PRESENTS: Small Business Marketing—

Fueling Your Funnel with Video

Online presence can be a powerful way to promote

your brand.

Your online presence is an extension of your brand that

works around the clock.

The type of online content you choose has a large

IMPACT on the perception of your brand and product

sales.

Do you know how these types of online content stack up when it

comes to selling a product?

Videos

Music

Blogs Photos

Online video content is #1

Video is preferred over

Blogs, music, and photos

Source: http://files.brightcove.com/forrester-brightcove-whitepaper-boost-your-content-ecosystem.pdf

Video is ideal for many reasons.

1. It sticks with both audio and visual learners

Source: http://www.register.com/learningcenter/marketing/7-reasons-to-add-video-to-your-marketing-strategy/

It is estimated that…

65% of people are VISUAL learners

30% of people are AUDITORY learners

5% of people are KINESTHETIC learners

Source: http://learndat.tech.msu.edu/teach/teaching_styles

Using video enables your message to reach 95% of

people in their preferred learning style.

95  

5  

Source: http://learndat.tech.msu.edu/teach/teaching_styles

VIDEO ads lead the race

 {     }    

$ 40 BILLION spent on online ads in

2012 {     }    2. Get ahead of the curve

And out of the $40 billion…

Source: http://www.emarketer.com/Article/Online-Ad-Spending-Consolidates-Among-Search-Banners-Video/1008815

Package your message in an entertaining format.

Video ads…

Position you as a LEADER and authority figure in your field.

3. S E O

About 70% of people use search engines to find businesses.  

Source: http://www.thesearchguru.com/search-stats.asp

Source: http://www.businessweek.com/technology/content/feb2009/tc20090212_136831.htm

A link in a lower position with video will get more clicks than a link in a higher position without video

Video also makes your homepage 53 times more likely to appear on page one of

What does this mean for online

shopping?

A customer who watches product/service videos is…

more likely to make a purchase

Source: http://smallbiztrends.com/2012/10/5-ways-to-use-marketing-videos-on-your-site.html

•  Consumers increase their shopping

cart sizes

•  Conversion rates rise by about 200%

•  45% increase in average order value

Source: http://www.brightcove.com/en/solutions/marketing

Costly equipment

Extensive shooting and editing training

   

Video Making in the Past

More affordable equipment

More accessible editing programs

Video Making Now

However, it is still necessary to invest time and energy to make a

high quality video.

That’s where Animoto can help you out.

Add Photos and Videos Customize Publish and Post

Your Animoto video will help fuel

YOUR SALES FUNNEL

General Awareness

Drive Tra!c

Convert

Retain Loyalty

Get your name out in the community.

Video on social media, email or your storefront will help you get tra!c.

Video is immersive and attention-grabbing. Sell yourself, business, or product better online.

Use video to be personable, professional, behind-the-scenes and informative with your customers.

Simply…

Upload content– photos, videos, logos

Add your message

Add music

Preview your video

And produce!

Then…

With Beautiful, High Quality, and Professional-looking styles

{ 60+ Video Styles }

{ HD Available 720P Streaming 1080P Download }

{2000+ Triple Scoop Commercially Licensed Songs}

Use your video on… Your website Your blog  YouTube

Facebook   Twitter Linkedin   And more!

Learn how other companies use Animoto to make marketing videos!     http://animoto.com/business

 

Works Cited

http://files.brightcove.com/forrester-brightcove-whitepaper-boost-your-content-ecosystem.pdf http://smallbiztrends.com/2012/10/5-ways-to-use-marketing-videos-on-your-site.html http://www.emarketer.com/Article/Online-Ad-Spending-Consolidates-Among-Search-Banners-Video/1008815 http://www.promotionworld.com/marketing/online/article/110513-What-Video-Marketing http://www.register.com/learningcenter/marketing/7-reasons-to-add-video-to-your-marketing-strategy/ http://www.brightcove.com/en/solutions/marketing http://www.smartshoot.com/ http://www.spotmixer.com/create_video/public_home http://learndat.tech.msu.edu/teach/teaching_styles http://www.fastcompany.com/1843289/why-short-form-video-future-marketing http://summitmarketingonline.com/online-video-marketing/