build your marketing toolkit: engage customers and ... · flipping the funnel 11 1. marketing for...
TRANSCRIPT
![Page 1: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/1.jpg)
© Constant Contact 2015
Build Your Marketing Toolkit: Engage Customers and Prospects with Email, Events, Social Media and More Simple Marketing Strategies for Small Businesses and Nonprofits
![Page 2: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/2.jpg)
© Constant Contact 2015
Amy H. Hajdu Say It Said Marketing, Owner Constant Contact Authorized Local Expert & Solution Provider
Welcome
Questions after the event? [email protected]
![Page 3: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/3.jpg)
© Constant Contact 2015
One toolkit. One login.
Grow with Constant Contact
All the marketing campaigns you need together in one place.
Newsletters & Announcements Offers & Promotions Feedback & Surveys Events & Registrations
![Page 4: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/4.jpg)
Agenda
5
1. Marketing for today
2.How to set marketing goals
3. Campaigns that drive action
4.How to get started
![Page 5: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/5.jpg)
Agenda
6
1. Marketing for today
2.How to set marketing goals
3. Campaigns that drive action
4.How to get started
1. Marketing for today
![Page 6: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/6.jpg)
7
Where are you today?
![Page 7: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/7.jpg)
A: Email More than half of all emails are opened on a mobile device
Q: What is the #1 app on cell phones?
8
1. Marketing for today
More people own a cell phone than own a toothbrush!
Source: Litmus
![Page 8: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/8.jpg)
9
At its core, marketing is about getting results.
1. Marketing for today
![Page 9: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/9.jpg)
Generate revenue or donations
10
1. Marketing for today
Click on Blog, download
White Paper
Visits to the store/office
Reservations, appointments Calls
What kind of results?
![Page 10: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/10.jpg)
Flipping the funnel
11
1. Marketing for today
Marketing then.
Marketing now.
![Page 11: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/11.jpg)
Engagement is the new word of mouth
12
1. Marketing for today
![Page 12: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/12.jpg)
“Forward” and “Share”
13
1. Marketing for today
are your new best friends
![Page 13: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/13.jpg)
You have an advantage.
Your customers love you!
![Page 14: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/14.jpg)
15
1. Marketing for today
9% focus on word of mouth
1% focus on new prospects
90% focus on current customers
![Page 15: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/15.jpg)
Agenda
17
1. Marketing for today
2.How to set marketing goals
3. Campaigns that drive action
4.How to get started
2. How to set marketing goals
![Page 16: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/16.jpg)
18
2. How to set marketing goals
Engage members, advocates, volunteers
Increase donations, revenue
Nurture leads and relationships
Drive repeat business and word-of-mouth referrals
Reach new customers, donors
Marketing goals are general
![Page 17: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/17.jpg)
19
2. How to set marketing goals
Marketing Objectives are measurable
• Get 100 new likes on Facebook through content download
• Send VIP event invitation to past attendees and sell 30% of tickets
• Announce new products and special savings weekend
to drive 10% increase in sales
![Page 18: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/18.jpg)
Write this down.
20
2. How to set marketing goals
Your general marketing goals
• “I want more website visitors”
• “We need more revenue on Monday nights”
• “Would like to increase donation dollars”
• “500 more site visitors next week”
• “Double Monday night sales month over month”
• “Raise $2500 in donations by the end of the quarter”
Set measurable objectives
![Page 19: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/19.jpg)
Agenda
21
1. Marketing for today
2.How to set marketing goals
3. Campaigns that drive action
4.How to get started
3. Campaigns that drive action
![Page 20: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/20.jpg)
22
3. Campaigns that drive action
Pull response
Push content
What are campaigns?
![Page 21: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/21.jpg)
23
3. Campaigns that drive action
An email campaign
Types of campaigns
![Page 22: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/22.jpg)
24
3. Campaigns that drive action
The difference between...
Email Email marketing
and...
![Page 23: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/23.jpg)
Email is hard to beat.
25
Why • Lots of physical, measurable
response
• Easy to brand with colors & logos
• Low cost with high ROI
• Connect with your audience
• Reaches people wherever they are (mobile)
• Drives business!
How • Announce your latest new products
• Send seasonal gift ideas
• Alert to upcoming events
• Offer coupons to VIPs
• Deliver tips to your new clients
3. Campaigns that drive action
![Page 24: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/24.jpg)
26
3. Campaigns that drive action
Email campaigns
Facebook promotions
Run & Promote events
Online Surveys
Donation Campaigns
Types of campaigns
Initial Tax Consultation for Only $99
by Threads by Lauren
![Page 25: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/25.jpg)
27
Email & Social
Drive Response
Repeat & Referrals
Mobile Friendly
Immediate Payoff
Grow Your List
Track Everything
3. Campaigns that drive action
What do they all have in common?
by Threads by Lauren
![Page 26: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/26.jpg)
What do you think?
28
3. Campaigns that drive action
Which campaign types work best for you?
• Announce a new product
• Invite people to an event
• Promote a seasonal special
• Run a Facebook offer
• Launch a fundraising drive
• New client appreciation
• Tips and tricks related to your products or service
• Details about your event
• Free whitepaper or download
• Photos or videos from your most recent project
What kind of content do you think might work?
• Email & Social
• Direct Mail
• Other methods…
How will you get the word out?
![Page 27: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/27.jpg)
30
3. Campaigns that drive action
Three words to rule your world as a marketer…
[because an email that isn’t opened isn’t effective]
![Page 28: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/28.jpg)
31
3. Campaigns that drive action
Now, later or never
1. Who is your message from?
2. What is your subject / headline?
3. When do you send or post ?
![Page 29: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/29.jpg)
32
3. Campaigns that drive action
1. Who is it from? Winning the battle of priorities
How will you be most recognizable?
