btn - itb 2010 day 3

ITB Berlin Special Edition Friday 12 March 2010 www.breakingtravelnews.com

World Travel Awards2010 nominees announced

page 15

Programmers at Google, he said, work on mobilefirst, then other platforms.

“Young people don’t call it a mobile phone, theyjust call it a phone,” Schmidt said. “A device thatis not connected is not interesting, it’s lonely. Anapp that does not leverage the power of thecloud is not interesting.”

The implications for the travel industry areoverwhelming. Over two thirds of leisuretravellers and three quarters of business

travellers have already used their mobile devicesto find local services such as accommodation,according to hotelmarketing.com. There wereover 450 million mobile internet users worldwideand that number is expect to double by 2013.

Not having a mobile website is no longer a luxuryfor the travel industry. Hotels and resorts inparticular are adjusting their budgets toincorporate mobile into their overall marketingstrategies.

Mobile market penetration is over 100 percent insome areas of the world which means that peoplecan own more than one phone at a time. In Africa,where access to the internet is scarce, mobile hasbecome the communication device of choice andthe world is experiencing an entire generationwho are skipping PCs and going straight tomobile. Mobile sales in these regions are booming.

This summer will see mobile internet come ofage at the FIFA 2010 World Cup. Football fansvisiting South Africa now have the technology attheir disposal to use the mobile as a way toconnect, communicate and share, just as theywould with a PC.

This includes having access to local informationabout events, dining, and attractions during theirstay, and on the move.

Free mobile services which provide thisinformation such as city.mobi – the mobile travelguide to over 600 destinations worldwide – isthe ideal platform for mobile advertisers to reachthis engaged audience. City.mobi providesdetailed information about accommodation,attractions, dining, city guides, and transportinformation tailored for users on the go.

During the World Cup the host cities on city.mobioffer up to date mobile scores, group standings,and match schedules. These cities include Durban (http://durban.city.mobi/), Port Elizabeth (http://portelizabeth.city.mobi/),Bloemfontein (http://bloemfontein.mobi/),

Johannesburg (http://joburg.city.mobi/),Pretoria (http://pretoria.mobi/), Nelspruit (http://nelspruit.city.mobi/),Polokwane (http://polokwane.city.mobi/), andRustenburg (http://rustenburg.city.mobi/).

Realizing the importance of the web, businesseshave invested heavily in creating functionalwebsites with commerce capabilities. Now thatweb-enabled mobile phones are coming onto themarket and data tariff rates are falling,businesses must realize the importance ofmobile websites especially since there will be amomentous shift in the market – more smartphones will be sold than PCs by 2011.

One of the travel companies that has embracedmobile technology has been Sandals Resorts.The luxury all-inclusive brand has teamed upwith London-based mobile web developmentfirm World Mobi to create sandalsresorts.mobi, amobile hub that showcases its twelve Caribbeanproperties.

Without a website optimised for the mobileinternet, consumers will be viewing full PCwebsites on their mobile phone resulting in apoor user experience and unsatisfied customers.Mobile websites are specifically designed for theinternet on mobile devices as the userexperience is entirely different.

The device is smaller. The screen is minusculecompared to other desktop displays. Inputmethods are often different than that of aQWERTY keyboard and the user might access themobile web using one hand while the other handholds a cup of coffee or grips a train handle.

The PC took 30 years to reach 85 million peopleand the mobile phone took 35 years to reach 2.7 billion. Increasingly, mobile phones arebecoming internet enabled and therefore havingsites optimised for all portals looking into theone web are essential for consumers to have thebest user experience in order to maintain brandintegrity.

Mobile internet usage todouble by 2013

Hospitalityintelligence reportpage 6

Sport Tourism:a booming sectorpage 10

Luxury Hospitalityback with a bangpage 70

S P E C I A L R E P O R T

[email protected] | www.world.mobi

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The mobile has eclipsed the PCas the world’s most powerfulcommunications device. Thisendorsement was given byGoogle CEO Eric Schmidt atthe Mobile World Congress inBarcelona last month, when henamed his company’s strategyas “mobile first”.

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breakingtravelnews.com4

Review

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Chairman, CEO: Graham CookeExecutive Vice President:Manon HanSenior Vice President: David FalconGroup Vice President: Kevin TaylorGlobal Directors: Sion Rapson, Chris Frost, KhalilEl-Mouelhy, Max Miller, James KhanEditor: Anton StrackWriters: Christopher O’Toole, Adam Coulter,Chris Whitfield, Mike Starling, Leah BenrimojMarketing & Publishing Manager: Deanna WalkerOnline Marketing Manager: Chris Whitfield

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rockymountaineer.com

Celebrating 20 years inbusiness, Rocky Mountaineeris known around the worldfor its unique rail journeysthrough the heart of BritishColumbia and Alberta,offering travellers a firsthandview of the incrediblelandscapes of WesternCanada.

Rocky Mountaineer’s efforts were rewardedlast November when it won “World’s LeadingTravel Experience by Train” at the World TravelAwards.

The secret to Rocky Mountaineer’s success ishow it gives guests an opportunity to seestunning mountain scenery while indulgingtheir senses with culinary delights andsumptuous surroundings.

Rocky Mountaineer’s GoldLeaf Service is theepitome of style, with reserved seating in theupper-level of a glass domed coach whichallows for perfect photo opportunities tocatch a moose, black bear or any number ofwildlife you may encounter.

For two meals per day, GoldLeaf guestsdescend a spiral staircase to a luxuriousprivate dining room complete with white linentablecloths, gleaming silverware and freshflowers. Enjoy outstanding three-course, à lacarte meals, made with the finest andfreshest ingredients indigenous to theregions.

Rocky Mountaineer guests enjoy pre-boarding privileges and preferred baggagehandling, and the personalized services of theOnboard Attendants. The company alsooffers over 45 vacation packages highlightingthe best of Western Canada and theCanadian Rockies. Exclusive packagesinclude stays at some of the iconic FairmontProperties including The Fairmont ChateauWhistler, The Fairmont Banff Springs and TheFairmont Chateau Lake Louise.

The breathtaking scenery of Canada’s Westbrings people from all over the world to visitbut watching the landscapes pass by yourwindow as you travel onboard a luxurious andbeautifully appointed railcar is the ultimateexperience.

Rooms withunrivalled views



The hotel sector, like aviation, hashad one of its worst years onrecord in 2009.

In fact, demand fell more thanwas seen in the 1990-91 and post-9/11 recessions, according toresearch from BTN partnerPhoCusWright.

Demand declined 5.5-6% in 2010,compared to declines of 2% in2002 and 1% in 1991.

The good news is thatPhoCusWright predicts thatdemand will be up 1-1.5% thisyear, with growth in 2011 of up to 5%.

The report sounds a word ofwarning: however positive thosedemand growth numbers sound,they still do not add up to anincrease in demand over 2007levels until at least 2011.

A number of trends dominatedthe hotel sector last year: top-endluxury chains found themselvesstruggling to retain occupancyrates, swine flu devastated theMexico hotel market and beyond.And the budget hotels – like thelow-cost carriers – enjoyed aboom year.

In fact it is the budget brands thathave ridden out the economic

storm the best, attracting thetraditional four and even five-starmarket, in particular businesstravellers.

The top performers have beenHoliday Inn Express, Premier Inn(which aims to become thebiggest budget hotel operator inLondon by 2012), and Travelodge,whose rooms rates can start at£19.

At the top end of the sector, thelikes of Four Seasons, Jumeirah,Ritz-Carlton, Rosewood and thehigh-end luxury brands of themain chains such as Hilton’sConrad, InterContinental andStarwood’s Sheraton all foundthemselves having to either lowerrates or run a series of specialoffers.

Three-for-two offers, upgrades tosuites, added value extras likefree Wi-Fi and breakfast andvouchers offering money off onhotel services flooded the marketin a bid to attract the luxury andbusiness traveller.

And it seems to have paid off: bythe end of last year the top-endproperties at least in the US hadappeared to turn a corner.

According to figures from STRGlobal, the so-called upper

upscale segment’s occupancylevels rose 3.6% to 62.6%,followed by the luxury segmentwith a 0.7% increase to 61.1%.

The big question is whether wewill see a pick up in the sector thisyear.

According to STR, the trend in theEuropean hotel sector this year islikely to be one of recovery ratherthan growth.

December marked a turning pointfor Europe: overall, Europe saw a3.1% increase in occupancy, and a2.2% increase in REVpar.However, ADR was still down,though only slightly at 0.9%.

London led the way,outperforming all but one of itsEuropean counterparts withrevenue per available room(revPAR) growth in Decembercompared to 2008 of 19.1% (Oslorecorded 20%).

London has also recentlywelcomed the largest new hotelopening in more than a decade:the £350m Park PlazaWestminster Bridge, which has1,021 rooms and the secondlargest ballroom space in Londonafter the Marriott GrosvenorHouse.

“With a return to RevPAR growthlast December, Europeanhoteliers can look forward tosome improvement in marketconditions this year providedoverall economic circumstancesdo not further deteriorate”, saidElizabeth Randall, managingdirector of STR Global.

But Randall warned: “This newsmust be mitigated by the fact thatcomparisons are with very poorperformances in the last quarterof 2008, but with demandbeginning to trend upwards andsupply holding steady there isroom for cautious optimism.”

Europe is also in a good positionto maintain this steady recovery:expected new hotel rooms toenter the market in the comingyears represents only 1.4% ofexisting stock.

Compare this to 9.8% in theMiddle East/Africa region or 7.3%in the USA and Europe’s positionstarts to look more favourable.

Meanwhile, in the US occupancylevels and revenues continued tofall towards the end of 2009. Inthe US, overall occupancy levelsfell 2.9% compared to 2008, to48.1%.

With the double whammy of swine flu and the global downturn, last year was one of the worston record for hospitality. But with 2010 getting off to a bright start, when can we expect areturn to pre-recession levels?

Hospitalityintelligence report

Focus

Park Plaza Westminster Bridge, London


breakingtravelnews.com 7

Swine flu

As pandemics go, swine flu had adevastating impact on the countryfrom which it allegedly sprang asSARS did on Hong Kong.

At the height of the outbreak,during May 2009, Mexicorecorded a 51% year-on-year dropin tourist arrivals, a 91% drop incruise passengers and hoteloccupancy rates in single figures.

Though well on the way torecovery now, with occupancyrates back up to sustainablelevels, the impact on the sectorhas been significant, with revenuefrom tourism down by 15% for2009 when compared to 2008 –to $11.28 billion (£7.2 billion).

China meanwhile, despitecontinuing to record extraordinarygrowth levels, was not immune tothe global hotel downturn.

Its revPAR fell by 26.2% comparedwith a year ago – compared to an8.7% year-on-year increase inGDP.

Data from STR Global shows thedecline in revPAR was largely dueto falling average daily rate (ADR)of 21% with further impetus fromdeclines in occupancy of 6.5%.

The fall off in occupancy cameamid significant increases in hotelsupply during the last few years.STR Global’s Census databaseshows a 5% increase in availablerooms across the country for2009 compared to the prior year.

Dubai, never far from theheadlines, also suffered acutelylast year as the construction andhospitality bubble finally burst,leaving hotels half-finished andthe high-end properties empty.

It also led to the debut of apreviously unlikely hotel chain:Premier Inn, which opened its firstproperty in the emirate in a bid tolure cost-conscious businesstravellers away from its high-endrivals.

It was left to neighbour Abu Dhabi,which has always suffered from anacute shortage of hotel rooms, torecord the highest increase inroom rates worldwide. Last yearsaw the opening of the new F1racetrack complex complete withhotel; this year will see theopening of a number ofinternational brands includingAloft by Starwood, Radisson Blueand IHG’s Crowne Plaza, Fairmontand Shangri-La, which should helpbring rates down to more realisticlevels.

