building and sustaining a lead generation community by genesis reonico
Post on 18-Oct-2014
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DESCRIPTION
Community building for the purpose of Lead Generation is a very effective way of developing leads into loyal buyers and customers. On this slide deck that I presented at the SEO Lead Generation Conference, I shared how I built my identity and used community development to generate leads to my business. http://onlinejobslifestyle.comTRANSCRIPT
“I Help Businesses & Professionals Achieve Their Goals Through
Digital Marke>ng Solu>ons and My Online Career Advocacy”
The Ground Works Has Been Laid Out & It’s Time To Catch Some Fish (Leads)
a) 5,500++ members b) 6500 unique visits c) 15 sign-‐ups daily All in just 6 months
à www.Facebook.com/groups/OnlineJobSupportNetwork ß
THE 3 STAGES THAT I WENT THROUGH IN BUILDING MY LEAD GEN. COMMUNITY
STAGE #1 : Preparing Your Fishing Nets
• STARTED A BLOG / WEBSITE
• SETUP A SOCIAL MEDIA PAGE & GROUP
• CREATED A CAPTURE FUNNEL FOR LEADS
STAGE #2 : Heading Out & CasWng the Nets
• CREATING CONTENT THAT SPEAKS TO YOUR AUDIENCE.
• SHARING USEFUL INFO, IN MOST CASES, FREE
• MAGNIFY YOUR EFFORTS BY ALLIANCES, INFLUENCERS & PROMOTIONS
STAGE #3 : Nourishing & Keeping the Catch Alive & Engaged
• RELEVANT AND CONSISTENT
• DEFEND & PROTECT
• BE THEIR ROLE MODEL
• REACH OUT & ENGAGE
FINAL WORDS
In Building & Sustaining Lead Genera>on communi>es, One word to always remember is, “RELEVANCE"
ONLINE CAREER ADVOCACY
www.WorkAtHomePinoy.com
/OnlineJobsLifestyle
REACH ME AT THE FOLLOWING:
@GenReonico
ph.linkedin.com/in/genesisreonico/
