Build Your Own WebsiteBuild Your Own Website

Review of week 6Review of week 6 You should now have your website You should now have your website

pretty completepretty complete Are there any questions?Are there any questions?

Build Your Own WebsiteBuild Your Own Website

Week 7Week 7 Search engine OptimisationSearch engine Optimisation Backing your site upBacking your site up AOBAOB

Build Your Own WebsiteBuild Your Own Website

Search Engine Optimisation (SEO)Search Engine Optimisation (SEO) You can fine-tune your site so that the You can fine-tune your site so that the

search engines notice it and people can search engines notice it and people can find you when they search for the find you when they search for the products or services that you provide.products or services that you provide.

Build Your Own WebsiteBuild Your Own Website

Things to consider Things to consider Keywords, meta tags, search phrases: Keywords, meta tags, search phrases:

learn the lingolearn the lingo Some additional slide for your perusal Some additional slide for your perusal

Page title tags are premium Page title tags are premium All your headings are importantAll your headings are important Put your writer's hat on Put your writer's hat on Get linked up Get linked up

Summary and checklist Summary and checklist

Adding Descriptions and Adding Descriptions and KeywordsKeywords

Site Wide – go to the settings tab, and Search engine Optimisation

Remember to save

Each page – go to the pages tab, select each page and click on advanced settings,Add a page title and description, plus relevant keywords.

Remember to save

Create Your Own WebsiteCreate Your Own Website Backing your site upBacking your site up

Go to the settings tabGo to the settings tab Select Archive/Un publishSelect Archive/Un publish

Select Select

Build Your Own WebsiteBuild Your Own Website Backing your site up cont.Backing your site up cont.

Click on SaveClick on Save Your site will be saved on your hard Your site will be saved on your hard

drive in a Zip format.drive in a Zip format.

Build Your Own WebsiteBuild Your Own Website Register with Google search engine Register with Google search engine

go to go to http://www.google.co.uk/addurl (sign into your Google account)(sign into your Google account)

Build Your Own WebsiteBuild Your Own Website Add your URL (website address)Add your URL (website address)

The program should respond with an acceptanceThe program should respond with an acceptance

Note: You can add your site several timesNote: You can add your site several times

Build Your Own WebsiteBuild Your Own Website Keywords, meta tags, search phrasesKeywords, meta tags, search phrases

Meta tags are one or more significant words we call Meta tags are one or more significant words we call "keywords" that are separated by commas into phrases "keywords" that are separated by commas into phrases and placed in your web site code. Search engines use and placed in your web site code. Search engines use meta tags to index sites so that people can find what they meta tags to index sites so that people can find what they are looking for. are looking for.

Make meta tags specific to the page you are working on. Make meta tags specific to the page you are working on. If you choose "bike shoes," you'll be competing with a lot If you choose "bike shoes," you'll be competing with a lot of web sites that offer bike shoes of all kinds. If you write of web sites that offer bike shoes of all kinds. If you write "clip-on high-performance cycling shoes" people who "clip-on high-performance cycling shoes" people who search for all or part of that phrase are more likely to search for all or part of that phrase are more likely to find your site in a search engine. find your site in a search engine. If you feature a branded product, use that name in the If you feature a branded product, use that name in the meta tags as well.meta tags as well.

Build Your Own WebsiteBuild Your Own Website As you put together your list of keywords for a page, do some As you put together your list of keywords for a page, do some

searching yourself. Type a word or phrase in a search engine, searching yourself. Type a word or phrase in a search engine, take a look at some of the sites that come up, and depending take a look at some of the sites that come up, and depending on the browser interface, click View on the menu, then click on the browser interface, click View on the menu, then click Source to take a look at the meta tags that page uses. Source to take a look at the meta tags that page uses.

Look for your competitors in the search results and check to Look for your competitors in the search results and check to see what meta tags they are using. Compare the meta tags see what meta tags they are using. Compare the meta tags the highest-ranking the highest-ranking sites use with those of companies lower in the results.sites use with those of companies lower in the results.

Do a low-tech usability survey as well: Ask friends, family, or Do a low-tech usability survey as well: Ask friends, family, or customers who know your business what terms they might customers who know your business what terms they might expect to use to search and find your company and its expect to use to search and find your company and its products and services.products and services.