So will the hotel sector pick upnow that many internationaleconomies are officially out ofrecession?

According to PhoCusWright: “Ifyour measure of recovery is “thepoint at which things stop gettingmuch worse,” then the sector maywell be in recovery.

“However, the hotel industry willnot regain strength until 2012 andwill not ‘recover’ to previous peaklevels until well beyond.”

Yas Hotel, Abu Dhabi


View our client list which includes some of the world’s leading travel industry brands at www.worldmobi.co.uk/portfolio

Contact World Mobi to discuss development of your mobile website.

Tel: +44(0)20 7925 [email protected]

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Mobile Technology

It’s no surprise to anyone thatmobile is the way forward for thetravel industry. However, the rapidincrease in consumer demand forsmart phones and mobile deviceshas exploded, leading to ABIresearch predicting that there willbe fifty five times more mobileconsumer electronics by 2014.

In 2009, there were 450 millionmobile internet users worldwideand this is expected to double by2013 according to IDC, a marketintelligence firm. Targeting mobileas a key strategy fits well with theairline industry because travellersare mobile savvy and often rely onthe mobile web for information onthe go. In the late 90's the airlineindustry was one of the first tobegin testing of mobiletechnologies. Many of the majorcarriers have developed a mobilestrategy and in a report last yearby Gomez Inc, a leader in webperformance benchmarking anddotMobi, the company behind the.mobi internet domain, it wasacknowledged that the airlineindustry leads in mobile webperformance benchmarks. Whathave some of the leaders in thisfield accomplished so far andwhat knowledge have we gainedabout this booming medium?

Continental Airlines MobileAdvertising Campaign

In the summer of 2009,Continental Airlines did a mobileadvertising campaign acrossvarious mobile websites includingMSNBC, NBA, and NBC to createbrand awareness about theirreduced fare promotion whichincluded banner advertising. Usingsuccessful targeting, the campaignwas able to reach frequentbusiness travellers and purchaseintent increased by 22.2 percent.

Because airline seat inventory isperishable, airlines need to targetthe right customer segment tooffer the right discountedinventory. Mobile allows forpersonalized and highly-targetedadvertising because of the uniquenature of mobile to have oneowner. This means advertisingcan be tracked down to theindividual person allowing airlinesto offer their perishable inventoryto different market segments atdifferent prices based on theirdemographic profiles.

Lufthansa Mobile

Lufthansa, one of the leaders inthe mobile marketing field, whichhas proven success in usingadvanced mobile technology toimprove their bottom line,recently added new andenhanced features to its mobilesite. This led to a 50 percentincrease in mobile bookings. Thenew mobile site has features suchas airline news, flight statusupdates, timetables, mobilecheck-in, flight booking, easyaccess to your accountinformation and airline miles, afacility to check your bookinginformation and the ability toselect your favourite seat on theirairline all from your mobile.Lufthansa mobile even offersreservations in 12 differentlanguages.

Mobile Boarding Pass

Mobile boarding passes arerevolutionary for the future oftravel. The passes are twodimensional bar codes which aresent to a passenger's mobilephone. When they are scanned bysecurity checkpoints or airlineofficials it displays passenger andflight information. Mobile

boarding passes are veryconvenient to the passenger andhave proven to cut boarding timesdown considerably. As anadditional benefit, mobileboarding passes actually preventsecurity issues because it cannotbe duplicated.

Designing for differentmobile devices

With devices like the iPhone, aunique demand for good usabilitytailored for individual devicesemerges. The interface of aBlackberry is an entirely differentexperience to that of the iPhonedue to the way our fingersmanipulate menus andinformation. Lufthansa addedfeatures for specific devices suchas touch phones and other smartphones, which has increased theuser flow and resulted in a higherconversion rate of mobilereservations.

While mobile banner advertisingand mobile customer serviceofferings are large parts of mobilestrategies today, SMS marketingalso has its own specificadvantages including the ability totarget individuals with relevantadvertising based on theirindividual phone number. SMSads have very high open rates andresponse rates do to the personalnature of the mobile phone and isideal for sending special airlinedeals to OPT-IN subscribers.

According to recent researchfrom Nielsen, there are four billionmobile phone subscriptionsglobally, emphasizing theimportance for more airlines tooffer mobile Web facilities fortravellers on the move. We willdefinitely be seeing moreadvanced mobile initiatives as theindustry begins to mature.

The airline industry has embraced the mobile market to advance bothcustomer service offerings and marketing initiatives. What are themarket leaders doing correctly and what can we learn from them?

Aviation greets themobile revolution



Sport Tourism

The year 2010 promises to be oneof the most memorable for sportsfans across the globe.

With the Winter Olympic Games, FIFA World Cup, andCommonwealth Games just threeof the mega-events in the calendar,sports travel is proving to be one ofthe most lucrative sectors of thetourism industry, worth anestimated US$600billion.

Even more than the short-termtourism benefits, mega-sportingevents are judged most by thelong-term legacies they create.

There has been conflictingreports about visitor numbersand profits generated at Beijing2008, but one thing that cannotbe doubted is how the Olympicsacted as a catalyst for growth inthe capital and China.

In preparation more than 37stadiums and venues were built; anew terminal designed byNorman Foster was opened atBeijing International Airport; andmore than 109 hotel projects tookplace. And in February it wasrevealed that the north section ofthe iconic ‘Bird’s Nest’ Olympic

Stadium would be transformedinto an 80-room hotel.

The legacy of the Olympicsinclude the World Expo 2010 inShanghai; the 16th Asian Gamesin Guangzhou, China, inNovember this year; and theSummer Youth Games in Nanjingin 2014.

So what measures are the hostcities for forthcoming mega-events putting in place to ensurethey leave a lasting legacy?

LONDON, UKEvent: 2012 summerOlympic Games

Although it will be London hostingthe majority of the sportingevents during the 2012 Olympics,regional tourism boards aroundthe United Kingdom are gunningfor tourism success in the yearsafter the Games are held.

Tourism has been identified asthe number one Olympic legacyand research by VisitBritain andVisit London indicates that for theUK as a whole the OlympicGames could generate tourism

gains of £2.1bn in total from2007-2017. In fact the legacyeffect for the post-Games period(2013-17) is forecast to be worth£1.27bn for the UK, nearly a thirdof which (£400million) fallsoutside London.

SOCHI, RUSSIAEvent: 2014 Winter OlympicGames

The Black Sea coastal city will seehuge investment for the 2014Winter Olympic Games – withmore than 180 infrastructurefacilities seeing upgrades or newconstruction.

Among the infrastructurechanges include improvements toSochi International Airport; a newSochi Metro; roads; rail links and42,437 hotel rooms.

The most ambitious project isFederation Island – a 350-hectareartificial island costing US$6.2bn.Built in the shape of the RussianFederation, it will have privateresidences, hotels and culturaland leisure facilities on sevenmain islands and more than 12private islands.

RIO DE JANEIRO, BRAZILEvents: 2014 World Cupfinals and 2016 OlympicGames

When Rio de Janeiro was namedhost city of the 2016 OlympicGames, Brazil celebrated a WorldCup and Olympic double jackpot.

To capitalise on the two mega-events the Brazilian Ministry ofTourism and its tourism boardEmbratur announced a 10-yearstrategy for 2010-2020.

Key targets for the 2010-2020period include achieving a 113 percent increase in internationaltourism, ending with 11.1 millioninbound, foreign visitors; a 304per cent increase in foreigncurrency derived from foreigntourist spending within Brazil,garnering US$17.6billion; and anincrease in visitors by 500,000 in2014 (as compared to 2013), andby 15 per cent in 2016 (ascompared to 2015).

Rio’s bid also guaranteed thatmore than 52,800 hotel roomswould be available with more than50 hotels built from scratch.

With the World Cup, Winter Olympics and Commonwealth Games, this yearis set to be a record-breaker for sport tourism. Mike Starling gives the lowdown on the legacies created by hosting world-class sporting events.

Sport tourism: a booming sector

London 2012 Olympic stadium - Image: www.london2012.comImage: Visit Brazil



The global market place for sport tourismUniquely co-located alongside the 2010 FIFA World Cup in SouthAfrica, World Sport Destination Expo (WSDE) is the world’s firstexhibition and conference dedicated to showcasing the $600 billion ayear sports tourism industry.

Fully endorsed by the leading authorities in travel and tourism, WSDEwill present a momentous first opportunity national tourist boards,host nations and cities, and sporting resorts and hotels to conductbusiness, source new contacts and markets, gain top-level insightsand showcase their brand capabilities on a global stage.

World Sport Destination Expo takes place at the SCC, Johannesburg, 5-9 July 2010.

[email protected]

www.worldsportdestinationexpo.com

2010 – THE BEST OF THE REST

Yes, this year’s sporting calendar is all about FIFA 2010, but there area number of sporting spectacles such as golf’s majors, tennis grandslams and thousands of amateur tournaments that will also generatetourism dollars worldwide. Here is the best of the rest:

Tour de France – Holland/Belgium/France (July 2010)Held over 20 stages, the 97th Tour de France will start in the Dutchcity of Rotterdam before visiting Brussels and Spa in Belgium andthen locations across France. In 2009 it was estimated that duringthe 21-day event there were approximately 15 million spectators.

Ryder Cup – Celtic Manor Resort, Newport, Wales (October 2010)The Europe versus US showdown will enhance Wales’ growingreputation as a golf tourism hotspot. The total number of golf visitorsto Wales increased by 19 per cent between 2004-2008 (to 165,900)and according to Ryder Cup Wales, the volume of golfing visitorsincreased by 50 per cent as a direct result of the Ryder Cup.

com Beijing Stadium - Image: Tom Caswell

Image: Celtic Manor Resort

Tour de France - Image: ASO



Review

Luxury Hotel &Resort MobileSite Review

Raffles Resortshttp://mobile.raffles.com

Approach: A conciseresort information onlymobile site.

Design: 2/5Very clean and minimalist- but in this case toomuch so.

Other than the bannerlogo at the very top thereis not much to identify itwith the Raffles brand.

Necessary information isdisplayed howeverbranding is lacking.

Technical:Ready.mobi score 3/5It should display very wellon most if not all mobiledevices.

Content: 3/5All basic info seemsavailable howeverengaging relevant contentis absent.

Overall: 3/5Simple but functional.

Shangri-LAshangri-la.com

Approach:Comprehensive mobilesite - everything fromviewing the variousShangri-La properties tomanaging and bookingyour stay is catered for.

Design: 4/5Great looking andexcellent brandrepresentation.

Navigation is very intuitivebut the lack of a baked-in"back" button is a bit of anoversight.

Technical:Ready.mobi score 5/5The design and in turn thetechnical aspects of thissite allow it to work greaton most mobile devices,be it the iphone or a muchsimpler non-smart phone.

Optimised for the Appleiphone to enhance userexperience.

Content: 5/5Comprehensive content.The mobile website allowsguests to reserve, modifyor cancel a booking withreal-time availability.

Enhanced photographyand interactive maps.

Overall: 5/5Great looking, wellthought out andcomprehensive mobile site.

Conrad Hotels & Resortshttp://conrad.mobi

Approach: To the point nofrills. Focused onfunctionality yet not anengaging brandexperience.

Design: 2/5Easy to navigate and fairlyclean.

Other than the mastheadlogo, branding and feel islacking.

Technical:Ready.mobi score 4/5Sluggish but it displayswell on a mobile phone.

Content: 3/5To the point hotelinformation with real timebooking functionality andability to review or changean existing reservation.

Overall: 3/5Serves its functionalpurpose but lacksengaging experience.

St. Regismobile.stregismb.com

Approach: An almost fullyfeatured and wellexecuted mobile site withan emphasis on gettingacross information aboutSt. Regis.

Design: 4/5Great looking and easy tonavigate.

