b&t bootcamp presentation 2010
DESCRIPTION
TRANSCRIPT
Ideas for an interactive world
The world is changing
Its not about technology
Its all about interactivity
The role of marketing hasn’t changed
It has to be engaging“reason leads to conclusions. Emotion leads to action”.
Donald Calne (neurologist)
Everything is direct“Tell me and i’ll forget; show me and I may remember;
involve me and i’ll understand.” (Chinese proverb)
Communities are king (not content)
Media is the catalyst, not the end point
The new metrics• value• worth• reach vs frequency
The challenge
Putting the theory to practice
Brand utility
Brand utility
Brand utility
Brand utility
Brand utility
Brand utility
Brand utility
Brand utility
Brand utility
Brand utility
Brand utility
Brand utility
Social media needs ideas
CASE STUDIES
http://www.youtube.com/watch?v=0TYy_3786bo
http://www.youtube.com/watch?v=uc6Z5KR-Oys
Integrated Interactivity
CASE STUDIES
http://www.youtube.com/watch?v=CtL51VME4Qo
http://www.youtube.com/watch?v=vKhTSy_8-eU
http://www.youtube.com/user/walkerssandwich
http://www.youtube.com/watch?v=UJucHQJXPp4
Interactive Ideas mean demonstrating what you stand for, by creating valuable experiences that people want to share
• Brand utility• Creativity in social media• Integrated Interactivity
• Is it useful?• Does it entertain?• Does it connect?• Does it educate?
Creative checklist