Build Your Own WebsiteBuild Your Own Website Page title tags are premiumPage title tags are premium

Search engine optimisation (SEO) experts argue that the text you place Search engine optimisation (SEO) experts argue that the text you place in your title tag for each page is the most important text for search in your title tag for each page is the most important text for search engines. Don't confuse your page title with the “site title” text you'll engines. Don't confuse your page title with the “site title” text you'll place on your header in Site Designer. place on your header in Site Designer. The text in the title tag is the text you'll see in the browser at the very The text in the title tag is the text you'll see in the browser at the very top of every page —the blue bar or tab, if you are looking at Internet top of every page —the blue bar or tab, if you are looking at Internet Explorer. Explorer.

Be sure to include keywords in the page title tags. Writing "Bike Be sure to include keywords in the page title tags. Writing "Bike components: frames, handlebars, wheels" says more to both visitors and components: frames, handlebars, wheels" says more to both visitors and search engines than "Bike parts," even if the latter is the short page search engines than "Bike parts," even if the latter is the short page name you use in your navigation bar. The context for how the names are name you use in your navigation bar. The context for how the names are used and viewed is different.used and viewed is different.

Keep the page title shorter than 80 characters. Search engines vary in Keep the page title shorter than 80 characters. Search engines vary in their requirements, but this number is a good rule of thumb. Use their requirements, but this number is a good rule of thumb. Use different titles for each page and tie them closely to that page's content. different titles for each page and tie them closely to that page's content. Above all, make sure the title is meaningful, not just a list of keywords.Above all, make sure the title is meaningful, not just a list of keywords.

Build Your Own WebsiteBuild Your Own Website All your headings are importantAll your headings are important

We're told that search engines also place a relatively high We're told that search engines also place a relatively high importance on words placed within heading tags. Both your site importance on words placed within heading tags. Both your site title and tagline are in heading tags in the code. While your title and tagline are in heading tags in the code. While your company name is important and should be prominent on your company name is important and should be prominent on your site, people may not know and use your name when searching for site, people may not know and use your name when searching for your products and services.your products and services.

Given that, it's still OK to use your company name as the site title Given that, it's still OK to use your company name as the site title and any significant words about your business in the tagline. and any significant words about your business in the tagline.

For example, if Northwind Traders is a sports shop that focuses For example, if Northwind Traders is a sports shop that focuses primarily on cycling in the summer and skiing in the winter, it primarily on cycling in the summer and skiing in the winter, it could use its name for the site title and a tagline like this: "The could use its name for the site title and a tagline like this: "The Northwest's premier cycle and ski shop." The tagline includes Northwest's premier cycle and ski shop." The tagline includes the store's two major product lines as well as another word the store's two major product lines as well as another word people might use in searches: “Northwest.”people might use in searches: “Northwest.”

Build Your Own WebsiteBuild Your Own Website All your headings are important All your headings are important

(Cont.)(Cont.)

Alternatively, we could write a site title with keywords Alternatively, we could write a site title with keywords such as: "Premier bicycles, skis, and outdoor gear" with such as: "Premier bicycles, skis, and outdoor gear" with a tagline that focuses on services or products.a tagline that focuses on services or products.

Although you want search engines to notice your site Although you want search engines to notice your site and publish it in search results, remember that you are and publish it in search results, remember that you are primarily writing heading items for your users. The primarily writing heading items for your users. The phrase or sentence should say something significant phrase or sentence should say something significant about your company and make sense to people.about your company and make sense to people.

Build Your Own WebsiteBuild Your Own Website Course Wrap upCourse Wrap up

I hope you have all enjoyed the course and I hope you have all enjoyed the course and have a website you are proud of. have a website you are proud of.

Of course in the short time we have had you Of course in the short time we have had you may need to carry out some optimisation and may need to carry out some optimisation and additions to your current site but hopefully additions to your current site but hopefully this has given you all a good start.this has given you all a good start.

Next stepsNext steps There are other courses you can take to allow There are other courses you can take to allow

you to take more control over the various you to take more control over the various parts of your website, learning how manage parts of your website, learning how manage your site and look at visitor reports and also to your site and look at visitor reports and also to edit the HTML code and CSS to give you edit the HTML code and CSS to give you greater flexibility, as well as learning more greater flexibility, as well as learning more about Search Engine Optimisation.about Search Engine Optimisation.