The design of the desktopversion of their websitehas been translated wellinto a mobile site.

Technical:Ready.mobi score 3/5It displays well on most ifnot all mobile devices.

Content: 4/5Comprehensive withbooking facility and resortinformation.

Overall: 4/5Great looking with anemphasis on resortinformation and educatingthe guest.

The Saxonhttp://thesaxon.mobi

Approach:Comprehensive and fullyfunctional

Design: 4/5Clean, with a concisebranding tie-in.

Features a rotating slideshow and easy to usebreadcrumb navigation onthe top and bottom of thecontent.

Technical:Ready.mobi score 4/5It displays well on amobile phone.

Includes click-to-callmobile bookingfunctionality.

Content: 5/5Comprehensive resortinformation with a goodmix of complementaryimages. The "share"button is a nice addition.

Overall: 4/5Great branding with fullyfeatured resort imageryand content.

If you are a hotel marketer, makeit a priority to build a mobilewebsite this year.

The statistics speak for themselves.According to hotelmarketing.com, 67% ofleisure travelers and 77% of businesstravelers have already used their mobiledevices to find local services such asaccommodation. In 2009 alone therewere over 450 million mobile internetusers worldwide and that number isexpect to double by 2013.

Having a mobile website is no longer aluxury but a necessity for the travelindustry and hotels & resortsparticularity are adjusting their budgetsto incorporate mobile into their overallmarketing strategies.

Travellers are visiting mobile websitesfor hotel information in large numbers.According to a recent study by Nielsen,the most visited online travel agencymobile sites by unique monthly visitorswere Travelocity (1.263 million), Expedia(1.258 million), Priceline (1.2 million),Orbitz (1.12 million) and Hotels.com(725,000).

We have looked at five different mobilewebsites and reviewed them forapproach, design, technical, content,and an overall rating.

Categories are ranked out of 5.



Special Interview

BTN: How would you describethe AYANA experience?

CdF:Magical, unique and friendly.It is a very romantic property witha lot of secluded hideaways spreadout along the 1.3km coastline andthe 77-hectares of tropicalgardens, so that it never feels busyeven when occupancy is at peaklevels. Guests come here anddiscover a new experience everyday, exploring our 13 dining andbar venues including the Rock Bar;our five pools; secluded beach;cycling and trekking tours; ourworld-renowned Thalasso spa andAquatonic pool; and the extensiverecreational facilities. This is allsurrounded by the Balinesehospitality and ancient rituals, soguests will see staff making anoffering to the gods or joining aceremony at a temple, and staffwill engage the guest in theiractivities. This cultural vibrancyadds a very unique aspect to yourtypical resort sanctuary.

BTN: Which are your keymarkets?

CdF: Japan remains our biggestmarket but our customer mix isdiversifying throughout Asia,Australia and Europe this year.Most of our guests are newly-wedsor wedding parties attending aceremony at AYANA. We alsoattract a lot of corporate incentivegroups because of our extensiveMICE facilities, and the sheer sizeof the resort means that these

different guests need never bumpinto each other!

BTN: Which aspects of AYANAare you most proud of?

CdF:Our facilities are in a class oftheir own, but what I’m most proudof is our staff, they really treatevery guest like an old friend whothey are welcoming into theirhome. And guests remark that thiswarm service is in fact what bringsthem back to AYANA time aftertime; it is the single biggest factorin our customer-return ratio of40%, which is extremely high for aresort hotel in a market ascompetitive as Bali.

BTN: In November you won“Asia’s Leading Luxury Resort”at the World Travel Awards. Whydo you think you won in such atough category?

CdF: Again, luxury is more aboutthe ‘software’ than the ‘hardware’.Anyone with money can build abeautiful resort and world-classfacilities, but it’s the service andwarmth of the people that moneycan’t buy. This genuine, caringservice comes very naturally to theBalinese, and although it maysound like a cliché, our staff reallyare our greatest asset. They go toextreme lengths to exceed everyguest’s individual preferences,from how you take your coffee tohow you like your pillows set onyour bed. While they do thiswithout awards in mind, it is always

a special reward to have yourguests and travel partnersrecognize you in this way.

BTN: Earlier this year, AYANArebranded to become anindependent hotel managed byWest Paces Hotel Group. Whatchanges did this include?

CdF:West Paces replaced theformer management company,The Ritz-Carlton Hotel Company,and appointed several new keymanagement positions to thehotel’s Executive Committee. HorstSchulze, the founder of West Pacesand the former founder andpresident of Ritz-Carlton LLC,introduced a new servicephilosophy which we call the‘Canon’, embodying our mission,objectives and 24 serviceprinciples by which all staff mustadhere.Facilities have also undergone anintensive upgrade. We haveopened Bali’s most spectacularsunset venue, The Rock Bar;appointed a new chef andlaunched a new concept at DAVArestaurant; renovated PadiRestaurant, Damar Terracerestaurant, our conferencingfacilities and Ballroom. And wehave just appointed a newExecutive Chef, Italian GiordanoFaggioli, who joins us from the StRegis Beijing. We are continuing toevolve every day!

BTN: How would you like thehotel to evolve?

CdF: I think we are on a goodtrajectory right now, which is areflection of our loyal customerswho continue to support us. Wewill continue to make serving ourguests our highest priority;everything else – the upgrades,service and awards such as theWTA – is a direct consequence ofthat.

BTN: How would you describethe spa?

CdF:Our spa is one of our mosticonic features. It is not only thebiggest on the island, it also hasthe most extensive menu withtraditional Indonesian therapiesand French Thalasso therapies.The Aquatonic Seawater TherapyPool is one of the largest in theworld but the most exclusive partis the Spa on the Rocks villas,anchored on rocks amidst theocean.

BTN: How is the downturnaffecting AYANA, and what areyour strategies to deal with it?

CdF: Bali has been relativelybuffered compared to otherdestinations, perhaps because it isstill very good value, and becauseof its unique attractions, locationand accessibility. Bali’s tourismdata shows some key marketssuch as South Korea and Japanhave dropped off, but this has been

more than outweighed by growthin markets such as Australia,France and China. In competing forthese markets, some hotels areslashing rates and offering a lot offree nights. We want to avoid thetemptation to discount becauseinevitably this affects your abilityto provide the services that ourhigh standards require. Instead, weare being more creative andoffering more ‘value’ for everydollar spent with us, with bonusdining and spa credits, forexample.

BTN: How has the downturnchanged your role?

CdF:Well, this is not my firstdownturn and as you are awarethey come in cycles. After 1991,2001 and SARS we have been putto the task and are able to adjustwithout affecting our customers.My hat simply turns into sales &marketing when this downturntakes place thus surroundingmyself with a strong EAM Roomsand F&B for this project.

BTN: How did you first getstarted in the hospitalityindustry?

CdF: I was 16 years old and therewas a restaurant very close to myhome in France. I used to “do it all”and loved it. There was a specialconnection with the clients and Iknew I could be successful doingthis. I completed hotel school inNice, France and left for the UK.Some 31 years later here I am inBali after having travelled theglobe. I am loving it!

BTN: Which of yourachievements are you mostproud of and why?

CdF: 17 + years with Ritz-Carltonwas an amazing experience and Ifeel that I achieved what I set outto do there. Opening hotels andseeing them become ‘5 star/5diamond’ properties is always agreat achievement. On a personalfront I am blessed with fivedaughters and a beautiful Spanishwife. I can’t complain!

BTN: What’s your favourite hotelexcluding AYANA and why?

CdF: Hotel Arts Barcelona, Spain,Hotel du Palais, Biarritz, France.I got married in Hotel Arts andhave wonderful memories of bothhotels.

BTN: What key attributes do youlook for in potential staff?

CdF: Genuine care, because thatwill drive a good work ethic.Dedication, because that will driveresults. And leadership, becausethat will get the most out of theentire team.

Amazing AyanaCharles de Foucault is the General Managerof Bali’s incredible AYANA Resort and Spa,voted “Asia’s Leading Luxury Resort” at the2009 World Travel Awards. AYANA’ssumptuous luxury aims to provide theultimate escape from the stresses of modernliving. So what goes into creating a resortwhere guests feel like the only people onearth? BTN delves deeper.

ayanaresort.com

Charles de Foucaultwith Miss Vietnam


World Sport Destination Expo is the world’s firstglobal exhibition and congress dedicated to showcasingthe $600 billion a year sport tourism industry.

To exhibit go to www.worldsportdestinationexpo.com/exhibitingTo visit go to www.worldsportdestinationexpo.com/visitingFor more information contact [email protected]

At a time when traditional tourism trends are in decline, sport tourism continues toflourish and is set to grow dramatically in the next decade.

Participation in World Sport Destination Expo is vital to those companies involvedin the sport tourism market-place, and those serious in assuming a market share ofthe industry’s fastest growing sector.

Over 5 dynamic business-focussed days you will be in pole position to:

•Conduct lucrative business deals with the leading international tour operators•Meet face to face with the key corporate buyers and event organisers• Educate the industry about your capabilities to host major events• Explore and enter new international markets•Gain deep insights in to the latest developments in the sport tourism industry•Meet all the key industry players in a focused business environment• Showcase your brand credentials on a global stage

Do not miss out on the travel and tourism event of the year.

Partners


worldtravelawards.com

WORLD TRAVEL AWARDS

2010

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 20:14

World Travel Awards 2010 Grand Tour

The World Travel Awardsis delighted to unveil thedestinations that willplay host to its 2010Grand Tour.

After a rigorous selection procedure,Dubai (UAE), Johannesburg (SouthAfrica), Orlando (Florida, USA),Antalya (Turkey), New Delhi (India)and Rio de Janeiro (Brazil) have beenchosen to stage the six World TravelAwards regional ceremonies, withthe winners progressing to the GrandFinal in London (UK) in November.

Celebrating its 17th anniversary, theWorld Travel Awards has grown intoa truly global search for the very besttravel and tourism brands, and isheralded by the Wall Street Journalas the “Oscars of the travel industry”.

The choice of hosts reflects thosedestinations that are making thegreatest contribution to the globaltravel industry in 2010 – iconicplaces with such a relentless drive todo things better they stand in a classof their own.

The growth of sport tourism, a sectornow worth US$600 billion, isreflected strongly in the choice ofthis year’s World Travel Awards hostvenues.

Rio de Janeiro, for example, is ridingthe quest of a sporting wave, havingbagged hosting rights to the 2016Olympics to add to its FIFA WorldCup 2014 conquest. The ‘CidadeMaravilhosa’ (marvellous city) willplay host to the World Travel AwardsSouth America Ceremony on 20October.

Johannesburg, which is adding thefinishing touches to its preparationsas a host city of this summer’s WorldCup, will set the stage for the WTAAfrica Ceremony on 7 July. And

London, currently gearing up for the2012 Olympics, will host the WTAGrand Final on 7 November.

Meanwhile those destinations thathave created tourism miracles offthe sporting field also featureprominently in this year’s WTAGrand Tour.

Antalya, for example, has created amulti-million dollar tourism economyout of virtually nothing. Known asthe ‘Pearl of the Mediterranean’, ithas blossomed into Turkey’s holidaycapital, and will play host to WTAEuropean Ceremony, the fourth legof the 2010 Grand Tour.

Competition in this year’s WTAGrand Tour will undoubtedly provehotter than ever. World TravelAwards has received a tremendousresponse to self nominations, whichare up a phenomenal 50 per cent on2009, with applicants from over 70countries worldwide.

This record number is conclusiveevidence that World Travel Awardshas become the “Oscars” of theglobal travel industry.

Graham E. Cooke, Founder andPresident, World Travel Awards, said:“World Travel Awards is a uniquebenchmark for industry quality andbusiness excellence in every regionand sector.”

