for more

than 100 clients worldwide, they were already fully immersed in it. The continued

proliferation of digital marketing channels had long served as a boon for them,

giving rise to a thriving business built around guiding their customer’s increasingly

complex online brands. But it had also created new logistical challenges along the

way, with reporting requirements for disparate, disconnected channels expanding in

an environment where customers expect instant insight.

Lowe Profero’s teams were finding themselves spending multiple days a week per

client gathering, organizing and reporting on volumes of data from myriad sources in

bulky Excel spreadsheets and manually-assembled PowerPoint presentations. Time

that would have been better spent on strategic work. In addition, the teams were

managing requests independently, creating silos between account management,

media placement, and project management.

Knowing that data sources and volume could only multiply given the increasingly

digital nature of the marketing landscape, Lowe Profero knew it was time to take

preemptive action.

Seizing the Opportunity to Monetize Multiplying Data

1© 2014 GoodData Corporation. All rights reserved.

Company: Digital Marketing & Media Agency, 600+ employees globally

Customer Since: 2013

Solution: Powered by GoodData

Use Case: Customer Marketing & Media Analytics

Favorite Metric: Engagement Index

Best Feature: Completeness of the platform

Results: ► 6 weeks to launch from strategy to go live

► Report generation reduced from several days to mere minutes

► New line of business and revenue generator

► Able to white label, customizing portals to end customers’ brand

Based on his experience, Scott Wallace, Lowe Profero Global Head of Data &

Analytics, understood that instituting a data analytics technology could not only solve

management challenges for the company, but it could also create new opportunities.

With an automated solution in place, they’d be able to produce real-time insights

for their clients, spanning multiple channels and dimensions, and they’d be freed to

take action on them--fast. In those insights laid value, not just for their customers, but

also for them as they realized the potential to create an additional line of business

revenue for the company. Said Wallace, “The data was going to own us, or we were

going to own it. We decided to make it work for us, not the other way around.”

He already had an idea of what to look for in a solution. From a capabilities

perspective, it would have to be an end-to-end solution, capable of combining the

broadest range of data sources. It was critical that the platform be cloud-based,

in order to ensure speed to market and its ability to evolve with digital marketing

technologies. He also didn’t want to assume the responsibility of a major hardware or

personnel investment, quickly discarding multiple vendors that would require him to

take on management of a data warehouse and visualizations.

team@gooddata.com 415-200-0186 @gooddataGet in touch.

G O O D D A T A C U S T O M E R S T O R Y | L O W E P R O F E R O

Delivering a Beautiful and Smart ExperienceAfter evaluating a number of options, Lowe Profero chose GoodData. “None of

the other choices made sense for us. GoodData was the only provider that could

meet our business and user requirements.” It took less than 6 weeks to go live, from

definition to launch.

The impact on their business and their customers’ has been nothing short of

transformational. Siloed teams have become united in their activities, spending less

time managing data challenges and more time leveraging data insights. “Teams are

collaborating in new ways,” said Scott, “discovering new opportunities to optimize

performance, for ourselves and for the client.” He noted that the production of one

customer’s reports had been sliced from 3 days per week to a mere 15 minutes,

creating great productivity gains.

Lowe Profero’s customers are equally enamoured with the benefits, enjoying real-time

insights at their fingertips, via the branded portals and customized dashboards the

company now delivers. In fact, the value proposition is so compelling it’s now a central

point in new business pitches. “Now we can say, we won’t just tell you we’re going to

deliver value, we’ll prove it to you.”

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gooddata.com

Lowe Profero’s Search IQ Dashboard.All data has been genericized.

“GoodData allowed us to combine an unbelievable number of digital data sources into a single view – from competitive analysis, to marketing channel performance, to sales metrics. No other provider was up to that challenge.”

Scott WallaceGlobal Head of Data & Analytics, Lowe Profero

From a user standpoint--not only did it have to be easy to use, but it needed to be

visually outstanding. Scott explained, “We wanted to give our internal clients and our

end customers a branded, polished experience. When we’re presenting our results,

we’re also presenting the agency. It better look good, in all regards.”