building a winning mobile commerce strategy with demandware mobile
DESCRIPTION
Mobile commerce is revolutionizing how consumers shop, requiring retailers to build a mobile strategy that will drive online revenue, in-store traffic and create an overall richer shopping experience. This webinar explores how you can build a winning mobile commerce strategy including: * Important market trends driving mobile commerce & key best practices to consider in defining your mobile strategy * How leading retailers like Columbia, Nine West, JTV, Burton Snowboards and others are using Demandware Mobile * How you can quickly and affordably jumpstart your mobile strategy with Demandware Mobile whether you have an existing mobile strategy or not This webinar was delivered by Gary Lombardo who leads Demandware’s multichannel, mobile and social commerce marketing. Learn more about Demandware Mobile at www.demandware.com/mobileTRANSCRIPT
Copyright 2010 Demandware, Inc. - Confidential
Building a Winning Mobile Commerce Strategy with Demandware Mobile
Gary Lombardo
The Mobile Commerce Guy
April 7, 2011
Copyright 2010 Demandware, Inc. - Confidential
What’s On Tap for Today….
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• Impact of Mobile
• Getting Set Up for Success
• Demandware Mobile
• Demo
• Q & A
• What You Need to Do Next
Copyright 2010 Demandware, Inc. - Confidential
But First….Demandware
“Demandware is the leading on-demand solution”
“Demandware is the leading on-demand B2C ecommerce software offering.”
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“Visionary”
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Demandware Clients (partial list)
Leading Brands Choose Demandware
Copyright 2010 Demandware, Inc. - Confidential
Mobile Commerce: The Time is Now
• A new channel that can drive 3-5% of your online revenue today, with upside growth over next 5 years
Revenue
• Better in-store and online shopping experience for meeting consumer expectations
Customer Satisfaction
• 74% of your competitors are investing in mobile commerce today
Competition
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Scenario #1
Spring Collection Landing PageSetting Yourself Up for Success
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eCommerce
Call CenterSocial
Fulfillment
mPOS
Mobile
Store POS
Be Customer Centric
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Build a Strong FoundationStart with mobile phones & the mobile web
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Take the Long ViewGo for flexibility & functionality
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Make the User Experience Count
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Scenario #1
Spring Collection Landing PageDemandware Mobile
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Demandware Mobile Browser-Agnostic Mobile Storefront
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Unique Features• Works with feature phones & smartphones• Active Merchandising® for dynamic customer
interactions• Backed by leading ecommerce platform• Fully customizable• Offered on-demand, with 99.98% uptime
Core Features• Search• Navigation• Catalog• Pricing• Promotions• Coupons• Checkout• Ship To• Tax• Security• Inventory
• Slotting• Product Details• Static Image
Delivery• Branding• Site Management
Copyright 2010 Demandware, Inc. - Confidential
Demandware MobileWhat’s Included
•Leading on-demand platform: advanced merchandising, complete control, and automatic product upgrades
Demandware eCommerce
Platform
•Best practice, pre-configured, feature-rich, mobile storefront purposefully designed and optimized for quick, customized implementation
Mobile Web Storefront
•Seamless process to work with our design team to define your user experience & implement quickly & accurately
Site Design & Implementation
•With leading technologies for a richer mobile experience, including analytics, payment, product reviews, recommendations, social and others
Pre-Built Integrations
•Access to Demandware Xchange developer community, white papers, webinars, conferences and networking forums.
Mobile Commerce Best Practices
Copyright 2010 Demandware, Inc. - Confidential
The Demandware Mobile Difference
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Mobile Site Specific• NO screen scraping / site proxy• Fully customizable to mobile experience• Complete site control• Better site performance
Flexible• Works in any ecommerce environment (ATG, IBM, etc.)• Leverages existing investment• Cloud-based
Deep eCommerce Capabilities & Experience• Proven, feature-rich ecommerce platform• Out of the box integrations (LINK)• Fully integrated developer environment
Quick Time to Market & Affordable• 8 week starting implementation time• Low starter implementation costs• On-going pricing model aligned to your success
Copyright 2010 Demandware, Inc. - Confidential
Scenario #1
Spring Collection Landing PageDemo
Copyright 2010 Demandware, Inc. - Confidential
Jewelry TelevisionA 360-Degree Shopping Experience
Unified Mobile Web, Mobile Native Apps and Website
• Live stream video shopping
• Virtual ring sizer
• Gemopedia mobile gemstone guide
• GPS channel finder
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Barney’s New YorkEnergizing Traditional Media
Mobile 2D Code for Content-Rich Shopping Experience
• Multichannel campaign across print, online, in-store
• Consumers scan using mobile device
• Driven to content-rich shopping experience on mobile optimized website
Copyright 2010 Demandware, Inc. - Confidential
House of FraserCreating a Richer In-Store Experience
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In-Store Terminals & iPad Concierge
• Buy & Collect: for online orders & next day in-store pick up
• iPads & in-store terminals available for customers to use for additional shopping & online purchases while waiting
• Staff assist when items are out of stock
Copyright 2010 Demandware, Inc. - Confidential
Mobile & The Evolving Retail Experience
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Hybrid appsMobile Point-of-Sale (mPOS)
Tablet Clienteling2D Codes Location based services
Mobile wallet
Augmented
Reality
Copyright 2010 Demandware, Inc. - Confidential
Demandware MobileGet Started Today
Schedule a free consultation today:
+1 (888) 553-9216
Copyright 2010 Demandware, Inc. - Confidential
Thank You
Gary Lombardo
Twitter: @garylombardo