“The increase in registered voters,despite a global recession,demonstrates the vital role thatWorld Travel Awards plays. Moremultinational companies than ever,ranging from Etihad Airways and

Meet World Travel Awards team at Funkturm Tower @ ITB, outside Halls 14, 15 and [email protected]

‘The Oscars of the Travel Industry’Wall Street Journal

Haifa Wehbe performing at the MiddleEast & Africa Ceremony, Abu Dhabi, 2007.


TAP Portugal to InterContinentalHotels and Disney, are spearheadingtheir global marketing campaignswith their award victories,” he added.

This level of accountability makesthe World Travel Awards the highestaccolade in the travel industry and iswhy the award ceremony isbroadcast by BBC World News andother networks to over 254 millionhouseholds worldwide and attendedby the industry’s global decisionmakers.

For the tourism trade, winning aWorld Travel Award is more than anaward – it is an endorsement fromthe thousands of professionals fromaround the globe, as well as goldseal to the consumer of travelexcellence guaranteed.

The World Travel Awards hascontinuously evolved, expanding thenumber of awards as the industryhas grown. There are now over 1,000 different categories – anunderstandable number seeing howthe industry has diversified andgiven the fact that there were over3,600 different nominees last year.

As confidence returns to the globaleconomy in 2010, the World TravelAwards will reward those travel andtourism players that arespearheading the recovery. Andjudging by the quality ofnominations received ahead of theGrand Tour, 2010 is destined to bethe biggest and most hotly-contested yet for the World TravelAwards.

World Travel AwardsGrand Tour 2010

Middle East Gala CeremonyDubai, UAE 3 May 2010

Africa & Indian Ocean Gala CeremonyJohannesburg, South Africa 7 July 2010

North & Central American &Caribbean Gala CeremonyOrlando, Florida, USA 11 September 2010

Europe Gala CeremonyAntalya, Turkey1 October 2010

Asia & Australasia Gala CeremonyNew Delhi, India 14 October 2010

South America Gala CeremonyRio de Janeiro, Brazil20 October 2010

Grand FinalLondon, UK 7 November 2010


Chris Noth (aka “Mr Big”) with David Falcon, Senior Vice President, World Travel Awards, and Sheikh Faisal bin Khali Al Qasimi, at the Middle East & Africa Ceremony, Abu Dhabi, 2007.

His Majesty King Zwelithini Goodwill kaBhekuzuluat the Africa Ceremony, Durban, 2008.


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The Address Dubai Marina, Dubai, UAE • 3 May 2010

World Travel Awards Middle East Ceremony 2010

The World Travel Awards ceremony is a fantastic event and a greatnetworking opportunity for the travel industry…it makes sense topartner with a high profile and well-connected event like WTA.”Zina NeophytouTravel Distribution Account Director, BBC World News

The World Travel AwardsGrand Tour 2010 kicks offwith the Middle EastCeremony, being heldagain this year in theexciting and rapidly-changing emirate ofDubai.

Travel and tourism companies andorganisations from across the region,representing every industry sector,will be fighting for their chance to berecognised by the ‘Oscars’ of thetravel industry.

The event will take place at the new,luxurious, The Address Dubai Marina.This premier hotel stands tall in theheart of one of Dubai’s most vibrantneighbourhoods, where crystal

waters shimmer against modernarchitecture and luxury yachts mooralongside trendsetting restaurants.With 200 luxurious rooms, fivesuperb restaurants and lounges, arelaxing spa, spectacular infinity pooland state of the art meeting andevent facilities, The Address DubaiMarina is the perfect venue for the2010 World Travel Awards MiddleEast Ceremony.

Sheikh Al-Waleed bin Talal bin Abdul Aziz Al Saud and Sheikh Ahmed bin Saeed Al Maktoum receiving awardsfrom Graham E. Cooke, President & Founder of World Travel Awards, at a privately held ceremony.

Tickets to World Travel Awardsevents are always in high demand,therefore early booking is alwaysrecommended.

To secure your seats for this must-attend event for senior decisionmakers and global media, pleasecontact our events team using thedetails below:

Email:[email protected]: +44 (0)207 925 0000



“


Here is a selection of 2010 Middle East nominees…

Anita Mehra Homayoun, Vice President Marketing & CorporateCommunications, Dubai Airports; His Highness Sheikh Ahmed bin SaeedAl Maktoum.Middle East's Leading Airport

The Address Dubai Marina – venue for the Middle East Ceremony 2010.

The Address Dubai Marina.

James Hogan, CEO, Etihad Airways, pictured with Jean-Claude Baumgarten,President & CEO, WTTC, at the 2009 Grand Final Ceremony.World's Leading Airline 2009


Middle East’s Leading Airlinen Emiratesn Etihad Airwaysn Kuwait Airwaysn MEA - Middle East Airlinesn Oman Airn Qatar Airwaysn Royal Jordanian Airlinesn Saudi Arabian Airlines

Middle East’s Leading Beach Resortn Al Hamra Fort Hotel and Beach

Resort, United Arab Emiratesn Al Qasr at Madinat Jumeirahn Beach Rotana Hotel & Towers,

Abu Dhabin Danat Resort Jebel Dhanna,

Abu Dhabin InterContinental Al Bustan Palace

Muscat, Omann Jebel Ali Golf Resort & Spa, Dubain Jordan Valley Marriott Resort & Span Le Meridien Al Aqah Beach Resort,

Fujairahn Le Royal Meridien Beach Resort &

Span Mina A'Salam at Madinat Jumeirahn One & Only Royal Miragen Shangri-La Barr Al Jissah Resort,

Omann Sheraton Coral Beach Hotel &

Resort, Lebanonn The Chedi Muscatn The Jumeirah Beach Hotel, Dubain The Westin Dubai Mina Seyahi

Beach Resort & Marina

Middle East’s Leading Business Travel Agencyn Airlink International U.A.En Dnata, Dubain Kanoon Omeir Travel agency, Abu Dhabin Orient Traveln Overseas Travel Bureau, Qatarn Regency Travel & Tours, Qatar

n Safar Travel & Tourismn Sharaftraveln SNTTA - Sharjah National Travel &

Tourist Agency

Middle East’s Leading Destinationn Abu Dhabin Bahrainn Dubain Omann Qatarn Saudi Arabia

Middle East's Leading Hoteln Al Faisaliah Hotel, A Rosewood

Hoteln Al Qasr at Madinat Jumeirah, Dubain Atlantis The Palm, Dubain Burj Al Arab, Dubain Emirates Palace, Abu Dhabin Four Seasons Hotel Amman, Jordann InterContinental Abu Dhabin InterContinental Dubai Festival Cityn Jumeirah Emirates Towers, Dubain Le Méridien Towers Makkahn Le Royal Meridien Beach Resort &

Spa, Dubain One&Only Royal Miragen Rosewood Cornichen Shangri-La Abu Dhabin Shangri-La Barr Al Jissah Resort,

Omann Six Senses Hideaway Zighy Bayn The Address, Downtown Burj Dubain The Chedi Muscat, Omann The Jumeirah Beach Hotel, Dubain The Ritz-Carlton Doha, Qatar

Middle East’s Leading Private Jet Chartern Aircharter Internationaln Al Jaber Aviation - AJAn ExecuJet Middle Eastn Prestige Jetn Royal Jetn VistaJet

For the full list of Middle East 2010 nominees visitwww.worldtravelawards.com/nominees


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Explore it with the award winners.CHARMING QATAR

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The superior quality of our travel services at Regency Travel & Tours has won us three years in a row the Middle East's Leading Travel Agency Award and the World’s Leading Travel Agency Award.

Our acclaimed travel expertise is behind every tour we conduct and we promise to deliver a pleasant and memorable experience.


Johannesburg, South Africa • 7 July 2010

World Travel Awards Africa & Indian Ocean Ceremony 2010



The World Travel AwardsAfrica & Indian OceanCeremony 2010 will take place this July inJohannesburg, SouthAfrica.

Attended by leading industry figures,this event is set to be an outstandingsuccess and a testament to theextraordinary innovation and diversitythat is seen in the African tourismindustry. Last year more than 200organisations were nominated in 75categories for the Africa and IndianOcean region, including airlines,airports, hotels, car hire, destinations,resorts, spas and travel agencies.

The financial powerhouse of thecountry, Johannesburg is home tosome of the finest nightlife andentertainment around, and hasnumerous opportunities for those wholove the great outdoors. With themuch-anticipated 2010 FIFA WorldCup taking place in just a few monthstime, Johannesburg is busy preparingitself for the thousands of fans whoare expected to flock to South Africa.The country’s tourism sector isexpecting a significant boost in 2010.

Johannesburg



Tickets to World Travel Awards events arealways in high demand, therefore earlybooking is always recommended.

To secure your seats for this must-attendevent for senior decision makers andglobal media, please contact our eventsteam using the details below:

Email: [email protected]: +44 (0)207 925 0000

Raj Kamal Taposeea, Chairman, Air Mauritius; Miss Australia;Graham E. Cooke, President & Founder, World Travel Awards.Indian Ocean’s Leading Airline 2009

Pierre Delvaux (CEO), Christin Olofsson, Anita Vernes (MarketingDirector) and Dan Olofsson (Chairman) from Thanda PrivateGame Reserve, accepting their 2009 award. World’s Leading Luxury Lodge 2009

For the full list of Africa & Indian Ocean 2010 nomineesvisit www.worldtravelawards.com/nominees

Here is a selection of 2010 Africa& Indian Ocean nominees…Africa’s Leading Destinationn Cape Townn City of Johannesburgn Kruger National Parkn Luxor, Egyptn Marrakechn Mt Kilimanjaro, Tanzanian Serengetin Sharm El Sheikhn Victoria Falls

Africa’s Leading Low Cost Airlinen 1timen Fly540n Jet 4 Youn Kululan Mango

Africa’s Leading Safari Lodgen Chiawa Campn Chobe Chilwero Lodgen Etali Safari Lodgen Finch Hattonsn Gorah Elephant Campn Legend Lodges, Entabeni Private

Game Reserven Londolozi Private Game Reserven Makanyanen Royal Malewanen Sabi Sabi Private Game Reserven Shamwari Game Reserven Shamwari Game Reserven Singita Ebony Lodgen Thanda Private Game Reserven Tuli Safari Lodgen Wolwedans Dunes Lodge & Dune

Indian Ocean’s Leading Destinationn Comorosn Madagascarn Maldivesn Mauritiusn Seychellesn Sri Lanka

Indian Ocean’s Leading Hoteln Banyan Tree Seychellesn Belle Mare Plage Resortn Château de Feuilles, Seychellesn Conrad Maldives Rangali Islandn Legendsn One&Only Le Saint Geran, Mauritiusn Royal Palm Hotel, Mauritiusn Soneva Gili, Maldivesn Taj Exotica Resort & Spa, Maldivesn The Fortressn The Oberoi Mauritius

Indian Ocean’s Leading Villan Adaaran Prestige Water Villas,

Maldivesn Banyan Tree Seychellesn Baros Residence, Baros Maldivesn Delux Soneva Fushi Villa, Soneva

Fushi Resort & Spa, Maldivesn Hideaway Palace, Island Hideaway

at Dhonakulhi Spa Resort & Marinan Koimala Land and Ocean Villa, Four

Seasons Resort Maldives at LandaaGiraavaru

n Presidential Villa, Banyan TreeSeychelles

n Royal Kurumba Residence, KurumbaMaldives

n The Royal Villa, Sainte Anne Resort& Spa, Seychelles

n The Villa, One&Only Le Saint Geran,Mauritius


Carly Reed, Head of Public Relations, Universal Orlando Florida, with Miss World.World’s Leading Theme Park 2009



Orlando, Florida, USA • 11 September 2010

World Travel Awards North & Central America andCaribbean Ceremony 2010

Being honoured as NorthAmerica’s Leading TravelAgency by the World TravelAwards has provided some ofour greatest moments atAnthony Travel. We’veenjoyed celebrating thisachievement around thecountry externally with ourclients and internally with ourassociates. The awardscontinue to be a huge sourceof pride for all of us.”John Anthony, President and CEO, Anthony TravelNorth America’s Leading Travel Agency 2009

Orlando, Florida is theexciting location for thisyear’s World TravelAwards North & CentralAmerica and CaribbeanCeremony.

