Winning Talent on Mobile - LinkedIn Recruiter

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Discover the three pillars of mobile recruiting 1. Learn 2. Apply 3. Engage

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<p>PowerPoint Presentation</p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME </p> <p>Winning Talent on Mobile </p> <p>Richard Cookson Recruitment Product Consultant Linkedin </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME </p> <p>Agenda </p> <p>2 </p> <p>Introduction </p> <p>The Three Pillars: </p> <p> Learn </p> <p> Apply </p> <p> Engage </p> <p>Q&amp;A </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME </p> <p>Why mobile and why now? </p> <p> Mobile phones now account for over 17% of global internet usage (11% at the same time in 2012) 1 </p> <p> Global smartphone subscriptions are expected to almost treble by </p> <p>2019 (1.9bn in 2013) 2 </p> <p> Approximately 38% of monthly visitors to LinkedIn are through </p> <p>mobile devices </p> <p>3 </p> <p>&gt; Source: 1 Mashable (20th August 2013), 2 Ericsson Mobility Report Nov 2013 </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME </p> <p>Candidates are already interacting via mobile for hiring </p> <p>4 </p> <p>Source: LinkedIn September 2013 survey, 787 US and UK professionals </p> <p>Active Candidates </p> <p>Passive Candidates </p> <p>74% 60% Have viewed career opportunities sent to their inbox </p> <p>72% 62% Have visited a company site to learn about careers </p> <p>67% 53% Have browsed career opportunities on job board sites </p> <p>64% 58% Have browsed career opportunities on social and professional networks </p> <p>45% 24% Have applied to a job </p> <p>43% 21% Have uploaded a resume to send or attach to a job application </p> <p>22% 11% Have downloaded a company app in order to apply to a job </p> <p>How professionals interact with career opportunities on mobile (includes smartphone or tablet) </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME </p> <p>but our talent acquisition strategies are not yet ready for our candidates on mobile </p> <p>5 </p> <p>Source: LinkedIn Global Recruiting Trends survey 2013, 3300 talent acquisition leader responses from 19 countries </p> <p>49% Mobile recruiting is NOT a top priority for our company </p> <p>29% We dont know where to start with mobile recruiting </p> <p>20% Our career site is optimised for mobile </p> <p>20% We are looking to invest in mobile recruiting tools for our talent acquisition team </p> <p>18% Our job postings are optimised for mobile </p> <p>13% We have invested adequately in making our recruiting process mobile-friendly </p> <p>Talent acquisition leaders attitudes towards mobile recruiting </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 6 </p> <p>So what do I need to do to get mobile? The Three Pillars </p> <p>Learn Apply Engage </p> <p>Mobile Strategy </p> <p>Learn </p> <p>Mobile Strategy </p> <p>Learn </p> <p>PresenterPresentation Notes</p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME </p> <p>Know your audience and experience your site the way they do </p> <p>While commuting On lunch break Relaxing at home </p> <p>work? it Does </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME </p> <p>Understand more about your own and your competitors mobile presence </p> <p>Who owns your mobile content? </p> <p>Is your site optimised for mobile? </p> <p>Are you getting traffic from mobile? </p> <p>What are your competitors doing? </p> <p>Apply </p> <p>Mobile Strategy </p> <p>Learn Apply </p> <p>The ability to simplify means to eliminate the unnecessary so that the necessary may speak. </p> <p>Hans Hofmann </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 12 </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 13 </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 14 </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 15 </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 16 </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 17 </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 18 </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 19 </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 20 </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 21 </p> <p>More information about Apply with LinkedIn? Go to </p> <p>http://developer.linkedin.com/apply </p> <p>How is the mobile experience on LinkedIn? </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME </p> <p>The ability to view your saved jobs and see the jobs </p> <p>you have applied for These are jobs that are </p> <p>matched with your profile also known as </p> <p>Jobs You May Be Interested In </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME </p> <p>If you have chosen the option to collect candidates </p> <p>in LinkedIn Recruiter the apply button will appear. </p> <p>Did