btl lessons in branding part 3

Lessons in BrandingPart 3

btlbrands.com - do better

http://www.btlbrands.com/




























http://www.btlbrands.com/#/anysharp



Hello,

I’m Stu Lewin and I run BTL Brands agency in Soho, London.

Lessons in Branding brings together over 20 years of brand,design and marketing experience into its simplest form for startups.

But whatever your stage of business, startup or not,if you’re reading this, I hope it helps.

Feel free to reach out to me with questions at [email protected]

btlbrands.com - do betterLessons in Branding Part 3

The information in this document and attachments is confidential and may also be legally privileged. It is intended only for the use of BTL Brands Ltd and partners.

mailto:[email protected]?subject=Hello



Awareness

Activity

Affectio

n

Advocacy

Addiction

Part 3 looks at The 5 A’s. These helps 'join the dots’ in your brand profile, and strengthen the effectiveness of your brand’s engagement.

The 5 A’s is a five step process consumers need to go through in order to find, try, enjoy, share and, most importantly, love your brand.

PS: As you’re reading, jot down your thoughts on what your 5 A’s could be.


Brand Engagement


AwarenessPhysical

Exression


BrandEngagementThe 5 As

FINDDo people know your brand?


Activity

AwarenessPhysical

Exression



TRYDo people interact with your brand?



Affection

Activity

AwarenessPhysical

Exression



ENJOYDo people like your brand? Do people trust and then buy it?Do people engage socially with it?




Advocacy

Affection

Activity

AwarenessPhysical

Exression



SHAREDo people recommend your brand?





Advocacy

Affection

Activity

Awareness

Addiction

PhysicalExression

EmotionalExpression



BRAND LOVEThe combination of the 5 A’s to create brand engagement that connects with minds & hearts

SHAREDo people recommend your brand?




The distillation of a successful brand profile, and effective brand engagement strategy,should create an emotion ofbrand love in your customers.

On the next pages you’ll find some examples of brands that have found a place in the heartof many customers.


Brand Engagement


Brand Engagement


Safe to say, Apple has each of its 5 A’s nailed as one of the world’s most iconic brands. But Apple wasn’t always famous; they were once a startup just like you.

Creating a truly great product & service always comes 1st.

But, considering how your brand will be talked about,what type of personality it’ll have and how you’ll hook your customers is vital to whether you succeed or fail.

And that’s all part of your branding.


Brand Engagement


Your focus in user engagement should move from ‘why’ into ‘how’ and ‘what’. When moving through the 5 A’s, don’t just answer ‘yes’ as you go, write down how and what it is that you are doing against each point.

Remember, stay away from broad brand messages and create meaningful messages to those who care to share them.

That’s all for our ‘Lessons in Branding’ - I hope they’ll help you.

Feel free to reach out to me with questions or, tell us how you’ve applied themto your startup at [email protected]

Until then, I wish you all the best with your startup.


Brand Engagement

mailto:[email protected]

mailto:[email protected]


btlbrands.com - do better

Thank youSee you soonContactStu Lewin - Founder & Creative DirectorTelephone: +44 (0)203 589 6098Mobile: +44 (0)7907 969799Email: [email protected]: btlbrands.comLondon: 3rd Floor, Unit 2 Wedgwood Mews, 12-13 Greek Street, Soho, W1D 4BBBarcelona: Gran Via de les Corts Catalanes 623, 1.2, 08010



http://www.btlbrands.com

http://www.btlbrands.com

btl lessons in branding part 3

Marketing