The awards, described by the WallStreet Journal as the Oscars of thetravel industry, will unveil who is thebest of the best in the region. Seniormanagement and decision makersof the travel and tourism industrywill come together to celebrate theirachievements during the ceremony.

Offering nearly 100 attractions(including the world-famous WaltDisney World Resort, UniversalOrlando Resort and SeaWorld),112,000 hotel rooms and more than5,300 restaurants, it’s easy to seewhy Orlando has evolved to becomeone of the world's leading vacationdestinations. More than 50 millionpeople visit the region annually.What better place to reward the bestin the travel industry?


“



Here is a selection of 2010 North & Central Americaand Caribbean nominees…

William Tatham, Vice President, The Port Authority of Jamaica; EdmundBartlett, Minister of Tourism, Jamaica; Graham Cooke, President &Founder, World Travel Awards.Jamaica - Caribbean’s Leading Destination 2009 Caribbean’s Leading Marketing Campaign 2009 Caribbean’s Leading Tourist Board 2009

Orlando Arroyo, CEO, Hacienda Tres Rios Resort; Manon Han, ExecutiveVice President, World Travel Awards.Mexico & Central America’s Leading All-inclusive Resort 2009

North America’s Leading Cruise Linen American Cruise Lines, Incn Carnival Cruise Linen Celebrity Cruisesn Crystal Cruisesn Disney Cruisesn Holland America Line Incn Norwegian Cruise Linen Princess Cruisesn Royal Caribbean Cruise Line

North America’s Leading Travel Agencyn Anthony Traveln Maupin Travel, Incn McTavish Traveln Uniglobe Donaldson Traveln Uniglobe Geo Travel

Mexico & Central America’s Leading Airlinen Alamon Avisn Budgetn Dollarn Hertzn National

Mexico & Central America’s Leading Beach Destinationn Bocas Del Toro, Panaman Cancun, Mexico

n Jaco Beach, Costa Rican Playa Santo Domingo, Nicaraguan Tulum, Mexicon West Bay Beach, Roatan, Honduras

Caribbean’s Leading Cruise Destinationn Aruban Bahamasn Barbadosn Dominican Republicn Jamaican Trinidad & Tobago

Caribbean’s Leading Honeymoon Destinationn Anguillan Antigua & Barbudan Aruban Bahamasn Barbadosn Bermudan British Virgin Islandsn Grenadan Jamaican Nevisn St Bartsn St Lucian St Martinsn St Vincent & The Grenadinesn Turks & Caicos

For the full list of North & Central America and Caribbean2010 nominees visit www.worldtravelawards.com/nominees





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Rixos Premium Belek, Antalya, Turkey 1 October 2010

World Travel Awards Europe Ceremony 2010

This year’s prestigiousWorld Travel AwardsEurope Ceremony will beheld at the RixosPremium Belek, a leadingresort hotel located inAntalya, Turkey – thePearl of theMediterranean.

Travel and tourism companies andorganisations from across Europe,representing every industry sector,will be fighting for their chance to berecognised by the ‘Oscars’ of thetravel industry.

The Turkish Riviera is the tourismcapital of Turkey, and an ideallocation for the 2010 World TravelAwards Europe Ceremony. Theregion, bathed in sunshine for 300days of the year, is a paradise forsunbathing, swimming and sports

activities like windsurfing,waterskiing, sailing and mountainclimbing.

The Rixos Premium Belek covers anarea of 400,000m2 and is built in aforest of pine and pistachio treeswith a 1,000 metre long sandybeach, 1,700 beds, and a staff of900! The All Exclusive-All Inclusiveconcept practiced by the RixosPremium Belek guarantees the veryhighest standards.

Rixos Premium Belek Rixos Premium Belek – venue for the Europe Ceremony 2010.



Tickets to World Travel Awards events are always in high demand,therefore early booking is always recommended.

To secure your seats for this must-attend event for senior decision makersand global media, please contact our events team using the details below:



This is the mostimportant prize receivedin our 64 years ofactivity in the business.”Fernando PintoCEO, TAP Portugal

Forte Village Resort, Italy receiving their award.World’s Leading Resort 2009


“

Luiz Mór, Executive Director, TAP Portugal; Miss World; Graham Cooke,President & Founder, World Travel Awards.World's Leading Airline To South America 2009

Telmo Faria, Mayor of Óbidos, Portugal presented the award to JoséPampolim, Vice President and Stuart Swycher, President, Beltico Group.The Praia d’El Rey Marriott Golf and Beach Resort - Europe's Leading Golf & Leisure Resort 2009

Here is a selection of 2010 Europe nominees…Europe’s Leading Airlinen Air Francen Alitalian British Airwaysn Iberian KLMn Lufthansan SAS Scandinavian Airlinesn Swiss International Air Linesn TAP Portugal

Europe’s Leading Airportn Amsterdam Airport Schiphol,Netherlands

n Barcelona International Airport,Spain

n Copenhagen Airport, Denmarkn Domodedovo International Airport,Russia

n Hamburg Airport, Germanyn Helsinki-Vantaa, Finlandn Leonardo da Vinci InternationalAirport, Italy

n Lisbon Airport, Portugaln Madrid Barajas InternationalAirport, Spain

n Munich International Airport,Germany

n Zurich Airport, Switzerland

Europe’s Leading Car Hiren Auto Europen Avisn Budgetn Europcarn Hertzn Holiday Autosn Sixtn Thrifty

Europe’s Leading City Break Destinationn Istanbul,Turkeyn Lisbon, Portugaln London, United Kingdomn Madrid, Spainn Paris, Francen Prague, Czech Republicn Rome, Italyn Tallinn, Estonian Venice, Italy

Europe’s Leading Cruise Destinationn Amsterdam - Netherlandsn Athens, Greecen Cannes, Francen Copenhagen, Denmarkn Dubrovnik, Croatian Lisbon, Portugaln Oslo, Norwayn Reykjavik, Icelandn St Petersburg, Russian Stockholm - Swedenn Venice, Italy

Europe’s Leading Low Cost Airlinen Aer Lingusn Air Berlinn bmibabyn Clickairn Condorn Easyjetn Monarch Airlinesn SkyEurope

For the full list of Europe 2010 nominees visitwww.worldtravelawards.com/nominees


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It is indeed a greathonour to receive an award thatrecognises us notonly in China butglobally. The WorldTravel Award is oneof the mostesteemed accoladesone can receive inthe global travel andtourism industry.”Charlie Dang, Area Managing Director, Northern China, Starwood Hotels & Resorts and GM, Westin Beijing Financial Street.

The Claridges



“The Claridges Surajkund, Delhi, India 14 October 2010

World Travel Awards Asia & Australasia Ceremony 2010

The World Travel AwardsAsia & AustralasiaCeremony 2010 will takeplace this October in Delhi,India, to coincide with theXIX CommonwealthGames (Delhi, 3-14October).

Attended by VIP’s and leadingindustry figures, the event is set to bean outstanding success and acelebration of the incredibleachievements of the Asian andAustralasian travel industries.

New Delhi is the capital city of Indiaand is situated within the metropolisof Delhi. Delhi is a fusion of theancient and the modern – in Old Delhiyou will discover formidable mosques,monuments and forts, as well as lively

and colourful bazaars. The imperialcity of New Delhi is known for itswide, tree-lined boulevards and manynational institutions and landmarks.

Delhi is undergoing extensiverejuvenation and transformation, toensure it looks its best for visitorsduring the XIX CommonwealthGames. The Games will bring positivebenefits to the Indian tourismindustry.







Tan Sri Dr.Mohd Munir bin Abdul Majid, Chairman, Malaysia Airlines; SyedAbdillah Aziz, Regional Manager UK & Ireland, Malaysia Airlines.Asia's Leading Airline 2009

Kumari Selja, Minister for Tourism, India, with Miss World;Incredible India.World's Leading Destination Marketing Campaign 2009

For the full list of Asia & Australasia 2010 nomineesvisit www.worldtravelawards.com/nominees

Here is a selection of 2010 Asia & Australasia nominees…Asia’s Leading Airlinen Air Chinan Air Indian Asiana Airlinesn Cathay Pacific Airwaysn China Airlinesn China Southern Airlinesn Japan Airlinesn Korean Airn Malaysia Airlinesn Royal Brunei Airlinesn Singapore Airlinesn SriLankan Airlinesn Thai Airways International

Asia’s Leading Meetings &Conference Hoteln Akasaka Prince Hotel, Japann Fairmont Singaporen Grand Hyatt Shanghai, Chinan Hotel Equatorial Penang, Malaysian Hotel Lotte Busan, South Korean InterContinental Grand Stanford

Hong Kongn Renaissance Mumbai Hotel &

Convention Center, Indian Sheraton Saigon Hotel & Towersn Taj Palace Hotel New Delhi, Indian The Mandarin Oriental Bangkok,

Thailandn The Ritz-Carlton Millenia, Singaporen The Venetian Macau

Asia’s Leading Tourist Boardn China National Tourism

Administrationn Incredible Indian Japan National Toursit Organizationn Ministry of Culture and Tourism

Indonesian Philippinesn Sri Lanka Tourism Promotion Bureaun Tourism Malaysia

n Tourism Thailandn Uniquely Singapore

Australasia’s Leading Beach Destinationn Abel Tasman National Park, South

Island, New Zealandn Aitutaki, One Foot Island, Cook

Islandsn Bondi Beachn Cable Beach, Broome, WA, Australian Matira Beach, Bora Bora, French

Polynesian Ninety Mile Beach, North Island,

New Zealandn Palm Beachn Return to Paradise Beach, Afega,

Samoan Whitehaven Beach, Whitsunday

Islands, QLD, Australian Wine Glass Bay, Freycinet National

Park, Tasmania, Australia

Australasia’s Leading Business Travel Agentn Corporate Travel Managementn FCm Travel Solutionsn Phil Hoffman Traveln Pure Traveln Sta Traveln United Travel Hamilton

Australasia’s Leading Green Hoteln Cradle Mountain Lodge, Australian Daintree Eco Lodge & Spa, Australian InterContinental Bora Bora Resort &

Thalasso Spa, French Polynesian Jean-Michel Cousteau Fiji Islands

Resortn Longitude 131° Ayer's Rock,

AustraliaWaipoua Lodge, New Zealand


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Rio de Janeiro, Brazil • 20 October 2010

World Travel Awards South America Ceremony 2010

The World Travel AwardsSouth America Ceremony2010 will take place thisOctober in the spectacularcity of Rio de Janeiro, Brazil.

Elizabeth Hakim, PromPeru - Peruvian Tourism Board, with Miss Venezuela.South America’s Leading Tourist Board 2009



Travel and tourism companies and organisationsfrom across the region, representing every industrysector, will be fighting for their chance to berecognised by the ‘Oscars’ of the travel industry.

Rio de Janeiro is the second major city of Brazil,behind Sao Paolo, and is unquestionably one of themost exciting cities in the world, with naturalwonders, iconic beaches, and the nightlife aslegendary as the city’s Carnival.

The World Travel Awards South America Ceremonyis timed to coincide with ABAV 2010 -Fair of theAmericas, taking place 20-22 October in Rio. It is thebiggest and most important tourism event held inthe Americas.

Tickets to World Travel Awards events are alwaysin high demand, therefore early booking is alwaysrecommended.