CAN-SPAM Act and CASL CAN-SPAM Act: www.business.ftc.gov and search “CAN-SPAM”
CASL: fightspam.gc.ca
![Page 30: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/30.jpg)
33
3. Campaigns that drive action
1. Who is it from? The importance of consistency and recognition
![Page 31: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/31.jpg)
34
3. Campaigns that drive action
2. What is your subject? Winning the battle of priorities
SECONDS WORDS TODAY
![Page 32: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/32.jpg)
• 2 Seconds – keep it short
• 2 Words – make the first two impactful
• Why does it matter TODAY?
Write down a few ideas for subject lines that work with your objectives
Let’s try it.
35
3. Campaigns that drive action
![Page 33: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/33.jpg)
36
3. Campaigns that drive action
3. When to send & post
Social media • 3-5 times a week is plenty
• Use automated tools to help
Email • Monthly is most common
• When are they likely to take the action you want?
![Page 34: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/34.jpg)
37
3. Campaigns that drive action
3. When to send How to test the day and time that’s best for you
Time:
1.Use the same three audience lists
2.Select three times on the day with the best open rate
3.Send your email at three different times and watch for the best open rate
Day:
1.Select three different audiences
2.Select three days in the week
3.Send your email and watch for the best open rate
![Page 35: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/35.jpg)
38
3. Campaigns that drive action
You can do this... ...and you can start with a small list.
![Page 36: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/36.jpg)
39
• Be consistent
• Use images
• Use consistent language
1. Make it look like you
Website
3. Campaigns that drive action
![Page 37: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/37.jpg)
40
3. Campaigns that drive action
1. Make it look like you
Pro Tips • Place your logo left
or center – not right
• Include your business name in text
Website
![Page 38: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/38.jpg)
41
2. Make it easy to take action
3. Campaigns that drive action
• Keep key action above the scroll line
• Try to limit choices!
• Less is more
Source: Constant Contact Data Reveals Direct Correlation Between Email Campaign Effectiveness and Number of Images and Text Lines Featured, 2015
![Page 39: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/39.jpg)
Source: Constant Contact Data Reveals Direct Correlation Between Email Campaign Effectiveness and Number of Images and Text Lines Featured, 2015
42
3. Campaigns that drive action
2. Make it easy to take action
Pro Tips
• Make pictures clickable
• Include text labels
• Less is more
![Page 40: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/40.jpg)
43
3. Campaigns that drive action
• 40% of people respond to visuals more than text
• Videos increase clicks
• But remember your objective!
3. Make it engaging with visuals
Source: The Power of Visual Content, Market Domination Media
![Page 41: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/41.jpg)
Source: Constant Contact Data Reveals Direct Correlation Between Email Campaign Effectiveness and Number of Images and Text Lines Featured, 2015) 44
3. Campaigns that drive action
3. Make it engaging with visuals
Pro Tips
• 3 or fewer images for highest click through
• Try to keep videos under 90 seconds
![Page 42: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/42.jpg)
Repurpose Everything
45
3. Campaigns that drive action
4. Make it easier on yourself
![Page 43: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/43.jpg)
46
Avoid using too much text. 80% of users delete email
that doesn’t look good on mobile.
Source: Blue Hornet
3. Campaigns that drive action
5. Make it mobile
![Page 44: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/44.jpg)
47
3. Campaigns that drive action
5. Make it mobile
Pro Tips
• Avoid multiple columns
• Clear and easy calls to action
• Avoid tiny fonts
• Use images carefully
![Page 45: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/45.jpg)
• What is your objective?
• What kind of content?
• Write a subject line
• Decide what channels would be best
Take a few minutes to consider what you have learned here and write down one plan for a campaign.
Apply what you’ve learned.
48
3. Campaigns that drive action
![Page 46: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/46.jpg)
Agenda
49
1. Marketing for today
2.How engagement works
3. Campaigns that drive action
4.How to get started
4. How to get started
![Page 47: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/47.jpg)
50
Three simple steps…
• Get your contact list together, even if it’s just five people.
• Create and send one campaign…hit send!
• Watch what happens…do more of what works.
![Page 48: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/48.jpg)
51
4. How to get started
• Add “Join My List” to your website
• Add a link to email signature
• Set up Text To Join
• Get them on Facebook
• Create a paper form (don’t just rely on technology)
Prepare your “pitch” and ask. Just ask.
Get your contact list together,
even if it’s just five people.
![Page 49: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/49.jpg)
Try something simple first…
• “Thank You” or “Welcome”
• Special offer or relevant content
• Picture, paragraph and
a call-to-action
• Post your newsletter to your social channel.
Hit “send!”
![Page 50: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/50.jpg)
53
4. How to get started
Do more of what works. Watch what happens.
![Page 51: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/51.jpg)
54
•Small business marketing is...
Nurturing relationships. Delivering on your promise. Getting measurable results.
![Page 52: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/52.jpg)
55
•You really can do this!
One toolkit. One login.
![Page 53: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/53.jpg)
56
•Questions?
![Page 54: Build Your Marketing Toolkit: Engage Customers and ... · Flipping the funnel 11 1. Marketing for today Marketing then. ... •Small business marketing is... Nurturing relationships](https://reader033.vdocuments.mx/reader033/viewer/2022050408/5f850bfaa548b05a1e78d3c3/html5/thumbnails/54.jpg)
© Constant Contact 2015
Amy H. Hajdu Say It Said Marketing, Owner Constant Contact Authorized Local Expert & Solution Provider
Thank you
Questions after the event? [email protected]