you select applying via own ATS then this button will </p> <p>be replaced with apply at company website. </p> <p>If candidates want to apply for the job at a later time they also </p> <p>have the option to save the job </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME </p> <p>PresenterPresentation Notes</p> <p>Employee Profile Branding and the LinkedIn Company Page are also optimised for mobile use </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME </p> <p>PresenterPresentation Notes</p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME </p> <p>PresenterPresentation Notes</p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME </p> <p>Engage </p> <p>Mobile Strategy </p> <p>Learn Apply Engage </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME </p> <p>Engaging also means optimising your way of working as well </p> <p>Profile Inmail Recruiter Mobile </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME </p> <p>Optimise Your Profile for Mobile </p> <p> Ensure you have the most current version of the LinkedIn app on your mobile device </p> <p> Ensure your profile is 100% complete </p> <p> Add your phone number in your profile </p> <p> Get endorsements and recommendations </p> <p> Ensure you have a link to your ATS or career page </p> <p>36 </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME </p> <p>5 Tips for Effective Mobile InMailing and Jobs </p> <p>1. Determine if you're sending to a wireless device </p> <p>2. Keep message short and sweet </p> <p>3. Don't overabrv8. </p> <p>4. Write a strong subject line OR a first paragraph that catches the readers eye </p> <p>5. Skip the lengthy signature line </p> <p>PresenterPresentation Notes</p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME </p> <p>A lengthy subject line will be cut off. Use something creative that will trigger candidates to open and </p> <p>read your message </p> <p>A message like this is fine when you are viewing it on a desktop. But on a </p> <p>mobile device it becomes very lengthy. Candidate </p> <p>has to scroll down to read the full mesage </p> <p>PresenterPresentation Notes</p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME </p> <p>Recruit candidates on the go </p> <p>40 </p> <p>Search for Candidates Respond Instantly Stay up to date </p> <p>Existing LinkedIn Recruiter customers can download Recruiter Mobile for free in the App Store. Non-iPhone users can visit www.linkedin.com/recruiter on your mobile device to access. </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 41 </p> <p>Once you have created search alerts in Recruiter, the new results will show up on the </p> <p>homepage of the mobile app. </p> <p>You are able to search candidates on the LinkedIn </p> <p>network by typing in keywords </p> <p>PresenterPresentation Notes</p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 42 </p> <p>In Recruiter you are able to sent messages, add candidates to </p> <p>projects and leave notes to their profile. These activities will be </p> <p>tracked and visible for team members with a Recruiter seat </p> <p>So what are the three pillars of a Mobile Recruitment Strategy? </p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 44 </p> <p>Now youre ready to get mobile The Three Pillars </p> <p>Learn </p> <p>Know your audience, understand your own </p> <p>presence and check your competitors </p> <p>Apply </p> <p>Simplify your design and remember candidate </p> <p>experience </p> <p>Engage </p> <p>Optimise your profile InMail and jobs to be read </p> <p>on mobile </p> <p>Mobile Strategy </p> <p>PresenterPresentation Notes</p> <p>2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME </p> <p>The LinkedIn Mobile Recruiting Playbook </p> <p>45 </p> <p>Download the Mobile Recruiting Playbook </p> <p>Winning Talent on MobileAgendaWhy mobile and why now?Candidates are already interacting via mobile for hiringbut our talent acquisition strategies are not yet ready for our candidates on mobileSo what do I need to do to get mobile?Slide Number 7Know your audience and experience your site the way they doUnderstand more about your own and your competitors mobile presence Slide Number 10Slide Number 11Slide Number 12Slide Number 13Slide Number 14Slide Number 15Slide Number 16Slide Number 17Slide Number 18Slide Number 19Slide Number 20Slide Number 21Slide Number 22Slide Number 23Slide Number 24Slide Number 25Slide Number 26Slide Number 27Slide Number 28Slide Number 29Slide Number 30Slide Number 31Slide Number 32Slide Number 33Slide Number 34Engaging also means optimising your way of working as wellOptimise Your Profile for Mobile5 Tips for Effective Mobile InMailing and JobsSlide Number 38Slide Number 39Recruit candidates on the goSlide Number 41Slide Number 42Slide Number 43Now youre ready to get mobileThe LinkedIn Mobile Recruiting PlaybookSlide Number 46</p>