To secure your seats for this must-attend event forsenior decision makers and global media, pleasecontact our events team using the details below:



The awards have beenmaking a steady andsignificant, long-termimpact.”The Financial Times

David Falcon, Senior Vice President, World Travel Awards; Arthur Repsold,Chairman, Rio Centro; Miss Rio de Janeiro. South America’s Leading Conference Centre 2008


“

Andre Beraha, Amazonas Tur; Miss Brazil; Antonio Pedro F. de Mello,Secretary of Tourism, State of Rio de Janeiro.South America’s Leading Green Destination 2009South America’s Leading Destination 2009

For the full list of South America 2010 nominees visitwww.worldtravelawards.com/nominees

Here is a selection of 2010 South America nominees…South America’s Leading Business Travel Agencyn Rotamundn Sintecturn Superdestinosn Turismo Pecomn Viajes Calitour

South America’s Leading Cruise Linen Carnival Cruise Linen Celebrity Cruisesn Costa Cruisesn Fred Olsen Cruise Linesn Regent Seven Seas Cruises

South America’s Leading Cruise Portn Buenos Aires, Argentinan Callao (Lima)n Puerto Valparaison Rio de Janeiro (port)n Santiago (Valparaiso)

South America’s Leading Golf Resortn Bourbon Iguassu Golf Club & Resort,

Braziln Four Seasons Resort Carmelo,

Uruguayn Hesperia Isla Margarita, Venezuelan Hotel Do Frade & Golf Resortn Hotel Transamérica Ilha de

Comandatuba, Braziln Llao Llao Hotel & Resort, Argentinan Terravista Golf Resort, Braziln Yacht y Golf Club Paraguayo,

Paraguay

South America’s Leading Resortn Arasha Tropical Forest Resort & Spa,

Ecuadorn Casa Grande Hotel Resort & Spa,

Braziln Conrad Punta Del Este Resort &

Casino, Uruguayn Costa do Sauipe Marriott Resort &

Spa, Braziln Costao Do Santinho Resortn Four Seasons Resort Carmelo,

Uruguayn Iguazu Grand Hotel Resort & Casino,

Argentinan InterContinental Hotel Valencia,

Venezuelan Llao Llao Hotel & Resortn Mantra Resort Spa & Casino,

Uruguayn Royal Palm Hotel, Ecuadorn Villarrica Park Lake Hotel, Chile

South America’s Leading Ski Resortn Gran Hotel Termas de Chillán, Chilen Hotel Piscis, Las Lenas Resort,

Argentinan Llao Llao Hotel & Resort, Argentinan Villarrica Park Lake Hotel, Chile


1 8 14:05:17 Uhr


1/20/10 4:06:12 PM

The die is cast.Zurich Airport has once again been named Europe’s Leading Airport by the World Travel Awards, making 2009 the sixt year in a row. As the gateway to the European Alps, Zurich offers you the best service: connecting you to 120 destinations, allowing you to quickly reach the city center, and providing you with convenient connections to all Swiss cities and bordering countries. www.zurich-airport.com

14:05:17 Uhr


London, United Kingdom • 7 November 2010

World Travel Awards Grand Final Ceremony 2010

The World Travel Awards Grand Final is the culmination of ayear-long search for the very best travel brands in the world,covering seven continents and featuring over 3,600 nominees.

Etihad Airways.World's Leading Airline 2009, World's Leading Airline First Class 2009



Winners from the six regional eventswill fight it out for the ultimate travelaccolade. The ceremony, taking placein London on 7 November 2010, willreveal who is ‘the best of the best’,and will be a celebration of theoutstanding achievements of thetravel industry.

Nearly 1000 senior management anddecision makers from the world'stravel and tourism industry cametogether at the 2009 Grand Final.Some of the thought leaders whowere present included: Jean-ClaudeBaumgarten, President, WTTC; KumariSelja, Minister of Tourism, India; SteveRidgway, CEO, Virgin Atlantic Airways;Hon. Ed Bartlett, Minister of Tourism,Jamaica; His Excellency Mubarak Al

Muhairi, Director General, Abu DhabiTourism Authority and James Hogan,CEO, Etihad Airways.

Also in attendance was Antonio PedroF. de Mello, Secretary of Tourism,State of Rio de Janeiro; Tan Sri Dr.Mohd. Munir bin Abdul Majid,Chairman, Malaysia Airlines; RajKamal Taposeea, Chairman, AirMauritius; Bruce Nobles, President andCEO, Air Jamaica; John Watson, CEO,Diethelm Travel Group; MikaelAndersson, VP Expedia EMEA,Expedia.co.uk; Gerard Greene, CEO,IFA Hotels & Resorts FZ LLC, Luiz Mor,Executive Director, TAP Portugal andJehan de The, Global MarketingDirector, Europcar.

The World Travel Awards Grand Final2010 is the must-attend event of theyear.

Tickets to World Travel Awardsevents are always in high demand,therefore early booking is alwaysrecommended.

To secure your seats for this must-attend event for senior decisionmakers and global media, pleasecontact our events team using thedetails below:

Email:[email protected]: +44 (0)207 925 0000


Xavier Luc Duval, Vice Prime Minister, Mauritius Tourism Promotion Authority,accepting the award from hosts Bobby Davro and Tamara Beckwith.Mauritius - World’s Leading Island Destination 2009

Mark Douglas, Vice President, American Express; Graham Cooke,President & Founder, World Travel Awards.World's Leading Business Travel Agency 2009

Dato Lee Choong Yan, President, Genting Highlands Resort with Miss World.World's Leading Casino Resort 2009


For the full list of World 2010 nominees visitwww.worldtravelawards.com/nominees

Here is a selection of 2010 World nominees…World’s Leading Airline Business Classn Aerolineas Argentinasn Air Jamaican Air New Zealandn Air Seychellesn American Airlinesn British Airwaysn Cathay Pacific Airwaysn Emiratesn Etihad Airwaysn Lufthansan Malaysia Airlinesn Qatar Airwaysn Singapore Airlinesn Virgin Atlantic Airways

World’s Leading Cruise Travel Agentn African Safari Clubn Cruise Linen Cruises.comn MSC Cruisesn Page and Moyn Paradissa Travel - Ha Noin Thomas Cookn Travel Store USAn www.cruise.co.uk

World’s Leading Design Hoteln Adam & Eve at Belek, Turkeyn Almyra, Cyprusn Bulgari Hotels and Resorts Balin Devi Garh, Indian Faena Hotel & Universe, Argentinan Hillside SU, Turkeyn Hilton Kuala Lumpur, Malaysian Hotel Victor South Beach, USAn Indigo Pearl, Thailandn La Reserve Geneve Hotel & Spa,

Switzerlandn Lebua at State Towern Metropolitan Bangkok, Thailandn Sanderson Hotel, Englandn Shamwari Town Housen The Chedi Muscat, Omann The Lalu Sun Moon Lake, Taiwann The Park - New Delhi, Indian The Setai South Beach, USA

World’s Leading Green Destinationn Amazonas Turn Aspen, Colorado USAn Bouma National Heritage Park

Taveuni, Fiji Islandn British Columbia Great Bear

Rainforest, Canadan Costa Rican Cousine Island, Seychellesn Dominican Eden Project, Cornwall, Englandn Jock Safari Lodgen Kanha National Park, Indian Sanbona Wildlife Reserven Shamwari Game Reserven The New Forest, Englandn Tobago Main Ridge Rain Forest

World’s Leading HoneymoonDestinationn Antiguan Barbadosn Jamaican Las Vegasn Maldivesn Mauritiusn St. Lucian Thailandn The Seychelles Islands

World’s Leading TourismDevelopment Projectn Bahia Bay - Emaarn City Centre - MGM Miragen Dubai Towers Doha - Sama Dubain Dubai Towers Dubai - Sama Dubain Dubailand - Tatweern King Abdullah City - Emaarn Prince George’s Dock Nassau Port

Bahamasn Saadiyat Island, Abu Dhabi, Tourism

Development & InvestmentCompany (TDIC)

n The Blue City - Sultanate of Omann The Palm Jumeirah - Nakheeln The Wave - Muscatn Yas Island - Aldar


P. O. Box 23, Port Ghalib, Marsa Alam, Red Sea, EgyptTel: + 20 65 336 0000Fax: + 20 65 336 [email protected]/portghalib

InterContinental The Palace Port Ghalib Resort

ACCOMODATIONFeaturing 309 luxuriously appointed rooms with its own balcony, including 14 suites and 3 disabled rooms. The property provides guests with extensive views from every angle, from the enchanting Red Sea to the azure waters of the manmade saltwater swimming lagoon.

Strategically located on the Red Sea Riviera, Port Ghalib is a haven for business and leisure travelers. The resort is situated only 5 kilometers from Marsa Alam International Airport, 210 kilometers from the city of Hurghada and 370 kilometers from the city of Luxor.

InterContinental The Palace Port Ghalib Resort lies in the heart of Port Ghalib Resort, and is the perfect retreat for travelers looking to relax and rejuvenate as well as an exceptional meeting destination.

M The Centre offers a meeting space of 1,950 square meters able to seat 2,000 delegates in an extraordinary

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Traditional Bedouins offer candlelit dinners under the stars with local

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MEETINGS & EVENTS The Resort boasts Port Ghalib International Convention Centre, the largest hotel banquet venue on the Red Sea. The Centre offers a meeting space of 1,950 square meters able to seat 2,000 delegates in an extraordinary ball room, in addition to 16 break-out rooms and a dignitary salon. The banqueting rooms feature sophisticated state-of-the-art audiovisual equipment accommodating even the most professional presentations. A separate dedicated conference entrance with its spacious foyer provides a perfect area for delegate registrations or special welcome cocktails.

SIX SENSES SPA – EGYPT’S LEADING SPA The leading Spa in Egypt, located in InterContinental The Palace Port Ghalib Resort and operated by world-renowned Six Senses Spas, provides an ideal option for guests looking to relax, reduce stress and balance the senses.The comprehensive spa menu offers massage and beauty treatments delivered using naturally derived and ethically produced spa products. Tailor-made spa programs combine Red Sea healing therapies with Asian and Six Senses’ signature treatments to improve the condition and vitality of the body. The spa includes 16 treatment areas including three couples’ rooms, two Thai treatment rooms, and one wet treatment room with classically designed stone beds. The spa includes extensive heat experiences such as traditional hammams and a separate wet room offers a steam, shower, and a state-of-the-art ice room.

SHOPPING & LEISUREThe resort offers a half kilometer stretch on Port Ghalib International Marina of retail outlets on the Corniche, in addition to the traditional Egyptian Khan bazaar. In addition to the widest range of water and land activities on the Red Sea, including safaris, snorkeling trips, diving, submarine and boat cruises, speed boats, lazy river rafting, horseback and camel riding, 4x4 Safaris, jogging trail, tennis and table tennis.

DININGInterContinental The Palace Port Ghalib Resort features extensive indoor and outdoor dining options, where guests can feast on delicacies from around the globe, varying between Arabian, Lebanese, and Mediterranean with magnificent views of the Red Sea, the saltwater swimming lagoon or Port Ghalib International Marina. In addition to the special themed entertainment program.

If you are looking for something unique, don’t miss the private Bedouin Experience in the desert located 11 akilometers from Port Ghalib. Traditional Bedouins offer candlelit dinners under the stars with local Bedouin entertainment and desert camel rides.


World Travel Awards Grand Tour 2010

Our events are attended by the top level decision makers - more than 70 percent of our attendees are Director level or above.

Our events are the perfect platform to gain your brand top-level exposure.

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Luxury Travel

Last year was one ofthe toughest onrecord for luxuryhospitality. But nowthe sector is well onthe road to recoverywith a raft of newopenings, plus someground-breakingdevelopments in thepipeline. BreakingTravel News picks thebest of the new crop.

After a hiatus in terms of buildingsand new openings last year, theluxury hotel segment is back with abang in 2010.

Las Vegas is leading the field withCityCenter, an $8.5 billion mixed-use development which featuresthree hotels, including the city’sfirst hotels not to feature a casino.

Sin City was brought low by theglobal recession, in particularthose hotels which relied onconvention and meetingsbusiness.

The huge new development – thebiggest private development in theUS – has been designed to give thecity a boost and attract non-gamblers.

It features the work of eight of theworld’s best architects (Pelli,Vinoly, Libeskind, Rockwell, KPF,Helmut Jahn, Foster and Gensler)and dozens of interior designers.

The Vdara Hotel has 1,495 suites, arooftop pool, numerousrestaurants and 10,000 sq ft ofmeeting space.

Mandarin Oriental’s 47-storey, 392-room, non-gaming hotel, has sixrestaurants, an outdoor pool, SkyLobby and spa and is the HongKong-based chain’s first hotel inthe city.

The ultra-luxurious Harmon Hotelis the third five-star property, againwith no casino, and designed by SirNorman Foster and Partners, andis due to open later this year.

Staying in Vegas, Ritz-Carlton wasforced to close its Lake Las Vegasproperty due to the downturn.

However, elsewhere in the world ithas five new hotel openings thisyear: Shanghai, Dubai, Hong Kong,Toronto and Los Angeles.

The Shanghai property is in thePudong district, in the heart of thecity’s new financial centre and issituated on the upper floors of anultra-modern 60-storey tower.

It has 286 rooms and suites. Fourrestaurants, 1,646 sq m of meetingspace and a 1,500 sq m fitnesscenter and spa.

When it opens later this year, theRitz-Carlton Hong Kong willbecome the world’s tallest and a

new landmark on the city skyline.The 1,574 ft building will have 300rooms and suites, 360-degreepanoramic views of VictoriaHarbour, three fine diningrestaurants, extensive meetingspace, an indoor and outdoorrooftop swimming pool and a spaand fitness centre.

The 341-room, seven-storey, Ritz-Carlton Dubai is set in the heart ofthe city’s financial centre. It alsoincludes 124 serviced apartments,three restaurants, a 1,400 sq mballroom with a separate entrance;10 additional function rooms and ahealth club, spa, indoor andoutdoor swimming pools.

The Ritz-Carlton Toronto is onWellington Street in the city’sfinancial district. The 53-storeyhotel has 267 rooms and 159condominium residences.

The LA property will form thecenterpiece of the city’s revitalizeddowntown district. The 123-room

Luxury hospitality – back with a bang in 2010 CityCenter, Las Vegas



hotel will be the group’s thirdproperty in LA and forms part ofthe “L.A. Live” sports andentertainment development. Thehotel will be situated on the upperfloors of a 54-storey tower, whichwill also include 224 privatecondominiums.

Four Seasons’ most recentopening was in Beirut in January; itis opening two new properties in2010: Vail, Colorado, in earlysummer and Marrakesh, Morocco,in late 2010; and reopening itsflagship London property after amulti-million pound refit, also latethis year.

Banyan Tree is opening a newproperty at the end of March inSeoul, Korea, its first in thecountry. Ten minutes fromdowntown, the 21-storey hotel willhave just 84 rooms and suites – a maximum of four per floor –including 16 pool rooms and 16pool suites, which feature theirown personal plunge pools. Thehotel also has a rooftop bar, abanquet/meetings hall and a spa.

Six Senses made a boldpronouncement last April, offeringto buy up “troubled” resorts anddevelopments which fitted in withtheir eco-sensitive approach.

Simon Allison, the group’s ChiefFinancial Advisor said: “We believethere will be excellent returns to bemade in this sector in the next fiveyears from acquiring top-endproperties in strong locations athighly competitive prices.

“We would like to find financialpartners that will drive thisinitiative with us.”

The group announced in Januarythat it will open its first Caribbeanproperty on a 2.5 sq mile island inTurks & Caicos called Salt Cay, in2013. In the initial phase, theproject will comprise a Six Sensesresort, residential villas, Six SensesSpa, and a golf course. Salt Cay isone of only 10 inhabited islands ina group of 40 islands and cays thatmake up the Turks & Caicos, andthe island has remained virtuallyunchanged from an era when thesalt industry, dating back to the

17th century, dominated theeconomy for over 300 years.

It will also open its first spa inMorocco, at The Baglioni,Marrakech, a boutique five-starhotel set within a 34-acre parklandresort, late next year.

Six Senses also announced theopening of its first spa in Egypt, atInterContinental The Palace PortGhalib Resort, in Marsa Alam,Egypt. The 1,700 sq metre spacomprises of 16 treatment areasincluding three couples rooms, twoThai treatment rooms, and onewet treatment room withclassically designed stone beds, asauna, steam room, changingrooms, gym, and traditionalhammams.

Starwood continues to expand itsultra-hip luxury brand W, as well aslaunching a new brand called Aloft.

Two Ws have opened this year,including a 300-room property inWest Hollywood in January and aluxurious 217-room hotel inDowntown New York in February.

In April W opens its first hotel inThailand on the island of KohSamui, on a secluded 26-acre siteon Maenam Beach; in May the156-room W Retreat & Spa, opensin Vieques, Puerto Rico; and inSeptember the group debuts in StPetersburg.

This summer a 192-room LondonW opens on the corner of WardourStreet and Leicester Square, andincludes a retail store, restaurantand bar.

Aloft is Starwood’s latest brand,and as the name suggests has anurban feel to it. A number of Aloftsare already open in North America,but the first will open outside ofthe US later this year in Abu Dhabi,followed by Brussels in September.

Hyatt’s hip brand Andaz opened inNew York’s Wall Street in Januaryand a second will open on 5thAvenue this spring.

W, Hollywood

Salt Cay, Turks & Caicos



Destination FocusBrazil, and Rio de Janeiro inparticular, is hot. And that’s notjust down to the weather that hasmade the recent summer andcarnival in Rio one of the hotteston record with temperatures oftentopping 40ºC. Rio is in the newsfor all the right reasons. The city isset to host a number of matchesduring the 2014 FIFA World Cup,including the final, as well ashosting the Olympic Games in2016.

Two back-to-back global sportingevents means that the investmentis now in place to modernise andimprove much of the city’sinfrastructure includingtransportation, accommodation,the airport and other elementsthat will benefit all visitors,whether on business or forpleasure. And work is alreadyunderway.

Rio is reinforcing its credentials asa sport tourism leader byparticipating in this summer’sWorld Sport Destination Expo(WSDE). Held alongside the finalweek of the 2010 FIFA World Cup,from 5-9 July, at Johannesburg’sSandton Convention Centre,WSDE is the first global exhibitionto provide a business platform forthe key buyers and suppliers thatmake up the booming $600 billiona year sport tourism industry.

Off the sporting field, the city andstate of Rio will also benefit fromthe large off-shore oil discoveriesthat will help cement the city’splace as the oil and gas capital ofBrazil. No surprise then that thecity hosts one of the world’slargest oil and gas shows. The nextInternational Oil & Gas Expo takesplace from 13-16 September atRiocentro, the city’s mainexhibition and convention centre.

As a major cosmopolitan city, Riooffers all that might be expectedand more. Excellent restaurants,sophisticated night clubs,charming bars, musicalextravaganzas, theatres, moviehouses, museums, art galleries,fashionable stores and, above all,world-class sport.

As a tropical resort, the world’sbiggest, Rio offers the visitor mileafter mile of golden beaches, nearperfect weather throughout theyear, hotels to appeal to just aboutevery taste and budget, folklore,typical foods, and sightseeing.

Many of the city’s main attractionsare global household names.Starting with Corcovado and theStatue of Christ the Redeemer,from where visitors look down onSugar Loaf, another globallandmark, and the bay of Rio, anarea of water so large that the firstexplorers assumed it had to be themouth of a great river and calledthe area River of January, or Riode Janeiro.

The city’s beaches are equally wellknown, from Copacabana toIpanema, while in between areareas whose names aresynonymous with the city’s majorfootball teams, includingFlamengo and Botafogo. The bigsoccer games are still played atthe Maracanã Stadium whichcould handle crowds in excess of200,000 when it opened for the1950 World Cup.

Sixty years on and the stadiumremains one of the largest in theworld and is expected to host thefinal of the 2014 World Cup, as wellas the opening and closingceremonies of the 2016 Olympics.Prior to that, Soccerex will behosting its global convention in Riofrom 20 to 24 November 2010,and then annually until 2013.

The city’s reputation as thebiggest tourist attraction in thesouthern hemisphere is also beingacknowledged this October whenthe World Travel Awards, dubbed“the Oscars of the travel industry”by the Wal l Street Journal, hostsits South America ceremony. Thecream of the continent’s travelindustry will meet in Rio and battleit out for the coveted awards.

Rio is also one of the most musicalcities in the world. It is thebirthplace of both bossa nova andsamba, and its musicians remainat the forefront of Brazilianmusical trends. In Rio you arenever far from the next musicalpresentation or music star, bothBrazilian and international. On theeve of carnival this year just onehotel was hosting Jay-Z, Beyonce,Alicia Keys and Madonna. Theupcoming video for Alicia Keys’‘Put It in a Love Song’, featuringBeyonce, was shot in Rio.

Rio is an integral part of theBrazilian success story. Thecountry now has one of theworld’s largest economies andinternal markets, both of whichare only likely to grow as Brazildodged the recessionary bulletsthat have impacted so manycountries.

Brazil, the world’s fifth largestnation in terms of area andpopulation, is already home to theworld’s third largest stockexchange; it is one of the world’stop eight agricultural producers; ithas the largest healthcare marketin Latin America; Embraer is theworld’s third largest commercialairline manufacturer; Braziliansare the largest consumers ofluxury products in Latin America;the country is the seventh largestproducer of vehicles in the world;and 45% of all energy consumedin Brazil already comes fromrenewable sources. The facts andnumbers are impressive and iswhy so many business executivesnow find themselves on a plane toBrazil and Rio.

Rio de Janeiro: the heat is onWith preparations for the 2014 FIFA WorldCup and 2016 Olympics underway, Rio deJaneiro is a city riding the crest of a sporttourism wave. Breaking Travel News looks atwhy the“Cidade Maravilhosa” (marvellouscity) is the most popular tourist attraction inthe southern hemisphere.



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islandroutes.com

The holiday island ofMauritius is expecting torebound quickly from theeconomic slump, with visitornumbers forecast to increaseduring 2010. Already one ofthe Indian Ocean’s strongesttourism performers, theisland – which is best knownfor its azure waters, whitebeaches and luxury spas –has weathered the globalcrisis better than manycompetitors.

It is expected tourist arrivals for2010 will be around 915,000,representing an increase of five percent over the 871,356 in 2009,according to officials in Mauritius.

Those who venture to the island –roughly 900 kilometres east ofMadagascar – will be richlyrewarded. For example, thediscerning visitor will find a newcollection of luxury lodgings –Villas Valriche – which are set to beunveiled in April 2010.

Located in the Domaine de BelOmbre region, in the south-west ofMauritius, the properties offer the

utmost in privacy and a totally newluxury experience forholidaymakers on the island.

Villas Valriche will offer a uniqueexperience, with guests situated intheir own private villa – but with allthe facilities of two nearby five-starhotels. For holidaymakers lookingfor privacy, the villas will offer a 24-hour concierge – with a butler anda chef available on demand – aswell as daily cleaning services, andthe possibility of having spatreatments ‘at home’.

Alternatively, the nearby HeritageAwali Golf & Spa Resort and theHeritage Le Telfair Golf & SpaResort offer a choice of amenitiesincluding a choice of sevenrestaurants (nine when includingthe Château and the Club House),the Six Senses and Seven Coloursspas, two mini-clubs, two leisureand fitness centres, and a dailyprogramme of activities, includinga state-of-the-art boat house andfive star beach facilities.

Holiday packages are availablethrough a variety of tour operators– including Prestbury Travel, Kuoni

or Villas de Maitre.

Along the coast, St Regis Resort &Spa Mauritius is due to open on 1October this year.

Situated next to Les Pavillons, theproperty is the latest to open onthe coveted beachfront at LeMorne in the south-west ofMauritius – known as ‘the five starstrip’.

Composed of 174 elegant roomsand suites, the resort offers gueststhe chance to simply bask in thesun by a luxurious pool or – for themore adventurous – head out ontothe sands to enjoy a sport of kitesurfing. With the stunningbackdrop of Mauritius’ iconic LeMorne Brabant Mountain andspectacular sunsets over the opensea, deep-sea fishing, snorkellingand diving amid fascinating coralreefs – all are also within easyreach.

And with Villas Valriche and StRegis Resort & Spa Mauritius bothset to open this year, demand fortravel to the island from the UK isset to increase. In anticipation of

this Air Mauritius has confirmed itis set to bolster the number ofdepartures from its base atLondon Heathrow Airport.

With the addition of a Wednesdayservice, the national flag-carrierconfirmed it will increase weeklydepartures to four per week fromApril 2010. This is set to befollowed by an increase to fivedepartures per week in the peakholiday season during July andAugust.

It is hoped the service will then bepermanently increased to fivedepartures a week from thebeginning of November and sixtimes per week in January 2011.Additional departures will fall onMonday and Tuesday.

So with new flights and a range ofnew luxurious hotels set to comeon stream in 2010, optimisticforecasts for the future of thetourism sector in Mauritius provewell founded – despite the turmoilelsewhere in the global economy.

Mauritiusanticipates boomyear for tourism

Sun, sea and sand are tomany the three words thatdefine the Caribbean. Butone company is settingabout redefining theCaribbean experience bygiving visitors the insiderticket to the region.

Founded by a group of energeticCaribbeans, Island Routes has onemission: to showcase the culture,beauty and natural resources thatdefine each unique islanddestination.

The company sees the Caribbeannot just a destination but a way oflife. And it seems to be working.

Started just nine months ago inJamaica, Island Routes hasfollowed this with operations in St.Lucia, Antigua and Great Exuma,Bahamas.

The company provides somethingfor everyone, with offerings amidthe Caribbean’s most sought-afterlocations, including the captivatingvolcanoes of St. Lucia, the teemingcountryside of Jamaica, the lushbeaches that comprise the islandof Antigua, and still growing!

It is now marketing over 150excursions, and is already scoutingfor the best-of-the-best adventuresin other islands such as Turks &Caicos and Barbados.

No trip to the Caribbean would becomplete without takingadvantage of one or more of theincredible Island Routesexcursions – adventures that willallow you to dive into all of theincredible sights, sounds andsplendours of this bustling andserene island paradise.

Island Routes has put together aseries of adventure tours andexcursions called “the best of thebest”, in order to help you explorethe wonders, feel the thrills, andsurrender completely to theunparalleled grandeur of theCaribbean.

Trips include jungle river tubing onJamaica’s Great River, swimmingwith dolphins in Montego Bay, anda Saint Lucia rainforest canopyadventure.

Every one of the adventurepackages is guaranteed to showyou the “roots” of the Caribbean,and of course, carry the soughtafter Island Routes stamp ofapproval.

mauritius.net

Back to my roots with Island Routes



Destination Focus

tourismturkey.org

Capital of Culture

Alongside Essen in Germany andHungary’s Peç, Istanbul will spend2010 celebrating as EuropeanCapital of Culture.

Already revered as both a historiccentre and destination for culturaltourism, the city will hope to usethe honour to boost itsinternational profile over thecoming months, showcasing thebest it has to offer. Among thehighlights will be the new Museumof Innocence. Based on a 2008novel by Turkish Nobel Prize-winning author Orhan Pamuk, thispoetic tribute to the city uses films,photos and other memorabilia todocument culture and daily life inIstanbul from the Fifties to thepresent day.

For music fans Balkanist – theBalkan Music Festival – will explorethe city’s role as a musical focusfor the Balkan region in April, whilethe largest stadium concert in thecity’s history will take place on 6September when U2’s 360-degree2010 tour rolls into town. On asmaller scale – but no lessfascinating – the 99 Qur’ansexhibition will showcase theexquisite calligraphy of theOttoman Empire, while theArchaeology Museum will stage anexhibition entitled Assyrians inIstanbul.

Outside of these headline events,however, the streets of the city willbuzz with almost dailycelebrations.

But it is not just Istanbulcelebrating at present. Presently

outside the Eurozone, Turkey hasseen a wave of European visitorsarriving across the country overthe past two years – all anxious toenjoy the low prices on offer in thispremium mid-haul market.According to official statisticsthere were over 30 million visitorsto Turkey last year, up from just tenmillion a decade earlier, reflectingthe country’s rejuvenated lure tointernational visitors.

So whether it is the winding streetsof capital Ankara, the ancient ruinsof Ephesus or Troy, or the sundrenched resorts of the TurquoiseCoast, Turkey’s tourism industry isset for a boom in 2010.

European Membership

But while the European Union mayoffer baubles – such as the title ofEuropean Capital of Culture – ithas been markedly more reticentin offering Turkey access to thegreatest prize of all – membership.

Although negotiations have beenongoing for decades – indeedTurkey was a founding member ofthe European EconomicCommunity in 1959 and has sincemoved closer through the AnkaraAgreement – disagreements overthe future of Cyprus, the history ofArmenia, political transparency,and the environment have alldelayed accession.

However, the potential benefits forthe tourism industry in the countryare huge.

European visitors represent thebiggest sector for Turkey, and their

activities have a huge potential tosupport economic growth andemployment in what is still arelatively developing country.There is also the advantage ofstronger social ties between theEU and neighbouring Turkey, withascension offering a very realopportunity to build a social,cultural and economic bridgebetween the Christian West andMuslim East.

Despite this, the process is likely tobe long and arduous. While there isa gathering consensus in favour ofTurkey’s eventual membership ofthe European Union – with Franceand Germany notably bucking thetrend - European Commissionpresident José Manuel Barrosohas said the accession processcould take at least until 2021.

World Travel Awards

Whatever the outcome of theongoing negotiations withBrussels, Turkey is already fêtedamong members of the travel andtourism community, having beingselected as host of the World TravelAwards (WTA) European GalaCeremony later this year.

Taking place on 1 October, the cityof Antalya – the tourism capital ofTurkey – will host the elite ofEurope’s travel industry and worldmedia, all of whom will be eager todiscover who will walk away withthe coveted “Oscars of the travelindustry”.

As a gateway between East and West,Turkey – and its present Capital ofCulture, Istanbul – have been of greatsignificance to travellers for centuries.But as the country’s intellectual centrebasks in the world’s gaze, the greaterprize of European Union membershipremains illusive. Here BTN examinesrecent developments in Turkey, andassesses what the future holds.

Tourism spotlight:Turkey



March

15 Mar – 18 Mar Cruise Shipping MiamiMiami, United States cruiseshippingmiami.com

17 Mar – 20 Mar MITT – Moscow InternationalTravel & TourismMoscow, Russia mitt.ru

24 Mar – 25 Mar Social Media Strategies for TravelSan Francisco, United Statesevents.eyefortravel.com

24 Mar – 26 Mar UITT Kiev, Ukraine uitt-kiev.com

29 Mar – 31 Mar GIBTM – Gulf IncentiveBusiness Travel and Meetings ExhibitionAbu Dhabi, United Arab Emiratesgibtm.com

April

19 Apr – 22 Apr ASTA InternationalDestination ExpoIstanbul, Turkeyasta.org

28 Apr – 29 Apr Travel Distribution Summit AsiaSingapore, Chinaevents.eyefortravel.com/tdasia

May

1 May – 3 May AHIC – Arabian Hotel Investment ConferenceDubai, United Arab Emiratesarabianconference.com

3 May World Travel Awards Middle EastGala CeremonyThe Address Dubai Marina, Dubai,United Arab Emiratesworldtravelawards.com

4 May – 6 May Caribbean Hotel & TourismInvestment ConferencePuerto Rico, Puerto Ricocaribbeanhotelandtourism.com

4 May ATM – Arabian Travel MarketDubai, United Arab Emiratesarabiantravelmarket.com

8 May – 11 May INDABADurban ICC, South Africaindaba-southafrica.co.za

9 May – 12 May 11th Annual CaribbeanConference on Sustainable TourismBridgetown, BarbadosOneCaribbean.org

12 May – 14 May CHIC – China Hotel Investment ConferenceShanghai, Chinachinahotelconference.com

15 May – 19 MayInternational Pow WowOrlando, United Statesorlandoinfo.com/powwow

25 May – 27 MayGlobal Travel & Tourism SummitBeijing, Chinaglobaltraveltourism.com

25 May – 27 MayIMEXFrankfurt, Germanyimex-frankfurt.com

27 May – 29 May World Travel FairShanghai, Chinaworldtravelfair.com.cn

29 May – 4 Jun Australian Tourism ExchangeAdelaide, Australiatourism.australia.com

June

2 Jun – 3 JunOnline Marketing Strategiesfor Travel for USAMiami, United Statesevents.eyefortravel.com/online-marketing/agenda.asp

10 Jun – 13 JunITE – The 24th InternationalTravel Expo Hong KongWanchai, Hong Kong itehk.com/ITEHK/index.php

14 Jun – 17 Jun ALTM – Asia Luxury Travel MarketShanghai, Chinashzlzx.com.cn/E_gsjj.htm

16 Jun – 17 Jun Business Travel MarketLondon, United Kingdombusinesstravelmarket.co.uk

17 Jun – 18 Jun Travel Distribution Summit EuropeLondon, United Kingdomevents.eyefortravel.com/tds

July

5 Jul – 9 Jul World Sport Destination ExpoJohannesburg, South Africaworldsportdestinationexpo.com

7 JulWorld Travel Awards Africa &Indian Ocean Gala CeremonyJohannesburg, South Africaworldtravelawards.com

August

31 Aug – 2 Sept CIBTMBeijing, Chinacibtm.com

September

11 SeptWorld Travel Awards North &Central America andCaribbean Gala CeremonyOrlando, United Statesworldtravelawards.com

12 Sept – 14 Sept The Trade ShowOrlando, Floridathetradeshow.org

14 Sept – 17 Sept PATA Travel MartMacau, Chinapata.org

October

1 OctWorld Travel Awards EuropeGala CeremonyAntalya, Turkeyworldtravelawards.com

5 Oct – 6 Oct Online Marketing & SocialMedia Strategies for TravelSummit Prague, Czech Republicevents.eyefortravel.com/online-marketing-and-social-media/

13 Oct – 14 Oct Travel Distribution SummitNorth AmericaIllinois, United Statesevents.eyefortravel.com/tdsusa/conference/

14 Oct World Travel Awards Asia &Australasia Gala CeremonyNew Delhi, Indiaworldtravelawards.com

20 Oct – 22 Oct ITB AsiaSuntec Singaporewww1.messe-berlin.de/vip8_1/website/Internet/Internet/www.itb-asia/englisch/index.html

20 OctWorld Travel Awards SouthAmerica Gala CeremonyRio de Janeiro, Brazilworldtravelawards.com

25 Oct – 27 Oct Russia & CIS HotelInvestment ConferenceMoscow, Russiarussia-cisconference.com

November

4 Nov – 6 NovHICAJohannesburg, SAhica.co.za/article/home

7 Nov World Travel Awards GrandFinal Gala CeremonyLondon, United Kingdomworldtravelawards.com

BTN Calendar 2010

For the full listing of events visitwww.breakingtravelnews.com/events


www.breakingtravelnews.com 79


btn - itb 2010 day 3

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